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Coronavirus is Hitting Tech Companies Hard And Could Soon Hurt Your Wallet Too – News18

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By the time the deadly Coronavirus outbreak was finally declared as a global health emergency at the end of last month, the impact on the various sectors of the Chinese economy was already being felt. Tech remains hit badly, with production stalled, supply chains have come to a grinding halt and companies shutting offices in the country to keep employees safe. As time has passed, the impact of what is happening in China because of the Coronavirus is being felt globally too.

The World Health Organization (WHO) has said that a US$675 million global response plan is needed to fight Coronavirus, even as the global infections have surged past 30,000. The global death toll has also crossed 800 while Chinese authorities have confirmed 3062 new cases and 97 more deaths, which takes the toll to 908 deaths and 40,171 cases in the country. China’s economy accounts for more than 16% of the global production output, and that includes everything from iPhones to copper.

With that as the backdrop, tech companies have over the past few weeks taken the decision to shut down offices and stores in China. Apple, Samsung, Microsoft, Google, Facebook, Amazon and Tesla, to name a few, took the decision to not reopen offices post the Chinese Lunar New Year holidays last month, or extended the break with the policy to work-from-home. The same is also true for Chinese companies, including Xiaomi, Huawei, Vivo and Oppo. Most companies have also restricted employees from traveling to China. Starbucks has closed 2000 outlets in China, while KFC has also shuttered thousands of outlets in the country after one of their employees was diagnosed with the Coronavirus. Yum China, which operates Pizza Hut, Taco Bell and KFC outlets in more than 1,300 cities in China, has introduced what it calls “contactless food deliveries” to protect their employees. According to reports, videos on the Chinese social media site, Weibo show delivery drivers having their temperature recorded before wearing Hazmat suits and face masks and disinfecting all food packaging while leaving the restaurant.

Factories are also non-operational in China, which is grinding the supply chain to a halt. Electronics manufacturing is disrupted significantly. At the same time, materials and components that may be required by factories located outside China, are also not being shipped. The ripple effect, unprecedented in terms of something we have never seen before. Product shipments will be hit at least in the next couple of quarters. This will also hurt the next set of product launches, because the prototyping, build stages and advance production is not happening as we speak. Perhaps, TF Securities analyst Ming-Chi Kuo’s forecast should put things in perspective. “Our latest survey indicates that the iPhone supply is being affected by the coronavirus and, therefore, we cut the iPhone shipment forecasts by 10%,” he said. Foxcon and Pegatron, two of the biggest employeers in China, make almost all of the iPhones, but that’s just one thing they do. The Nikkei Asian Review reported that the Chinese authorities have not allowed Foxcon to reopen its Shenzhen plant over Coronavirus prevention concerns. Foxconn’s Zhengzhou plant has also not reopened. Apart from being the largest production base for Apple iPhones, the Foxcon factories also churn out electronics and gadgets for the likes of Google, Amazon, Dell, HP and Huawei, to name a few.

“The local governments do not want to risk the potential virus spreading in such a labor-intensive working environment. No one wants to bear the responsibility of restarting work at this critical moment,” the Nikke Asian Review reported.

Consumer prices in China have already recorded their biggest jump since 2011 as prices rose 5.4% in January as the effects of the Coronavirus disaster became clear, according to numbers by the National Bureau of Statistics, reported by the Financial Times.

Earlier this month, Asus had warned customers that there will be delays in the availability of their popular gaming phone, the ROG Phone II. They also cited the “disruption in supply chain” for the temporary shortage.

Chip maker Qualcomm has already said that the Coronavirus outbreak will cause significant uncertainty regarding supplies needed to produce smartphone processors. This will have a significant impact on the company’s ability to produce these critical components which phone makers will then use in the phones they make.

It is not just global brands who are facing delays and uncertainty. Chinese companies such as Xiaomi, Oppo, Huawei and Lenovo are facing operational delays because of the Coronavirus. “Companies which rely on components from Hubei will be the most impacted, such as Lenovo. For companies like Huawei, whose operations are in Guangdong, the situation is less severe, although no company right now will be able to resume factory operations at 100 percent capacity,” Nicole Peng, mobile analyst at Canalys, told the South China Morning Post. Oppo is relying heavily on production facilities in India and Indonesia to soften the blow.

Xiaomi is already looking at a situation where several of their products are already out of stock. “The planned release of new products has been disrupted and we are making adjustments,” said Lu Weibing, vice-president of Xiaomi in a Weibo post last month. “The smartphone industry will face difficulties this year,” Lu Weibing added.

In the short term globally, there will a gradual reduced availability of a lot of tech products that emerge out of Chinese factories, or rely heavily on components from the region. This will lead to lesser availability of products in the near future, but a lot of that will depend on how long the factories remain shut in China. Eventually, prices of tech products will also see an upward correction, which will directly hit the consumers’ wallets and budget.

