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Federal and provincial officials are expected to announce Wednesday that Windsor has been chosen as the site of a major battery plant that will bring billions of dollars in investment and thousands of new jobs.
Federal and provincial officials are expected to announce Wednesday that Windsor has been chosen as the site of a major battery plant that will bring billions of dollars in investment and thousands of new jobs.
Bloomberg News reported Friday that Stellantis and LG Energy Solution have picked Ontario as the location for the plant, but more than one source has confirmed to the Star that Windsor will be home to the large industrial operation.
The sources said a 230-acre (93-hectare) city property has been secured and that the facility will cost about $4 billion to build and employ up to 3,000 workers.
“This is huge for the city,” one of the sources told the Star. “It’s the biggest economic development investment in the city’s history.”
Invest WindsorEssex CEO Stephen MacKenzie, whose organization has led the pursuit of a battery plant for over two years, wasn’t available for comment. LouAnn Gosselin, Stellantis head of communications for Canada, also didn’t respond to an email Friday requesting comment.
The plant by South Korea-based LG Energy Solution is only the tip of the iceberg of the benefits the local area will reap, one of the sources said, with the required supply chain for such a massive plant triggering a large multiplier effect across the local economy.
“The other consideration is Stellantis has made a commitment of an investment of $1.5 billion to the Windsor Assembly Plant,” one of the sources said.
“This type of investment and locating it here certainly solidifies the future of the Windsor Assembly Plant.”
The source said one of the deciding factors in choosing Ontario for the plant was the province’s clean power supply.
“LG located here because 94 per cent of Ontario’s power supply is clean power and it’s reliable,” the source said, referring to the province’s zero-carbon emitting sources of nuclear, hydro, wind and solar energy.
“For them, that was an important thing and they’re willing to pay for it. They’re in the EV (electric vehicle) space and everyone is looking at greening their supply chains. That is one advantage Ontario has compared to other jurisdictions.”
In a February 2021 interview, MacKenzie said a plant of this scale would require 90 megawatts of power to run and would be ‘truly transformational.’
He added local, federal and provincial government officials were involved in helping craft the bid, and he previously confirmed that Windsor was on the short list for plants with three different companies.
“They (governments) know the importance of getting a battery supply chain in Canada,” MacKenzie said previously. “It’s the future of our auto industry.”
Earlier this month, Stellantis CEO Carlos Tavares announced the company would need double the battery production capacity it had initially announced. Stellantis had previously committed to building two battery plants in North America.
Tavares visited Canada for the first time in early February to check out Stellantis’s production plants in Windsor and Brampton.
However, he also had a meeting with Prime Minister Justin Trudeau, who along with Ontario Premier Doug Ford has been aggressively pursuing landing the nation’s first major battery plant.
Both the federal and provincial governments envision an electrified auto industry as a key building block of a green economy.
In a February 2021 interview with the Star, Trudeau confirmed the federal government was prepared to invest the hundreds of millions of dollars it had committed to convince Ford Motor Company and Stellantis to electrify their Ontario production plants.
“Absolutely,” said Trudeau when asked if the federal government was prepared to invest at the same level to establish a domestic electric vehicle battery supply chain.
“It’s all part of a very deliberate approach by this government to recognize the amount of jobs and economic opportunity, not just in Windsor, but across Ontario and across the country, in terms of shifting towards greener technology and greener investments and innovation.
“I’ve heard about this potential plant for Windsor and we’ll certainly be supporting and putting money forward to make sure the bid is attractive as possible because we’re talking about thousands of potential jobs there.”
Ford also committed the province to spending similar amounts as the federal government to help establish a domestic battery supply chain. He also met with Stellantis executives last fall during a visit to Windsor, with a request to boost the company’s operations in the city by adding a battery plant.
The past couple of weeks has seen a series of announcements of significant investments in Canada’s electrified auto industry.
Earlier this month, BASF announced it was building a cathode plant and General Motors and South Korea’s SK Posco Chemical committed to a battery materials production facility. Both those plants are in Quebec.
This week, the provincial and federal governments committed to spend $262.2 million to support Honda’s $1.38 billion retooling of its Alliston factory to build the 2023 CR-V and CR-V hybrid vehicles.
Netflix on Thursday reported that its subscriber growth slowed dramatically during the summer, a sign the huge gains from the video-streaming service’s crackdown on freeloading viewers is tapering off.
The 5.1 million subscribers that Netflix added during the July-September period represented a 42% decline from the total gained during the same time last year. Even so, the company’s revenue and profit rose at a faster pace than analysts had projected, according to FactSet Research.
Netflix ended September with 282.7 million worldwide subscribers — far more than any other streaming service.
The Los Gatos, California, company earned $2.36 billion, or $5.40 per share, a 41% increase from the same time last year. Revenue climbed 15% from a year ago to $9.82 billion. Netflix management predicted the company’s revenue will rise at the same 15% year-over-year pace during the October-December period, slightly than better than analysts have been expecting.
The strong financial performance in the past quarter coupled with the upbeat forecast eclipsed any worries about slowing subscriber growth. Netflix’s stock price surged nearly 4% in extended trading after the numbers came out, building upon a more than 40% increase in the company’s shares so far this year.
The past quarter’s subscriber gains were the lowest posted in any three-month period since the beginning of last year. That drop-off indicates Netflix is shifting to a new phase after reaping the benefits from a ban on the once-rampant practice of sharing account passwords that enabled an estimated 100 million people watch its popular service without paying for it.
The crackdown, triggered by a rare loss of subscribers coming out of the pandemic in 2022, helped Netflix add 57 million subscribers from June 2022 through this June — an average of more than 7 million per quarter, while many of its industry rivals have been struggling as households curbed their discretionary spending.
Netflix’s gains also were propelled by a low-priced version of its service that included commercials for the first time in its history. The company still is only getting a small fraction of its revenue from the 2-year-old advertising push, but Netflix is intensifying its focus on that segment of its business to help boost its profits.
In a letter to shareholder, Netflix reiterated previous cautionary notes about its expansion into advertising, though the low-priced option including commercials has become its fastest growing segment.
“We have much more work to do improving our offering for advertisers, which will be a priority over the next few years,” Netflix management wrote in the letter.
As part of its evolution, Netflix has been increasingly supplementing its lineup of scripted TV series and movies with live programming, such as a Labor Day spectacle featuring renowned glutton Joey Chestnut setting a world record for gorging on hot dogs in a showdown with his longtime nemesis Takeru Kobayashi.
Netflix will be trying to attract more viewer during the current quarter with a Nov. 15 fight pitting former heavyweight champion Mike Tyson against Jake Paul, a YouTube sensation turned boxer, and two National Football League games on Christmas Day.
The Canadian Press. All rights reserved.
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