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Creating a transparent digital economy and rebuilding trust | World Economic Forum – World Economic Forum

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  • The digital economy in the US is expanding four times faster than the overall economy.
  • Yet consumers remain concerned about the way data is collected and how it’s used to influence behaviour.
  • Companies and regulators must strengthen data privacy and enhance transparency to build trust and protect the benefits of digital innovation.

The benefits of digitization are growing. Even before COVID-19 struck, digital goods and services were expanding four times faster than the overall economy in the US. Then video conferencing, online shopping, telemedicine and the like, enabled tens of millions of people around the world to adapt after the pandemic erupted last year. Today the five largest US technology stocks account for nearly a quarter of the value of the S&P 500 Index while China’s big three account for nearly a third of the value of the MSCI China Index.

Yet consumers worry about the way companies capture their data and influence everything from their news and music feeds to the advertisements suggesting what they should buy and where. The majority of consumers say they prefer to maintain their privacy and avoid sharing information with companies, according to Oliver Wyman Forum’s Global Consumer Sentiment Survey.

Without deep reform of the way companies treat data and governments regulate it, this mistrust threatens to become for the digital economy what carbon dioxide is for the physical world: an unseen pollution that threatens the sustainability of data ecosystems. And like carbon, those apprehensions have externalities that can cause societal harm. Willingness to share health information to contain the coronavirus declined as the pandemic worsened last year.

A tipping point in data mistrust?

According to a survey of US consumer attitudes toward 400 brands by Lippincott, the brand consultancy arm of Oliver Wyman, people rate major global social media brands lower than others in healthcare, finance, media, retail, and consumer products, on questions including whether the brand understands my needs, shares my values, always has my interests at heart, and does more good than bad for society. Consumers also express less willingness to share data with those companies than with firms in the other industries.

That finding may seem paradoxical given that people in practice share large amounts of data, some very personal, with social media companies. Yet each new breach or misinformation campaign erodes public trust and risks a tipping point in consumer willingness to share.

Political pressure is growing for tighter regulation. The European Commission has drafted legislation that would enhance consumer rights and protections and crack down on potential monopolistic behaviour by tech platforms. The CEOs of several big social media firms told a recent congressional hearing that they were open to reforms of the liability shield they enjoy under US law.

The pace and volume of data collection and sharing has accelerated, demonstrating the need for better mechanisms to protect citizens’ rights and inspire trust.

To that end, a new whitepaper explores a potential approach to tackling this issue and forging trust. The whitepaper, Data-driven economies: Foundations for a common future, identifies key enablers that can build multistakeholder data sharing frameworks.

It recommends creating new data governance models that combine data from various origins, including personal, commercial and/or government sources. It highlights use cases from industries and jurisdictions around the world to illustrate the possibilities data sharing unlocks for multiple stakeholders and the public good.

The paper was created in connection with the Data for Common Purpose Initiative, a first-of-its-kind global initiative formed to design a governance framework to responsibly enhance the societal benefit from data. The initiative aims to find ways to exchange data assets for the common good, while protecting individual parties’ rights and the equitable allocation of risks and rewards.

Focus on transparency, consumer choice and competition

Companies should take the lead in rebuilding trust, and that starts with transparency. A seven-country survey by the Oliver Wyman Forum found that providing transparency about how data is shared was one of the two top priorities of consumers, with 51% saying it would make them feel comfortable giving mobility companies access to their data.

Firms should be open about the types of information they collect, the steps they take to keep it secure, how the data will be used, what benefits consumers can expect, and whether data will be shared and for what purposes. Equally, firms should specify wherever possible what data they will not collect. These disclosures should be in everyday language, not dense legalese. And companies should consider working with nonprofits or civil society organizations to reinforce transparency by auditing data practices.

Data-sharing also should be reasonable. One way to ensure that would be to share only anonymous data. Fifty-one percent of respondents to the Oliver Wyman Forum mobility survey said this assurance would make them more comfortable sharing data. And given the ubiquity of information sources available, anonymized data is sufficient for many tasks, such as serving relevant ads to consumers.

Transparency needs to extend beyond data itself to the algorithms companies use to tailor news feeds, sell advertising, and make decisions on things like hiring and lending. Pressure is growing for new rules to enforce accountability and prevent algorithmic bias, but industry doesn’t have to wait for regulators or legislators to act. Reassuring consumers that the choices and information they receive are sound and fair should promote responsible data-sharing and build trust.

Finally, companies should reinforce transparency with empowerment. That means giving consumers the ability to access their data, to decide whether it can be shared with third parties, and to request that data be deleted or made portable so a customer can take it to another service provider. Companies also might work with other organizations to foster the creation of data trusts or cooperatives, which would store data and give consumers greater control over how it is used.

Pressure is growing for new rules to enforce accountability and prevent algorithmic bias, but industry doesn’t have to wait for regulators or legislators to act.

—Lorenzo Miláns del Bosch.

For policymakers, building trust and ensuring a level playing field should be the guiding principles of any new regulatory initiatives. Existing measures like Europe’s General Data Protection Regulation and the California Privacy Rights Act have strengthened privacy protections but don’t address issues like misinformation or algorithmic accountability.

Filling that gap won’t be easy considering today’s political polarization and the sensitivity and lack of global standards on issues like free speech. But a few key principles should guide policymakers.

Start by measuring the effectiveness of existing regulations in building trust. Then ensure that new regulations are designed to promote greater choice. Measures that empower consumers or require algorithmic accountability should have enforcement mechanisms proportional to the size of the firm. Imposing the same burdens on start-ups as on tech giants can stymie innovation and competition.

