Diversity in the newsroom can build better media. Here's why - World Economic Forum | Canada News Media
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Diversity in the newsroom can build better media. Here's why – World Economic Forum

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  • Maintaining diversity in the newsroom and providing inclusive content is imperative for the longevity of any media platform.
  • More diverse and inclusive newsrooms and coverage can provide better representation of societies, build audience trust and even make news organizations more profitable.
  • News outlets that do not actively make diversity in the newsroom and inclusion a priority could face a decline in both readership and profits.

The Black Lives Matter protests and the #MeToo movement have shed light on the lack of racial and gender diversity in the workplace. The state of diversity in the newsroom is no exception: according to a 2016 Pew Research Center analysis, just 23% of newsroom employees were people of colour, while 61% of newsroom employees were men.

As Chief Executive of Internews, I’ve visited dozens of newsrooms in every inhabited continent. Across the board, I’ve noticed a commonality: having a diverse workforce bodes well for producing accurate and well-reported news content.

The world is becoming more diverse and it’s a newsroom’s responsibility to reflect this – failure to do so can result in news outlets being left behind.

The rise of user-generated news platforms, which often outperform traditional outlets in attracting new audiences, underscores the risk of failing to cater to diverse audiences. Audience growth trends at user-generated news platforms like Blavity and Outlier suggest the new generation of readers want content that reflects their experiences and perspectives.

Maintaining a diverse workforce and providing inclusive content is imperative for the longevity of any media platform. This is why it comes as a shock to me that inclusion is still lacking within the industry. Thankfully, the Tackling Diversity and Inclusion in the Newsroom report from the World Economic Forum takes on this issue from a business and ethical standpoint.

Including different perspectives

A diverse newsroom is essential for media institutions that pride themselves on providing well-researched, complex stories that explore different perspectives and voices. The news content the media provides should be an accurate reflection of the diverse society it serves As such, to reflect this society, we need to make sure that journalists from different cultures, religions and genders are represented.

It’s not just about providing different perspectives and viewpoints. Media institutions need to ensure that their newsroom culture reflects the diverse news content they’re producing, otherwise, audiences may question their authenticity.

Eliminating culturally insensitive mistakes

No matter their background, all journalists should be more than capable of objectively reporting stories that explore perspectives different from their own. However, a lack of knowledge or unconscious biases may lead some journalists to produce culturally insensitive reporting.

To be clear, I’m not suggesting that only journalists who have a personal connection to a news story should exclusively write about that topic. However, having a diverse team of journalists who can assist with reviewing news content can lessen the chance of mistakes that could harm the outlet’s brand.

Last year, the Guardian had to issue an apology for mistakenly using a picture of UK rapper Kano when referring to Wiley. The latter at the time was under scrutiny for anti-Semitic comments. Even though the newspaper claimed this was an “honest mistake”, it sparked conversations online regarding the lack of diversity in the newsroom. Many journalists from marginalized communities observed that a more diverse newsroom would spot the mistake before it was published.

Helping to build trust

An IPSOS study of 27 countries found that over a five-year period from 2014-2019, public trust in newspapers and magazines dropped by an average of 16%. In the US and Great Britain – two countries traditionally seen as having model independent media systems – public trust in print media dropped by 26% and 27% respectively.

Importantly, there’s a big difference between “the media” and local media: local news outlets are more trusted because they are more likely to know and reflect the communities they serve.

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Where trust In the news is highest and lowest

Image: Statista/RISJ

During the pandemic, trust in the media has never been more critical. For the last few years, media institutions have been responsible for keeping billions of people updated on COVID transmission rates and vaccine efforts. The success of Epicenter-NYC is an example of just how much of an impact local media can have when it commands community trust. Epicenter-NYC is a media company that was founded by and for members of the Jackson Heights neighbourhood in New York. When vaccination rates were lagging in the community, Epicenter made vaccine sign-up information readily available on its site. As a result, the organization encouraged more than 4,600 people to get vaccinated.

Creating a diverse newsroom can help establish trust in various communities and other under-represented groups. With the pandemic still raging, both local and national news outlets should be looking for ways to help sustain and build trust with their audiences.

Making media institutions more profitable

Studies suggest that the most diverse companies are more likely to outperform non-diverse companies in terms of profitability. A 2019 analysis by McKinsey suggests that companies in the top quartile of gender diversity on executive teams were 25% more likely to experience above-average profitability than peer companies. News outlets that do not actively make diversity in the newsroom and inclusion a priority could face a decline in both readership and profits.

The research published by the World Economic Forum makes one thing very clear: diverse newsrooms are essential for the betterment of any media institution that prides itself on providing news content that reflects an accurate representation of the world we live in today.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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