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How to Preorder the PlayStation 5 Pro in Canada

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Sony has made it easy for Canadian consumers to preorder the PlayStation 5 Pro in Canada directly from PlayStation’s official website. Here’s how:

  • Visit the Official Website: Go to direct.playstation.com and navigate to the PS5 Pro section once preorders go live on September 26, 2024.
  • Create or Log in to Your PlayStation Account: If you don’t have a PlayStation account, you will need to create one. Existing users can simply log in to proceed.
  • Place Your Preorder: Once logged in, follow the instructions to preorder your PS5 Pro. Ensure you have a valid payment method ready and double-check your shipping information for accuracy.

Preorder Through Major Canadian Retailers

While preordering directly from PlayStation is a popular option, you can also secure your PS5 Pro through trusted Canadian retailers. These retailers are expected to offer preorders on or after September 26:

  • Best Buy Canada
  • Walmart Canada
  • EB Games (GameStop)
  • Amazon Canada
  • The Source

Steps to Preorder via Canadian Retailers:

  • Visit Retailer Websites: Search for “PlayStation 5 Pro” on the website of your preferred retailer starting on September 26.
  • Create or Log in to Your Account: If you’re shopping online, having an account with the retailer can speed up the preorder process.
  • Preorder in Store: For those who prefer in-person shopping, check with local stores regarding availability and preorder policies.

3. Sign Up for Notifications

Many retailers and websites offer the option to sign up for notifications when the preorder goes live. If you’re worried about missing out due to high demand, this can be a useful option.

  • Visit Retailer Sites: Look for a “Notify Me” or “Email Alerts” option and enter your email to stay informed.
  • Use PlayStation Alerts: Sign up for notifications directly through Sony to be one of the first to know when preorders are available.

4. Prepare for High Demand

Preordering the PS5 Pro is expected to be competitive, with high demand likely to result in quick sellouts, just as with the initial release of the original PS5. To maximize your chances of securing a preorder:

  • Act Quickly: Be prepared to place your order as soon as preorders open. Timing is key, as stock can run out within minutes.
  • Double-Check Payment Information: Ensure your credit card or payment method is ready to go. Any delays during the checkout process could result in losing your spot.
  • Stay Informed: Monitor PlayStation and retailer websites for updates on restocks or additional preorder windows.

Final Thoughts

The PlayStation 5 Pro is set to take gaming to the next level with its enhanced performance, graphics, and new features. Canadian gamers should be ready to act fast when preorders open on September 26, 2024, to secure their console ahead of the holiday season. Whether you choose to preorder through PlayStation’s official website or your preferred retailer, following the steps outlined above will help ensure a smooth and successful preorder experience.

For more details on the PS5 Pro and to preorder, visit direct.playstation.com or stay tuned to updates from major Canadian retailers.

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Introducing the PlayStation 5 Pro: The Next Evolution in Gaming

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Since the PlayStation 5 (PS5) launched four years ago, PlayStation has continuously evolved to meet the demands of its players. Today, we are excited to announce the next step in this journey: the PlayStation 5 Pro. Designed for the most dedicated players and game creators, the PS5 Pro brings groundbreaking advancements in gaming hardware, raising the bar for what’s possible.

Key Features of the PS5 Pro

The PS5 Pro comes equipped with several key performance enhancements, addressing the requests of gamers for smoother, higher-quality graphics at a consistent 60 frames per second (FPS). The console’s standout features include:

  • Upgraded GPU: The PS5 Pro’s GPU boasts 67% more Compute Units than the current PS5, combined with 28% faster memory. This allows for up to 45% faster rendering speeds, ensuring a smoother gaming experience.
  • Advanced Ray Tracing: Ray tracing capabilities have been significantly enhanced, with reflections and refractions of light being processed at double or triple the speed of the current PS5, creating more dynamic visuals.
  • AI-Driven Upscaling: Introducing PlayStation Spectral Super Resolution, an AI-based upscaling technology that adds extraordinary detail to images, resulting in sharper image clarity.
  • Backward Compatibility & Game Boost: More than 8,500 PS4 games playable on PS5 Pro will benefit from PS5 Pro Game Boost, stabilizing or enhancing performance. PS4 games will also see improved resolution on select titles.
  • VRR & 8K Support: The PS5 Pro supports Variable Refresh Rate (VRR) and 8K gaming for the ultimate visual experience, while also launching with the latest wireless technology, Wi-Fi 7, in supported regions.

