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Digital Media Consultant – ReliefWeb

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Position Title: Digital Media Consultant

Duty Station: Dakar, Senegal

Type of contract: Consultancy – 6 months

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Estimated Start Date: As soon as possible

Closing Date: 24 February 2021

Context

To improve migrant protection, voluntary return and reintegration along the Central Mediterranean route in Africa, the European Union (EU), through the Emergency Trust Fund for Africa (EUTF), launched with the UN Migration Agency (IOM) in 2016 the Joint Initiative for Migrant Protection and Reintegration.

The Joint Initiative was launched to strengthen migration governance and respond to the urgent need to protect and save the lives of migrants along the Central Mediterranean migration route.

Implemented in 13 countries in West and Central Africa (Burkina Faso, Cameroon, Chad, Côte d’Ivoire, Ghana, Guinea, Guinea-Bissau, Mali, Mauritania, Niger, Nigeria, Senegal, and The Gambia), the Joint Initiative aims to protect migrants’ dignity and rights along the migration routes and support their reintegration process through an innovative approach.

The actions through which the EU-IOM Joint Initiative for Migrant Protection and Reintegration is implemented are carried out at the national level by each IOM Country Office based on an approach that is harmonized and coordinated at the regional level by the Regional Office for West and Central Africa, to ensure that all activities are conducted through consistent methodologies and standards and that resources are optimized.

In this context, the Regional Office of the International Organization for Migration (IOM) in Dakar, Senegal is recruiting a Digital Media consultant.

Under the supervision of the Regional Media and Communication Officer, the Digital Media consultant will be responsible for the development, production and dissemination of content for the Regional Office’s digital platforms.

Core Functions / Responsibilities:

  • Develop a plan to revamp both RO and Joint initiative website, including coordinating with units and projects to develop the content and liaising with HQ
  • Troubleshoot and liaise with OCU to keep the RO and the Joint initiative website maintained and functional.
  • Support the regional media and communication unit in the publication of contents (Press Briefing Notes, Articles, stories, publications…)
  • Cross disseminate relevant content on other corporate digital platforms
  • Contribute to the development and monitor the implementation of the digital engagement strategy for the IOM – EU Joint Initiative for Migrants Protection and Reintegration.
  • Focus on the creation and dissemination of digital content across targeted social media channels.
  • Provide technical support in producing digital content including the coordination with country focal points and other project staff to source or produce high quality content
  • Utilize and encourage innovative and sustainable outreach to increase interaction with target audience, via SEO, meta tags, Google analytics and AdWords accounts.
  • Generate traffic and assist in strengthening substantive and meaningful digital engagement through strategic messaging, audio-visual content development programs as well as generating engagement and conversations via social media.
  • Create visual storytelling packages which showcase the project and its activities and initiatives.

Deliverables:

  • Action Plan for the Joint Initiative and RO websites improvement.
  • Action plan for content development for reporting migration website
  • At least 3 Publication par day on each social media channel
  • Publication of content submitted by country and regional projects on RO Dakar, Joint Initiative and Reporting Migrant websites
  • Produce monthly Newsletter on Joint Initiative activities
  • Produce quarterly Newsletter on RO Dakar activities and initiatives
  • Create and maintain the Regional YouTube channel with thematic playlist
  • 2 Develop digital packages on Protection and Reintegration
  • Collect and Organize RO Photo library on Flikr and SharePoint
  • Develop and disseminate at least 2 photo stories through corporate channels
  • Liaise with vendors to produce multimedia contents

Performance Indicators

  • Respect of deadlines**
  • Number of social media posts**
  • Number of new followers, engagements, views, reach on social media and websites**
  • Number of contents produced for the regional websites**
  • Number of compelling digital content produced and disseminate**
  • Proactivity and innovation in social media management**

Required Qualifications and Experience:

Education

  • Master’s degree in Digital Communications, Digital Marketing, Web Development,

  • At least 5 years of Experience in managing digital media and digital content

Experience

  • Demonstrated expertise in using Drupal, Canva, Hootsuite, Google Analytics, MailChimp, Medium, Storyteller, Agora Pulse etc…

· Demonstrated proficiency managing Social Media channels (Twitter, Facebook, Instagram, YouTube, Flikr)

  • Extensive experience in media and communications tools with an emphasis on digital media
  • Experience on working on user experience and human centered projects;
  • Excellent grasp of the evolving media environment, including new media, as
  • well as the political, cultural and economic impact of the changing landscape on non-profit campaigns;
  • Knowledge in content editing platforms including Adobe Suite, primary Adobe After Effects,
  • Adobe Premiere, Adobe Illustrator, Adobe Audition, as well as Final Cut Pro, among other multimedia editing software.

