(Bloomberg) — Estee Lauder Cos. is sending its newest skincare formula into space, and it’ll cost only about as much as paying a big influencer for a few Instagram posts.
The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.
The global recession, triggered by the coronavirus pandemic, has pushed brands to get more creative with their advertising because consumers are cutting back. Within beauty, several companies are spending less on traditional ads, while looking for new ways to break through the glut of content out there. In a press release, Estee Lauder highlighted it being the “first beauty brand to go into space” as a means to tout its “skincare innovation.”
The Northrop Grumman Antares rocket that will transport the skin serum as part of a supply run is scheduled to launch on Tuesday night from Wallops Island, Virginia. The Cygnus cargo craft will then dock on the space station early Saturday.
Estee Lauder’s push into micro-gravity is part of NASA’s effort to commercialize low-earth orbit and make it a domain where private enterprise eventually does business as routinely as the government conducts spacewalks. Companies from Goodyear Tire & Rubber to Merck & Co have used space for research, and NASA is hoping to expand its use, including private citizens visiting the space station.
“We need to expand people’s perspective on what we can accomplish in space,” said Phil McAlister, NASA’s director of commercial spaceflight development.
©2020 Bloomberg L.P.
Ultimate absentee ballot: US astronaut votes from space station – Phys.org
At least she didn’t have to wait in line.
A US astronaut cast her ballot from the International Space Station on Thursday, making her voice heard in the presidential election despite being 253 miles (408 kilometers) above the Earth.
“From the International Space Station: I voted today,” crew member Kate Rubins, who began a six-month stint aboard the orbiting station last week, said on US space agency NASA’s Twitter account.
The post featured a photograph of Rubins, her blonde hair floating in the zero-gravity environment, in front of a white enclosure with a paper sign that reads “ISS voting booth.”
Rubins and NASA described the process as a form of absentee voting.
A secure electronic ballot generated by a clerk’s office in Harris County, home of NASA’s Johnson Space Center in Houston, Texas, was sent up via email to the ISS.
Rubins filled out the ballot in the email and it was downlinked and delivered back to the clerk’s office.
She is no stranger to the process: Rubins cast her vote from the ISS during the 2016 election. Congress passed legislation in 1997 that made voting from space possible.
“We consider it an honor to be able to vote from space,” she said in a video before she and two Russian cosmonauts launched from the Russian-operated Baikonur cosmodrome in Kazakhstan on October 14.
“If we can do it from space then I believe folks can do it from the ground too.”
Three other American astronauts were also expected to vote from space but their October 31 trip to the ISS was delayed.
© 2020 AFP
Ultimate absentee ballot: US astronaut votes from space station (2020, October 23)
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OSIRIS-REx collects sample from Bennu asteroid after 2-year orbit – KOKI FOX 23
“Even though we have some work ahead of us to determine the outcome of the event — the successful contact, the TAGSAM gas firing, and back-away from Bennu are major accomplishments for the team. I look forward to analyzing the data to determine the mass of sample collected,” Dante Lauretta said in a statement, according to CNN. Lauretta is the principal investigator for the mission and is a professor at the University of Arizona Lunar and Planetary Laboratory.
Space: Astronauts uncovered a leak at the space station ISS with a tea bag – three are back on earth – Pledge Times
Spacemen of the International Space Station ISS have shown ingenuity. The astronauts made use of a tea bag in space. Three of them have now returned to earth.
- Russia and the USA share the International space station ISS.
- However, there is one at the station about 400 kilometers above the earth leak.
- The crew tried to fix the air leak using a Tea bags to detect.
Update from October 22nd, 4:40 p.m. Three of the astronauts who boarded the International Space Station (ISS) with help of a Tea bags one leak have found (see first report), have returned to Earth safely after almost 200 days on the ISS. The US astronaut Chris Cassidy and the Russian cosmonauts Anatoly Ivanishin and Ivan Wagner landed on Thursday in the Kazakh steppe, as photos by the Russian space agency Roskosmos show.
The three spacemen were in April ISS broken up. Because of the Corona pandemic Wagner, Iwanischin and Cassidy had to be in quarantine a good month before the start of their six-month mission. At that time they could not personally say goodbye to their families. It was the third mission on board the ISS for Cassidy and Ivanishin. Wagner, on the other hand, made his first flight to the space station. In a tweet before his return to earth, the 35-year-old wrote: “Mom, I’m coming home.”
‘Mama, I’m coming home!’
Tonight we, the #ISS-63 crew are returning to Earth. This was a busy and very interesting flight! Hope that was interesting!
– Ivan Vagner (@ ivan_mks63) October 21, 2020
First report from October 19, 2020: Space: Leak found at space station ISS – household goods are the solution
Moscow – spaceman the International Space Station have a possible Air leak with help of a Tea bags tracked down. This had flown in weightlessness in the direction of the leak, said cosmonaut Anatoly Ivanishin according to the state agency Tass. “We have several photos and videos of the direction of flight of the teabag.” He reckons with “actually having found the probable leak”. It should start with a duct tape be sealed.
The space travelers have been occupied with the leak in the station about 400 kilometers above the earth for weeks. They had to spend a weekend in the Russian segment in August because they were looking for the hole in another part of the station. According to earlier information from the Russian space agency Roscosmos the leak is “extremely insignificant” and harmless to the astronauts and cosmonauts.
– Intl. Space Station (@Space_Station) October 19, 2020
Space station ISS: “Air pressure continues to drop”
“Of the Air pressure continues to fall, but not as quickly, ”said Ivanishin. The crew now wants to better seal the crack and keep an eye on the situation. “Perhaps we should use the more effective patches from our partners,” said the Russian spaceman, referring to his American colleagues.
A short time later that is Oxygen system Elektron-WM failed according to Roscosmos. A spokesman for Roskosmos confirmed, however, that there is no danger for the crew, as the oxygen system in the US segment of the ISS continues to function normally.
ISS: Russian aerospace veteran: “All modules in the Russian segment are worn out”
Currently hold up six spacemen in the ISS. The crew had only last week Reinforcement got after a Soyuz capsule with three spacemen on board after a flight in Record time has docked with the ISS. So far, there have been three space travelers on the ISS, who were also under strict conditions in the spring corona-Pads started. They are supposed to return to earth in October.
The space station crew expanded to six people today when the Soyuz crew ship hatch opened at 7:07 am ET just a few hours after the Exp 64 crew launched from Kazakhstan. More … https://t.co/9L5DaJFRSa pic.twitter.com/skxgdiKKJH
– Intl. Space Station (@Space_Station) October 14, 2020
It wasn’t until April Oxygen leak found in the ISS, which is more than two decades old. The Russian aerospace veteran Gennadi Padalka told the Ria-Novosti news agency that the station’s Russian equipment had long exceeded its shelf life: “All modules in the Russian segment are worn“Said the cosmonaut who holds the record for the most days spent in space. The equipment was actually only designed for a service life of 15 years. (ck / dpa)
Most recently, an asteroid named “Bennu” was on a dangerous course towards Earth in space. Even a ninth planet in our solar system is said to have been discovered.
List of rubric lists: © Nasa / dpa
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