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Financial advice is exploding on social media, but can you trust it? – Global News

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In March of 2020, Ellyce Fulmore found herself without a job and with plenty of time on her hands, like millions of her young millennial and gen-Z peers.

That’s when Fulmore took to TikTok. Though she’d been working as a kinesiologist, she had been setting up a business as a life coach on the side. And she’d also had a stint working at a financial aid office at a recreation centre in Kelowna, B.C. where she helped people low-income individuals and families access recreational opportunities.

After experimenting a bit on the social media platform, Fulmore quickly found her calling.

In whimsical 60-second videos, the then 25-year-old started tackling topics like debt management and budgeting under the handle queerd.co.

The videos would often feature Fulmore lip-syncing to rap music while bite-sized financial tips appeared as brightly coloured text on the screen.

Read more:

Influenced: A Global News series about social media’s impact on and offline

I realized that a lot of people also obviously got laid off and were struggling with their money and not having emergency funds and things like that,” she says.

Two years later, Fulmore, who is based in Calgary, has amassed a following of more than 400,000 TikTokers. She is also quickly building up her fan base on Instagram, where she now has 12,000 followers. Companies like fintech startup Neo and robo advisor Wealthsimple have partnered with her. Countless others, she says, have asked her to be their brand ambassador.


Ellyce Fulmore (Photo provided).


Photo provided

Welcome to the world of so-called finfluencers, where 20- and 30-somethings talk about finances the way they discuss pop culture, fitness hacks and beauty routines.

The recent explosion of financial content on social media comes with questions around conflicts of interest, misinformation and outright scams. Regulators say when it comes to who should own the responsibility of policing bad financial content, the duty shouldn’t necessarily be on the platforms themselves. Instead, the regulators think they should be working with them.

In the decades since the introduction of MySpace and the eventual rise of Facebook and Instagram, the entrenchment of social media in the day-to-day lives of Canadians has become nearly inescapable. Global News is unravelling the many facets of influence these platforms have, including on young people’s investment decisions and their relationship with money.

Personal finance as entertainment

In many corners of the internet, personal finance has long shed its boring image. In the blogosphere and on YouTube, there are plenty of resources that will explain concepts like index investing or tax planning without jargon or the usual cadre of stock photos featuring piggy banks, calculators, professionals in suits and hourglasses.

On TikTok, though, the idea that “finance is cool” has reached a whole other level. It now can be, legitimately, entertainment.

Take one of Fulmore’s most popular videos, for example. It’s called “Starbucks isn’t the reason you’re broke.” In it, Fulmore, performing one of her signature lip-sync dances, captures the zeitgeist of an entire generation who’s been watching the dream of homeownership fade away amid skyrocketing home prices.

“Your daily Starbucks isn’t the reason you can’t buy a house,” goes the first caption. The next slide reads: “$6 Starbucks x 5 days/week = $30 a week.” Then Fulmore does the rest of the basic math: $30 a week multiplied by the 52 weeks of the years works out to $1,560 spent on lattes annually.

“That $1,500 would barely make a dent in a down payment,” the text reads next. The conclusion? “If your daily Starbucks brings u happiness, and fits into your budget… BUY IT.”

The video has more than half a million likes.

Funny videos tend to do better on TikTok, says Hector Diaz, a 24-year-old from Ontario known to his 188,000 followers as cryptocomix.

Diaz, who was working at a call centre before achieving TikTok stardom, says after experimenting a bit on the platform he landed on what he calls “crypto humor.”

“Those ones got more traction, and that’s what gave me the initial kick-off,” he says.

One of his early successes is a video entitled “The most expensive pizza ever,” about the now-famous story among the crypto community of Laszlo Hanyecz, an early adopter of Bitcoin, who reportedly spent 10,000 bitcoins to pay for a Papa John’s Pizza in 2010. The purchase would be worth more than $600 million at the current rate of the world’s most popular digital token.

For 25-year old Vasiliki Belegrinis, known on TikTok as passionstoprofits, the secret sauce of many viral videos often involves mention of Aritzia, the popular Canadian fashion brand. Belegrinis, whose day job is at Clearco, a revenue-sharing firm led by Michele Romanow, of Dragons’ Den fame, has nearly 28,000 followers.

One of her most popular TikToks, for example, is about her shopping at Aritzia coat while also buying Aritzia stock.

