In early 2014 a package landed on my desk. Inside was a phone from a company I admittedly knew little about at the time, which came with the company’s bold claim to ‘Never Settle’, and a self-conferred ‘Flagship Killer’ tag. The OnePlus One had arrived.
I was skeptical, but using the phone changed my mind. In our review, we said “the OnePlus One’s performance-to-price ratio is one of the most impressive we’ve ever seen in a smartphone […] we can’t see a better – or cheaper – alternative.”
What followed was a procession of affordable flagships, improving with each generation as OnePlus moved from 2 to 3 to 5 (there was no OnePlus 4); however, not all changes were well received by the company’s growing fanbase.
OnePlus began to introduce ‘T’ models, starting with the OnePlus 3T, which arrived six months after a new flagship generation with minimal upgrades, and each new handset tended to come with a higher price tag than the last.
As the prices of OnePlus’ handsets continued to climb, the ‘flagship killer’ was becoming just another flagship manufacturer. Its latest generation of phones, the OnePlus 8 and 8 Pro, are excellent high-end devices, but they’re also the firm’s most expensive to date.
The vocal OnePlus community began voicing their frustrations at the ever-increasing price tags. OnePlus had started out as an underdog, taking on an industry that was continuously pushing prices up, and fans feared that OnePlus had lost its way.
Now, OnePlus wants to set the record straight. It’s launching a new line of affordable phones, the first of which is the OnePlus Nord.
We sat down with Carl Pei, the Assistant Head of OnePlus Nord, for an exclusive chat about the new handset, and what it means for consumers and fans of the brand.
Why now?
This isn’t the first time that OnePlus has launched a more affordable device on the heels of a flagship phone. Back in 2015, three months after the arrival of the OnePlus 2, it launched the cheaper OnePlus X.
That handset failed to gain traction however, and was discontinued just seven months later. As Pei admits, “[the OnePlus X] was great in its own right, but not a great product for that target audience of core techies.”
The affordable OnePlus X was short-lived (Image credit: TechRadar)
Five years later, and OnePlus is venturing back into mid-range territory. It’s seen a growth in its audience (and prices) in that time, and is confident that it’s now in the right place, technology-wise, to make its new offering a success.
“We’ve been looking at the mid-range smartphone market for a while,” Pei tells us.
“It’s just that we felt like the technology wasn’t really there to be able to create a mid-range product that also lives up to our ‘Never Settle’ philosophy. But we’re pretty confident that this time around the OnePlus Nord will do just that.”
Comparisons will be drawn between the Nord and the X, and understandably so, but OnePlus is adamant that this is a new chapter for the company, rather than a nostalgia trip.
In a message to the media on June 23, 2020, OnePlus Founder and CEO Pete Lau, said: “To be clear, this is not a reactionary attempt to ‘go back to our roots’, as some people have speculated.
“And since our ‘roots’ are actually in creating the best flagship smartphones, I see this part of our strategy as an important extension of the OnePlus value proposition.”
Whether or not you agree with Lau’s comments, OnePlus is clear that it’s looking to continue its flagship offering alongside a more affordable range of new products – starting with the OnePlus Nord.
How much?
With a growing audience, OnePlus now has more people to please, and its current high-end offerings have priced out some fans – something which they haven’t been shy about communicating to OnePlus.
“There’s a need from other consumers for a more accessibly priced OnePlus product,” Pei continues. “I’m sure you’ve seen the comments online, people have been asking [for a more affordable phone] for the past couple of years.”
Lau confirmed separately to TechRadar that the OnePlus Nord price will be €500 in Europe, and OnePlus later confirmed the Nord price would come in “below $500” (about £410 / AU$730), which sees it go head to head with the new iPhone SE as well as devices from Chinese rivals, including the Honor 20 Pro, Oppo Reno 2 and Xiaomi Mi Note 10.
Lau also revealed, in a post on the OnePlus Forum, that the OnePlus Nord would arrive in Europe and India first, while “a select number of users in North America will also get a chance to experience the new device through a highly limited beta program after launch”.
What’s on offer?
Now that we know the OnePlus Nord name, how much it’ll set you back, and where it will be available first, what does this affordable handset actually offer?
The OnePlus Nord boils down to three things; camera, user experience and the OnePlus quality
“For us, this product really boils down to three things,” Pei explains. “The first being the camera […] the second thing is our user experience […] and I think the third part is the OnePlus quality.”
One of the main reasons Pei believes the OnePlus Nord will be able to compete in a crowded mid-range market is its flagship camera proposition.
“We’ve seen that [the] camera is probably the most used feature of a smartphone,” he says. “It’s the number one use case, so if we wanted to create a great product, the camera had to be great.
“With the OnePlus Nord we’re bringing a flagship-level camera to the mid-range price range, which I think consumers are going to be really excited by.”
