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Fans, ushers, media recall last Leafs Cup – Toronto Sun

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This weekend marks the last time the Maple Leafs won the Stanley Cup.

The Toronto Sun is re-living that through the eyes of those who were at the Gardens on May 2, 1967. Today, we conclude the four-part series with reflections of fans, arena staff and media:

It can be said nothing huge happens in Toronto sports without Rolf Bjordammen around.

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He was there for the ‘67 Cup (the blues, section 51), at Skydome when Joe Carter won the World Series in ‘93 (section 124) and right back to Marilyn Bell swimming Lake Ontario.

“I was moving from Saskatchewan in September of 1954 for graphic arts studies at Ryerson on the overnight bus,” recalled the 83-year-old. “I came Moose Jaw to Winnipeg, Winnipeg-Chicago, Chicago-Toronto. I left the day Marilyn started across and arrived to see the Telegram headline ‘Marilyn Makes It’.”   

Bjordammen returned home as a reporter/photographer for the Moose Jaw Times-Herald (a young Peter Gzowski was on staff), before graduating Ryerson to a print company that gave him the means to buy Leafs season’s tickets. He settled in to watch Game 6 against the Habs in Row G, seats 17 and 18.

“I took Jack Mitchell that night, another Western boy I knew through Ryerson and printing. We must have been wearing suits coming straight from work.

“My business lawyer at the time, Alfred Herman, it turned out his grand-daughter married Zach Hyman. I’ve recently received some autographed pictures of Zach for my own grandchildren.”

The Cup-clincher would not be an easy game to watch, as the Leafs clung to their 2-0 lead in the third period. Like all games in the mostly defensive series, they tried to put the clamps on the Flying Frenchmen. After Duck Duff’s third-period goal, Bjordammen and everyone else sweated out the last minutes.

“Armstrong lumbering up the ice and scoring the empty-netter, that’s what I’ll always picture in my mind that night,” Bjordammen said. “That sticks with me like Carter’s homer. I’m so lucky to have seen both.

“I remember George getting the Cup and the ceremony. That’s the kind of night you don’t want to leave the place, just hang around and soak up as much of it as you can. I’m not an all-night partyer, though I’m sure some people were after that game.”

While the Leafs’ Cup drought has reached six decades, Bjordammen isn’t one to go around boasting of his presence that evening. But he does enjoy giving his two cents in sports debates when the topic turns to lack of Leafs’ titles.

“Someone will say ‘aw, the Leafs never win anything.’ I’ll casually mention ‘well, actually, I was there when they did’.

“You have to be careful about people who say they went to that game. The Gardens only held about 16,000, but I think about 45,000 will tell you they were there.”

Bjordammen is still active, playing slo-pitch on two knee replacements and hoping COVID-19 doesn’t delay his ball season or the NHL playoffs. He’s determined to be at Scotiabank when the Leafs win again.

LAST MINUTE OF PLAY

Here’s Foster Hewitt’s radio call with the Leafs up 2-1:

“Less than a minute remaining and the Leafs are called for icing … the referee calls for the faceoff to the left of the Leafs goal. There’s a delay in play and Montreal goaltender Gump Worsley doesn’t know whether coach Toe Blake wants him to come out of the net … now Blake had decided to remove Worsley. He’s going to the bench, with 55 seconds to play, Montreal will use six attackers. Canadiens intend to shoot the works … Beliveau is coming on the ice, so are Roberts, Cournoyer, Ferguson, Richard and Laperriere. It’s all or nothing for them now.

“Imlach is making his stand with an all veteran lineup of Stanley, Horton, Kelly, Pulford and Armstrong.”

SO LONG RED

In the stands Andra Kelly was welling up. It had not been revealed, but she knew this would be her husband’s last shift in the NHL, going out with his fourth Cup as a Leaf and eighth overall.

Defenceman Stanley moved up to take the draw against Beliveau, a ploy Imlach often used, a big blueliner to take out a big centre. As Ferguson came in to consult with Beliveau, which got the impatient crowd booing about the delay, Stanley had a quick word with Kelly and had him change sides. The left-shooting Stanley won the draw back towards Kelly and tied up Beliveau as planned.