“It’s (about) making things much more relatable to the audience that’s actually going to enjoy the content,” she says.

The best finfluencer content out there is approachable and just plain fun, says financial planner Alexandra Macqueen. It demystifies concepts ranging from diversifying investments, using registered accounts and planning for unexpected expenses. There are even videos about how to plan meals for the week.

Read more:

The dark side of social media: What Canada is — and isn’t — doing about it

“There’s a lot of content that just breaks down, you know, the basic building blocks of life,” Macqueen says.

And social media has offered a finance-oriented platform to diverse voices, with finfluencers often discussing how race, gender identity and mental health, among other factors, affect money management.

“That diversity inclusion piece is very important,” Macqueen says. “Finance is demographically older. It’s white and it’s male.”

Reaching users through their phones has become even more important during the pandemic. The average amount of time Canadians spent on their phones increased by a whopping 20 per cent in 2020, according to analytics firm App Annie. And overall, consumers in Canada spent $2.9 billion through their phones during the same period.

Powerful marketing

Successful finfluencers don’t just talk about money — they also make money off their online cachet.

For financial companies, pairing up with social media stars is a great way to reach and gain the trust of an elusive but all-important demographic who use their phone for everything from paying taxes to investing but are often inured to traditional marketing channels.

Teaming up with a social media creator with tens or hundreds of thousands of loyal followers can make for powerful branding.

At CloudTax, a Canadian tax software startup that launched in 2019, finfluencer marketing has been “a huge success,” says founder and CEO Nimalan Balachandran.

Balachandran estimates social media marketing drove around a quarter of the company’s growth. In 2021 alone, CloudTax partnered with more than 15 finfluencers, including Belegrinis.

“We were able to kind of get the message across about filing their taxes by themselves and the services that we offer,” Balachandran says of the hard-to-reach gen-Z audience. “We got quite a bit of great feedback and also a lot of new, younger people signed up for the services through influences.”

A question of trust

Partnerships between finfluencers and financial companies may be a match made in marketing heaven but they come with risks for both parties.

Companies must make sure any sponsored content they bankroll is accurate and abides by existing regulations, especially when it comes to promoting investment products.

Wealthsimple says it works closely with influencers to develop content that’s distributed on the robo advisor’s site rather than on the creators’ own platforms.

The company also says it steers clear of anything that could be construed as providing investment or tax advice. A compliance team vets and approves all content before anyone hits “publish.”

Creators themselves must be careful about who they collaborate with. Trust, after all, is the currency of the finfluencer business.

“Trust is huge and it’s very easy for a creator to kind of stain their name or their reputation,” says Diaz.

That’s why finfluencers often say they do their own vetting of the companies that ask to piggy-back on their social media success.






2:23
Influenced: Should Ottawa regulate social media?


Influenced: Should Ottawa regulate social media?

Fulmore says she mostly pairs up with brands she was already relying on for her personal banking and investing and that she already knows well.

I turn down a lot (of them), like, 10-plus a week because it’s really important to me that I’m only working with those companies that I would actually use or do actually use and really support myself,” she says.

TikTok, for its part, says it requires all content creators to disclose branded content and takes action when it spots unlabelled sponsored content. The company told Global News it has also added public service announcement-style messaging that appears automatically on content carrying popular finance-related hashtags such as #fintok, #stocktips and #cryptotrading. The warnings encourage users to do their own research.

Meta, until recently known as Facebook Inc., which also owns and operates Instagram, says it removes content that purposefully deceives, misrepresents or otherwise defrauds or exploits others.

Read more:

Instagram unveils new tools to manage teens’ use in wake of company backlash

Still, the proliferation of investment advice on social media has Canada’s securities regulators pondering whether they need to step up their game.

The British Columbia Securities Commission has proposed new rules that would apply to anyone promoting specific investments online. The consequences of flouting the rules, if they came into effect, would include penalties of up to $1 million for each contravention.

Disclosure requirement laws vary from province to province for companies whose stock is being promoted and the investor relations they might hire, according to the Canadian Securities Administrators (CSA). The BCSC would like to see more transparency for anyone telling others on social media they should buy, hold or sell investment products.






