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Dupes economy surges as people find ways to stay trendy amid inflation

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If you can’t afford that luxury item you’ve coveted for so long, don’t worry. You can probably easily find a dupe on social media.

Long gone are the days of having to scrape and save while monitoring eBay to make the winning bid for those designer handbags, jeans, watches or anything else your heart desired. Now, you can simply search TikTok for the best dupe, short for duplicate, of anything you’re looking for and buy it almost instantly.

“I don’t find there’s a big difference between the real stuff and dupes, and I don’t have to pay four times the price,” said Danielle Carmody from Atlanta, Ga. who says she regularly scans Instagram for dupes of everyday things she wants to buy.

Many people will look for dupes of everything from simple leggings and workout clothes to purses, Dyson Airwraps and KitchenAid mixers, and even fragrances, but unlike those millions of people, Carmody has a hard line she doesn’t cross. “I don’t like getting dupes on things like handbags and shoes because I see the quality difference with price,” she said.

What are dupes?

Dupes has become one of the biggest buying trends this year, especially among young shoppers who have embraced social media and online shopping. Red-hot inflation last year may have spurred people to save money by shopping for less expensive dupes, but it’s also now cool and fun to hunt the “best dupes” on certain items. Well-known, respectable publications like Teen Vogue, and Shape frequently research and share lists of dupes for brand-named items for everything from leggings to beauty items.

“Nothing wrong with dupes,” wrote banxy85 on a Reddit thread. “People who are against dupes need to acknowledge that they are privileged enough to afford the real thing. Not everyone is.”

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How big is the dupes economy?

It’s hard to tell exactly. Most data focus on the more than $1.7 trillion “counterfeit” market. Counterfeits and dupes aren’t technically the same. Dupes copy or imitate the physical appearance of other products but don’t copy the brand name or logo of a trademarked item the way a counterfeit, or fake, does.

However, search trends show how interest for dupes has ballooned. Google Trends shows “dupe” searches are near a record high going back to 2004. On TikTok, #dupe has been viewed 4.3 billion times, up from 3.6 billion in April, and its sister term, #doop, was viewed almost 315 million times, up from just more than 223 million.

Apps solely for dupe searching have emerged, too, and some are product specific. Brandefy, for example, specializes in finding beauty-related dupes which helps people streamline the process of finding affordable, and appropriate dupes for users.

The explosion in dupes has also partly come from the surge in e-commerce, said Daniel Shapiro, senior vice president of strategic partnerships and brand relationships at Red Points, which helps companies fight counterfeits, piracy, impersonation, and distribution abuse.

“E-commerce is growing at a fast, amazing rate,” he said. “You can buy and have it tomorrow. It’s so fast people can stay up on trends without spending a fortune. You can see a $25,000 gown on the Grammy’s show on Sunday and within 36 hours find that silhouette out there and, in that color, to buy at an affordable price.”

Who’s buying dupes?

Young consumers are the likeliest group to buy dupes because they simply can’t afford luxury items, according to YPulse, which collects research on Gen Z (born 1997 to 2013) and Millennials (born 1981-1996).

Forty-seven percent of 13 to 39-year-olds said they’ve purchased a dupe or fake of a luxury product, with more women (52%) more likely than men (42%) to buy one, YPulse said.

“Dupes have become an easy way for young people to feel like they’re getting the quality of a luxury item without the high price tag,” YPulse said in its report, noting most dupes buyers are happy with the quality of their purchases. More than half (53%) of 13 to 39-year-olds say the quality of dupe and fake luxury items makes them less likely to want to purchase a real luxury item, YPulse said.

How are luxury retailers responding?

Some retailers, especially those in consumer staples and household items, have stepped up private label efforts to become the affordable dupe people buy. Costco’s Kirkland brand basically dupes many items. The packaging on Costco’s Kirkland brand allergy pill, Aller-tec, urges customers to “compare to Zyrtec,” the brand-name allergy pill.

Athleisure wear giant lululemon, so sure people would see the value of its high-priced leggings, took a novel approach last month by hosting a “Dupe Swap” at its Century City Mall location in Los Angeles. People could bring in lookalikes of lululemon’s popular Align pants and trade them for the real thing.

“The primary purpose of this event was new guest acquisition and increasing brand awareness for being the original in leggings,” said Calvin McDonald, lulu’s chief executive, on an earnings conference call. He called the event a “resounding success,” noting about half of the guests who traded in dupes were new to lulu and half were under 30 years old.

Yet, industry organization American Apparel & Footwear Association (AAFA) noted in a May 2021 report tge harm from dupes extends beyond lost sales for brands.

“To view a fake as simply a cheaper alternative to a brand name product is incorrect and overlooks the health, product safety, environmental, and labor concerns related to the production and distribution of counterfeits,” AAFA said.

Over the years, some dollar store items and clothing from online fast-fashion sellers have been found to contain toxic chemicals.

“I’m not sure I would want to put some of those beauty products on my face,” Shapiro of Red Points said.

Do dupe buyers care?

Probably not because affordability is the focus.

“Knock-offs can give a customer that can’t afford the ‘real thing’ an opportunity to buy into a trending style or aspirational brand,” said Liza Amlani, principal and founder of Retail Strategy Group consulting firm. “These customers will buy the real thing when they can afford to,” she said.

