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Does Nothing Have What it Takes to Rival Apple? – Medium

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How This Fresh Startup Plans to Dethrone the King

Photo by Abrar Dhalwala on Unsplash

Around a year ago, Nothing released its first product, a $99 transparent set of earbuds, the Ear (1). While they weren’t the best-performing earbuds money could buy, they still offered reasonable performance for the price alongside a design like no other. Fast forward a year later, and Nothing has now unveiled its Phone (1), a device that seems to apply the same formula as its earbud brethren.

And, if everything goes to plan, as Nothing applies this recipe to all of its future devices that will make up a theoretical Apple-rivaling ecosystem, the company will be able to develop its own cult following that will give Apple a run for its money. So, that begs the question, can Nothing really pull it off? Or is it several years too late and doomed to be in a constant fight for relevancy in the fast-paced world of tech?

Let’s find out.

The Nothing Phone (1) — A Different Approach to a Familiar Formula

How the Nothing Phone (1) Stands Out Amongst the Competition

The first thing worth mentioning is that, although it may look similar to an iPhone, Nothing’s first smartphone is not a direct competitor to Apple’s flagship phones. For one, the Nothing Phone (1) starts at just £399 (~$475), compared to the iPhone 13’s starting price of $799. Consequently, the Phone (1) just can’t stack up in terms of chip performance, image quality, or even battery life. That said, it’s still a pretty compelling mid-range phone.

Alongside every mid-range phone comes a list of decisions made by the company regarding which features are worth keeping and which ones are worth compromising or eliminating entirely. In the case of most sub-$500 phones, the build quality and overall design are typically the most notable downgrades when compared to flagship phones. Whether that means a plastic back or thicker bezels, you can typically tell how much a phone costs just by looking at it.

With the Nothing Phone (1), however, it looks like a legitimate iPhone rival, given the flare its intricate lighting system and see-through casing provide out back, and its thin and symmetrical bezels up front. As a result, it’s definitely the most premium-looking offering in its segment, even when put against Apple’s own mid-range offering, the iPhone SE. Adding to that premium feel is a set of stereo speakers and a reassuring haptic-feedback motor.

On top of its killer looks and premium feel, the Phone (1) also has a solid set of features. This feature set consists of an adaptive 120Hz, 6.5″, 1080p OLED display, a 4500mAh battery, a pretty reliable under-display fingerprint sensor, wireless and reverse wireless charging, 8GB of RAM, and 128GB of storage. If you’re in need of more storage or RAM, an option with 12GB of RAM and 256GB of storage is available for a ~$120 premium.

As for the processor, the Nothing Phone (1) is powered by a modest Snapdragon 778 chipset. While it might not be the ideal phone for intense gaming sessions, the phone’s 120Hz refresh rate and 8–12GB of RAM insure that the phone rarely feels underpowered. When it comes to camera performance, the Phone (1) is equipped with two 50-megapixel sensors, serving as primary and ultrawide cameras. Again, these aren’t on the same level as an iPhone, but they’re perfectly acceptable given its price range.

So, as a whole, the Nothing Phone (1) truly punches above its weight in terms of design and feel, albeit at the expense of a larger battery and possibly the added versatility of a third camera lens.

So How is Nothing Going to Beat Apple?

Photo by Nilay Patel on Unsplash

The main thing Nothing has going for it right now is a compelling design and refined software experience. These are two of the main areas Apple finds success with its customers as well, so it sort of makes sense that a comparison could be drawn between the two companies. That said, on top of a refined user experience and iconic design, Apple’s iPhones also attract users based on their strong performance and ability to blend into the top-tier Apple ecosystem.

Nothing has confirmed that it will be working on an ecosystem of its own but, at the end of the day, it’s still going to be based on Android, and will therefore experience the same growing pains that Samsung’s and Google’s ecosystems are still currently suffering from. It’s also worth mentioning that it will likely take several years for Nothing to piece together a complete Apple-rivaling ecosystem, including a laptop, smartwatch, a larger range of phones, and a tablet or two.