Optimized Games & Patches

Game creators have quickly embraced the new technology that comes with the PS5 Pro. Many games will receive free updates to take full advantage of the console’s new features, labeled as PS5 Pro Enhanced. Some of the highly anticipated titles include:

  • Alan Wake 2
  • Assassin’s Creed: Shadows
  • Demon’s Souls
  • Dragon’s Dogma 2
  • Final Fantasy 7 Rebirth
  • Gran Turismo 7
  • Marvel’s Spider-Man 2
  • Ratchet & Clank: Rift Apart
  • Horizon Forbidden West

These updates will allow players to experience their favorite games at a higher fidelity, taking full advantage of the console’s improved graphics and performance.

 

 

Design & Compatibility

Maintaining consistency within the PS5 family, the PS5 Pro retains the same height and width as the original PS5 model. Players will also have the option to add an Ultra HD Blu-ray Disc Drive or swap console covers when available.

Additionally, the PS5 Pro is fully compatible with all existing PS5 accessories, including the PlayStation VR2, DualSense Edge, Pulse Elite, and Access controller. This ensures seamless integration into your current gaming setup.

Pricing & Availability

The PS5 Pro will be available starting November 7, 2024, at a manufacturer’s suggested retail price (MSRP) of:

  • $699.99 USD
  • $949.99 CAD
  • £699.99 GBP
  • €799.99 EUR
  • ¥119,980 JPY

Each PS5 Pro comes with a 2TB SSD, a DualSense wireless controller, and a copy of Astro’s Playroom pre-installed. Pre-orders begin on September 26, 2024, and the console will be available at participating retailers and directly from PlayStation via direct.playstation.com.

The launch of the PS5 Pro marks a new chapter in PlayStation’s commitment to delivering cutting-edge gaming experiences. Whether players choose the standard PS5 or the PS5 Pro, PlayStation aims to provide the best possible gaming experience for everyone.

Preorder your PS5 Pro and step into the next generation of gaming this holiday season.

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Google Unveils AI-Powered Pixel 9 Lineup Ahead of Apple’s iPhone 16 Release

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Google has launched its next generation of Pixel phones, setting the stage for a head-to-head competition with Apple as both tech giants aim to integrate more advanced artificial intelligence (AI) features into their flagship devices. The unveiling took place near Google’s Mountain View headquarters, marking an early debut for the Pixel 9 lineup, which is designed to showcase the latest advancements in AI technology.

The Pixel 9 series, although a minor player in global smartphone sales, is a crucial platform for Google to demonstrate the cutting-edge capabilities of its Android operating system. With AI at the core of its strategy, Google is positioning the Pixel 9 phones as vessels for the transformative potential of AI, a trend that is expected to revolutionize the way people interact with technology.

Rick Osterloh, Google’s senior vice president overseeing the Pixel phones, emphasized the company’s commitment to AI, stating, “We are obsessed with the idea that AI can make life easier and more productive for people.” This echoes the narrative Apple is likely to push when it unveils its iPhone 16, which is also expected to feature advanced AI capabilities.

The Pixel 9 lineup will be the first to fully integrate Google’s Gemini AI technology, designed to enhance user experience through more natural, conversational interactions. The Gemini assistant, which features 10 different human-like voices, can perform a wide array of tasks, particularly if users allow access to their emails and documents.

In an on-stage demonstration, the Gemini assistant showcased its ability to generate creative ideas and even analyze images, although it did experience some hiccups when asked to identify a concert poster for singer Sabrina Carpenter.

To support these AI-driven features, Google has equipped the Pixel 9 with a special chip that enables many AI processes to be handled directly on the device. This not only improves performance but also enhances user privacy and security by reducing the need to send data to remote servers.

Google’s aggressive push into AI with the Pixel 9 comes as Apple prepares to unveil its iPhone 16, which is expected to feature its own AI advancements. However, Google’s decision to offer a one-year free subscription to its advanced Gemini Assistant, valued at $240, may pressure Apple to reconsider any plans to charge for its AI services.

The standard Pixel 9 will be priced at $800, a $100 increase from last year, while the Pixel 9 Pro will range between $1,000 and $1,100, depending on the model. Google also announced the next iteration of its foldable Pixel phone, priced at $1,800.

In addition to the new Pixel phones, Google also revealed updates to its Pixel Watch and wireless earbuds, directly challenging Apple’s dominance in the wearable tech market. These products, like the Pixel 9, are designed to integrate seamlessly with Google’s AI-driven ecosystem.

Google’s event took place against the backdrop of a significant legal challenge, with a judge recently ruling that its search engine constitutes an illegal monopoly. This ruling could lead to further court proceedings that may force Google to make significant changes to its business practices, potentially impacting its Android software or other key components of its $2 trillion empire.

Despite these legal hurdles, Google is pressing forward with its vision of an AI-powered future, using its latest devices to showcase what it believes will be the next big leap in technology. As the battle for AI supremacy heats up, consumers can expect both Google and Apple to push the boundaries of what their devices can do, making the choice between them more compelling than ever.

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