For now, we don’t know what the camera hardware will be, but it’s not the company’s only focus. OnePlus has found that consumers are fans of its Oxygen OS interface, and the range of optimization and customization it allows.
Speaking to the user experience aspect of the OnePlus Nord, Pei notes that “it’s not only the hardware, but also how we optimize the software, the animations, to make sure that every part of it flows really seamlessly.”
The third point is design, and what Pei describes as ‘the OnePlus quality.’ OnePlus is banking on its brand power to lure consumers to its affordable handset, with the promise of the same high standards as its flagship line.
“We wanted to bring out a mid-range smartphone that really lives up to the OnePlus quality,” he explains. “All the testing is done exactly to the flagship standard, so when consumers buy a OnePlus product at a more reasonable price point, they can expect the exact same rigorous quality testing that all our flagship phones undergo.”
A separate, dedicated team within OnePlus has been created to solely focus on the new mid-range product line, which Pei says will allow the company to get “every little detail right, as we did on the flagship [phones].
“This attention to detail is going to be something that really sets us apart,” he continues, “and there’s countless small little stories about the things we’ve done, the tweaks that we’ve done.
“I don’t think any of them are really worth mentioning or talking about at length, but the hope is when the consumer gets the phone, [while] they might not know every little thing we’ve done to build this product, they’re surely gonna feel it.”
The driving force
Pei isn’t revealing the specifics of the cameras, software or design just yet, but he did reveal what will be powering the user experience on the OnePlus Nord.
The OnePlus Nord uses Qualcomm’s Snapdragon 765G chipset
The phone will come with Qualcomm’s Snapdragon 765G chipset, and it’s this piece of tech that has unlocked the potential for an affordable OnePlus device without the company making too many compromises – don’t forget that ‘Nettle Settle’ mantra.
While it’s not Qualcomm’s flagship-tier chip, the 765G sits between the flagship 8 and mid-range 6 series, and packs many of the features of the higher-end chipset. We found the 765G performed well in our LG Velvet review, which should bode well for the OnePlus Nord.
The OnePlus Nord is a 5G phone
The inclusion of the 765G chipset means the Nord will also be 5G-enabled, allowing users to take advantage of the next-generation network if they live in a coverage area.
Pei believes that the inclusion of 5G on the mid-range Nord “is more about ease of mind, it’s more about future-proofing,” rather than offering bleeding-edge technology to the early adopters who are usually drawn to flagship devices.
It’s for consumers who know that 5G is coming, and know it’s not fully rolled out yet, but want the security of knowing that if they buy the Nord they’ll be ready for when 5G is widely available.
So what’s next?
Does OnePlus have the right ingredients for mid-range success? Unsurprisingly, Pei believes so, saying “based on our understanding of what makes a great phone, I think this is it.
“A great camera, a really fast, smooth and fluid experience, and a device made by somebody you trust to make a good phone. That’s the entire concept behind the first product, the OnePlus Nord.”
OnePlus is talking a good game, and the OnePlus Nord price pitches it at an exciting point in the market; and it also makes it comfortably cheaper than the OnePlus 8 series, providing a clear distinction between the ranges.
Whether or not the Nord takes off remains to be seen. We’ve seen great interest in our reporting on the OnePlus 8 Lite and OnePlus Z rumors, which suggests that there is consumer interest in an affordable OnePlus smartphone – but that doesn’t guarantee sales.
We’ll have to wait for more details of the OnePlus Nord to drop, and until we get the handset in for review, before we can properly comment on this new direction for the brand.
OnePlus isn’t stopping there though. As we’ve already mentioned, Lau has hinted at affordable devices destined for North America further down the line, and back in May of this year, during an interview with Fast Company, he also revealed that OnePlus is looking to diversify its product ranges to create its own ecosystem along the lines of Apple’s.
The firm already produces its own Bullets earbuds range, it’s launched the OnePlus TV in India, and it sounds like there’s even more to come from the firm in the near future. The affordable OnePlus Nord is just the start.
Copenhagen, 22.10.2024 – COBOD International, the global leader in 3D construction printing technology, proudly introduces the BOD3 3D Construction Printer for 3D printing of real concrete. Equipped with an extendable ground-based track system, the BOD3 advances the construction process by eliminating printer downtime between multiple buildings on the same site, setting anew benchmark for productivity and efficiency. The BOD3 is the most advanced solution for high-volume low-rise construction and a very effective alternative to conventional construction methods.
The heart and key feature of the new BOD3 3D printer is the advanced extendable ground-based track system. This system enables limitless extension along the Y-axes (length), expanding the printable area to cover 2 or 3 buildings, and reducing setup time to a single installation for multi-building projects. It’s a game-changer, allowing continuous, uninterrupted printing across large sites, increasing efficiency for high volume and mass production at an unmatchable scale.