That said, as for where Nothing is right now, I think there’s a good chance that the company is bound for eventual success. In spite of the Nothing Phone (1) likely facing limited availability and production output, I think the fact that Nothing has produced an inexpensive phone with a head-turning design and reasonable specs will quickly attract a loyal fanbase. And with this core consumer base established, Nothing will soon be able to branch out into offering other devices, presumably alongside higher-end counterparts, and slowly evolve into more of an Apple competitor.

As for whether or not Nothing will ever reach the same level of sales as Apple, I think the answer will pretty much forever be a “No”. Although I believe that the Nothing Phone (1) would stack up extremely well in the North American Android smartphone market, there are many global offerings that offer higher-end specs while also featuring eye-grabbing designs. And, because the Phone (1) has a very iPhone-esque philosophy in how it presents itself, I don’t expect that it’ll fair much better in a global market than iPhones typically do. For reference, anywhere from 33%-50% of iPhone sales come from North America, followed by Europe, typically making up another 25%.

Having said that, I believe that Nothing will be able to eventually outperform its spiritual parent company, OnePlus, which currently holds a 2% stake in the global smartphone market. OnePlus’ relative lack of sales success comes down to it never becoming too popular with US carriers, and that the company slowly strayed away from what gave them fame in the first place: the best performance for the money.

With Nothing, this axiom has seemingly been modified to be “modest performance, innovative styling, and a refined user experience.” Nothing’s priorities seem to make for a more sustainable business model, and one that will likely find great success with those in search of an affordable device that stands out in a sea of plainly-styled bricks we call phones.

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Building Homes Faster with our Latest 3D Construction Printer

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Copenhagen, 22.10.2024 – COBOD International, the global leader in 3D construction printing technology, proudly introduces the BOD3 3D Construction Printer for 3D printing of real concrete. Equipped with an extendable ground-based track system, the BOD3 advances the construction process by eliminating printer downtime between multiple buildings on the same site, setting a new benchmark for productivity and efficiency. The BOD3 is the most advanced solution for high-volume low-rise construction and a very effective alternative to conventional construction methods.

The heart and key feature of the new BOD3 3D printer is the advanced extendable ground-based track system. This system enables limitless extension along the Y-axes (length), expanding the printable area to cover 2 or 3 buildings, and reducing setup time to a single installation for multi-building projects. It’s a game-changer, allowing continuous, uninterrupted printing across large sites, increasing efficiency for high volume and mass production at an unmatchable scale.

 

Render of COBOD BOD3 3D Construction Printer.

The BOD3, COBOD’s third printer model, is the outstanding achievement of years of dedicated research, development, and close collaboration with customers. It is a vital advancement in automated construction technology, directly addressing the urgent global demand for faster, smarter, more efficient and sustainable building solutions. Like every COBOD 3D printer, the BOD3’s modular design offers customization, allowing it to easily adapt to any customer’s size wishes in addition to complying with the various sizes of construction sites anywhere in the world.

The BOD3 follows COBOD’s vision to build smarter through automation. Its operational stand combines the control and monitoring of both the 3D printer and supplementary equipment in one user-friendly system. The Advanced Hose Management System (AHMS) transports 3D printable material from the materials delivery system to the printhead via hoses secured within E-chains, minimizing physical labor and optimizing material flow. With the addition of the dual dosing system for additives, operators can better control the concrete and adapt it to onsite environmental conditions. By introducing additives directly at the printhead, the system reduces drying time between layers, speeding up the overall construction process. Designed for easy operation and precision, the BOD3 can be operated by a small, trained, and certified team, reducing the costs of projects.

Incorporating the innovative Universal X-Carriage, the BOD3 is ready for future COBOD advancements and technologies, like the introduction of additional tools for the printer aimed at insulating, painting, sanding, etc. This ensures long-term versatility and performance that will keep the BOD3 at the forefront of the industry for years to come.

 

Universal X-Carriage with Printhead.