5:08
Easy ways to reach your financial goals


Easy ways to reach your financial goals – Oct 19, 2021

“The key idea here is that some people who are promoting stocks online actually have a conflict of interest,” says BCSC executive director Peter Brady. “That could include something like owning shares of the company. Or it could be that they’re getting paid by somebody, not necessarily by the company itself — it could be by another shareholder or investor. We think it’s important that when people are encouraging others to buy investments online that they come clean and tell people what’s their stake in the game.”

The proposed regulations are still under review, but Brady says the goal is that they will eventually be adopted across Canada.

Scams vs. questionable advice

What prompted the BCSC to draft new rules was a flurry of aggressive and opaque promotional activity on social media that started even before the pandemic and involved cannabis and blockchain companies, Brady says.

One big concern is online pump-and-dump schemes, whereby scammers pump up the price of an investment by creating buzz and spreading misinformation only to then dump their holdings of the investment when the price has reached its peak as a result of the promotion. Naïve investors are usually left to hold the bag when the investment’s value suddenly collapses along with the collective enthusiasm for it.

“At any time, there’s (something) like cryptocurrencies (that) are very trendy, that’s going to attract fraudsters,” Henderson says. “Anything that’s trendy — be very careful about the advice that you’re reading or the recommendations that you’re following.”

But in the quality spectrum of online personal finance content, there’s much that lies between the two extremes of sound, unbiased information on the one hand and outright scams on the other.

Read more:

‘It’s a tsunami’: Why finance is ‘going green’ and what you should know about it

Dubious advice, unverifiable claims and questionable investment strategies abound. After a 21-month bull market, for example, there is no shortage of videos of TikTokers bragging about reaping windfall profits with risky bets such as buying and selling crypto or a single stock.

That’s a murkier area for regulators to wade in.

“I actually don’t think we should enforce against bragging,” quips Grant Vingoe, chair and chief executive officer of the Ontario Securities Commission.

But if someone is making concrete statements about the quality of an investment without disclosing that they hold it or have bet against it, then that could be construed as spreading misleading information, Vingoe notes.

“Under general principles of fraud and misleading statements, it’s just wrong to make recommendations like that without disclosing your financial interests,” he says.






2:27
New Year’s resolution: Expert advice to keep your finances in check


New Year’s resolution: Expert advice to keep your finances in check – Dec 28, 2021

Talking up investments on social media poses another tricky question: is it tailored or generic investment advice?

“If someone is giving you advice on what you should invest in that is tailored to your particular circumstances, that person has to be registered under securities laws,” says Gail Henderson, an associate professor at Queen’s University Faculty of Law.

Securities regulators maintain a searchable online database of professionals who are registered as investment advisers in the province they do business in. They also often flag popular investment scams and schemes on their website.

And newbie investors can find a wealth of accessible and reliable information about basic investment concepts on the OSC’s GetSmarterAboutMoney.ca and the BCSC’s InvestRight.org websites.

It’s a different story for personal finance advice. Although there are a number of professional certifications for those who give money advice for a living, including the Certified Financial Planner (CFP) designation, there are no licensing requirements in most of Canada.

With the exception of Quebec, anyone can call themselves a financial planner, although Ontario, Saskatchewan and New Brunswick are working on regulating that designation.

For her part, Fulmore says she’s very careful to stay within her comfort zone when discussing finances. And she steers clear of talking about specific investments, she adds.

She’s studying to become a certified financial planner (CFP).

The plan, though, isn’t to eventually become a traditional financial planner, she says.

“Part of me getting certified is so that I can just expand on the information that I’m giving online,” she says.

“I see my business as more of a financial education platform, and that’s kind of the goal for the future: to just make financial education more free and accessible.”

© 2022 Global News, a division of Corus Entertainment Inc.

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Bayo Onanuga battles yet another media – Punch Newspapers

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Bayo Onanuga battles yet another media  Punch Newspapers



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Blood In The Snow Film Festival Celebrates 13 Years!

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Blood in the Snow FILM FESTIVAL

Celebrates

13 YEARS

Be Afraid.  Be Very Afraid”

Toronto, on – Blood in the Snow Film Festival (BITS), a unique and imaginative showcase of contemporary Canadian genre films are pleased to announce the popular Festival is back for its 13th exciting year.  The highly anticipated Horror Film festival presented by Super Channel runs November 18th– 23rd at Toronto’s Isabel Bader Theatre  The successful, long running festival takes on many different faces this year that include Scary, Action Horror, Horror Comedy, Sci-Fi and Thrillers.  Festival goers will be kept on the edge of their seats with this year’s powerful line-up.

