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Elon Musk lays out big plans for transforming Twitter. Here’s what we know so far – Global News

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Tesla CEO Elon Musk has laid out some bold, if still vague, plans for transforming Twitter into a place of “maximum fun” once he buys the social media platform for $44 billion and takes it private.

But enacting what at the moment are little more than a mix of vague principles and technical details could be considerably more complicated than he suggests.

Here’s what might happen if Musk follows through on his ideas about free speech, fighting spam and opening up the “black box” of artificial intelligence tools that amplify social media trends.

FREE SPEECH TOWN SQUARE

Musk’s feistiest priority– but also the one with the vaguest roadmap– is to make Twitter a “politically neutral” digital town square for the world’s discourse that allows as much free speech as each country’s laws allow.

He’s acknowledged that his plans to reshape Twitter could anger the political left and mostly please the right. He hasn’t specified exactly what he’ll do about former President Donald Trump’s permanently banned account or other right-wing leaders whose tweets have run afoul of the company’s restrictions against hate speech, violent threats or harmful misinformation.






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Breaking down Elon Musk’s Twitter takeover


Breaking down Elon Musk’s Twitter takeover

Should Musk go this direction, it could mean bringing back not only Trump, but “many, many others that were removed as a result of QAnon conspiracies, targeted harassment of journalists and activists, and of course all of the accounts that were removed after Jan. 6,” said Joan Donovan, who studies misinformation at Harvard University. “That could potentially be hundreds of thousands of people.”

Musk hasn’t ruled out suspending some accounts, but says such bans should be temporary. His latest criticism has centered around what he described as Twitter’s “incredibly inappropriate” 2020 blocking of a New York Post article on Hunter Biden, which the company has said was a mistake and corrected within 24 hours.

OPEN-SOURCED ALGORITHMS

Musk’s longstanding interest in AI is reflected in one of the most specific proposals he outlined in his merger announcement _ the promise of “making the algorithms open source to increase trust.” He’s talking about the systems that rank content to decide what shows up on users’ feeds.

Partly driving the distrust, at least for Musk supporters, is lore among U.S. political conservatives about “shadow banning” on social media. This is a supposed invisible feature for reducing the reach of badly behaving users without disabling their accounts. There has been no evidence that Twitter’s platform is biased against conservatives; studies have found the opposite when it comes to conservative media in particular.






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Twitter sells itself to Elon Musk for $44B despite initial rejections


Twitter sells itself to Elon Musk for $44B despite initial rejections

Musk has called for posting the underlying computer code powering Twitter’s news feed for public inspection on the coder hangout GitHub. But such “code-level transparency” gives users little insight into how Twitter is working for them without the data the algorithms are processing, said Nick Diakopoulos, a Northwestern University computer scientist.

Diakopoulos said there are good intentions in Musk’s broader goal to help people find out why their tweets get promoted or demoted and whether human moderators or automated systems are making those choices. But that’s no easy task. Too much transparency about how individual tweets are ranked, for instance, can make it easier for “disingenuous people” to game the system and manipulate an algorithm to get maximum exposure for their cause, Diakopoulos said.

`DEFEATING THE SPAM BOTS’

“Spam bots” that mimic real people have been a personal nuisance to Musk, whose popularity on Twitter has inspired countless impersonator accounts that use his image and name _ often to promote cryptocurrency scams that look as if they’re coming from the Tesla CEO.

Sure, Twitter users, among them Musk, “don’t want spam,” said David Greene, civil liberties director at the Electronic Frontier Foundation. But who defines what counts as a spam bot?

Read more:

After getting banned, who might be coming back to Twitter under Musk?

“Do you mean all bots like, you know, if I follow a Twitter bot that just pulls up historic photos of fruits? I choose to follow that. Is that not allowed to exist?” he said.

There are also plenty of spam-filled Twitter accounts at least partially run by real people that run the gamut from ones that hawk products to those promoting polarizing political content to meddle in other countries’ elections.

`AUTHENTICATE ALL HUMANS’

Musk has repeatedly said he wants Twitter to “authenticate all humans,” an ambiguous proposal that could be related to his desire to rid the website of spam accounts.

