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Elon Musk's Twitter bid may push marginalized voices off the platform: experts – CP24 Toronto's Breaking News

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Adina Bresge, The Canadian Press


Published Saturday, April 30, 2022 6:53AM EDT


Last Updated Saturday, April 30, 2022 6:53AM EDT

A sense of unease is percolating in some pockets of Twitter over concerns that Elon Musk’s pending takeover could amplify toxic elements on the platform and drown out marginalized voices.

Musk’s US$44-billion bid to buy Twitter has spurred speculation that the tech mogul’s promises to foster “free speech” on the social network could translate into a hands-off approach to harassment.

This prospect is particularly disconcerting for members of marginalized groups who have found community on Twitter despite being targets of online abuse.

Some experts and Twitter users say they’re waiting to see whether Musk manages to push the deal through regulatory hurdles that could thwart his plans.

But there are already signs that the Tesla CEO’s influence may be shifting the makeup of the social network. A Twitter Canada spokesperson said in an email that the social media giant is looking into “fluctuations in follower counts,” with more accounts being created and also deactivated in recent days.

Jaigris Hodson, the Canada Research Chair in Digital Communication for the Public Interest, said these early signs suggest that Musk’s self-described “free speech absolutist” philosophy could in practice stifle the speech of Twitter’s most vulnerable users.

“After being abused online, people will cease posting themselves, because they don’t want to invite that kind of abuse,” said Hodson, an associate professor at Royal Roads University. “That’s actually the opposite of what Musk wants, which is for people to freely speak their minds.”

Her research indicates that when social networks fail to moderate harmful content, users who experience harassment are likely to reduce their engagement or even delete their accounts.

This has a distinct impact on members of marginalized groups, who are more likely to be harassed on the basis of their identity, said Hodson. The abuse they receive also tends to be more explicit and extreme, she said. For example, women often experience sexualized harassment, such as rape threats.

Toronto culture writer Roslyn Talusan said she suffered this type of targeted abuse when an offhand tweet calling out a white woman for writing a cookbook about Asian cuisine became the subject of a harassment campaign.

Her Twitter feed was flooded with racist, misogynistic and ableist slurs. A trauma survivor, Talusan said the psychological toll was so immense that she couldn’t and was afraid to leave the house.

Twitter’s safety tools did little to stem the tide of hate, Talusan said, and she’s concerned that Musk may erode the few protections that users have.

“It’s not legitimate free speech that is being limited on Twitter,” she said. “It’s that people want to be able to bully people without any consequence.”

Talusan said she’s too “stubborn” to abandon Twitter, but some of her friends have decided to step back from the site or log off for good.

“I feel like people are going to be more hesitant to stay on Twitter,” she said. “Having those perspectives suppressed in this way is definitely going to be problematic.”

A lenient stance on offensive content could also be bad for Twitter’s business, because no advertiser wants to be associated with a noxious online culture, said University of Toronto marketing professor David Soberman.

There could also be legal implications to hosting harassment, hate speech, incitements to violence and libel, he said.

June Findlay, a Toronto content marketer, hopes financial imperatives will impel Musk to temper his approach to social media moderation.

She sees much of the online fretting about Musk’s potential reign as “alarmist” given that the deal is not due to close until later this year, and it remains to be seen whether his grand plans for the social network will come to fruition.

But even Findlay can’t help but get swept up in the Musk mania as each new tweet threatens to upend the platform that has not only been a professional resource, but a community forum as part of #BlackTwitter.

“If you cut through all the noise, it’s really about … who’s going to police what’s being said in the town square,” she said. “That’s the beauty and the terror of social media. It changes all the time.”

Junia Joplin, a transgender pastor in Toronto, said Twitter was the first place where she could publicly be her true self, even if behind the veil of an anonymous account. Ever since, the platform’s transgender community has been a vital resource, offering guidance, friendship and even financial help when she was fired from her job after coming out.

But if Musk opens the floodgates of harassment, Joplin said she worries that transgender people and other marginalized groups could lose a support system that can have real-life consequences.

“It’s a platform they can use to raise money for basic living expenses and medically necessary procedures, to help them escape abusive situations or to just connect with somebody that tells them, hey, you’re not alone,” she said.

“That can really be a lifeline. So we don’t know that it’s going away, but some signs suggest that it might, and that’s a sad and scary thing.”

This report by The Canadian Press was first published April 30, 2022.