Blood in the Snow Festival begins with the return of alumni (Wolf Cop) Lowell Deans action horror feature Dark Match featuring wrestling veteran Chris Jericho followed by the mysterious Hunting Mathew Nichols. The unexpected thrills continue with Blood in the Snow World Premiere of Pins and Needles and the Fantasia Best First Feature Award winner, Self Driver.  The festival ends this year on a fun note with the Toronto Premiere of Scared Sh*tless (featuring Kids in the Halls Mark McKinney).  Other titles include the horror anthology series Creepy Bits and Zoom call shock of Invited by Blood in the Snow alumni Navin Ramaswaran (Poor Agnes). The festival will also include five feature length short film programs including the festivals comedy horror program Funny Frights and Unusual Sights and the highly anticipated Dark Visions program, part of opening night festivities.  Blood in the Snow Film Festival Director and Founder, Kelly Michael Stewart anticipates this year’s festival to be its strongest.  This was the first time in our 13 year history, all our programmers agreed on the exact same eight feature programs we have selected.”

Below is this year’s horror fest’s exciting lineup of features and shorts scheduled to screen, in-person at the Isabel Bader theatre. 

**All festival features will be preceded by a short film and followed by a Q&A with filmmakers.

Tickets for the Isabel Bader Theatre lineup on sale now and can be purchased  https://www.bloodinthesnow.ca

Super Channel is pleased to once again assume the role of Presenting Sponsor for the Blood in the Snow Film Festival. We extend our sincere appreciation to the entire BITS team for their unwavering commitment to amplifying the voices of diverse filmmakers and providing a platform for the celebration of Canadian genre content. – Don McDonald, the CEO of Super Channel

Blood in the Snow Festival 2024 Full screening schedule:

Monday November 18th
7pm – Dark Visions

Shiva (13:29) dir. Josh Saltzman

Shiva is an unnerving tale about a recently widowed woman who breaks with a long-held Jewish mourning ritual in hopes of connecting with her deceased husband.

How to Stay Awake (5:30) dir. Vanessa Magic

A woman fights to stay awake, to avoid battling the terrifying realm of sleep paralysis, but as she risks everything to break free, will she be released from the grip of her nocturnal tormentor?

Pocket Princess (9:45) dir. Olivia Loccisano

A young girl must take part in a dangerous task in order to complete her doll collection in this miniature fairytale.

For Rent (10:33) dir. Michèle Kaye

In her new home, Donna unravels a sinister truth—her landlord is a demon with a dark appetite. As her family mysteriously vanishes, Donna confronts the demonic landlord, only to plunge into a shadowy game where the house hungers for more than just occupants. An ominous cycle begins, shrouded in mystery.

Lucys Birthday (9:29) dir. Peter Sreckovic

A father struggles to enjoy his young daughter’s birthday despite a series of strange and disturbing disruptions.

Parasitic (10:00) dir. Ryan M Andrews

Last call at a dive bar, a writer struggling to find his voice gets more than he bargains for.

 Naualli (6:00) dir. Adrian Gonzalez de la Pena

A grieving man seeks revenge, unwittingly awakening a mystical creature known as the Nagual.

The Saint and The Bear (6:34) dir. Dallas R Soonias

Two strangers cross paths on an ominous park bench.

The Sorrow (13:00) dir. Thomas Affolter

A retired army general and his live-in nurse find they are not alone in a house filled with dark secrets.

Cadabra (6:00) dir. Tiffany Wice

An amateur magician receives more than he anticipated when he purchases a cursed hat from the estate of his deceased hero.

9:30 – Dark Match dir. Lowell Dean Horror / Action

A small time WRESTLING COMPANY accepts a well-paying but too good to be true gig.

 

Tuesday November 19th
7pm – Mournful Mediums

Night Lab (15:00) dir. Andrew Ellinas

When a mysterious package arrives from one of the lab’s field research stations, a promising young researcher uncovers a conspiracy against her masterminded by her jealous boss. She soon finds herself having to grapple with her conscience before making a life-or-death decision.

Dirty Bad Wrong (14:40) dir. Erica Orofino

Desperate to keep her promise to host the best superhero party for her 6-year-old, young mother Sid, a sex worker, takes extreme measures and books a last-minute client with a dark fetish.