Already deployed to the global market, the BOD3 is currently active in Indonesia, by Modula Tiga Dimensi, Angola, by Power2Build, and Bahrain, by Ab’aad 3D. The customers report faster project execution with near-zero downtime between individual buildings on the same site. The projects showcase the BOD3’s ability to speed up construction and print with real concrete, with 99% locally sourced materials and 1% of innovative D.fab, a co-developed solution by COBOD and Cemex to make concrete 3D printable.

Henrik Lund-Nielsen, Founder and General Manager of COBOD, commented on the BOD3: “The global housing crisis demands a more efficient construction solution that is faster, more efficient, and scalable. The BOD3 is our answer to this challenge. Drawing on years of research and expertise, we’ve designed the BOD3 with innovative features, making it our most cost-effective and efficient model yet for multiple low-rise buildings. Its design supports high-volume, linear production of houses, enabling mass production without compromising quality. The fact that six units have already been sold before its official launch speaks volumes about the BOD3’s market demand and the trust our customers place in our technology.

Michael Holm, Chief Innovation Officer at COBOD, states, “The advanced ground-based track system was developed as a response to our customers’ needs to increase efficiency and productivity. Now the 3D construction printer can be easily extended, and multiple consecutive structures can be printed with minimal repositioning and zero downtime between projects, making 3D construction printing more efficient than ever before.

 

The BOD3 is now available for purchase worldwide; for more information, please visit our website, www.cobod.com, or contact us at info@cobod.com.

 

RELEVANT LINKS

 

ABOUT COBOD

COBOD stands as the global leader in supplying 3D printers for the construction sector, with over 80 printers distributed across North and Latin America, Europe, the Middle East, Africa, and Asia-Pacific. Driven by a mission to revolutionize construction through multifunctional robots based on 3D printing, COBOD envisions automating half of the construction processes to achieve faster, cost-effective, sustainable results with enhanced design versatility.

From residential, commercial, and public buildings, COBOD’s 3D printers have been instrumental in erecting 1- to 3-story structures across all six inhabited continents. The innovative technology also extends to fabricate large-scale data centers, wind turbine towers, tanks, and more.

Embracing an open-source material approach, COBOD collaborates with global partners, including customers, academia, and suppliers. The company, backed by prominent shareholders such as General Electric, CEMEX, Holcim, and PERI, operates from its main office in Copenhagen, Denmark, and regional competence centers in Miami, Florida, and Kuala Lumpur, Malaysia. COBOD’s dynamic team comprises over 100 professionals from 25 diverse nationalities.

 

ABOUT MODULA TIGA DIMENSI

PT Modula Tiga Dimensi is a joint venture between Bakrie & Brothers (BNBR) and COBOD. BNBR focuses on offering and providing solutions for housing backlog problems currently encountered by the country.

Teaming up with COBOD International, the company is now set to adopt the latest 3D printing construction technology and is ready to offer the Indonesian market a new and better solution to housing obstructions.

 

ABOUT POWER2BUILD
Reshaping the construction sector and adapting it to urgent human needs.

Power2Build is a technology company for the construction industry, prepared to establish partnerships with private, public, and non-governmental organizations (NGOs) so that they can make the transition to Build 4.0 through 3DCP.

We offer our clients value-added services and high-quality projects, always with a multidisciplinary approach that brings together the necessary experience to deal with complex issues.

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Slack researcher discusses the fear, loathing and excitement surrounding AI in the workplace

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SAN FRANCISCO (AP) — Artificial intelligence‘s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace them.

Those were among the highlights of a recent study conducted by the workplace communications platform Slack. After conducting in-depth interviews with 5,000 desktop workers, Slack concluded there are five types of AI personalities in the workplace: “The Maximalist” who regularly uses AI on their jobs; “The Underground” who covertly uses AI; “The Rebel,” who abhors AI; “The Superfan” who is excited about AI but still hasn’t used it; and “The Observer” who is taking a wait-and-see approach.

Only 50% of the respondents fell under the Maximalist or Underground categories, posing a challenge for businesses that want their workers to embrace AI technology. The Associated Press recently discussed the excitement and tension surrounding AI at work with Christina Janzer, Slack’s senior vice president of research and analytics.

Q: What do you make about the wide range of perceptions about AI at work?

