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Facebook vs. Australia — Canadian media could be the next target for ban – The Conversation CA

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Shortly after Facebook nuked news from its platform in Australia, I spent an hour on the phone with Kevin Chan, head of public policy for Facebook, Inc., in Canada.

He told me he’s “working really hard to prevent that outcome in Canada.” In other words, if Ottawa follows Australia and tables a bill forcing tech giants to share revenue with the news business, Facebook would drop the A-bomb on Canadian journalism as well.

Chan would prefer to work out partnerships with Canadian journalism. He said Facebook gave $10 million to various news projects in the past four years. He pledged “in 2021, we’ll do quite a bit more.” But don’t put a gun to our head, he basically said, or we’ll fight back.

Render unto Caesar

I actually share many of Chan’s views. Here’s one. Last fall, the lobby group representing the news industry in Canada published a report Levelling the Digital Playing Field that contends a law similar to Australia’s would garner $620 million per year in Canada. It also says “such a pathway would make up for much of [our] revenue decrease,” implying that the web giants somehow divert advertising dollars from the news business.

This premise is false. What actually happened is that Google and Facebook have much better adapted to the digital era the business model that helped legacy media thrive in the analogue era, when print and the airwaves ruled the world.

Quote from The Washington Post Company’s 1972 annual report which sums up the 20th Century media business model.
(Washington Post), Author provided

A quote from The Washington Post Company’s 1972 annual report sums it well: “… a quality product to our audience and a quality audience to our advertisers …” Newspapers and broadcasters were attention merchants. They’ve been spectacularly upstaged by the web behemoths.

Four out of every five dollars Google earns are ad dollars. In the case of Facebook, it’s 98 per cent! In 2020, their advertising revenues represented a formidable $310 billion worldwide, including $7.6 billion in Canada alone.

Advertising revenues for Google and Facebook over the past three years, in millions of Canadian dollars.
(Data from Facebook and Google annual reports, and the Canadian Media Concentration Research Project), Author provided

Journalism is worth something

While I applaud their success, Google and more critically Facebook must in turn acknowledge some of that success rests on the shoulders of others. The attention they sell ads with is generated, in part, by news content. I asked Chan, how much. “Zero,” he answered. The value, to Facebook, is in the social link. “It is not true that news has value for Facebook.”

And this is where we diverge. In the scholarly journal About Journalism, Tristan Mattelard documented, play by play, how Facebook courted news organizations in order to attract quality content on its burgeoning platform.

Last fall, I estimated 5.3 per cent of Facebook ad revenues between Jan. 1, 2018, and June 30, 2020, had been generated thanks to news content. I’ve repeated the exercise during the past weeks, but with a larger sample of 1.9 million posts published in 2020 on Facebook pages administered in Canada.

Number of posts and sum of interactions from media and non-media pages in 2020.
(Data from CrowdTangle), Author provided

There’s a lot of news on Facebook. Just short of 20 per cent of all posts in my sample were from media pages, from CTV News to the Lake Cowichan Gazette. But news is Facebook’s broccoli. It drives far less interactions than the viral content usually found on the platform.

Only 7.3 per cent of the total interactions in my sample was from media pages. I apply this more reasonable proportion to Facebook’s advertising revenue in order to estimate that Mark Zuckerberg’s company made $210 million thanks to Canadian journalism in 2020.

I acknowledge this figure is an imperfect estimate. It is based on the few data Facebook allows researchers to access. But it is the least imperfect one. When asked by a La Presse journalist about it, Chan said my methodology was based on “incorrect hypotheses,” making my “conclusions erroneous.”

Chan told me Facebook doesn’t sell ads with content. More interactions don’t translate to more dollars. I understand that: if I read a Le Devoir article three times, it doesn’t bring in more advertising dollars. Facebook sells eyeballs.

Yet, those eyeballs turn to Facebook, in part, to know what goes on in their community, their province, their country. It’s in that sense that I don’t believe news has zero value to Facebook. Justin Osofsky, Facebook’s vice-president of global operations, wrote in 2013 that, “People come to Facebook to not only see and talk about what’s happening with their friends but also read news and discover what is going on in the world around them” (my emphasis).

A matter of power

Platforms feel the heat and respond by using a carrot or a stick. Google has chosen the carrot strategy and struck a deal with News Corp., Australia’s largest publisher. It is also actively working on similar partnerships with Canadian media. One Québec publisher I spoke with told me the deals could start in the summer of 2021 and translate into “millions” of dollars.

But it’s a poisoned carrot. What guarantee do we have that such partnerships will last without a legislative framework? In the small print of those deals, I saw a clause mentioning Google could pull the plug with a 90-day written notice.

Facebook page for the Australian newspaper ‘The Age’ on Feb. 18, 2021.
(Author provided)

There’s a tremendous imbalance in power, here. On one side, two international companies whose combined revenues in 2020 was a little more than the GDP of New Zealand. On the other, media are being read like never before by Canadians — news publishers’ websites have seen their unique visitors increase 80 per cent between 2017 and 2020 — but their revenue keeps tanking in spite of their success. They are at a disadvantage when asking Facebook to transfer some of the revenue generated by Canadian journalism.

The Australian approach aims to correct that imbalance. The clash between Canberra and the platforms is a historic struggle between public interest and private interests. The public interest is one of journalism’s core values. I always tell my journalism students: “You’ll work in various organizations, but you’ll all work for the public.”

Asking Facebook to share its revenues is not an attack on the internet. Let’s remember Tim Berners-Lee warned us in 2010 that Facebook’s “walled garden” was a recipe for abuse. It isn’t a 20th-century remedy to a 21st-century problem either. It’s legislation to support an institution working in the public interest.

Facebook’s move in Australia is an abuse of private power to counter a public body acting in the public interest. If there was one reason for Canada to follow Australia’s lead, that would be it.

Let’s block ads! (Why?)



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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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