Midnight at the lonely river (17:00) dir. Abraham Cote

When the lights go out at a seedy little motel bar, at the crossroads of a seedy little town, nefarious happenings are taking place, and three predators are enacting their evil deeds. Enter Vicky, a drifter who quickly realizes whats happening right under everyones nose. After midnight, In the shadows of this dim establishment, evil begets evil, and the predator becomes the prey.

Mean Ends (14:58) dir. Émile Lavoie

A buried body, a missing sister and an inquisitive neighbour makes for a hell of an evening. And the sun isnt close to settling on Erics sh*tty day.

Stuffy (18:26) dir. Dan Nicholls

A young couple sets off in the middle of the night to bury their kid’s stuffed bunny, as one of them is convinced that the stuffy might be cursed.

Dungeon of Death (18:33) dir. Brian P. Rowe

Torturer Raullin loves a work challenge, especially if that challenge involves hurting people to extract information from them.

9:30 – Hunting Matthew Nichols (96 mins) dir. Markian Tarasiuk

Twenty-three years after her brother mysteriously disappeared, a documentary filmmaker sets out to solve his missing person’s case. But when a disturbing piece of evidence is revealed, she comes to believe that her brother might still be alive.

w/ short: Josephine (6:15) dir. John Francis Bregar

A man haunted by his past seeks forgiveness from his deceased wife, but a session with two spirit mediums leads to an unsettling encounter.

Wednesday November 20th
7pm – BITS and BYTES

Ezra (10:57) dirs. Luke Hutchie, Mike Mildon, Marianna Phung

After fleeing the dark and demonic chains of his shadowy old home, Ezra, a killer gay vampire, takes a leap of faith and enters the modern world.

Head Shop (18:14 episode 1-3) dir. Namaï Kham Po

In a post-apocalyptic world, Annas life and work are dominated by her father Sylvestre, a short-tempered mechanic with a terrible reputation for tearing the head off anyone who dares cross him. He decides that shes old enough to follow in his footsteps, much to her dismay. To prove herself, she must now decapitate her first victim. Can she find a way to defy fate?

D dot H (18 :15 episodes 1-2) dirs. Meegwun Fairbrother, Mary Galloway

Struggling artist Doug is visited by the beautiful and enigmatic H, who claims he holds the power to visiting inconceivable places.” Still half-asleep, Doug is shocked when H vanishes suddenly and her doppelganger, Hannah, strides past.

Creepy Bits: Last Sonata (21:08) dir.

Adrian Bobb, Ashlea Wessel, David J. Fernandes, Sid Zanforlin and Kelly Paoli.

Set among forests, lakes, and small towns, Creepy Bits is a horror anthology series helmed by five innovative filmmakers exploring themes of human vs. nature, the invasion and destruction of the natural world by outsiders, and isolation within a vast, eerie landscape that is not afraid to fight back.

Tales from the Void: Whistle in the Woods” (24:36) dir. Francesco Loschiavo

Horror anthology TV series based on stories from r/NoSleep. Each tale blends genre thrills & social commentary exploring the dark side of the human psyche.

9:30 – Self Driver dir. Michael Pierro Thriller

Facing mounting expenses and the unrelenting pressure of modern living, a down-on-his-luck cab driver is lured on to a mysterious new app that promises fast, easy money. As his first night on the job unfolds, he is pulled ever deeper into the dark underbelly of society, embarking on a journey that will test his moral code and shake his understanding of what it means to have freewill. The question becomes not how much money he can make, but what he’ll be compelled to do to make it.
 

w/ short: Northern Escape (10:38) dirs. Lucy Sanci, Alexis Korotash

A couple on a cottage getaway tries to work on their relationship but ends up getting more than they bargained for when they discover something sinister lurking beneath the surface.

Thursday November 21st
7pm – Funny Frights

Midnight Snack (1:41) dir. Sandra Foisy

Hunger always strikes in the dead of night.

Hell is a Teenage Girl (15:00) dir. Stephen Sawchuk

Every Halloween, the small town of Springboro is terrorized by its resident SLASHER – a masked serial killer who targets sinful teenagers that break The Rules of Horror’ – dont drink, dont do drugs, and dont have sex!

Gaslit (10:36) dir. Anna MacLean

A woman goes to dangerous lengths to prove she wasn’t responsible for a fart.