Render of COBOD BOD3 3D Construction Printer.
The BOD3, COBOD’s third printer model, is the outstanding achievement of years of dedicated research, development, and close collaboration with customers. It is a vital advancement in automated construction technology, directly addressing the urgent global demand for faster, smarter, more efficient and sustainable building solutions. Like every COBOD 3D printer, the BOD3’s modular design offers customization, allowing it to easily adapt to any customer’s size wishes in addition to complying with the various sizes of construction sites anywhere in the world.
The BOD3 follows COBOD’s vision to build smarter through automation. Its operational stand combines the control and monitoring of both the 3D printer and supplementary equipment in one user-friendly system. The Advanced Hose Management System (AHMS) transports 3D printable material from the materials delivery system to the printhead via hoses secured within E-chains, minimizing physical labor and optimizing material flow. With the addition of the dual dosing system for additives, operators can better control the concrete and adapt it to onsite environmental conditions. By introducing additives directly at the printhead, the system reduces drying time between layers, speeding up the overall construction process. Designed for easy operation and precision, the BOD3 can be operated by a small, trained, and certified team, reducing the costs of projects.
Incorporating the innovative Universal X-Carriage, the BOD3 is ready for future COBOD advancements and technologies, like the introduction of additional tools for the printer aimed at insulating, painting, sanding, etc. This ensures long-term versatility and performance that will keep the BOD3 at the forefront of the industry for years to come.
Universal X-Carriage with Printhead.
Already deployed to the global market, the BOD3 is currently active in Indonesia, by Modula Tiga Dimensi, Angola, by Power2Build, andBahrain, by Ab’aad 3D. The customers report faster project execution with near-zero downtime between individual buildings on the same site. The projects showcase the BOD3’s ability to speed up construction and print with real concrete, with 99% locally sourced materials and 1% of innovative D.fab, a co-developed solution by COBOD and Cemex to make concrete 3D printable.
Henrik Lund-Nielsen, Founder and General Manager of COBOD, commented on the BOD3: “The global housing crisis demands a more efficient construction solution that is faster, more efficient, and scalable. The BOD3 is our answer to this challenge. Drawing on years of research and expertise, we’ve designed the BOD3 with innovative features, making it our most cost-effective and efficient model yet for multiple low-rise buildings. Its design supports high-volume, linear production of houses, enabling mass production without compromising quality. The fact that six units have already been sold before its official launch speaks volumes about the BOD3’s market demand and the trust our customers place in our technology.”
Michael Holm, Chief Innovation Officer at COBOD, states, “The advanced ground-based track system was developed as a response to our customers’ needs to increase efficiency and productivity. Now the 3D construction printer can be easily extended, and multiple consecutive structures can be printed with minimal repositioning and zero downtime between projects, making 3D construction printing more efficient than ever before.”
The BOD3 is now available for purchase worldwide; for more information, please visit our website, www.cobod.com, or contact us at info@cobod.com.
COBOD stands as the global leader in supplying 3D printers for the construction sector, with over 80 printers distributed across North and Latin America, Europe, the Middle East, Africa, and Asia-Pacific. Driven by a mission to revolutionize construction through multifunctional robots based on 3D printing, COBOD envisions automating half of the construction processes to achieve faster, cost-effective, sustainable results with enhanced design versatility.
From residential, commercial, and public buildings, COBOD’s 3D printers have been instrumental in erecting 1- to 3-story structures across all six inhabited continents. The innovative technology also extends to fabricate large-scale data centers, wind turbine towers, tanks, and more.
Embracing an open-source material approach, COBOD collaborates with global partners, including customers, academia, and suppliers. The company, backed by prominent shareholders such as General Electric, CEMEX, Holcim, and PERI, operates from its main office in Copenhagen, Denmark, and regional competence centers in Miami, Florida, and Kuala Lumpur, Malaysia. COBOD’s dynamic team comprises over 100 professionals from 25 diverse nationalities.
ABOUT MODULA TIGA DIMENSI
PT Modula Tiga Dimensi is a joint venture between Bakrie & Brothers (BNBR) and COBOD. BNBR focuses on offering and providing solutions for housing backlog problems currently encountered by the country.
Teaming up with COBOD International, the company is now set to adopt the latest 3D printing construction technology and is ready to offer the Indonesian market a new and better solution to housing obstructions.
ABOUT POWER2BUILD
Reshaping the construction sector and adapting it to urgent human needs.
Power2Build is a technology company for the construction industry, prepared to establish partnerships with private, public, and non-governmental organizations (NGOs) so that they can make the transition to Build 4.0 through 3DCP.
We offer our clients value-added services and high-quality projects, always with a multidisciplinary approach that brings together the necessary experience to deal with complex issues.