Rebuilding trust won’t be easy, but the risks of inaction are far greater. It’s time for technology companies and policymakers to get to work.

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Economy

Canada’s unemployment rate holds steady at 6.5% in October, economy adds 15,000 jobs

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OTTAWA – Canada’s unemployment rate held steady at 6.5 per cent last month as hiring remained weak across the economy.

Statistics Canada’s labour force survey on Friday said employment rose by a modest 15,000 jobs in October.

Business, building and support services saw the largest gain in employment.

Meanwhile, finance, insurance, real estate, rental and leasing experienced the largest decline.

Many economists see weakness in the job market continuing in the short term, before the Bank of Canada’s interest rate cuts spark a rebound in economic growth next year.

Despite ongoing softness in the labour market, however, strong wage growth has raged on in Canada. Average hourly wages in October grew 4.9 per cent from a year ago, reaching $35.76.

Friday’s report also shed some light on the financial health of households.

According to the agency, 28.8 per cent of Canadians aged 15 or older were living in a household that had difficulty meeting financial needs – like food and housing – in the previous four weeks.

That was down from 33.1 per cent in October 2023 and 35.5 per cent in October 2022, but still above the 20.4 per cent figure recorded in October 2020.

People living in a rented home were more likely to report difficulty meeting financial needs, with nearly four in 10 reporting that was the case.

That compares with just under a quarter of those living in an owned home by a household member.

Immigrants were also more likely to report facing financial strain last month, with about four out of 10 immigrants who landed in the last year doing so.

That compares with about three in 10 more established immigrants and one in four of people born in Canada.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Health-care spending expected to outpace economy and reach $372 billion in 2024: CIHI

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The Canadian Institute for Health Information says health-care spending in Canada is projected to reach a new high in 2024.

The annual report released Thursday says total health spending is expected to hit $372 billion, or $9,054 per Canadian.

CIHI’s national analysis predicts expenditures will rise by 5.7 per cent in 2024, compared to 4.5 per cent in 2023 and 1.7 per cent in 2022.

This year’s health spending is estimated to represent 12.4 per cent of Canada’s gross domestic product. Excluding two years of the pandemic, it would be the highest ratio in the country’s history.

While it’s not unusual for health expenditures to outpace economic growth, the report says this could be the case for the next several years due to Canada’s growing population and its aging demographic.

Canada’s per capita spending on health care in 2022 was among the highest in the world, but still less than countries such as the United States and Sweden.

The report notes that the Canadian dental and pharmacare plans could push health-care spending even further as more people who previously couldn’t afford these services start using them.

This report by The Canadian Press was first published Nov. 7, 2024.

Canadian Press health coverage receives support through a partnership with the Canadian Medical Association. CP is solely responsible for this content.

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Trump’s victory sparks concerns over ripple effect on Canadian economy

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As Canadians wake up to news that Donald Trump will return to the White House, the president-elect’s protectionist stance is casting a spotlight on what effect his second term will have on Canada-U.S. economic ties.

Some Canadian business leaders have expressed worry over Trump’s promise to introduce a universal 10 per cent tariff on all American imports.

A Canadian Chamber of Commerce report released last month suggested those tariffs would shrink the Canadian economy, resulting in around $30 billion per year in economic costs.

More than 77 per cent of Canadian exports go to the U.S.

Canada’s manufacturing sector faces the biggest risk should Trump push forward on imposing broad tariffs, said Canadian Manufacturers and Exporters president and CEO Dennis Darby. He said the sector is the “most trade-exposed” within Canada.

“It’s in the U.S.’s best interest, it’s in our best interest, but most importantly for consumers across North America, that we’re able to trade goods, materials, ingredients, as we have under the trade agreements,” Darby said in an interview.

“It’s a more complex or complicated outcome than it would have been with the Democrats, but we’ve had to deal with this before and we’re going to do our best to deal with it again.”

American economists have also warned Trump’s plan could cause inflation and possibly a recession, which could have ripple effects in Canada.

It’s consumers who will ultimately feel the burden of any inflationary effect caused by broad tariffs, said Darby.

“A tariff tends to raise costs, and it ultimately raises prices, so that’s something that we have to be prepared for,” he said.

“It could tilt production mandates. A tariff makes goods more expensive, but on the same token, it also will make inputs for the U.S. more expensive.”

A report last month by TD economist Marc Ercolao said research shows a full-scale implementation of Trump’s tariff plan could lead to a near-five per cent reduction in Canadian export volumes to the U.S. by early-2027, relative to current baseline forecasts.

Retaliation by Canada would also increase costs for domestic producers, and push import volumes lower in the process.

“Slowing import activity mitigates some of the negative net trade impact on total GDP enough to avoid a technical recession, but still produces a period of extended stagnation through 2025 and 2026,” Ercolao said.

Since the Canada-United States-Mexico Agreement came into effect in 2020, trade between Canada and the U.S. has surged by 46 per cent, according to the Toronto Region Board of Trade.

With that deal is up for review in 2026, Canadian Chamber of Commerce president and CEO Candace Laing said the Canadian government “must collaborate effectively with the Trump administration to preserve and strengthen our bilateral economic partnership.”

“With an impressive $3.6 billion in daily trade, Canada and the United States are each other’s closest international partners. The secure and efficient flow of goods and people across our border … remains essential for the economies of both countries,” she said in a statement.

“By resisting tariffs and trade barriers that will only raise prices and hurt consumers in both countries, Canada and the United States can strengthen resilient cross-border supply chains that enhance our shared economic security.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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