Bath Bomb (9:55) dir. Colin G Cooper

A possessive doctor prepares an ostensibly romantic bath for his narcissistic boyfriend, but after an accusation of infidelity, things take a deeply disturbing turn.

Any Last Words (14:22) dir. Isaac Rathé

A crook trying to flee town is paid an untimely visit by some of his former colleagues. What would you say to save your life if you were staring down the barrel of a gun?

Papier mâché (4:30) dir. Simon Madore

A whimsical depiction of the hard and tumultuous life of a piñata.

The Living Room (9:59) dir. Joslyn Rogers

After an unexpected call from Lady Luck, Ms. Valentine must choose between her sanity and her winnings – all before the jungle consumes her.

A Divine Comedy: What the Hell (8:55) dir. Valerie Lee Barnhart
 Dante’s classic Hell is falling into oblivion. Charlotte,

sharp-witted Harpy, navigates the chaos and sets out despite the odds for a new life and destiny.

Mr Fuzz (2:30) dir. Christopher Walsh

A long-limbed, fuzzy-haired creature will do whatever it takes to keep you watching his show.

Out of the Hands of the Wicked (5:00) dirs. Luke Sargent, Benjamin Hackman

After a harrowing journey home from hell, old Pa boasts of his triumph over evil, and how he came to lock the devil in his heart.

The Shitty Ride (9:13) dir. Cole Doran

Hoping to impress the girl of his dreams, Cole buys a used car but gets more than he bargained for with his shitty ride.

9:30 – Invited dir. Navin Ramaswaran Horror

When a reluctant mother attends her daughter’s Zoom elopement, she and the rest of the family in attendance quickly realize the groom is part of a Russian cult with deadly intentions.

w/ shorts: Defile dir. Brian Sepanzyk

A couple’s secluded getaway is suddenly interrupted by a strange family who exposes them to the horrors that lie beyond the tree line.

 A Mother’s Love dir. Lisa Ovies

A young girl deals with the consequences of trusting someone online.

Friday November 22nd
7:00 pm – Creepy Bits (anthology horror series)

Creepy Bits is a short horror anthology series that explores pandemic age themes of isolation, paranoia and distrust of authority, serving them up in bite-sized chunks. Directed by Adrian Bobb, Ashlea Wessel, David J. Fernandes, Sid Zanforlin and Kelly Paoli.

9:30 – Pins and Needles (81 min) dir. James Villeneuve Horror / Thriller

Follows Max, a diabetic, biology grad student who is entrapped in a devilish new-age wellness experiment and must escape a lethal game of cat and mouse to avoid becoming the next test subject to extend the lives of the rich and privileged.

w/ short: Adjoining (11:42) dirs. Harrison Houde, Dakota Daulby

A couple’s motel stay takes a chilling turn when they discover they’re being observed, leading to unexpected consequences.

Saturday November 23rd
4pm – Emerging Screams (94 mins)

Apnea (14:58) dir. David Matheson

A single, working mother finds her career and her offbeat sons safety in jeopardy when she discovers that her late mother is possessing her in her sleep.

Nereid (7:48) dir. Lori Zozzolotto

A mysterious woman escapes from an abusive relationship with earth shattering results.

BedLamer (15:00) dir. Alexa Jane Jerrett

On the shores of a small fishing village lives a lonely settlement of men – capturing and domesticating otherworldly creatures that were never meant to be tamed.

Blocked (6:30) dir. Aisha Alfa

A new mom is literally consumed with the futility of cleaning up after her kid.

Dance of the Faery (10:23) dir. Kaela Brianna Egert

A young woman cleans up her estranged, great aunt’s home after her death. Upon inspection, she soon realizes that her eccentric obsession with fairies was not born out of love, but of fear.

Deep End (7:36) dir. Juan Pablo Saenz

A gay couple’s heated argument during a hike spiral into a nightmare when one of them vanishes, leading the other to a mysterious cave that could reveal the chilling truth.

Ojichaag – Spirit Within (11:21) dir. Rachel Beaulieu

An emotionally devastated woman seeks comfort in her choice to end her life. As she faces death in the form of a spirit, she must decide to let herself go to fight to stay alive.

Lure (9.56) dir. Jacob Phair

A tormented father awaits the return of the man who saved his son’s life.

