Our Comprehensive Digital Marketing & AI Mastery Course includes 35 expertly crafted lessons covering digital marketing, advertising, web design, copywriting, content creation, SEO, social media marketing, and advanced AI tools like ChatGPT.
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When crafting this course, I focused on blending foundational digital marketing strategies with cutting-edge AI technology to give you, the aspiring marketer or business owner, an edge in today’s competitive digital landscape. You’ll find that the layout of the lessons is intuitive, building your knowledge step by step, so even complex concepts become accessible. I’ve packed in real-world examples, interactive elements, and practical exercises to ensure you’re not just learning, but you’re ready to apply these strategies effectively. By the end of our time together, you’ll have a robust toolkit at your fingertips, empowering you to make data-driven decisions and create more personalized, impactful marketing campaigns. It’s all about giving you the confidence and skills to excel in a field that’s constantly evolving, so you’re never playing catch-up, but leading the pack.
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David Williams is a seasoned digital marketing expert with over a decade of comprehensive experience in the field, having navigated the intricacies of online branding and consumer engagement across various industries. His journey began with a fascination for how brands communicate in the digital realm, leading him to craft strategies that not only capture attention but also foster enduring customer relationships. With a strong technical background and a creative approach, David has led multiple successful campaigns, leveraging data analytics and content marketing to drive growth and improve digital presences for businesses ranging from startups to established corporations.
As an enthusiastic educator and a thought leader in merging digital marketing with artificial intelligence, David brings to his course an infectious passion for innovation and cutting-edge techniques. He recognizes the transformative power of AI in reshaping the landscape of business strategies and consumer interaction. Through his teachings in “Digital Marketing and AI for Business,” David is committed to equipping his students with the necessary skills to excel in an increasingly AI-integrated market. His dedication to the subject is evident in his engaging lectures and hands-on approach to learning, empowering the next generation of digital marketers to push boundaries and redefine industry standards.
Harnessing the Future of Automated Promotions and Sales Strategies
Integrating Next-Gen Artificial Intelligence into Digital Campaigns
Leveraging AI Insights for Targeted Marketing Success
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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.
The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.
“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.
The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.
But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.
Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.
“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.
“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”
Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.
The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.
In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.
Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.
The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.
The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.
Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.
Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.
It will also re-evaluate its design ranks.
Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.
Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.
This report by The Canadian Press was first published Sept. 13, 2024.
VANCOUVER – Mediated talks between the union representing HandyDART workers in Metro Vancouver and its employer, Transdev, are set to resume today as a strike that has stopped most services drags into a second week.
No timeline has been set for the length of the negotiations, but Joe McCann, president of the Amalgamated Transit Union Local 1724, says they are willing to stay there as long as it takes, even if talks drag on all night.
About 600 employees of the door-to-door transit service for people unable to navigate the conventional transit system have been on strike since last Tuesday, pausing service for all but essential medical trips.
Hundreds of drivers rallied outside TransLink’s head office earlier this week, calling for the transportation provider to intervene in the dispute with Transdev, which was contracted to oversee HandyDART service.
Transdev said earlier this week that it will provide a reply to the union’s latest proposal on Thursday.
A statement from the company said it “strongly believes” that their employees deserve fair wages, and that a fair contract “must balance the needs of their employees, clients and taxpayers.”
This report by The Canadian Press was first published Sept. 12, 2024.
MONTREAL – Travel company Transat AT Inc. reported a loss in its latest quarter compared with a profit a year earlier as its revenue edged lower.
The parent company of Air Transat says it lost $39.9 million or $1.03 per diluted share in its quarter ended July 31.
The result compared with a profit of $57.3 million or $1.49 per diluted share a year earlier.
Revenue in what was the company’s third quarter totalled $736.2 million, down from $746.3 million in the same quarter last year.
On an adjusted basis, Transat says it lost $1.10 per share in its latest quarter compared with an adjusted profit of $1.10 per share a year earlier.
Transat chief executive Annick Guérard says demand for leisure travel remains healthy, as evidenced by higher traffic, but consumers are increasingly price conscious given the current economic uncertainty.
This report by The Canadian Press was first published Sept. 12, 2024.
