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Doug Ford snows the media with dangerous snowstorm PR ploy – National Observer

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What do you do when there’s an election in a few months and only one-in-three voters approve of the job you’ve done? If you’re Doug Ford, you grab a child’s plastic shovel and treat the biggest snowstorm in your province’s recent memory as an opportunity for a photo op.

After spending months ducking and weaving from the media, Ford was more than happy to talk to them — including while he was behind the wheel of a moving vehicle — about his efforts to dig out stranded motorists. In the process, he showed just how easy it is to work the press, and why their gullibility might be key to his re-election plans.

It began with reporters like CTV’s Colin D’Mello dutifully amplifying his staged act of generosity like it was a legitimate news event. “Just been told that Premier Doug Ford is driving around Etobicoke helping stranded drivers,” he tweeted. “He’s helped pull one driver out of a ditch, and gave another driver a ride home.”

NEWSTALK1010’s Jerry Agar gave the premier an open line — and plenty of free publicity — to talk about his efforts, while CP24 carried him live (while he was driving) via FaceTime.

Most of the major outlets like Global and CTV ran online stories that included images provided by Ford’s official spokesperson, Ivana Yelich. And, of course, you had the columnists following up with their own in-kind contribution to his campaign. The Toronto Sun’s Joe Warmington, in his typically understated fashion, described Ford as a “one-man army in battle against the snow.” His column was dutifully retweeted by Brian Lilley, the Sun journalist who happens to be in a relationship with Ms. Yelich.

Not everyone was willing to carry the premier’s water for him, though.

On Breakfast Television, Sid Seixeiro tore a strip off the premier — and his professional colleagues. “This premier’s gone MIA for months during the darkest points of this pandemic, and the second he called every media outlet for attention on this, we followed him like lemmings,” he said. “It was disgusting. He used a disaster in this city, and a large part of this province, as a cheap political stunt.”

Seixeiro wasn’t done. “I was born, but not yesterday. I know exactly what that was, on a day where people needed legitimate help and he used it as a photo op, and I hope people saw that for what it was.”

What it was depends a lot on who you ask, though. While some saw an obviously staged (and crassly executed) stunt, others treated it like a shining example of Ford’s best political trait.

As writer Mat Vaillancourt tweeted, “That’s Doug Ford trademark. And he does a lot of small things which are never made public.”

Opinion: While some saw an obviously staged (and crassly executed) stunt, others treated it like a shining example of Doug Ford’s best political trait, writes columnist @maxfawcett. #ONstorm #ONpoli

Never mind, for the moment, that he seemed more than happy to publicize this small thing, and managed to get a bunch of other small things — from engaging in distracted driving to ignoring the OPP’s request to stay off the roads — completely wrong.

Ford’s snowstorm stunt is just the latest example that he’s at his best (such as it is) when he’s engaged in this sort of small-scale retail politics.

The question that Ontario voters will have to answer is whether they want a premier who’s better at the small things than the big ones.

But the journalists who are tasked with covering Ford (and who are actually interested in doing that) have to be willing to frame that question properly — and challenge the framing his office offers up. If they can’t, they risk being turned into re-election campaign assets instead of journalists people should trust.

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Social Media Increasingly Linked With Mass Shootings – Forbes

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On Wednesday, authorities in Texas identified Salvador Ramos as the 18-year-old shooter who had opened fire in Robb Elementary School in Uvalde, Texas. Ramos, who had killed at least 19 students and two teachers during his shooting spree on Tuesday, had allegedly posted disturbing images online prior to carrying out the senseless attack.

According to reports, an Instagram account allegedly connected to Ramos featured disturbing photos. That account has since been taken down.

It was just last week that New York’s attorney general, Letitia James, announced that her office was investigating social media companies after another mass shooter had used the online platforms to plan, promote and stream a massacre in a Buffalo grocery store that left 10 dead. James said her office would investigate Twitch, 4chan, 8chan and Discord along with other platforms that the shooter used to amplify the attack.

Many are asking if warning signs were missed.

“It is impossible to prevent people from making threats online,” explained William V. Pelfrey, Jr., Ph.D., professor in the Wilder School of Government and Public Affairs at Virginia Commonwealth University.

Yet he suggested that social media organizations do have a moral responsibility to identify and remove threatening messaging.

“They are generally abysmal at this task. Direct threats (i.e. I want to shoot the President, I want to kill myself) frequently are flagged and investigated. Indirect threats are much harder to identify and rarely receive any attention,” Pelfrey continued. “Many social media companies will need to make decisions – protect individual’s rights to make oblique threats or protect safety. Compromising freedom of speech seems abhorrent until we weigh that compromise against the lives lost in Buffalo or the many other places where radicalized violent extremists found their motivation to kill.”

The Anti-Social Networks

As the United States remains very much in what President Joe Biden has identified as an “Uncivil War,” where the country remains so politically divided, the platforms that were once about friendly discussions have evolved very much into “anti-social networks” where people now find themselves in echo chambers that support their opinion and views.

“Social media has compounded a growing racial, cultural and gender divide in America and the world,” explained Anthony Silard, professor at the Luiss Business School, Rome, and the author of The Art of Living Free in the Digital Age.

Social media has enabled the actions of extremists to be live-streamed to the masses.

