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Doctors ‘smuggling education’ into social media content to drown out misinformation

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When Dr. Siobhan Deshauer makes online videos, her primary goal is to demystify medicine. Her secondary goal?

“I call it ‘smuggling in education,’” said the physician and YouTuber, who boasts nearly a million subscribers on the platform. “You’re coming for this mystery and this excitement, but I’m smuggling in some topics that I think are really important and that I’m passionate about.”

Some experts say one of the best ways to fight a rising tide of medical misinformation on social media is to drown it out with captivating content backed by science, and Deshauer, an Ontario-based internal medicine and rheumatology specialist, is among a growing cohort of doctors and researchers doing just that.

Take one of her medical mystery videos, for example. In it, Deshauer tells the story of a woman who had lead poisoning. Doctors took ages to figure out what was causing her symptoms, but ultimately realized they were a result of lead in the Ayurvedic supplements she was taking.

It’s a compelling video with a title designed to draw you in: “Deadly illness from THIS SUPPLEMENT: Medical Mystery.” The video’s thumbnail image shows Deshauer looking shocked in front of a bright blue background. Behind her, big block letters spell out “POISONED” and an arrow points to an X-ray image of someone’s lower leg.

Those are the things that hook the viewer, but for Deshauer, much of the value in the video comes from that “smuggled-in” education.

“I brought in the concept of how are supplements regulated and what should you look for when you’re buying a supplement? How do you keep yourself safe? That wasn’t the topic, that wasn’t the title of the video, but someone would walk away learning those things.”

Deshauer, who goes by the username ViolinMD online in a nod to her pre-medicine career as a violinist, said she got her start making videos when she was in school to document all she was learning.

“And with the community (of viewers) building, I got to hear their comments, their concerns, what they had seen in health care, perhaps some of their fears,” she said. “And I got the sense that a lot of fears around health care came from not being able to access it or see what happens behind closed doors.”

The algorithms that feed compelling content to users can bolster those fears, experts said. They tend to boost sensationalized misinformation and generalizations, turning social media sites into a harmful echo chamber for some users, said Timothy Caulfield, a health policy and law professor at the University of Alberta, who has in recent years become one of Canada’s loudest voices on the topic.

“It’s going to be a never-ending battle,” he said. “There’s never going to be one simple tool that’s going to fix this incredibly complex cultural, social, economic and technological challenge — but we are getting more and more good research that tells us what kinds of approaches work best.”

Caulfield said the most effective science communicators use some of the same tactics as those spreading misinformation — but back it up with accurate data instead of pseudoscience.

There are a number of people doing this well, he said. Dr. Jen Gunter, a gynecologist, has been at it for a while, first taking aim at misinformation published by Gwyneth Paltrow’s wellness website Goop, and Dr. Samir Gupta is on Instagram and TikTok debunking wellness fads and misinformation.

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Caulfield said some doctors don’t think very much about how they present their content, but those who gain an audience are more mindful of that.

“Think about what your content’s going to look like,” he said. “Often the clinical community, the scientific community doesn’t do that, and the people pushing misinformation do.”

One of those techniques, he said, is through easily shareable infographics and art.

Caulfield is on the executive advisory committee for Science Up First, an initiative that aims to debunk health misinformation. They encourage independent experts to create science-backed content and the organization also creates some of its own.

Jonathan Jarry, a science communicator with McGill University’s Office for Science and Society, said another tactic involves using anecdotes.

“Share your own personal experiences if you can, because stories resonate more than tables and graphs,” he said, addressing scientists and doctors.

But those personal experiences need to be backed up by a body of evidence, he said.

It’s also best to show people the evidence, rather than simply telling them how they should feel, Jarry said.

“People don’t want to be to be told what to think. They don’t want you to be paternalistic. They want you to show them your work. Show them your research. Show them how you arrived at your conclusion,” he said. “Transparency engenders trust.”

Dr. Kathleen Ross, president of the Canadian Medical Association, said her organization has done polls that show doctors are a trusted source of health information.

“Unfortunately at this moment in Canada, many Canadians — almost seven million — don’t have access to that longitudinal primary care source to go and have these discussions with. So misinformation and uptake of misinformation is a tremendous risk and leading to bad outcomes,” she said.

“To address that, we have to to point towards trusted sources.”

 

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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