Medora Lee is a money, markets, and personal finance reporter at USA TODAY. You can reach her at mjlee@usatoday.com and subscribe to our free Daily Money newsletter for personal finance tips and business news every Monday through Friday morning. 

 

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B.C.’s debt and deficit forecast to rise as the provincial election nears

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VICTORIA – British Columbia is forecasting a record budget deficit and a rising debt of almost $129 billion less than two weeks before the start of a provincial election campaign where economic stability and future progress are expected to be major issues.

Finance Minister Katrine Conroy, who has announced her retirement and will not seek re-election in the Oct. 19 vote, said Tuesday her final budget update as minister predicts a deficit of $8.9 billion, up $1.1 billion from a forecast she made earlier this year.

Conroy said she acknowledges “challenges” facing B.C., including three consecutive deficit budgets, but expected improved economic growth where the province will start to “turn a corner.”

The $8.9 billion deficit forecast for 2024-2025 is followed by annual deficit projections of $6.7 billion and $6.1 billion in 2026-2027, Conroy said at a news conference outlining the government’s first quarterly financial update.

Conroy said lower corporate income tax and natural resource revenues and the increased cost of fighting wildfires have had some of the largest impacts on the budget.

“I want to acknowledge the economic uncertainties,” she said. “While global inflation is showing signs of easing and we’ve seen cuts to the Bank of Canada interest rates, we know that the challenges are not over.”

Conroy said wildfire response costs are expected to total $886 million this year, more than $650 million higher than originally forecast.

Corporate income tax revenue is forecast to be $638 million lower as a result of federal government updates and natural resource revenues are down $299 million due to lower prices for natural gas, lumber and electricity, she said.

Debt-servicing costs are also forecast to be $344 million higher due to the larger debt balance, the current interest rate and accelerated borrowing to ensure services and capital projects are maintained through the province’s election period, said Conroy.

B.C.’s economic growth is expected to strengthen over the next three years, but the timing of a return to a balanced budget will fall to another minister, said Conroy, who was addressing what likely would be her last news conference as Minister of Finance.

The election is expected to be called on Sept. 21, with the vote set for Oct. 19.

“While we are a strong province, people are facing challenges,” she said. “We have never shied away from taking those challenges head on, because we want to keep British Columbians secure and help them build good lives now and for the long term. With the investments we’re making and the actions we’re taking to support people and build a stronger economy, we’ve started to turn a corner.”

Premier David Eby said before the fiscal forecast was released Tuesday that the New Democrat government remains committed to providing services and supports for people in British Columbia and cuts are not on his agenda.

Eby said people have been hurt by high interest costs and the province is facing budget pressures connected to low resource prices, high wildfire costs and struggling global economies.

The premier said that now is not the time to reduce supports and services for people.

Last month’s year-end report for the 2023-2024 budget saw the province post a budget deficit of $5.035 billion, down from the previous forecast of $5.9 billion.

Eby said he expects government financial priorities to become a major issue during the upcoming election, with the NDP pledging to continue to fund services and the B.C. Conservatives looking to make cuts.

This report by The Canadian Press was first published Sept. 10, 2024.

Note to readers: This is a corrected story. A previous version said the debt would be going up to more than $129 billion. In fact, it will be almost $129 billion.

The Canadian Press. All rights reserved.

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Mark Carney mum on carbon-tax advice, future in politics at Liberal retreat

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NANAIMO, B.C. – Former Bank of Canada governor Mark Carney says he’ll be advising the Liberal party to flip some the challenges posed by an increasingly divided and dangerous world into an economic opportunity for Canada.

But he won’t say what his specific advice will be on economic issues that are politically divisive in Canada, like the carbon tax.

He presented his vision for the Liberals’ economic policy at the party’s caucus retreat in Nanaimo, B.C. today, after he agreed to help the party prepare for the next election as chair of a Liberal task force on economic growth.

Carney has been touted as a possible leadership contender to replace Justin Trudeau, who has said he has tried to coax Carney into politics for years.

Carney says if the prime minister asks him to do something he will do it to the best of his ability, but won’t elaborate on whether the new adviser role could lead to him adding his name to a ballot in the next election.

Finance Minister Chrystia Freeland says she has been taking advice from Carney for years, and that his new position won’t infringe on her role.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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Nova Scotia bill would kick-start offshore wind industry without approval from Ottawa

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HALIFAX – The Nova Scotia government has introduced a bill that would kick-start the province’s offshore wind industry without federal approval.

Natural Resources Minister Tory Rushton says amendments within a new omnibus bill introduced today will help ensure Nova Scotia meets its goal of launching a first call for offshore wind bids next year.

The province wants to offer project licences by 2030 to develop a total of five gigawatts of power from offshore wind.

Rushton says normally the province would wait for the federal government to adopt legislation establishing a wind industry off Canada’s East Coast, but that process has been “progressing slowly.”

Federal legislation that would enable the development of offshore wind farms in Nova Scotia and Newfoundland and Labrador has passed through the first and second reading in the Senate, and is currently under consideration in committee.

Rushton says the Nova Scotia bill mirrors the federal legislation and would prevent the province’s offshore wind industry from being held up in Ottawa.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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