“One facet of the Buffalo shooting that is critical for understanding its conception and operation is that it was not the work of one person,” added Silard. “The shooter brought his thought community with him via live stream. They were poised and ready to send out the horrific imagery of innocent people being slaughtered before the social media site, Twitch, could take it down, in an impressive two minutes. They succeeded, yet millions watched from the comfort of their screens.

“With his thought community virtually present and at the ready, the shooter felt less alone and propped up by the hate-imbued ideology of his group,” Silard added. “Herein lies an important point for lawmakers to consider about the role of social media in this tragedy: it enabled rapid, collective action by a hate group.”

Lack Of Empathy

Social media has also been seen as responsible in lowering the empathy of most Americans. It is easy to “speak your mind” about someone on social media based on a tweet they made or something they posted on Facebook. Even like-minded individuals with similar interests can find themselves in serious flare ups that turn hostile.

This has been common with email, posts on Newsgroups and online forums, but has increased significantly in the era of social media.

“One of the primary reasons social media has become so dangerous to a healthy society is that it erodes empathy. The reason town hall meetings became a healthy medium for cross-aisle conversations is that people had to listen to each other, even when they disagreed,” said Silard.”Now that these conversations have gone online, empathy has fallen to the wayside. A recent meta-analysis of seventy-two studies conducted between 1979 and 2009, for instance, found that the empathy levels of American college students have dropped 40 percent, which the authors primarily attribute to the rise of social media.”

The social media platforms have largely failed to address the issue, and in some cases it has only served to radicalize individuals, such as the recent mass shooters.

“Social media companies like Facebook promised us that its services would encourage people to care more for each other and express their authentic views more both online and in person. None of this has happened,” warned Silard. “Instead, recent Pew research has found that people speak up less in person now for fear of retribution. Why? Social media has helped them realize there are many opposing views out there they would prefer not to confront.”

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Media Advisory: Premier Furey to Announce Additional Measures to Help Residents with the Cost of Living – News Releases – Government of Newfoundland and Labrador

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The Honourable Andrew Furey, Premier of Newfoundland and Labrador, the Honourable Siobhan Coady, Deputy Premier and Minister of Finance, and the Honourable Bernard Davis, Minister Responsible for Labour, will announce additional measures today (Thursday, May 26) to help Newfoundlanders and Labradorians with the cost of living. The event takes place at 1:00 p.m. in the Media Centre, East Block, Confederation Building.

The announcement will be livestreamed on Facebook.

– 30 –

Media contacts
Meghan McCabe
Office of the Premier
709-729-3960
meghanmccabe@gov.nl.ca

Victoria Barbour
Finance
709-729-4087, 327-6152
victoriabarbour@gov.nl.ca

Lynn Robinson
Environment and Climate Change
709-729-5449, 691-9466
lynnrobinson@gov.nl.ca

2022 05 26
11:10 am

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Ideon Media announces exclusive Canadian partnership with VICE Media Group – GlobeNewswire

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TORONTO, May 25, 2022 (GLOBE NEWSWIRE) — Ideon Media announced today it will serve as the exclusive ad sales and branded content development partner for VICE Media Group (VMG), the world’s largest independent youth media group, in Canada. VMG digital properties, which include VICE.com, and Refinery29.com, reach a combined 13.3 million unique visitors in Canada per month across all platforms (GAR, GWL, Comscore, VICE Census).

The new partnership will see Ideon Media exclusively represent the commercial activity of  VICE.com and Refinery29.com in Canada to brands and advertisers. This includes the sale of media advertising and sponsorships, production of branded content as well as affiliate advertising and commissions.

“VICE leaves an indelible mark on the public discourse, with impressive in-depth reporting and authentic storytelling that resonates worldwide. We’re so proud to represent VICE in Canada, and so flattered that Ideon has been given full latitude to help Canadian advertisers tell their stories on platforms like VICE and Refinery29 using Canadian talent and creators,” said Kevin Bartus, Ideon Media President and CEO.

“VICE is a true Canadian media success story, and has always been the gold standard for integrated campaigns targeting the youth demographic, and I am thrilled to be working with the company again. From best-in-class branded content, to incredible brand-sponsored events, and even cutting-edge proprietary digital ad products; VICE and Refinery29 allow brands to reach a huge Canadian audience of highly influential Gen-Z and Millennial young people in authentic and meaningful ways,” said Shawn Phelan, Vice President of Brand Partnerships, Ideon Media.

“I am delighted to be partnering with Kevin, Shawn and the team at Ideon in Canada to drive future growth across our publishing business. Our shared passion for the VICE brands, storytelling, breakthrough content solutions and our audiences will allow us to realise our ambitious growth targets in the market and to forge new opportunities with brands and advertisers,” said Luke Barnes, Chief Revenue Officer and Chief Digital Officer, EMEA, VICE Media Group.

ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices across 25 countries across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; and i-D, a global digital and bimonthly magazine defining fashion and contemporary culture and design.

ABOUT IDEON MEDIA (www.ideonmedia.com)
Ideon Media is a Toronto-based digital firm that offers a wide spectrum of advertiser solutions with best-in-class publisher representation and wholly owned and operated sites, including SavvyMom.ca and 29Secrets.com. Ideon specializes in custom content programs created by our award-winning in-house editorial team, influencer programs, events, performance network, proprietary data, and analytics. Ideon Media reaches a combined total of 18.6 million Canadians (Comscore, March 2022).

For more information or interview requests: Shawn Phelan at shawn.phelan@ideonmedia.com

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