“I scooted over and flipped the puck up to Pulford,” Kelly described in his 2018 biography. “He took a few strides just over our blue line and passed it to Armstrong who was breaking to our right. Army just skated over centre and fired a wrist shot into the empty net.”

HOUSE OF USHERS

Crowd shots of the Gardens at playoff times in the ’70s, ‘80s and ‘90s often featured the ushers with their distinctive white hats, waving signs or miniature Stanley Cups. A few were on duty back on May 2, ‘67.

The late Dennis Goodwin put in a half century on Carlton St. and shared his experience of that night at the Gardens’ closing in 1999. At that time, he was the longest-serving of the 200 men and women who worked Leafs, Marlies, wrestling, rock concerts and other big events.

The roar when Armstrong scored was still ringing in his years two decades later.

“The most spontaneous cheer I’ve heard in all my years here,” Goodwin said. “You never used to need a scoreboard to tell you to cheer. I’d snuck in a bottle of champagne and was serving everyone in my section in Dixie cups.”

It was the fifth Cup winning team Goodwin saw, back to Bill Barilko’s overtime goal in 1951. Goodwin was exclusively stationed in sections 65-67 of the east greens, enjoying the atmosphere of the cheap seats which he compared to the bleachers at Chicago’s Wrigley Field.

“You almost had a Hot Stove League going on game nights, with little side bets between ushers, or between ushers and fans. It was a quarter, or a dollar, on who’d get the first goal or penalty.

“The Gardens is like a home, a family. It’s not like a job. There was a time when you could be president of a company and people would think more of you because you were an usher at the Gardens.”|          

Colleague Andy Mastoris was there for the win over the Habs as well, though not in optimal position at clutch time.

“I was in the south end and Armstrong scored down at the other,” Mastoris told the New York Times in 2019 shortly before he passed. “Going to the Gardens was like a Catholic going to the Vatican. It was a place of worship.”

Mastoris and Goodwin never experienced a Cup again, though both became quite friendly with season ticket holders through the years. One night after a particularly poor Leafs campaign, Greek immigrant Mastoris was invited out by a couple of subscribers and all toasted the welcome end to the season with several rounds of Ouzo.

THE FILEY FILES

Also in the crowd that night, budding journalist/historian Mike Filey, who delights readers of this paper every Sunday with his spotlight on Toronto’s past, The Way We Were.

“Knowing my love for the Leafs back then, my wife got the two tickets from J. M. ‘Ted’ Tory, branch manager at Sun Life,” said Filey, who took friend Ross Edwards and sat in the Blues.

Ted was related to current Mayor John Tory, the family being early investors in the Leafs ad the Gardens.

“All these years later she doesn’t remember what she paid. I should have kept our ticket stubs, except we were convinced Leafs would stay as champions for years to come. After all there were six new (expansion) teams joining the NHL and they wouldn’t amount to much for years.”

Or so many people thought.

CLEARANCE FROM CLARENCE

In case you’ve never heard what those sweet championship sounds are with ‘Leafs’ in the same sentence, here’s Campbell:

“Ladies and gentlemen it is now my great pleasure to present the Stanley Cup to the Maple Leaf hockey club for the 11th time. I ask the captain of the Toronto club to come forward and accept the trophy.”

Armstrong’s young son Brian, at the urging of his grandfather, was at the presentation table and appears in many of the pictures with Campbell, his father and the trophy.

“My grandfather and I planned to go on the ice before the game if the Leafs won and were trying to signal to each other,” Brian told Ward Cornell of Hockey Night in Canada. “It was the first Stanley Cup game I’d been to. My grandfather told me ‘stay behind Al Smith’.”

Smith, the Leafs third goalie, was ready in the dressing room all night. Though Johnny Bower was too injured to play after getting hurt in warm-up of Game 4, he thought his place was on the bench with his mates to give support.