Languages

IOM’s official languages are English, French and Spanish.

For this consultancy, fluency in English is required (oral and written). Working

knowledge in French is an advantage.

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Media

India’s media – captured and censored

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Across almost every form of media in India – social, broadcast and print – Narendra Modi and the BJP hold sway.

With India amid a national election campaign, its news media is in sharp focus. Until recently it was believed that the sheer diversity of outlets ensured a range of perspectives, but now, India’s mainstream media has largely been co-opted by the Bharatiya Janata Party and Prime Minister Narendra Modi. Just how did the media in India get to this point and what does it mean for the upcoming elections?

Featuring:

Ravish Kumar – Former Host, NDTV
Shashi Shekhar Vempati – Former CEO, Prasar Bharati
Pramod Raman – Chief Editor, MediaOne
Amy Kazmin – Former South Asia Bureau Chief, Financial Times
Meena Kotwal – Founder, The Mooknayak

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Social media lawsuit launched by Ontario school boards

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Premier Doug Ford says that lawsuits launched by four Ontario school boards against multiple social media platforms are “nonsense” and risk becoming a distraction to the work that really matters.

The school boards, including three in the Greater Toronto Area, have launched lawsuits seeking $4.5 billion in damages against Snapchat, TikTok, and Meta, the owner of both Facebook and Instagram, for creating products that they allege negligently interfere with student learning and have caused “widespread disruption to the education system.”

But at an unrelated news conference in Ottawa on Friday, Ford said that he “disagrees” with the legal action and worries it could take the focus away from “the core values of education.”

“Let’s focus on math, reading and writing. That is what we need to do, put all the resources into the kids,” he said. “What are they spending lawyers fees to go after these massive companies that have endless cash to fight this? Let’s focus on the kids, not this other nonsense that they are looking to fight in court.”

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Four separate but similar statements of claim were filed in Ontario’s Superior Court of JusticSocial media lawsuit launched by Ontario school boards pervasive problems such as distraction, social withdrawal, cyberbullying, a rapid escalation of aggression, and mental health challenges,” Colleen Russell-Rawlins, the director of education with the Toronto District School Board, said in a news release issued Thursday.

“It is imperative that we take steps to ensure the well-being of our youth. We are calling for measures to be implemented to mitigate these harms and prioritize the mental health and academic success of our future generation.”

The school boards are represented by Toronto-based law firm Neinstein LLP and the news release states that school boards “will not be responsible for any costs related to the lawsuit unless a successful outcome is reached.”

These lawsuits come as hundreds of school districts in the United States file similar suits.

“A strong education system is the foundation of our society and our community. Social media products and the changes in behaviour, judgement and attention that they cause pose a threat to that system and to the student population our schools serve,” Duncan Embury, the head of litigation at Neinstein LLP, said in the new release.

“We are proud to support our schools and students in this litigation with the goal of holding social media giants accountable and creating meaningful change.”

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Ontario school boards sue social media giants for $4.5B

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Four major Ontario school boards are taking some of the largest social media companies to court over their products, alleging the way they’re designed has negatively rewired the way children think, behave and learn and disrupted the way schools operate.

The public district school boards of Toronto, Peel and Ottawa-Carleton, along with Toronto’s Catholic counterpart, are looking for about $4.5 billion in total damages from Meta Platforms Inc., Snap Inc. and ByteDance Ltd., which operate the platforms Facebook and Instagram, Snapchat and TikTok respectively, according to separate but similar statements of claim filed Wednesday.

“These social media companies … have knowingly created a product that is addictive and marketed to kids,” said Rachel Chernos Lin, the chair of the Toronto District School Board, on CBC Radio’s Metro Morning on Thursday.

“We need them to be held accountable and we need them to create safer products.”

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Social media giants ‘knowingly’ harming children, TDSB chair says in wake of lawsuit

3 hours ago

Duration 5:53

Four of Ontario’s largest school boards, including the Toronto District School Board (TDSB), have launched lawsuits against social media giants behind Meta, Snapchat and TikTok for allegedly causing harm to students. Metro Morning host David Common spoke with TDSB chair Rachel Chernos Lin about the action.

