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Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders By Eldon Sprickerhoff

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COMMITTED

by

ELDON SPRICKERHOFF

“Sorry, Great Tech isn’t Enough”

Toronto, On — Eldon Sprickerhoff’s new book, “Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders is available for pre-order, release date, November 5th, from Sutherland House Experts. Sprickerhoff is a world-acclaimed entrepreneur, trusted advisor, mentor, investor, and board member working at the frontier of information security, computer science, software-as-a-service (SaaS), and finance. Eldon Sprickerhoff has always been the kind of person who knew he wanted to start something and see it through to success, no matter what it took. But how does that journey begin? Where do you start? “Committed” has those answers. Sprickerhoff assembled a list of everything he didn’t know as a first-time technical startup founder before his firm rocketed to a value of over $1 billion. “Committed” guides first-time tech founders on how to find their product-market fit, raise early-stage capital, and how to compete against bigger and better-funded competitors. There are no magic wands, but there is a proven path. Widely respected for his commonsense approach to business, Sprickerhoff uses his professional life lessons to show his readers ways of building resilience and pushing through failure in order to survive and come out the other side. Does your tech startup have in you… what it takes to survive and thrive? “Committed” will get you there.

Eldon Sprickerhoff, widely known and respected for his innovative achievements in cybersecurity, is the Co-Founder of eSentire, a leading global cybersecurity Managed Detection and Response company. Sprickerhoff has a Bachelor of Mathematics (Major: Computer Science, Minor: Economics) from the University of Waterloo, and was awarded the J.W. Graham Medal in Computing and Innovation. He was inducted into the Waterloo Region Entrepreneur Hall of Fame this year and currently works as a Strategic Advisor at Caledon Ventures.

Sprickerhoff knows great tech isn’t enough.

“Committed” offers Entrepreneurs “survival strategies” that encourage technical founders to embrace their new title, the one that matters most: Chief Survival Officer.

“Eldon Sprikerhoff is a legend in the Canadian tech sector — for his pioneering success in founding eSentire, and also for being one of the best mentors around. Anyone who has ever wanted to start a business will benefit from Eldon’s hard-won wisdom, delivered with his usual candor, wit and humility. This is a terrific guide to building great businesses, but also, and maybe even more importantly, it is a book about how to stay sane and hopeful when the going gets tough.”

–       Charles Finlay, Founding Executive Director of Rogers Cybersecure Catalyst at Toronto Metropolitan University

“Eldon’s road from zero to $1B puts him in a rare and advantageous position to offer practical insights and strategies that are both profound and accessible. After 20 years of supporting founders and bearing witness to their challenges, Committed is one of the most real guides available for anyone truly serious about success as a start-up entrepreneur.”

–       Dave Unsworth, Co-Founder and General Partner of Information Venture Partners

“Every successful founder had some kind of competitive advantage. For Eldon, it was his deep experience in cyber defense and a passion for helping companies to protect their data. For first-time entrepreneurs looking to start a high-impact company today, it’s Committed. Any aspiring or early-stage founder should read this book.”

–       Ross Haleliuk, best-selling author of Cyber for Builders

“First-time technical founders don’t know what they don’t know. Candid, practical advice from technical founders who have “walked the path” is hard to find. I Hope “Committed” will help lighten the journey.” 

— Eldon Sprickerhoff                                                 

                                                 

Release date: November 5 available now for pre order

https://www.amazon.ca/Committed-Survival-Uncommon-First-Time-Founders/dp/1738396428

Media Inquiries:

Sasha Stoltz Publicity:

Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804

https://www.sashastoltzpublicity.com

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Former fashion tycoon Peter Nygard’s long-delayed sentencing expected today

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TORONTO – Former fashion mogul Peter Nygard is expected to be sentenced for his sexual assault convictions today, after multiple delays in the case that have stretched for months.

The 83-year-old was convicted on four charges last November but the sentencing process has dragged on for several reasons, including Nygard’s difficulties in retaining legal counsel.

The sentencing was postponed once again last month because one of the Crown attorneys was out of the country.

Nygard’s latest lawyer is seeking a six-year sentence, citing her client’s age and health issues, while prosecutors have asked for a sentence of 15 years.

Nygard, who once helmed a successful women’s fashion company, was accused of sexually assaulting multiple women at his firm’s Toronto headquarters from the 1980s until the mid-2000s.

He was ultimately convicted of four counts of sexual assault but acquitted of a fifth count as well as one of forcible confinement.

This report by The Canadian Press was first published Sept. 9, 2024.

The Canadian Press. All rights reserved.



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CanadaNewsMedia news September 9, 2024: Liberal caucus gathers for retreat in Nanaimo

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Here is a roundup of stories from CanadaNewsMedia designed to bring you up to speed…

Liberal caucus gathers for retreat in Nanaimo

Prime Minister Justin Trudeau may be bracing for an earful from his caucus when Liberal MPs gather in Nanaimo, B.C. today to plot their strategy for the coming election year.

