Experts predict a record-breaking revenue for this year’s gambling market in Canada | Canada News Media
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Experts predict a record-breaking revenue for this year’s gambling market in Canada

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The Canadian gambling market was once seen as something of a quiet backwater. A look across the southern border to the US would show the likes of Las Vegas and Atlantic City continually drawing people in from all over the world. How could Canada, with its cold weather and lower urban density, ever hope to compete with these iconic destinations? Well, it already is, and the experts tell us that things are trending in one direction from here on in.

How is the Canadian gambling market performing?

A total of $63 billion was wagered in the last 12 months alone, with a staggering $14.2 billion in gaming revenue generated as a result. This turns the gambling industry in Canada into a legitimate 11-figure business with the financial reserves to drive new growth and innovation. This is exactly what you want to hear when you’re looking to identify the key growth industries that will fuel the Canadian economy in the coming years.

A key point here is that almost half (45%) of the total gaming revenue came from online gambling players. This is a massive shift compared to just a decade earlier, when online gambling was very much in its infancy and seen as merely a distraction. In 2024, anyone, anywhere, can log on and place a wager or play a game in the comfort of their own home. This opens up not just new ways to connect with loyal punters but also the possibility to massively increase the size of the total audience.

Bright colours, engaging games, interesting themes, lightning deals and free offers are all helping drive the growth of the online portion of the market. The fact that virtually every Canadian has a phone by their side every waking hour means that reaching out to them has become a little less challenging. Today, gaming companies can literally put their latest offer of free spins straight into the palm of the hand of anyone they want to. In order to capture data and achieve a wide range of insights, they can also use in-built analytics, such as:

  • How long a certain player waits between email advertisements before trying out a new game for the first time.
  • Whether or not free spins actually convince a specific demographic or style of player to try out a new game.
  • How discount codes can be used to persuade dormant players to start interacting with the system again.
  • What is the influence of individual playing style on the amount of money that is wagered, and which touchpoints can be leveraged to increase the size of the wagers.

This granular level of detail is something that is a significant driver of the impressive expansion of the Canadian gambling industry in 2024.

What else is driving the boom in Canadian gambling?

Dive deeper into the details and you’ll start to see that a key demographic shift is currently occurring. Punters and players in middle age remember a time before smartphones, but today’s young adults and college students do not. We are now experiencing the first wave of smartphone-enabled youngsters entering the world of work and generating their own financial income. They are tech-savvy and highly mobile in terms of the platforms they use, and have a default preference for online as opposed to in-person interaction in many cases.

This shift extends to everything from booking grocery home deliveries online to using a faceless Uber app or WhatsApp message instead of picking up the phone and dialling. For virtually all involved, this is not even so much a conscious choice as it is one that has been thrust upon them. If you grow up in a world in which everyone around you is connected online and glued to a screen, you will accept this as the status quo and take it up as well.

Canadian online gambling has captured the imagination of this new generation with quick, highly playable games that provide an instant dopamine hit. The key is to balance this dopamine hit with playability, and that’s something that is achieved with a highly gamified approach to gambling. The idea is that the more a player enjoys the game itself, as opposed to simply enjoying gambling, the longer they will play and the more they will wager.

Is the Canadian gambling industry set to continue growing?

All signs from the experts indicate that this is very much the case, with positive noises being unanimous across the board. We spoke to Adam Nadeau, site founder and finance expert at PlayCasinos, who had the following to say: “The growth of the industry can only be a good thing for Canada as a whole. More turnover means higher amounts of tax paid, which funds more public services, which then makes everyone’s lives that little bit better.

“The economics make sense from a purely business standpoint. The growth is not only rapid but also sustainable. This second point is the key here – we need an industry that is on a sound financial footing, not one that is achieving rapid growth by being part of a bubble.

“The more I look at the demographic shift that is occurring within Canada right now – I’m talking about the changing face of consumer behaviour, really – the more encouraging the signs are. Mobile interactions are here to stay for a generation at least and are showing no signs of being pushed to the margins by new tech like AR, for example. In my opinion, as someone who has been researching this field for more than a decade, the future could not be brighter for the Canadian gambling industry. It has the cash reserves to fund innovation and development that will attract new audiences and demographics.”

 

Will online gambling continue to attract a new audience and demographic?

The era of mobile social media means that something can be uploaded on a Monday morning and become a global viral sensation by Friday afternoon. The need to see what the crowd is talking about and take a closer look for yourself has never been greater, and this plays into the hands of the Canadian gambling industry.

If you then add in the fact that this is a new generation of people who simply do not know what it means to be bored, you seemingly have the antidote to all their issues. Offering engaging, quick and viral games that can be played during an idle couple of minutes in a bar, restaurant or when waiting in line at the store is pivotal here. Experts such as Adam Nadeau tell us that this trend is not just going to continue but will accelerate at an even faster rate.