The allegations have yet to be proven in court, and there is no set date for when they will be heard. CBC Toronto has reached out to the companies named for comment.

The school boards, speaking under a new coalition called Schools for Social Media Change, allege students are experiencing an “attention, learning, and mental health crisis” because of “prolific and compulsive use of social media products,” in a news release.

They allege the platforms facilitate and promote cyberbullying, harassment, hate speech and misinformation, and have a part in escalating physical violence and conflicts in schools, according to the statements of claim.

They also argue these apps are “purposefully designed” to deliver harmful content to students dealing with topics such as suicidal ideation, drugs, self-harm, alcohol, eating disorders, hate speech and sex — particularly content encouraging “non-consensual” sexual activity.

Trying to respond to those problems has caused “massive strains” on the boards’ funds, including in additional mental health programming and staff, IT costs and administrative resources, the release says. The boards call on the social media giants to “remediate” the costs to the larger education system and redesign their products to keep students safe.

Lawsuit may be first of its kind in Canada

Hundreds of school boards in the United States, along with some states, have launched similar lawsuits against social media companies.

Last fall, over 30 states accused Meta Platforms Inc. of harming young people’s mental health and contributing to the youth mental health crisis by knowingly designing features on Instagram and Facebook that cause children to be addicted to its platforms.

In an email, a spokesperson for Snap said Snapchat was “intentionally designed to be different from traditional social media.”

“Snapchat opens directly to a camera — rather than a feed of content — and has no traditional public likes or comments. While we will always have more work to do, we feel good about the role Snapchat plays in helping close friends feel connected, happy and prepared as they face the many challenges of adolescence.”

What social media scrolling is doing to kids’ brains

5 months ago

Duration 7:52

With most children and teenagers spending hours a day on a smartphone, CBC’s Christine Birak breaks down what research shows about how using social media is changing kids’ behaviour, if it’s rewiring their brains and what can be done about it.

Neinstein LLP, a Toronto-based firm, is representing the school boards. The boards will not be responsible for any costs related to the suit unless a successful outcome is reached, the release says.

Duncan Embury, a partner and head of litigation at Neinstein, told CBC News the named companies are “mainly responsible” for the social media products that kids use, and share “common” designs or algorithms that lead to “problematic use.”

To his knowledge, this is the first case of its kind in Canada.

“Based on what we’re seeing and what we’re hearing from our educators, I think this is a problem that is pervasive across our system and I wouldn’t be surprised if there [were] more boards that took this step,” said Embury.

Ford ‘disagrees’ with move

At an unrelated news conference on Thursday, Ontario Premier Doug Ford said he “disagrees” with the schools boards’ lawsuits.

“What are they spending on lawyer fees to go after these massive companies that have endless cash to fight this? Let’s focus on the kids, not about this other nonsense that they’re looking to fight in court,” he said.

WATCH | Ford disagrees with school board lawsuits against social media companies:

Ford disagrees with school board lawsuits against social media companies

2 hours ago

Duration 0:41

Ontario Premier Doug Ford responded to news Thursday that four major school boards in the province are suing some of the largest social media companies over alleged harm to young people, saying he disagrees with the boards’ action. “Let’s focus on the kids, not about this other nonsense,” he told reporters.

CBC News spoke to parents with children who attend schools in the Toronto District School Board. While they all agree social media apps are a problem, they differ in what approach they think should be used to regulate them.

“Just take the phones away,” said Gillian Henderson.

“I don’t think we need to sue anybody, that seems like a long, expensive process. Just take away their phones in class and give them back to them when they need them.”

The board has recently moved to develop a policy to limit cellphone use in classrooms, which includes potential phone bans and social media restrictions. It previously said staff had problems enforcing policies stating students should only use phones for educational purposes only.

Two separate pictures of a woman and a man shown together.
Gillian Henderson and Shyon Baumann have children who attend schools in the Toronto District School Board. Henderson thinks schools should take students’ phones away in class, while Baumann says it may be helpful to force tech giants to decrease harm from their apps through the court system. (Paul Smith/CBC)

Shyon Baumann said school boards could use some help in reducing screen time.

“If the school boards can do what they can trying to police it, that would be great. But it would be also great if the app creators did what they could to make the harms decrease,” he said.

“If they’re not going to make voluntary changes, then maybe doing it through the courts is the most effective way.”

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