It will be the first time he faces them as a group since MPs departed Ottawa in the spring.

Still stinging from a devastating byelection loss earlier this summer, the caucus is now also reeling from news that their national campaign director has resigned and the party can no longer count on the NDP to stave off an early election.

The governing Liberals found themselves in political freefall last summer and despite efforts to refocus on key issues like housing and affordability, the polls have not moved back in their favour.

Simmering calls for a new leader reached a new intensity earlier this summer when the Conservatives won over a longtime Liberal stronghold in a major byelection upset in Toronto-St. Paul’s.

Here’s what else we’re watching…

Sentencing expected for Coutts protesters

A judge is expected to hand down sentences today for two men convicted for their roles in the 2022 Coutts, Alta., border blockade.

Anthony Olienick and Chris Carbert were convicted last month of public mischief over $5,000 and possessing a firearm dangerous to the public peace. Olienick was also convicted of possessing a pipe bomb.

A jury found them not guilty of the most serious charge they faced: conspiracy to murder police officers.

The men were charged after RCMP found guns, ammunition and body armour in trailers near the blockade at the key Canada-U.S. border crossing.

The blockade was one of several held across the country to protest COVID-19 rules and vaccine mandates.

Group calls for more tracking of health care funds

The Canadian Medical Association says there should be better tracking of health care spending, following health care agreements the federal government has signed with the provinces and territories.

The doctors’ group has released a new report calling for a greater commitment to tracking improvements in delivery and patient outcomes, citing the complexity of the deals.

It says the report outlines gaps in the agreements, such as that no province or territory has set targets for eliminating emergency room closures.

The medical association wants to establish a national health accountability officer, who would be focused on tracking progress and reporting on the efficiency of health care spending.

Last year, Ottawa announced $196 billion in funding over 10 years to improve access to health care, of which about $45 billion was new money.

Unions face battle organizing Amazon in Canada

Unions trying to organize at Amazon workplaces across Canada are facing a series of hurdles, including legal challenges and alleged anti-union tactics from the e-commerce giant.

Labour laws in Canada are generally stronger than those south of the border, where unions also face an uphill battle, experts say.

Amazon has challenged multiple steps of the certification process at several warehouses in Canada. It has been accused by unions of employing tactics to prevent workers from organizing, such as workplace messages and hiring sprees, which the company denies.

“Our employees have the right to choose to join a union or not to do so. They always have,” Amazon spokeswoman Barbara Agrait said in a statement, responding to characterizations of Amazon as anti-union.

She added that Amazon doesn’t think unions are the best option for its employees.

Peter Nygard’s sentencing expected today

Former fashion mogul Peter Nygard is expected to be sentenced for his sexual assault convictions today, after multiple delays in the case that have stretched for months.

The 83-year-old was convicted on four charges last November but the sentencing process has dragged on for several reasons, including Nygard’s difficulties in retaining legal counsel.

The sentencing was postponed once again last month because one of the Crown attorneys was out of the country.

Nygard’s latest lawyer is seeking a six-year sentence, citing her client’s age and health issues, while prosecutors have asked for a sentence of 15 years.

Nygard, who once helmed a successful women’s fashion company, was accused of sexually assaulting multiple women at his firm’s Toronto headquarters from the 1980s until the mid-2000s.

This report by The Canadian Press was first published Sept. 9, 2024.

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Canadian Medical Association calls for more tracking of health care funds

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OTTAWA – The Canadian Medical Association says there should be better tracking of health care spending, following health care agreements the federal government has signed with the provinces and territories.

The doctors’ group has released a new report calling for a greater commitment to tracking improvements in delivery and patient outcomes, citing the complexity of the deals.

It says the report outlines gaps in the agreements, such as that no province or territory has set targets for eliminating emergency room closures.

The medical association wants to establish a national health accountability officer, who would be focused on tracking progress and reporting on the efficiency of health care spending.

Last year, Ottawa announced $196 billion in funding over 10 years to improve access to health care, of which about $45 billion was new money.

Provinces and territories were asked to improve data sharing and measure progress in exchange for funds. In March, Quebec became the last province to sign on.

The association says the report found five provinces and territories don’t have targets for electronic access to health data and seven don’t have targets for information sharing.

It says it urges “all levels of governments to embrace proven solutions to ensure this historic-level funding truly transforms our health system.”

The group says more than 6.5 million Canadians don’t have a primary care physician, “surgical backlogs remain substantial, and the human health resource shortage is overwhelming.”

Association president Joss Reimer says in a statement “enhanced accountability is crucial to successfully implementing durable changes in our health care system.”

This report by The Canadian Press was first published Sept. 9, 2024.

The Canadian Press. All rights reserved.

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