The rapid growth of Canadian sports streaming means that in 2024, nearly one in three adults will have access to three or more live sports streaming platforms. Sports leagues now regularly promote sports gambling leagues like DraftKings, not just on their advertising banners around the sidelines but during the live broadcasts themselves.

The ability to connect live sporting events with live sports betting odds is a powerful tool for the industry. Sports leagues like the UFC are increasingly displaying tweets from athletes and celebrities in real time as part of their live programming. Their strategy here seems to be to take online gambling away from being a solo endeavour and turn it into much more of a social activity. This has the dual benefit of showing a broader audience that gambling is a responsible and socially acceptable activity and also one that can enhance the live sporting experience.

By pairing online gambling with the rise of live sports streaming – something that will certainly grow now Netflix has entered the market – gambling companies are making a clear strategic play. The continued integration of streaming and gambling will expose the industry to wider markets and provide gambling experiences that feel connected to the real world.

Final thoughts

Canadian gambling may seem like something of a surprising growth industry in 2024, but all the signs are that it is set to continue growing in 2025. This is good news for consumers, who will get even more choice, as well as for those who are currently working in the industry.

A boom that rises from a solid, robust foundation is also a great way for innovation to continue to drive things forward. Now that mobile tech and fast Wi-Fi are at a point where anyone in the country can connect and play, we can also expect to see new niches, genres and side industries opening up. The future will undoubtedly bring new opportunities and choices for the Canadian gambling industry.

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Canada’s Brad Gushue, Rachel Homan stay unbeaten in Pan Continental curling

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LACOMBE, Alta. – Canada’s Rachel Homan and Brad Gushue carried unbeaten records into Thursday at the Pan Continental curling championship and are assured semifinal berths.

Homan thumped Mexico 10-1 in just six ends on Wednesday evening after also making quick work of South Korea in an earlier 8-2 decision that lasted six ends.

Gushue downed Australia 13-8 in the lone men’s draw.

Ottawa’s Homan and Gushue of St. John’s, N.L., were both 6-0 with one game remaining in their preliminary rounds Thursday.

Gushue finishes against China’s Xiaoming Xu (4-2) and Homan meets Japan’s Miyu Ueno in a battle of undefeated teams.

The men’s semifinals are Thursday evening and the women’s Friday morning. The gold-medal games are Saturday at the Gary Moe Auto Sportsplex in Lacombe, Alta.

The top four men’s and women’s teams in the Pan Continental qualify for the 2025 world championships, although Canada has an automatic berth in the men’s championship in Moose Jaw, Sask., as the host country.

Homan’s alternate Rachel Brown got into the game against Mexico’s Adriana Camarena for her first ice time in the event and played third to give Tracy Fleury the night off.

“It’s not every day you get to play third for Rachel Homan,” said Brown, who threw third stones for the first time in her career.

“It was really, really fun. I would have liked to play a little bit better, but the girls were dialled. They played so well.”

South Korea’s Eunji Gim (4-2) was also playoff bound with the fourth women’s playoff team still to be determined Thursday.

In other women’s games Wednesday evening, Japan downed South Korea 6-4, the U.S. hammered Chinese Taipei 19-0 and China defeated New Zealand 9-4.

Gushue is attempting a Pan Continental hat trick after winning the first two tournaments.

Reigning women’s world champion Homan is representing Canada for the first time in the regional championship.

A bonus for Gushue, vice-skip Mark Nichols, second Brendan Bottcher and lead Geoff Walker was South Korea’s 5-4 win over China dropped the latter to a record of 4-2, which means Gushue will be the playoffs’ top seed with choice of stones throughout the playoffs.

“It’s always nice to go into the playoffs that way,” said Gushue’s coach Jeff Hoffart.

Joining Gushue in the men’s final four will be John Shuster of the U.S. (5-1) and Japan’s Shinya Abe and China (4-2).

The U.S. downed Chinese Taipei 9-3 and Japan dominated New Zealand 9-1 in other men’s games Wednesday afternoon.

Bottcher, a longtime skip, is playing his first event for Gushue after the latter fired second E.J. Harnden earlier this month.

This report by The Canadian Press was first published Oct. 30, 2024.

The Canadian Press. All rights reserved.



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Two men vying for the helm of the Manitoba Tories make their pitch to party members

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WINNIPEG – Obby Khan and Wally Daudrich, the two candidates for the leadership of Manitoba’s Opposition Progressive Conservatives, made their respective pitches to members Wednesday night at a forum hosted by the party.

Khan, a former cabinet minister backed by some high-profile Tories including former premier Kelvin Goertzen, pitched himself as best prepared to take over the reins because of his time in the legislature since winning a byelection in 2022.

“I’ve got a ton of energy. I’m in the legislature. I’m ready to hit the ground running on Day 1,” Khan told Tories gathered in a hotel conference room.

“And that legislature is no joke. That is a machine when it comes to question period, when it comes to bills and resolution.”