THEIR CUP RUNNETH OVER

When the game ended and handshakes with the Habs completed, the Leafs posed for a quick photo with the Cup. There was no victory lap or solo skate with the Cup back then, but plenty of celebrating out of the public eye.

General manager/coach Punch Imlach, feared and respected by his players every other day of the season, was relieved of his famous fedora and pulled into the shower fully clothed.

“I got into the dressing room, but it was a madhouse,” Hockey Night analyst Brian McFarlane said. “Everyone was drenched with champagne.”

Winning goaltender Terry Sawchuk sat on the bench, dragging on a cigarette.

“I don’t like ale or champagne and I’m too tired to dance around,” Sawchuk said, “but this has to be the biggest thrill of my life.”

LOST LUGGAGE

In a mystery post-script, Sawchuk was announced as winner of the ‘Air Canada Trophy’, the Leaf voted most vauable player in the playoffs by teammates. The fair-sized trophy, believed to have been minted two years earlier (it actually read Trans Canada Airlines, pre-dating AC’s re-branding) was given to Sawchuk the same day Keon received the Conn Smythe as playoff MVP voted by the writers. But the trophy disappeared, Air Canada and the Sawchuk family unable to account for it to this day. It’s a moot point with the Leafs not winning a Cup since.

PARTY LIKE IT’S 1967

McFarlane and the broadcast crew were not invited to the after-party at executive Stafford Smythe’s home, but they knew where he lived and crashed it anyway.

“There was Eddie Shack, perspiration dripping down his nose, everyone dancing and a lot of gorgeous women,” McFarlane said. “The Cup was in the foyer and we all took a sip from it, coming and going.

“I’m sure people thought another Cup was coming in a year or two.”

OH BABY

The Telegram printed 42 births on May 2, 1967, including Lui Redigonda at Northwestern Hospital (now Humber River).

Emilio Redigonda was present for both his son’s birthday and the win over Montreal. Emilio considered it a good luck sign for the Leafs after wife Mary had given birth to seven-pound Lui. He then went to the game with a group of friends from his construction company, who shared season tickets.

“I just remember getting very, very drunk,” Emilio said in a 2004 interview. “A son and a Stanley Cup. It was great.”

SILVER STREAK

Leaf players on the ‘67  Cup: George Armstrong, Bob Baun, Johnny Bower, Brian Conacher, Ron Ellis, Aut Erickson, Larry Hillman, Tim Horton, Red Kelly, Larry Jeffrey, Dave Keon, Frank Mahovlich, Milan Marcetta, Jim Pappin, Marcel Pronovost, Bob Pulford, Terry Sawchuk, Eddie Shack, Allan Stanley, Peter Stemkowski, Mike Walton.

lhornby@postmedia.com

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Russian media praises MTG for trying to derail Ukraine aid bill – CNN

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Russian media praises MTG for trying to derail Ukraine aid bill

CNN’s Fred Pleitgen reports that Ukrainians are hopeful that with the US passage of an aid bill, soldiers can turn things around in their fight against Russia.


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Touché/Omnicom exec says 2024 'an inflection point' for media biz – National Post

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‘This year will be the first time that we’ll see a global ad spend of over a trillion’ U.S. dollars, says Charles Etienne Morier

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Like their partners in the Canadian news industry, the country’s media agencies are undergoing unprecedented transformation. The National Post is holding conversations with leaders of Canada’s largest agencies on the fast-changing fundamentals. This week, Charles Etienne Morier, chief operating officer of Touché! & Omnicom Media Group Montreal, speaks to writer Rebecca Harris.

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How have the fundamentals of media planning and buying changed in recent years?

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It has dramatically changed with technological advancement and shifts in consumer behaviour. Now, more than 80% of digital ad spend is transacted through digital buying platforms, so it has become increasingly important for our workforce to have a good understanding of the algorithms and how to maximize them.

The process has changed also. It’s no longer about creating a 30-second spot and then selecting a media channel to distribute the message. We start with the audiences, the channels where we need to reach them, and then tailor a message that will be appealing. And so, we need to work even more closely with our creative partners.