SAN FRANCISCO (AP) — Artificial intelligence‘s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace them.
Those were among the highlights of a recent study conducted by the workplace communications platform Slack. After conducting in-depth interviews with 5,000 desktop workers, Slack concluded there are five types of AI personalities in the workplace: “The Maximalist” who regularly uses AI on their jobs; “The Underground” who covertly uses AI; “The Rebel,” who abhors AI; “The Superfan” who is excited about AI but still hasn’t used it; and “The Observer” who is taking a wait-and-see approach.
Only 50% of the respondents fell under the Maximalist or Underground categories, posing a challenge for businesses that want their workers to embrace AI technology. The Associated Press recently discussed the excitement and tension surrounding AI at work with Christina Janzer, Slack’s senior vice president of research and analytics.
Q: What do you make about the wide range of perceptions about AI at work?
A: It shows people are experiencing AI in very different ways, so they have very different emotions about it. Understanding those emotions will help understand what is going to drive usage of AI. If people are feeling guilty or nervous about it, they are not going to use it. So we have to understand where people are, then point them toward learning to value this new technology.
Q: The Maximalist and The Underground both seem to be early adopters of AI at work, but what is different about their attitudes?
A: Maximalists are all in on AI. They are getting value out of it, they are excited about it, and they are actively sharing that they are using it, which is a really big driver for usage among others.
The Underground is the one that is really interesting to me because they are using it, but they are hiding it. There are different reasons for that. They are worried they are going to be seen as incompetent. They are worried that AI is going to be seen as cheating. And so with them, we have an opportunity to provide clear guidelines to help them know that AI usage is celebrated and encouraged. But right now they don’t have guidelines from their companies and they don’t feel particularly encouraged to use it.
Overall, there is more excitement about AI than not, so I think that’s great We just need to figure out how to harness that.
Q: What about the 19% of workers who fell under the Rebel description in Slack’s study?
A: Rebels tend to be women, which is really interesting. Three out of five rebels are women, which I obviously don’t like to see. Also, rebels tend to be older. At a high level, men are adopting the technology at higher rates than women.
Q: Why do you think more women than men are resisting AI?
A: Women are more likely to see AI as a threat, more likely to worry that AI is going to take over their jobs. To me, that points to women not feeling as trusted in the workplace as men do. If you feel trusted by your manager, you are more likely to experiment with AI. Women are reluctant to adopt a technology that might be seen as a replacement for them whereas men may have more confidence that isn’t going to happen because they feel more trusted.
Q: What are some of the things employers should be doing if they want their workers to embrace AI on the job?
A: We are seeing three out of five desk workers don’t even have clear guidelines with AI, because their companies just aren’t telling them anything, so that’s a huge opportunity.
Another opportunity to encourage AI usage in the open. If we can create a culture where it’s celebrated, where people can see the way people are using it, then they can know that it’s accepted and celebrated. Then they can be inspired.
The third thing is we have to create a culture of experimentation where people feel comfortable trying it out, testing it, getting comfortable with it because a lot of people just don’t know where to start. The reality is you can start small, you don’t have to completely change your job. Having AI write an email or summarize content is a great place to start so you can start to understand what this technology can do.
Q: Do you think the fears about people losing their jobs because of AI are warranted?
A: People with AI are going to replace people without AI.
WASHINGTON (AP) — The Biden administration said Tuesday that it would provide up to $325 million to Hemlock Semiconductor for a new factory, a move that could help give Democrats a political edge in the swing state of Michigan ahead of election day.
The funding would support 180 manufacturing jobs in Saginaw County, where Republicans and Democrats were neck-in-neck for the past two presidential elections. There would also be construction jobs tied to the factory that would produce hyper-pure polysilicon, a building block for electronics and solar panels, among other technologies.
Commerce Secretary Gina Raimondo said on a call with reporters that the funding came from the CHIPS and Science Act, which President Joe Biden signed into law in 2022. It’s part of a broader industrial strategy that the campaign of Vice President Kamala Harris, the Democratic nominee, supports, while Republican nominee Donald Trump, the former president, sees tariff hikes and income tax cuts as better to support manufacturing.
“What we’ve been able to do with the CHIPS Act is not just build a few new factories, but fundamentally revitalize the semiconductor ecosystem in our country with American workers,” Raimondo said. “All of this is because of the vision of the Biden-Harris administration.”
A senior administration official said the timing of the announcement reflected the negotiating process for reaching terms on the grant, rather than any political considerations. The official insisted on anonymity to discuss the process.
After site work, Hemlock Semiconductor plans to begin construction in 2026 and then start production in 2028, the official said.
Running in 2016, Trump narrowly won Saginaw County and Michigan as a whole. But in 2020 against Biden, both Saginaw County and Michigan flipped to the Democrats.