Daudrich, a longtime party board member who ran unsuccessfully in the past for federal politics, told the crowd he wants to repair the party’s relationship with grassroots members and focus the party on conservative principles.

“Small government, knowing how to spend a dollar frugally, and keeping in touch with our people — those are principles,” he said in response to a question about which ideas the party needs to embrace.

The two men have much in common — both are business owners and the sons of immigrants.

But they differ on some policies.

Daudrich says the Tories can be more fiscally and socially conservative. He told reporters he is pro-life but would let grassroots members set policy on that and other issues.

Khan has said he can build a “big tent” party that can attract people from different political leanings. He told reporters Wednesday night he supports a day of transgender recognition.

“I know what it means, as a minority, to have a day that recognizes you … so I support that day,” said Khan, the first Muslim elected to the Manitoba legislature.

Khan was not in the chamber for a vote last spring on establishing a provincial day of two-spirit and transgender recognition. He was at a doctor’s appointment, he said. The bill passed with support from most politicians. Four Tories voted against it.

The Progressive Conservatives are looking to replace former premier Heather Stefanson, who announced her plan to resign after the party lost the October 2023 election to the NDP.

Daudrich was part of the team behind Shelly Glover, who narrowly lost the last leadership race to Stefanson and unsuccessfully challenged the results in court.

Daudrich and Khan did not go head-to-head at the forum Wednesday night. They took turns sitting on a stage, answering questions from a moderator and from the audience.

This report by The Canadian Press was first published Oct. 30, 2024.

The Canadian Press. All rights reserved.



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Former foreign ministry official recalls fear Abdelrazik would end up in Guantanamo

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OTTAWA – A former senior official at Canada’s foreign ministry says there were fears two decades ago that Montreal man Abousfian Abdelrazik might end up at a prison for suspected terrorists in Guantanamo Bay, Cuba.

Daniel Livermore, who was director general in the department’s security and intelligence bureau, testified Wednesday in Federal Court in Abdelrazik’s civil lawsuit against Ottawa over his detention and alleged torture in Sudan.

The Sudanese-born Abdelrazik became a Canadian citizen in the 1990s and was arrested during a 2003 visit to his native country to see his ailing mother.

Abdelrazik, who denies involvement in terrorism, says he was tortured during two periods of detention by the Sudanese intelligence agency.

Canadian Security Intelligence Service officers visited him in custody in October 2003.

Livermore told the court of efforts in 2004 to have Abdelrazik fly home from Khartoum via Germany on commercial flights.

He recalled fears in the Canadian foreign ministry that Abdelrazik’s journey might be interrupted due to the U.S. no-fly list and that he could wind up in an American military prison at Guantanamo Bay.

The Americans were “quite concerned” about the Abdelrazik case and did not want him to return to Canada, Livermore said.

There was “profound disagreement” between CSIS and Canada’s foreign ministry over whether Abdelrazik should return, Livermore said.

“CSIS continued to express the view to us that he was a dangerous terrorist.”

Abdelrazik, 62, is suing the Canadian government, claiming officials arranged for his arbitrary imprisonment, encouraged his detention by Sudanese authorities and actively obstructed his repatriation to Canada for several years.

The suit also names Lawrence Cannon, Conservative foreign affairs minister from October 2008 to May 2011.

Federal lawyers argue Abdelrazik was an author of his own misfortune, saying Canada did not urge Sudan to keep him in detention or mistreat him, or create a risk that these things might happen.

Abdelrazik’s second release from Sudanese custody came in July 2006. However, his inclusion on a United Nations security watch list complicated his efforts to return to Canada.

In response to a query from the Canadian foreign ministry, CSIS and the RCMP said in November 2007 that neither agency had current and substantive information to support Abdelrazik’s continued listing.

In December 2007, Maxime Bernier, foreign affairs minister at the time, conveyed a request to a UN committee to have Abdelrazik removed from the list. However, the committee did not agree.

Bernier, foreign minister from August 2007 to May 2008, told the court Wednesday “it was concerning for me” to hear a suggestion the Sudanese had detained Abdelrazik at the request of Canada.

“I wanted to know more about it,” said Bernier, who later left the Conservatives and now leads the People’s Party of Canada.

He noted that Abdelrazik had not been charged with anything, and that Canadians enjoyed the protection of the Charter of Rights.

In March 2008, Deepak Obhrai, who was parliamentary secretary for foreign affairs, met Abdelrazik in Sudan together with Canadian foreign ministry officials.

According to an agreed statement of facts in the case, Abdelrazik told them that Sudanese authorities had tortured him. He lifted up his shirt to show marks on his elbow, stomach and back that he alleged were caused by the abuse.

In March 2009, Abdelrazik obtained a ticket to Canada for the following month. However, he was denied an emergency passport.

Abdelrazik returned to Canada in June 2009 after a judge ruled Ottawa breached his constitutional rights by refusing to give him the travel document.

This report by The Canadian Press was first published Oct. 30, 2024.



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