And we think 2024 will change even more. It’s going to be an inflection point despite all the changes we have gone through over the last three years. This year will be the first time that we’ll see a global ad spend of over a trillion (U.S. dollars). It shows the responsibility that we have as advertisers and agencies to spend that money wisely and ensure we make every ad dollar count, and that we are engaging consumers in a way that speaks to them in an age where there’s a lot of uncertainty about how they share their data and private information.

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What skills do today’s media professionals need?

The team now needs to be proficient in so many areas. We used to have strategy, media buying and planning, and optimization and reporting. Now, we need to be able to help our clients navigate within this complex digital ecosystem with clean rooms (environments where brands, publishers and advertisers share data), the deprecation of cookies, and dynamic creative optimization. Our agency has changed dramatically in the sense that we offer much more depth in our services now. So, our leaders need to be proficient in being able to discuss those subjects with clients. We have a strong learning system in place and it’s part of our value, to make sure that our teams stay curious because it’s changing so much by the day.

What are the brands breaking through to consumers doing right?

Brands that are breaking through are able to prioritize authenticity, relevance and creativity in their messaging and their approach to media. Consumers are bombarded with messages every day and there’s ad blocking, so we have to find new ways of capturing consumer attention… We need to make ads relevant to consumers and bring more value into their lives. And leverage the data we have at our disposal to tailor the message to specific audience segments and engage the consumer in multiple touchpoints.

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Cookie deprecation is a big topic this year (Third-party cookies are coming to an end.) What conversations are you having with clients now and what’s the expectation in terms of impact?

We’ve been working for almost two years on educating our clients, making sure that they are prepared. So, we are doing assessments to make sure we have everything in place to prepare for the impact of the deprecation of cookies. It will change a lot for measurement because we will not be able to measure the same things the same way. We will not be able to target in the same way. But I see it as an opportunity somewhat, to be able to come back to (advertising) that is more creative and more around content and context… and more in relation to targeting the right people in the right moment instead of relying too much on the data.

Can you share your predictions for where the industry is going next?

Retail media (platforms that allow retailers to sell ads to brands) will be expanding. Now, the stat is one in five dollars will be spent in retail media globally and 20 per cent of the commerce ecosystem will be done online. So, it’s going to be more important to have a strong omnichannel approach and deliver a positive consumer experience.

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There’s also social commerce… There are so many influencers – there are 50 million creators globally. So how, as an agency, we’re able to harness that and power that at scale is crucial, and how we can partner with creators effectively. It’s changing a lot in media planning on that front. There is a real shift from curation to generation of content.

Television as well is changing a lot, from linear to connected TV. There is a streaming war at the moment, so we need to create new standards, overcome walled gardens (where the platform provider controls the content and data) and figure out measurement.

And obviously automation will play a bigger role. The way I see it is (artificial intelligence) will bring more value to what we do to bring smarter, faster and more effective work. For me, it’s not just about AI itself. It’s more about connected intelligence with the human at the centre of it. So, it’s how we can use the tool to amplify what we are doing.

Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark nationalpost.com and sign up for our newsletters here.

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13-year-old charged for online harassment, banned from social media – CBC.ca

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A 13-year-old western Quebec boy accused of harassing and threatening another child online is facing four charges and conditions restricting his internet activity.

In a news release issued Friday, police in the MRC des Collines-de-l’Outaouais said the alleged victim’s parent filed a complaint after being “subjected to the suspect’s wrath for several months.”

Police said they went to the accused’s home on Sunday to arrest him, but had to return with a warrant the following day after his parents initially refused to co-operate.

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The 13-year-old was arrested Monday evening and detained. He was formally charged on Tuesday with criminal harassment, uttering threats to cause death or bodily harm, distributing child pornography and unauthorized possession of an unspecified restricted weapon.

Among his release conditions, the boy can’t access social media and can’t use the internet without adult supervision.

Police didn’t offer details about the alleged threats or where the youth lives. The municipality includes the communities of Chelsea, Quyon, Val-des-Monts and Wakefield.

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