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Committed By Eldon Sprickerhoff Sells Through Pre-sales!

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COMMITTED
by
ELDON SPRICKERHOFF
sells through pre-sales!

Toronto, ON — Eldon Sprickerhoff’s groundbreaking new book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders,” is making waves in the entrepreneurial community and has struck a chord with readers. This week, Sutherland House Experts revealed that “Committed” has already achieved remarkable pre-sales of nearly 2,000 copies, a testament to its resonant insights and practical guidance for aspiring tech founders.

Committed” is available for pre-order with a release date of November 12th.  Sutherland House Experts congratulates Sprickerhoff on the early success of Committed.  Sprickerhoff is a world-acclaimed entrepreneur, trusted advisor, mentor, investor, and board member working at the frontier of information security, computer science, software-as-a-service (SaaS), and finance. Eldon Sprickerhoff has always been the kind of person who knew he wanted to start something and see it through to success, no matter what it took. But how does that journey begin? Where do you start? Committed” has those answers. Sprickerhoff assembled a list of everything he didn’t know as a first-time technical startup founder before his firm rocketed to a value of over $1 billion.

Committed” guides first-time tech founders on how to find their company’s product-market fit, raise early-stage capital, and how to compete against bigger and better-funded competitors. There is no magic wand, but there is a proven path. Widely respected for his common sense approach to business, Sprickerhoff uses his professional life lessons to show his readers ways of building resilience and pushing through failure in order to survive and come out the other side. Does your tech startup have in you… what it takes to survive and thrive? Committed will get you there.

Eldon Sprickerhoff, renowned in tech circles for his innovative achievements in cybersecurity, is the Co-Founder of eSentire, a leading global cybersecurity Managed Detection and Response company. Sprickerhoff has a Bachelor of Mathematics (Major: Computer Science, Minor: Economics) from the University of Waterloo, and was awarded the J.W. Graham Medal in Computing and Innovation. He was inducted into the Waterloo Region Entrepreneur Hall of Fame this year and currently works as a Strategic Advisor at Caledon Ventures.

Sprickerhoff knows great tech isnt enough.

“The early success of ‘Committed’ highlights a strong demand for practical wisdom in entrepreneurship. With nearly 2,000 copies sold in pre-release, Eldon Sprickerhoff has undeniably resonated with readers. He provides a clear roadmap for those eager to innovate and create. Sutherland House Experts is proud to deliver this invaluable resource to aspiring entrepreneurs around the globe.”
Neil Seeman
Publisher, Sutherland House Experts

Committed offers entrepreneurs survival strategies” that encourage technical founders to embrace their new title, the one that matters most: Chief Survival Officer.

“I loved Committed because Eldon brings something rare and refreshing to the table: an honest, no-fluff guide that explores the complex realities and nuances of being a (tech) founder today. This book isn’t just another startup manual; it’s a candid blueprint and strategic playbook for creating lasting value in an ecosystem that, frankly, has drifted off course and lost some of its edge.”
Sumit Bhatia
Cofounder – Centre for Designing Change
Executive Vice-President, CyberEco

Eldon Sprickerhoff is a legend in the Canadian tech sector — for his pioneering success in founding eSentire, and also for being one of the best mentors around. Anyone who has ever wanted to start a business will benefit from Eldon’s hard-won wisdom, delivered with his usual candor, wit and humility. This is a terrific guide to building great businesses, but also, and maybe even more importantly, it is a book about how to stay sane and hopeful when the going gets tough.
–       Charles Finlay, Founding Executive Director of Rogers Cybersecure Catalyst at Toronto Metropolitan University

Eldons road from zero to $1B puts him in a rare and advantageous position to offer practical insights and strategies that are both profound and accessible. After 20 years of supporting founders and bearing witness to their challenges, Committed is one of the most real guides available for anyone truly serious about success as a start-up entrepreneur.
–       Dave Unsworth, Co-Founder and General Partner of Information Venture Partners

Every successful founder had some kind of competitive advantage. For Eldon, it was his deep experience in cyber defense and a passion for helping companies to protect their data. For first-time entrepreneurs looking to start a high-impact company today, its Committed. Any aspiring or early-stage founder should read this book.
–       Ross Haleliuk, best-selling author of “Cyber for Builders”

“First-time technical founders don’t know what they don’t know. Candid, practical advice from technical founders who have ‘walked the path’ is hard to find. I Hope “Committed” will help lighten the journey.
— Eldon Sprickerhoff

Release date: November 12th available now for pre-order:
https://www.amazon.ca/Committed-Survival-Uncommon-First-Time-Founders/dp/1738396428

Media Inquiries:
Sasha Stoltz Publicity:
Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

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Waterloo Regional Police make arrest after walnuts stolen twice from same business

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Police say a man has been charged with possession of stolen property after thousands of dollars’ worth of walnuts were taken from a business in Cambridge, Ont., recovered by police and then stolen again weeks later.

