Business
Elon Musk changes Twitter logo from blue bird to white X
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Elon Musk and Twitter chief executive officer Linda Yaccarino unveiled a logo for the social media platform on Monday that featured a white “X” on a black background as a replacement for the familiar blue bird symbol.
“X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco.
Both Yaccarino’s and Musk’s Twitter handles feature the X logo, although the Twitter blue bird is still visible across the platform.
#GoodbyeTwitter was trending on the platform, with reference to the old logo, as several users criticized the new one. Musk said in a post on Sunday he wanted to change Twitter’s logo and polled his millions of followers on whether they would favour changing the site’s colour scheme from blue to black.
He posted a picture of a stylized X against a black outer space-themed background. He also referred to the “interim X logo,” and tweeted that “soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”
In response to a tweet asking what tweets will be called under “X,” Musk replied “x’s.” The original Twitter logo was designed in 2012 by a team of three.
“The logo was designed to be simple, balanced and legible at very small sizes, almost like a lowercase ‘e,'” tweeted Martin Grasser, one of the designers.
Weeks before completing his Twitter acquisition last year, Musk had said that buying the company would speed up his ambition to create an “everything app” called “X” by three to five years.
Not sure what subtle clues gave it way, but I like the letter X <a href=”https://t.co/nwB2tEfLr8″>pic.twitter.com/nwB2tEfLr8</a>
—@elonmusk
Musk bought x.com back from PayPal in 2017, saying it had “sentimental value.” Musk had co-founded x.com as an online bank in 1999, which later transformed into PayPal.
While Twitter’s official page on the platform has been renamed as “X,” the domain x.com is not active.
“X is the future state of unlimited interactivity — centred in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino tweeted on Sunday.
Yaccarino, the former advertising chief at NBCUniversal who started as Twitter CEO on June 5, has taken over when the social media platform is trying to reverse a plunge in advertising revenue.
Since the takeover of Twitter, the company has faced tumultuous times with layoffs, a sharp drop in advertisers and the meteoric rise of Threads, Meta’s response to Twitter.
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The United Auto Workers union is expanding its strike against U.S. automakers to two new plants, as 7,000 workers at a Ford plant in Chicago and a General Motors assembly factory near Lansing, Mich., will walk off the job at midday on Friday.
Union president Shawn Fain told workers on a video appearance Friday that negotiations haven’t broken down but Ford and GM have refused to make meaningful progress.
“Despite our willingness to bargain, Ford and GM have refused to make meaningful progress,” Fain said. “That’s why at noon eastern we will expand our strike to these two companies.”
“Not a single wheel will turn without us,” Fain said, adding that the 7,000 soon-to-be picketers are the “next wave of reinforcements.”
Stellantis, the third major automaker targeted by the union, and the maker of brands like Chrysler, Jeep and Dodge, was spared further action, as Fain said the company’s management has made significant concessions on things like a cost-of-living allowance and a freeze on outsourcing.
The Ford plant in Chicago makes the Explorer and Police Interceptor, as well as the Lincoln Aviator SUV.
The GM plant in Michigan’s Delta Township near Lansing manufactures large crossover SUVs such as the Chevrolet Traverse.
The two new plants join 41 other factories and distribution centres already seeing job action.
So far, the impact on Canada’s auto industry has been muted, as none of the idled factories are major users of Canadian-made components.
U.S. President Joe Biden visited the United Auto Workers picket line in Detroit on Tuesday, saying the workers deserve a significant raise after sacrifices made during the 2008 financial crisis. Auto companies are doing ‘incredibly well,’ Biden said, ‘and you should be doing incredibly well, too.’
Edward Moya, a strategist with foreign exchange firm Oanda, says that despite the expanded job action, the strike seems to be nearing an “endgame” as the two sides are clearly making slow but steady progress.
“Yesterday, the UAW said they are targeting a 30 per cent pay raise, which is down from the 46 per cent they were asking for in early September,” he said. “Automakers have raised their offer to 20 per cent but were not offering much on retirement benefits. The longer this drags, the more both sides lose, so a deal should be reached in the next week or two.”
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