Let Me In (10:00) dirs. Joel Buxton, Charles Smith

A reluctant man interviews an unusual immigration candidate: himself from a doomed dimension

7:00 pm –The Silent Planet (95 mins) dir. Jeffrey St. Jules Sci-fi

An aging convict serving out a life sentence alone on a distant planet is forced to confront his past when a new prisoner shows up and pushes him to remember his life on earth

w/ short: Ascension (3:57) dir. Kenzie Yango

Deep in a remote forest, two friends, Mia and Riley, embark on a leisurely hike. As tensions run high between the two, a strange humming noise appears that seems to be coming from somewhere in the woods.

9:30 – Scared Shitless (73 mins) dir. Vivieno Caldinelli Horror / Comedy

A plumber and his germophobic son are forced to get their hands dirty to save the residents of an apartment building, when a genetically engineered, blood-thirsty creature escapes into the plumbing system.
 

w/ short: Oh…Canada (6:20) dir. Vincenzo Nappi

Oh, Canada. Such a wonderful place to live – WHETHER YOU LIKE IT OR NOT. A musical look into the artifice surrounding Canadian identity.

 

Tickets for the Isabel Bader Theatre lineup on sale now and can be purchased https://www.bloodinthesnow.ca/#festival

 

Follow “Blood In The Snow” Film Festival:

https://www.instagram.com/bitsfilmfest/

 

Media Inquiries:

Sasha Stoltz Publicity:

Sasha Stoltz | Sasha@sashastoltzpublicity.com | 416.579.4804
https://www.sashastoltzpublicity.com

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It’s time for a Halloween movie marathon. 10 iconic horror films

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Sometimes, you just have to return to the classics.

That’s especially true as Halloween approaches. While you queue up your spooky movie marathon, here are 10 iconic horror movies from the past 70 years for inspiration, and what AP writers had to say about them when they were first released.

We resurrected excerpts from these reviews, edited for clarity, from the dead — did they stand the test of time?

“Rear Window” (1954)

“Rear Window” is a wonderful trick pulled off by Alfred Hitchcock. He breaks his hero’s leg, sets him up at an apartment window where he can observe, among other things, a murder across the court. The panorama of other people’s lives is laid out before you, as seen through the eyes of a Peeping Tom.

James Stewart, Grace Kelly, Thelma Ritter and others make it good fun.

— Bob Thomas

“Halloween” (1978)

At 19, Jamie Lee Curtis is starring in a creepy little thriller film called “Halloween.”

Until now, Jamie’s main achievement has been as a regular on the “Operation Petticoat” TV series. Jamie is much prouder of “Halloween,” though it is obviously an exploitation picture aimed at the thrill market.

The idea for “Halloween” sprang from independent producer-distributor Irwin Yablans, who wanted a terror-tale involving a babysitter. John Carpenter and Debra Hill fashioned a script about a madman who kills his sister, escapes from an asylum and returns to his hometown intending to murder his sister’s friends.

— Bob Thomas

“The Silence of the Lambs” (1991)

“The Silence of the Lambs” moves from one nail-biting sequence to another. Jonathan Demme spares the audience nothing, including closeups of skinned corpses. The squeamish had best stay home and watch “The Cosby Show.”

Ted Tally adapted the Thomas Harris novel with great skill, and Demme twists the suspense almost to the breaking point. The climactic confrontation between Clarice Starling and Buffalo Bill (Ted Levine) is carried a tad too far, though it is undeniably exciting with well-edited sequences.

Such a tale as “The Silence of the Lambs” requires accomplished actors to pull it off. Jodie Foster and Anthony Hopkins are highly qualified. She provides steely intelligence, with enough vulnerability to sustain the suspense. He delivers a classic portrayal of pure, brilliant evil.

— Bob Thomas

“Scream” (1996)

In this smart, witty homage to the genre, students at a suburban California high school are being killed in the same gruesome fashion as the victims in the slasher films they know by heart.

If it sounds like the script of every other horror movie to come and go at the local movie theater, it’s not.

By turns terrifying and funny, “Scream” — written by newcomer David Williamson — is as taut as a thriller, intelligent without being self-congratulatory, and generous in its references to Wes Craven’s competitors in gore.

— Ned Kilkelly

“The Blair Witch Project” (1999)

Imaginative, intense and stunning are a few words that come to mind with “The Blair Witch Project.”

“Blair Witch” is the supposed footage found after three student filmmakers disappear in the woods of western Maryland while shooting a documentary about a legendary witch.