Waterloo Regional Police say a transport truck and trailer containing walnuts were stolen on Nov. 5, 2023 from the yard of a business in the area of Eagle Street North and Hespeler Road.

They say Halton Regional Police found the trailer and walnuts in Milton, Ont., on Dec. 13 and returned the stolen goods to the business.

Waterloo police say the same trailer was targeted again less than three weeks later, when someone made off with $26,000 worth of walnuts.

Investigators say a portion of that load, valued at $11,000, was recovered in February with help from police in Hamilton.

A 68-year-old man from Kitchener, Ont., was charged with possession of stolen property over $5,000 in the case.

Waterloo police are also trying to crack another nut-theft case after a transport truck and trailer loaded with $70,000 worth of pistachios were taken from a business in Wilmot Township in January.

But they don’t have information to suggest that theft is related to the stolen walnuts.

This report by The Canadian Press was first published Oct. 31, 2024.

The Canadian Press. All rights reserved.



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Ontario lacks a health-care plan for alcohol harms as sales expand: health coalition

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TORONTO – Premier Doug Ford’s government has no strategy to mitigate problems that could result from the province’s newly liberalized alcohol sales rules, a health coalition said Thursday, warning that more death, cancer diagnoses and emergency department strains are on the horizon.

The coalition, which includes the Canadian Mental Health Association, the Canadian Public Health Association, the Canadian Cancer Society and the Centre for Addiction and Mental Health, said the province has not responded to its request to work together to come up with a plan addressing the possible harms.

“Somebody should be paying attention to what we firmly believe is on the horizon,” said Camille Quenneville, CEO of the Ontario branch of the Canadian Mental Health Association.

“And there doesn’t appear to be any thought or interest in having a conversation or sitting down and figuring out how we might be able to deal with this.”

Thursday marks the province’s final stage of opening up the alcohol sales market as grocery stores that are not already selling booze can stock their shelves with beer, wine and coolers.

The province said it is spending $10 million over five years to support social responsibility and public-health efforts, although it has not provided details on what that entails.

The Alcohol and Gaming Commission of Ontario said it has issued new licences to just over 400 grocery stores across the province in addition to the 450 that are already licensed. It said it has issued licences to 4,707 convenience stores, which have been able to sell booze since early September.

“In a province where we’re already seeing nearly 700 emergency departments visits due to alcohol every day, and we have a health system that is under extreme strain, it just doesn’t seem logical that the government is pursuing this massive expansion without the implementation of any kind of alcohol strategy for the province to mitigate some of the harms that we know are going to be associated with this expansion,” said Ian Culbert, executive director of the Canadian Public Health Association.

The coalition says research out of British Columbia, which partially privatized alcohol sales some two decades ago, offers a guide post for what’s coming.

They point to a study that shows for every 10 per cent increase in privately owned stores selling alcohol, there was a 1.5 per cent increase in consumption.

With a 300 per cent increase in Ontario locations selling alcohol, the province could see a 45 per cent increase in booze consumption, the coalition says.

The coalition projects the number of deaths caused by alcohol could jump from 6,200 to 9,100 per year in Ontario if trends researched in B.C. hold true.

This report by The Canadian Press was first published Oct. 31, 2024.

The Canadian Press. All rights reserved.



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S&P/TSX composite down nearly 400 points, U.S. stock markets also tumble

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TORONTO – Canada’s main stock index was down nearly 400 points in late-morning trading, with losses led by the technology and base metal sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 375.74 points at 24,132.05.

In New York, the Dow Jones industrial average was down 355.64 points at 41,785.90. The S&P 500 index was down 82.30 points at 5,731.37, while the Nasdaq composite was down 412.59 points at 18,195.34.

The Canadian dollar traded for 71.88 cents US compared with 71.86 cents US on Wednesday.

The December crude oil contract was up 79 cents at US$69.40 per barrel and the December natural gas contract was down 11 cents at US$2.73 per mmBTU.

The December gold contract was down US$54.80 at US$2,746.00 an ounce and the December copper contract was down a penny at US$4.34 a pound.

This report by The Canadian Press was first published Oct. 31, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.



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