Estée Lauder Careful Investment Selections Pay Off As A Growth Strategy - Forbes | Canada News Media
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Estée Lauder Careful Investment Selections Pay Off As A Growth Strategy – Forbes

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The Italians have a saying, “Chi vá piano, vá lontano” (He who goes slow, goes far.) It is a policy that Fabrizio Freda, CEO of Estée Lauder, has taught his company as they acquire more beauty companies

The company has to grow – but plans to do so at a measured pace. Instead of buying companies outright, management now invests in them, acquiring a minority interest that will let them learn about the company, its products, and its culture. An Estée Lauder minority investment is like an engagement period before marriage – the perfect opportunity to confirm there is a good, sustainable fit.

A minority investment was recently made by Estée Lauder in beauty brand Haeckels, a UK brand. This will leave the company with more autonomy in the first stages of the partnership, very much like a budding a romance. Haeckels is said to plan international expansion and looks to Estée Lauder for guidance. The company will benefit from Estée experience. At the same time, Estée Lauder can meet the company’s management and assess its key people.

Proctor and Gamble has taken the same steps; they recently invested in beauty brands Quai Tula and Farmacy. L’Occitane, on the other hand, bought the skincare brand Sol de Janeiro outright for $450 million.

Unilever also uses the same strategy as Estée Lauder. Through its Unilever Ventures, it offers smaller investments to young brands such as skincare company True Botanicals and participated in Saie’s seed. Similarly, Coty took a 20% investment in the Kim Kardashian West brand. Earlier it invested in KKW Beauty.

Clearly, the Estée Lauder strategy to generate growth through investment in companies that have a global appeal works well for this giant enterprise. And we see others across the beauty industry adopting a similar plan.

The pandemic caused by Covid-19 contributed to a change of pace – for both Lauder and the entire beauty industry. When L’Oréal’s CEO, Nicolas Hieronimus, reviewed the pandemic, he saw a huge appetite for beauty and noted that “beauty is essential for humans”. The global beauty market grew by +8% last year, after declining by 8% in 2020. He pointed out that the global beauty market growth was driven by skincare and fragrances, while makeup is recovering more slowly. According to Nicolas Hieronimus, “apart from makeup, all categories are nearly back to their 2019 levels”.

Since Estée Lauder’s fiscal year does not match L’Oréal’s annual year (the Lauder company’s fiscal year ends June 30,} it is hard to compare experiences.

In the annual report Estée Lauder reported the following results. One must keep in mind that these figures do not match the annual global figures cited by L’Oréal and do not include the recent strong Christmas sales. However, they do indicate the strength of skin care and make-up. In the fiscal year 2019 (ended June 30) skin care was 44% of total sales, in 2020 it was 52% and in 2021 it was 58%. Make-up in the three years went from 26% to 33% to 39%. Fragrance went from 12% to 11% and then returned to 12%. Hair-care was steady at 4% for the three periods.

As the Lauder company emerges from the pandemic, it will benefit from customers worldwide returning to their favorite beauty brand as they did this past holiday season. The current high inflation has customers veering to beauty brands they know and like in order to feel good. After all, jar of skincare or a new lipstick can continue to enhance looks for weeks, and that makes the purchase worthwhile.

POSTSCRIPT: In fiscal 2021 that ended June 30, 2021, Estée Lauder reported net sales of $16, 215 million (an increase of +13%). It is the home of many popular brands, including Estee Lauder, aramis, Clinique, Lab Series, Origins, M.A.C., Bobby Brown, La Mer, Aveda, Jo Malone, Bumble and bumble, Darphin, Tom Ford Beauty, smashbox, Aerin, Le Labo, Edition de Parfums Frederic Malle, GlamGlow, Kilian, Too Faced, Dr. Jart+, and The Abnormal Beauty Company (DECIEM). The company also has exclusive global license agreements with Tommy Hilfiger and Donna Karen New York. For DKNY., Michael Kors, Ermenegildo Zegna, the company currently manages a diversified designer fragrance portfolio.

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Energy stocks help lift S&P/TSX composite, U.S. stock markets also up

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TORONTO – Canada’s main stock index was higher in late-morning trading, helped by strength in energy stocks, while U.S. stock markets also moved up.

The S&P/TSX composite index was up 34.91 points at 23,736.98.

In New York, the Dow Jones industrial average was up 178.05 points at 41,800.13. The S&P 500 index was up 28.38 points at 5,661.47, while the Nasdaq composite was up 133.17 points at 17,725.30.

The Canadian dollar traded for 73.56 cents US compared with 73.57 cents US on Monday.

The November crude oil contract was up 68 cents at US$69.70 per barrel and the October natural gas contract was up three cents at US$2.40 per mmBTU.

The December gold contract was down US$7.80 at US$2,601.10 an ounce and the December copper contract was up a penny at US$4.28 a pound.

This report by The Canadian Press was first published Sept. 17, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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S&P/TSX gains almost 100 points, U.S. markets also higher ahead of rate decision

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TORONTO – Strength in the base metal and technology sectors helped Canada’s main stock index gain almost 100 points on Friday, while U.S. stock markets climbed to their best week of the year.

“It’s been almost a complete opposite or retracement of what we saw last week,” said Philip Petursson, chief investment strategist at IG Wealth Management.

In New York, the Dow Jones industrial average was up 297.01 points at 41,393.78. The S&P 500 index was up 30.26 points at 5,626.02, while the Nasdaq composite was up 114.30 points at 17,683.98.

The S&P/TSX composite index closed up 93.51 points at 23,568.65.

While last week saw a “healthy” pullback on weaker economic data, this week investors appeared to be buying the dip and hoping the central bank “comes to the rescue,” said Petursson.

Next week, the U.S. Federal Reserve is widely expected to cut its key interest rate for the first time in several years after it significantly hiked it to fight inflation.

But the magnitude of that first cut has been the subject of debate, and the market appears split on whether the cut will be a quarter of a percentage point or a larger half-point reduction.

Petursson thinks it’s clear the smaller cut is coming. Economic data recently hasn’t been great, but it hasn’t been that bad either, he said — and inflation may have come down significantly, but it’s not defeated just yet.

“I think they’re going to be very steady,” he said, with one small cut at each of their three decisions scheduled for the rest of 2024, and more into 2025.

“I don’t think there’s a sense of urgency on the part of the Fed that they have to do something immediately.

A larger cut could also send the wrong message to the markets, added Petursson: that the Fed made a mistake in waiting this long to cut, or that it’s seeing concerning signs in the economy.

It would also be “counter to what they’ve signaled,” he said.

More important than the cut — other than the new tone it sets — will be what Fed chair Jerome Powell has to say, according to Petursson.

“That’s going to be more important than the size of the cut itself,” he said.

In Canada, where the central bank has already cut three times, Petursson expects two more before the year is through.

“Here, the labour situation is worse than what we see in the United States,” he said.

The Canadian dollar traded for 73.61 cents US compared with 73.58 cents US on Thursday.

The October crude oil contract was down 32 cents at US$68.65 per barrel and the October natural gas contract was down five cents at US$2.31 per mmBTU.

The December gold contract was up US$30.10 at US$2,610.70 an ounce and the December copper contract was up four cents US$4.24 a pound.

— With files from The Associated Press

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

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S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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