Ramping up mundane identity checks _ such as two-factor authentication or popups that ask which of six photos shows a school bus _ could discourage anyone from trying to amass an army of bogus accounts.

READ MORE: Elon Musk’s Twitter takeover bid may stifle marginalized groups: experts

Musk might also be considering offering more people a “blue check” _ the verification checkmark sported on notable Twitter accounts _ like Musk’s _ to show they’re who they say they are. Musk has suggested users could buy the checkmarks as part of a premium service.

But some digital rights activists are concerned these measures could lead to a “real-name” policy resembling Facebook’s approach of forcing people to validate their full names and use them in their profiles. That would seem to contradict Musk’s free speech focus by muzzling anonymous whistleblowers or people living under authoritarian regimes where it can be dangerous if a dissident message is attributable to a particular person.

AD-FREE TWITTER?

Musk has floated the idea of an ad-free Twitter, though it wasn’t one of the priorities outlined in the official merger announcement. That may be because cutting off the company’s chief way of making money would be a tall order, even for the world’s richest person.

Advertisements accounted for more than 92% of Twitter’s revenue in the January-March fiscal quarter. The company did last year launch a premium subscription service _ known as Twitter Blue _ but doesn’t appear to have made much headway in getting people to pay for it.

Musk has made clear he favors a stronger subscription-based model for Twitter that gives more people an ad-free option. That would also fit into his push to relax Twitter’s content restrictions _ which brands largely favor because they don’t want their ads surrounded by offensive and hate-filled tweets.






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Elon Musk’s $43B cash offer for Twitter a “risky bet”: expert


Elon Musk’s $43B cash offer for Twitter a “risky bet”: expert

WHAT ELSE?

Musk has tweeted and voiced so many proposals for Twitter that it can be hard to know which ones he takes seriously. He’s joined the popular call for an “edit button” _ which Twitter says it’s already working on _ that would enable people to fix a tweet shortly after posting it. A less serious proposal from Musk suggested converting Twitter’s downtown San Francisco headquarters to a homeless shelter “since no one shows up anyway” _ a comment taken more as a dig on Twitter’s pandemic-era workforce than an altruistic vision for the building.

Musk didn’t return an emailed request to clarify his plans.

© 2022 The Associated Press

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The #1 Skill I Look For When Hiring

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File this column under “for what it’s worth.”

“Communication is one of the most important skills you require for a successful life.” — Catherine Pulsifer, author.

I’m one hundred percent in agreement with Pulsifer, which is why my evaluation of candidates begins with their writing skills. If a candidate’s writing skills and verbal communication skills, which I’ll assess when interviewing, aren’t well above average, I’ll pass on them regardless of their skills and experience.

 

Why?

 

Because business is fundamentally about getting other people to do things—getting employees to be productive, getting customers to buy your products or services, and getting vendors to agree to a counteroffer price. In business, as in life in general, you can’t make anything happen without effective communication; this is especially true when job searching when your writing is often an employer’s first impression of you.

 

Think of all the writing you engage in during a job search (resumes, cover letters, emails, texts) and all your other writing (LinkedIn profile, as well as posts and comments, blogs, articles, tweets, etc.) employers will read when they Google you to determine if you’re interview-worthy.

 

With so much of our communication today taking place via writing (email, text, collaboration platforms such as Microsoft Teams, Slack, ClickUp, WhatsApp and Rocket.Chat), the importance of proficient writing skills can’t be overstated.

 

When assessing a candidate’s writing skills, you probably think I’m looking for grammar and spelling errors. Although error-free writing is important—it shows professionalism and attention to detail—it’s not the primary reason I look at a candidate’s writing skills.

 

The way someone writes reveals how they think.

 

  • Clear writing = Clear thinking
  • Structured paragraphs = Structured mind
  • Impactful sentences = Impactful ideas

 

Effective writing isn’t about using sophisticated vocabulary. Hemingway demonstrated that deceptively simple, stripped-down prose can captivate readers. Effective writing takes intricate thoughts and presents them in a way that makes the reader think, “Damn! Why didn’t I see it that way?” A good writer is a dead giveaway for a good thinker. More than ever, the business world needs “good thinkers.”