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Roots sees room for expansion in activewear, reports $5.2M Q2 loss and sales drop

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TORONTO – Roots Corp. may have built its brand on all things comfy and cosy, but its CEO says activewear is now “really becoming a core part” of the brand.

The category, which at Roots spans leggings, tracksuits, sports bras and bike shorts, has seen such sustained double-digit growth that Meghan Roach plans to make it a key part of the business’ future.

“It’s an area … you will see us continue to expand upon,” she told analysts on a Friday call.

The Toronto-based retailer’s push into activewear has taken shape over many years and included several turns as the official designer and supplier of Team Canada’s Olympic uniform.

But consumers have had plenty of choice when it comes to workout gear and other apparel suited to their sporting needs. On top of the slew of athletic brands like Nike and Adidas, shoppers have also gravitated toward Lululemon Athletica Inc., Alo and Vuori, ramping up competition in the activewear category.

Roach feels Roots’ toehold in the category stems from the fit, feel and following its merchandise has cultivated.

“Our product really resonates with (shoppers) because you can wear it through multiple different use cases and occasions,” she said.

“We’ve been seeing customers come back again and again for some of these core products in our activewear collection.”

Her remarks came the same day as Roots revealed it lost $5.2 million in its latest quarter compared with a loss of $5.3 million in the same quarter last year.

The company said the second-quarter loss amounted to 13 cents per diluted share for the quarter ended Aug. 3, the same as a year earlier.

In presenting the results, Roach reminded analysts that the first half of the year is usually “seasonally small,” representing just 30 per cent of the company’s annual sales.

Sales for the second quarter totalled $47.7 million, down from $49.4 million in the same quarter last year.

The move lower came as direct-to-consumer sales amounted to $36.4 million, down from $37.1 million a year earlier, as comparable sales edged down 0.2 per cent.

The numbers reflect the fact that Roots continued to grapple with inventory challenges in the company’s Cooper fleece line that first cropped up in its previous quarter.

Roots recently began to use artificial intelligence to assist with daily inventory replenishments and said more tools helping with allocation will go live in the next quarter.

Beyond that time period, the company intends to keep exploring AI and renovate more of its stores.

It will also re-evaluate its design ranks.

Roots announced Friday that chief product officer Karuna Scheinfeld has stepped down.

Rather than fill the role, the company plans to hire senior level design talent with international experience in the outdoor and activewear sectors who will take on tasks previously done by the chief product officer.

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:ROOT)

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Talks on today over HandyDART strike affecting vulnerable people in Metro Vancouver

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VANCOUVER – Mediated talks between the union representing HandyDART workers in Metro Vancouver and its employer, Transdev, are set to resume today as a strike that has stopped most services drags into a second week.

No timeline has been set for the length of the negotiations, but Joe McCann, president of the Amalgamated Transit Union Local 1724, says they are willing to stay there as long as it takes, even if talks drag on all night.

About 600 employees of the door-to-door transit service for people unable to navigate the conventional transit system have been on strike since last Tuesday, pausing service for all but essential medical trips.

Hundreds of drivers rallied outside TransLink’s head office earlier this week, calling for the transportation provider to intervene in the dispute with Transdev, which was contracted to oversee HandyDART service.

Transdev said earlier this week that it will provide a reply to the union’s latest proposal on Thursday.

A statement from the company said it “strongly believes” that their employees deserve fair wages, and that a fair contract “must balance the needs of their employees, clients and taxpayers.”

This report by The Canadian Press was first published Sept. 12, 2024.

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Transat AT reports $39.9M Q3 loss compared with $57.3M profit a year earlier

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MONTREAL – Travel company Transat AT Inc. reported a loss in its latest quarter compared with a profit a year earlier as its revenue edged lower.

The parent company of Air Transat says it lost $39.9 million or $1.03 per diluted share in its quarter ended July 31.

The result compared with a profit of $57.3 million or $1.49 per diluted share a year earlier.

Revenue in what was the company’s third quarter totalled $736.2 million, down from $746.3 million in the same quarter last year.

On an adjusted basis, Transat says it lost $1.10 per share in its latest quarter compared with an adjusted profit of $1.10 per share a year earlier.

Transat chief executive Annick Guérard says demand for leisure travel remains healthy, as evidenced by higher traffic, but consumers are increasingly price conscious given the current economic uncertainty.

This report by The Canadian Press was first published Sept. 12, 2024.

Companies in this story: (TSX:TRZ)

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