The filmmakers want us to believe the footage is real, the story is real, that three young people died and we are witnessing the final days of their lives. It isn’t. It’s all fiction.

But Eduardo Sanchez and Dan Myrick, who co-wrote and co-directed the film, take us to the edge of belief, squirming in our seats the whole way. It’s an ambitious and well-executed concept.

— Christy Lemire

“Saw” (2004)

The fright flick “Saw” is consistent, if nothing else.

This serial-killer tale is inanely plotted, badly written, poorly acted, coarsely directed, hideously photographed and clumsily edited, all these ingredients leading to a yawner of a surprise ending. To top it off, the music’s bad, too.

You could forgive all (well, not all, or even, fractionally, much) of the movie’s flaws if there were any chills or scares to this sordid little horror affair.

But “Saw” director James Wan and screenwriter Leigh Whannell, who developed the story together, have come up with nothing more than an exercise in unpleasantry and ugliness.

— David Germain

Germain gave “Saw” one star out of four.

“Paranormal Activity” (2009)

The no-budget ghost story “Paranormal Activity” arrives 10 years after “The Blair Witch Project,” and the two horror movies share more than a clever construct and shaky, handheld camerawork.

The entire film takes place at the couple’s cookie-cutter dwelling, its layout and furnishings indistinguishable from just about any other readymade home constructed in the past 20 years. Its ordinariness makes the eerie, nocturnal activities all the more terrifying, as does the anonymity of the actors adequately playing the leads.

The thinness of the premise is laid bare toward the end, but not enough to erase the horror of those silent, nighttime images seen through Micah’s bedroom camera. “Paranormal Activity” owns a raw, primal potency, proving again that, to the mind, suggestion has as much power as a sledgehammer to the skull.

— Glenn Whipp

Whipp gave “Paranormal Activity” three stars out of four.

“The Conjuring” (2013)

As sympathetic, methodical ghostbusters Lorraine and Ed Warren, Vera Farmiga and Patrick Wilson make the old-fashioned haunted-house horror film “The Conjuring” something more than your average fright fest.

“The Conjuring,” which boasts incredulously of being their most fearsome, previously unknown case, is built very in the ’70s-style mold of “Amityville” and, if one is kind, “The Exorcist.” The film opens with a majestic, foreboding title card that announces its aspirations to such a lineage.

But as effectively crafted as “The Conjuring” is, it’s lacking the raw, haunting power of the models it falls shy of. “The Exorcist” is a high standard, though; “The Conjuring” is an unusually sturdy piece of haunted-house genre filmmaking.

— Jake Coyle

Coyle gave “The Conjuring” two and half stars out of four.

Read the full review here.

“Get Out” (2017)

Fifty years after Sidney Poitier upended the latent racial prejudices of his white date’s liberal family in “Guess Who’s Coming to Dinner,” writer-director Jordan Peele has crafted a similar confrontation with altogether more combustible results in “Get Out.”

In Peele’s directorial debut, the former “Key and Peele” star has — as he often did on that satirical sketch series — turned inside out even supposedly progressive assumptions about race. But Peele has largely left comedy behind in a more chilling portrait of the racism that lurks beneath smiling white faces and defensive, paper-thin protestations like, “But I voted for Obama!” and “Isn’t Tiger Woods amazing?”

It’s long been a lamentable joke that in horror films — never the most inclusive of genres — the Black dude is always the first to go. In this way, “Get Out” is radical and refreshing in its perspective.

— Jake Coyle

Coyle gave “Get Out” three stars out of four.

Read the full review here.

“Hereditary” (2018)

In Ari Aster’s intensely nightmarish feature-film debut “Hereditary,” when Annie (Toni Collette), an artist and mother of two teenagers, sneaks out to a grief-support group following the death of her mother, she lies to her husband Steve (Gabriel Byrne) that she’s “going to the movies.”

A night out with “Hereditary” is many things, but you won’t confuse it for an evening of healing and therapy. It’s more like the opposite.

Aster’s film, relentlessly unsettling and pitilessly gripping, has carried with it an ominous air of danger and dread: a movie so horrifying and good that you have to see it, even if you shouldn’t want to, even if you might never sleep peacefully again.

The hype is mostly justified.

— Jake Coyle

Coyle gave “Hereditary” three stars out of four.

Read the full review here. ___

Researcher Rhonda Shafner contributed from New York.

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