 

Therefore, when I come across a candidate who’s a good writer, hence a good thinker, I know they’re likely to be able to write:

 

  • Emails that don’t get deleted immediately and are responded to
  • Simple, concise, and unambiguous instructions
  • Pitches that are likely to get read
  • Social media content that stops thumbs
  • Human-sounding website copy
  • Persuasively, while attuned to the reader’s possible sensitivities

 

Now, let’s talk about the elephant in the room: AI, which job seekers are using en masse. Earlier this year, I wrote that AI’s ability to hyper-increase an employee’s productivity—AI is still in its infancy; we’ve seen nothing yet—in certain professions, such as writing, sales and marketing, computer programming, office and admin, and customer service, makes it a “fewer employees needed” tool, which understandably greatly appeals to employers. In my opinion, the recent layoffs aren’t related to the economy; they’re due to employers adopting AI. Additionally, companies are trying to balance investing in AI with cost-cutting measures. CEOs who’ve previously said, “Our people are everything,” have arguably created today’s job market by obsessively focusing on AI to gain competitive advantages and reduce their largest expense, their payroll.

 

It wouldn’t be a stretch to assume that most AI usage involves generating written content, content that’s obvious to me, and likely to you as well, to have been written by AI. However, here’s the twist: I don’t particularly care.

 

Why?

 

Because the fundamental skill I’m looking for is the ability to organize thoughts and communicate effectively. What I care about is whether the candidate can take AI-generated content and transform it into something uniquely valuable. If they can, they’re demonstrating the skills of being a good thinker and communicator. It’s like being a great DJ; anyone can push play, but it takes skill to read a room and mix music that gets people pumped.

 

Using AI requires prompting effectively, which requires good writing skills to write clear and precise instructions that guide the AI to produce desired outcomes. Prompting AI effectively requires understanding structure, flow and impact. You need to know how to shape raw information, such as milestones throughout your career when you achieved quantitative results, into a compelling narrative.

So, what’s the best way to gain and enhance your writing skills? As with any skill, you’ve got to work at it.

Two rules guide my writing:

 

  • Use strong verbs and nouns instead of relying on adverbs, such as “She dashed to the store.” instead of “She ran quickly to the store.” or “He whispered to the child.” instead of “He spoke softly to the child.”
  • Avoid using long words when a shorter one will do, such as “use” instead of “utilize” or “ask” instead of “inquire.” As attention spans get shorter, I aim for clarity, simplicity and, most importantly, brevity in my writing.

 

Don’t just string words together; learn to organize your thoughts, think critically, and communicate clearly. Solid writing skills will significantly set you apart from your competition, giving you an advantage in your job search and career.

_____________________________________________________________________

 

Nick Kossovan, a well-seasoned veteran of the corporate landscape, offers “unsweetened” job search advice. You can send Nick your questions to artoffindingwork@gmail.com.

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Politics likely pushed Air Canada toward deal with ‘unheard of’ gains for pilots

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MONTREAL – Politics, public opinion and salary hikes south of the border helped push Air Canada toward a deal that secures major pay gains for pilots, experts say.

Hammered out over the weekend, the would-be agreement includes a cumulative wage hike of nearly 42 per cent over four years — an enormous bump by historical standards — according to one source who was not authorized to speak publicly on the matter. The previous 10-year contract granted increases of just two per cent annually.

The federal government’s stated unwillingness to step in paved the way for a deal, noted John Gradek, after Prime Minister Justin Trudeau made it plain the two sides should hash one out themselves.

“Public opinion basically pressed the federal cabinet, including the prime minister, to keep their hands clear of negotiations and looking at imposing a settlement,” said Gradek, who teaches aviation management at McGill University.

After late-night talks at a hotel near Toronto’s Pearson airport, the country’s biggest airline and the union representing 5,200-plus aviators announced early Sunday morning they had reached a tentative agreement, averting a strike that would have grounded flights and affected some 110,000 passengers daily.

The relative precariousness of the Liberal minority government as well as a push to appear more pro-labour underlay the prime minister’s hands-off approach to the negotiations.

Trudeau said Friday the government would not step in to fix the impasse — unlike during a massive railway work stoppage last month and a strike by WestJet mechanics over the Canada Day long weekend that workers claimed road roughshod over their constitutional right to collective bargaining. Trudeau said the government respects the right to strike and would only intervene if it became apparent no negotiated deal was possible.

