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COVID-19 turns Toronto rental market on its head, puts tenants on top – CP24 Toronto's Breaking News

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TORONTO — Landlords are lining up to sign Rees Nam and their partner as tenants, even though the two have already found an apartment in Toronto – a far cry from when Nam was last on the hunt, two years ago.

Back then, it took a personal connection for Nam to secure a lease, but this time around they and their partner signed one a week after seeing the apartment, which is both bigger and cheaper than their current unit.

“It was very quick,” said Nam, who uses gender-neutral pronouns. “Quicker than what I experienced a couple years ago when I was looking for a place. I found that not only were the rental prices high, but the turnaround was not that fast.”

The process was so quick this time that landlords have been following up with Nam and their partner for weeks, calling to see if they’re still interested in seeing soon-to-be-vacant units.

The economic uncertainty wrought by the COVID-19 pandemic has turned Toronto’s rental market upside down, industry insiders said.

Power once wielded exclusively by landlords has been passed to their would-be tenants, giving renters the chance to negotiate lower prices – and bigger perks.

Nam and their partner, for instance, asked that the unit be painted before they moved in. And they were able to choose a place with a hands-on landlord with long-term tenants.

The market has been flooded with rental units previously used as AirBnBs or occupied by people who have since moved in with parents or friends to save money, said Geordie Dent, executive director of the Federation of Metro Tenants’ Associations.

“You’re hearing this kind of across the board. A lot of people are moving into units that are semi-furnished and looked like they were ready to go as an AirBnB,” Dent said. “The other area where I think you might see some increasing supplies (is) from student housing.”

According to a report released this month by the online brokerage Zoocasa, the number of condos listed for rent in Toronto spiked 45 per cent in the second quarter of 2020, compared to the same time last year. In the downtown area, it grew a whopping 80 per cent.

The average condo rental price across the city dropped by six per cent over the previous year, the report said, as the number of condos leased declined by 25 per cent in the same period.

Sara Rowshanbin, a broker who represents buyers, sellers, landlords and tenants, said her business has seen a dramatic shift during the pandemic, with fewer people looking to rent.

“When I usually have tenant clients this time of the year, it’s almost exclusively students or new immigrants looking to secure housing before the school year starts,” she said. “And that’s come to almost a full standstill.”

But for those who are looking for units, she said, the benefits are manifold.

“In the downtown core, which is where most of my tenants would be looking at this time of the year, it’s so, so much easier in terms of finding a better price,” Rowshanbin said.

She said some have been shocked by the shift.

“We forget in Toronto, the market doesn’t always go up in a balanced situation. It sometimes stays the same, and once in a while it goes down a little,” she said. “The extent that we’ve seen leases go down, in the midst of a pandemic especially, it’s actually a little bit welcome. It’s part of the balance.”

William Blake, a landlord and member of the Ontario Landlords Association, agreed.

“Let’s face it, landlords have been having a very solid, strong market. We’ve had the advantage over the past 10 years especially,” he said. “But tenants now have higher expectations. They can shop around, so landlords have to take that extra step to make their place stand out.”

Blake said he has been upgrading the appliances in his units and lowering rents, he said – anything to make them “sparkle.”

He said he hopes this serves as a wake-up call to absentee landlords.

“The professional landlords who take being a landlord very, very seriously, like myself, we’re still doing very well. The turbulence is fine,” he said.

“But it’s the amateur landlords who thought, ‘Oh, it’s just an investment. I don’t have to work at all. I just put people in and collect the rent.’ These are the people who are going to be having a hard time during this period.”

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Netflix’s subscriber growth slows as gains from password-sharing crackdown subside

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Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.

The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.

Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.

The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.

The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.

The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.

The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.

Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.

In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.

“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.

As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.

Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.

The Canadian Press. All rights reserved.

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