A: It shows people are experiencing AI in very different ways, so they have very different emotions about it. Understanding those emotions will help understand what is going to drive usage of AI. If people are feeling guilty or nervous about it, they are not going to use it. So we have to understand where people are, then point them toward learning to value this new technology.

Q: The Maximalist and The Underground both seem to be early adopters of AI at work, but what is different about their attitudes?

A: Maximalists are all in on AI. They are getting value out of it, they are excited about it, and they are actively sharing that they are using it, which is a really big driver for usage among others.

The Underground is the one that is really interesting to me because they are using it, but they are hiding it. There are different reasons for that. They are worried they are going to be seen as incompetent. They are worried that AI is going to be seen as cheating. And so with them, we have an opportunity to provide clear guidelines to help them know that AI usage is celebrated and encouraged. But right now they don’t have guidelines from their companies and they don’t feel particularly encouraged to use it.

Overall, there is more excitement about AI than not, so I think that’s great We just need to figure out how to harness that.

Q: What about the 19% of workers who fell under the Rebel description in Slack’s study?

A: Rebels tend to be women, which is really interesting. Three out of five rebels are women, which I obviously don’t like to see. Also, rebels tend to be older. At a high level, men are adopting the technology at higher rates than women.

Q: Why do you think more women than men are resisting AI?

A: Women are more likely to see AI as a threat, more likely to worry that AI is going to take over their jobs. To me, that points to women not feeling as trusted in the workplace as men do. If you feel trusted by your manager, you are more likely to experiment with AI. Women are reluctant to adopt a technology that might be seen as a replacement for them whereas men may have more confidence that isn’t going to happen because they feel more trusted.

Q: What are some of the things employers should be doing if they want their workers to embrace AI on the job?

A: We are seeing three out of five desk workers don’t even have clear guidelines with AI, because their companies just aren’t telling them anything, so that’s a huge opportunity.

Another opportunity to encourage AI usage in the open. If we can create a culture where it’s celebrated, where people can see the way people are using it, then they can know that it’s accepted and celebrated. Then they can be inspired.

The third thing is we have to create a culture of experimentation where people feel comfortable trying it out, testing it, getting comfortable with it because a lot of people just don’t know where to start. The reality is you can start small, you don’t have to completely change your job. Having AI write an email or summarize content is a great place to start so you can start to understand what this technology can do.

Q: Do you think the fears about people losing their jobs because of AI are warranted?

A: People with AI are going to replace people without AI.

The Canadian Press. All rights reserved.

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Biden administration to provide $325 million for new Michigan semiconductor factory

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WASHINGTON (AP) — The Biden administration said Tuesday that it would provide up to $325 million to Hemlock Semiconductor for a new factory, a move that could help give Democrats a political edge in the swing state of Michigan ahead of election day.

The funding would support 180 manufacturing jobs in Saginaw County, where Republicans and Democrats were neck-in-neck for the past two presidential elections. There would also be construction jobs tied to the factory that would produce hyper-pure polysilicon, a building block for electronics and solar panels, among other technologies.

Commerce Secretary Gina Raimondo said on a call with reporters that the funding came from the CHIPS and Science Act, which President Joe Biden signed into law in 2022. It’s part of a broader industrial strategy that the campaign of Vice President Kamala Harris, the Democratic nominee, supports, while Republican nominee Donald Trump, the former president, sees tariff hikes and income tax cuts as better to support manufacturing.

“What we’ve been able to do with the CHIPS Act is not just build a few new factories, but fundamentally revitalize the semiconductor ecosystem in our country with American workers,” Raimondo said. “All of this is because of the vision of the Biden-Harris administration.”

A senior administration official said the timing of the announcement reflected the negotiating process for reaching terms on the grant, rather than any political considerations. The official insisted on anonymity to discuss the process.

After site work, Hemlock Semiconductor plans to begin construction in 2026 and then start production in 2028, the official said.

Running in 2016, Trump narrowly won Saginaw County and Michigan as a whole. But in 2020 against Biden, both Saginaw County and Michigan flipped to the Democrats.

The Canadian Press. All rights reserved.

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