“They felt that they really didn’t want to try for a third attempt at intervention and basically said, ‘Let’s let the airline decide how they want to deal with this one,'” said Gradek.

“Air Canada ran out of support as the week wore on, and by the time they got to Friday night, Saturday morning, there was nothing left for them to do but to basically try to get a deal set up and accepted by ALPA (Air Line Pilots Association).”

Trudeau’s government was also unlikely to consider back-to-work legislation after the NDP tore up its agreement to support the Liberal minority in Parliament, Gradek said. Conservative Leader Pierre Poilievre, whose party has traditionally toed a more pro-business line, also said last week that Tories “stand with the pilots” and swore off “pre-empting” the negotiations.

Air Canada CEO Michael Rousseau had asked Ottawa on Thursday to impose binding arbitration pre-emptively — “before any travel disruption starts” — if talks failed. Backed by business leaders, he’d hoped for an effective repeat of the Conservatives’ move to head off a strike in 2012 by legislating Air Canada pilots and ground crew to stick to their posts before any work stoppage could start.

The request may have fallen flat, however. Gradek said he believes there was less anxiety over the fallout from an airline strike than from the countrywide railway shutdown.

He also speculated that public frustration over thousands of cancelled flights would have flowed toward Air Canada rather than Ottawa, prompting the carrier to concede to a deal yielding “unheard of” gains for employees.

“It really was a total collapse of the Air Canada bargaining position,” he said.

Pilots are slated to vote in the coming weeks on the four-year contract.

Last year, pilots at Delta Air Lines, United Airlines and American Airlines secured agreements that included four-year pay boosts ranging from 34 per cent to 40 per cent, ramping up pressure on other carriers to raise wages.

After more than a year of bargaining, Air Canada put forward an offer in August centred around a 30 per cent wage hike over four years.

But the final deal, should union members approve it, grants a 26 per cent increase in the first year alone, retroactive to September 2023, according to the source. Three wage bumps of four per cent would follow in 2024 through 2026.

Passengers may wind up shouldering some of that financial load, one expert noted.

“At the end of the day, it’s all us consumers who are paying,” said Barry Prentice, who heads the University of Manitoba’s transport institute.

Higher fares may be mitigated by the persistence of budget carrier Flair Airlines and the rapid expansion of Porter Airlines — a growing Air Canada rival — as well as waning demand for leisure trips. Corporate travel also remains below pre-COVID-19 levels.

Air Canada said Sunday the tentative contract “recognizes the contributions and professionalism of Air Canada’s pilot group, while providing a framework for the future growth of the airline.”

The union issued a statement saying that, if ratified, the agreement will generate about $1.9 billion of additional value for Air Canada pilots over the course of the deal.

Meanwhile, labour tension with cabin crew looms on the horizon. Air Canada is poised to kick off negotiations with the union representing more than 10,000 flight attendants this year before the contract expires on March 31.

This report by The Canadian Press was first published Sept. 16, 2024.

Companies in this story: (TSX:AC)

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Federal $500M bailout for Muskrat Falls power delays to keep N.S. rate hikes in check

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HALIFAX – Ottawa is negotiating a $500-million bailout for Nova Scotia’s privately owned electric utility, saying the money will be used to prevent a big spike in electricity rates.

Federal Natural Resources Minister Jonathan Wilkinson made the announcement today in Halifax, saying Nova Scotia Power Inc. needs the money to cover higher costs resulting from the delayed delivery of electricity from the Muskrat Falls hydroelectric plant in Labrador.

Wilkinson says that without the money, the subsidiary of Emera Inc. would have had to increase rates by 19 per cent over “the short term.”

Nova Scotia Power CEO Peter Gregg says the deal, once approved by the province’s energy regulator, will keep rate increases limited “to be around the rate of inflation,” as costs are spread over a number of years.

The utility helped pay for construction of an underwater transmission link between Newfoundland and Nova Scotia, but the Muskrat Falls project has not been consistent in delivering electricity over the past five years.

Those delays forced Nova Scotia Power to spend more on generating its own electricity.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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