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Flush with cash, Conservatives plan to roll out more ads touting Poilievre

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The chair of the federal Conservative Party’s powerful fundraising arm said Friday the Tories are flush with cash and they’ll spend more money than previously planned to roll out additional ads touting leader Pierre Poilievre.

As part of Poilievre’s summer rebrand, the party has deployed a multimillion-dollar ad campaign that depicts the leader as a family man.

One is narrated by his wife, Ana Poilievre, and features the leader at home with their daughter, Valentina.

In another ad, Poilievre softly recites his key message.

“Everything seems broken in Canada. Unaffordable. Unsafe. Divided. But we can put the pieces back together,” he says while playing with a puzzle.

 

Conservatives reintroduce Pierre Poilievre with $3M ad campaign

 

The Conservative Party of Canada is reintroducing leader Pierre Poilievre to Canadians with a $3 million ad campaign that some insiders say is a move to rebrand him with a softer image.

Long known for attack-dog-style in Parliament, the ads are part of a deliberate effort to soften his image and make him more appealing to swing voters in key ridings.

The ads have shown up on TV — including during highly rated late-summer Toronto Blue Jays games — radio, digital platforms and in print media.

‘More ads ready to go’

Based on their apparent success so far, Rob Staley, the Conservative Fund chair and former prime minister Stephen Harper’s ex-lawyer, said the party will use its surplus to roll out similar ads in the coming months.

“The campaign has been and continues to be successful. We have more ads ready to go,” Staley said in an early morning address to delegates assembled in Quebec City for the party’s policy convention.

“We have a lot more to tell Canadians about the failures of the Trudeau government and we’re going to do just that,” he said.

“We’re going to spend more than budgeted on advertising and going on tour.”

The party is determined to get an edge up on the governing Liberals and spend more than they do before the next election, Staley said.

The Conservative Party retired all 2021 election-related loans last year and all the cash pouring in now is earmarked for the fund’s “principal objective” — defeating Prime Minister Justin Trudeau and his party in the next campaign, he said.

Looking for more from donors

The party has already set aside money for the next election and it plans to spend the maximum amount it can under the Elections Canada spending cap of roughly $30 million, Staley said.

The fund chair wouldn’t say just how much is in the party’s election bank account but he added that the party plans to take on as little debt as possible.

To accomplish that, Staley said the party will be asking donors to dig a little deeper and send more cash to party headquarters.

What’s up with Pierre Poilievre’s new look?

 

Conservative Leader Pierre Poilievre has ditched the glasses and started wearing more casual clothes in a bid to widen his appeal to voters.

The party has set non-election year fundraising records in the first and second quarters of 2023, with more than $16 million collected, easily outpacing the Liberals — and Staley’s determined to keep up the momentum.

“I make no apologies for the calls, emails and texts we send — I know people don’t always like to get them — because they’re critical to achieving the goal that we all share. We will not be reluctant to ask for more,” Staley said.

“We are a year into Pierre’s leadership this week and we have accomplished so much but much more needs to be done.”

That includes more stops on Poilievre’s cross-country tour. Poilievre’s jam-packed summer schedule was designed to highlight the government’s perceived failures on inflation, affordability and housing.

Poilievre will address convention delegates in a prime-time address Friday night. Observers say it’s the most important speech of his leadership so far.

 

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Gould calls Poilievre a ‘fraudster’ over his carbon price warning

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OTTAWA – Liberal House leader Karina Gould lambasted Conservative Leader Pierre Poilievre as a “fraudster” this morning after he said the federal carbon price is going to cause a “nuclear winter.”

Gould was speaking just before the House of Commons is set to reopen following the summer break.

“What I heard yesterday from Mr. Poilievre was so over the top, so irresponsible, so immature, and something that only a fraudster would do,” she said from Parliament Hill.

On Sunday Poilievre said increasing the carbon price will cause a “nuclear winter,” painting a dystopian picture of people starving and freezing because they can’t afford food or heat due the carbon price.

He said the Liberals’ obsession with carbon pricing is “an existential threat to our economy and our way of life.”

The carbon price currently adds about 17.6 cents to every litre of gasoline, but that cost is offset by carbon rebates mailed to Canadians every three months. The Parliamentary Budget Office provided analysis that showed eight in 10 households receive more from the rebates than they pay in carbon pricing, though the office also warned that long-term economic effects could harm jobs and wage growth.

Gould accused Poilievre of ignoring the rebates, and refusing to tell Canadians how he would make life more affordable while battling climate change. The Liberals have also accused the Conservatives of dismissing the expertise of more than 200 economists who wrote a letter earlier this year describing the carbon price as the least expensive, most efficient way to lower emissions.

Poilievre is pushing for the other opposition parties to vote the government down and trigger what he calls a “carbon tax election.”

The recent decision by the NDP to break its political pact with the government makes an early election more likely, but there does not seem to be an interest from either the Bloc Québécois or the NDP to have it happen immediately.

Poilievre intends to bring a non-confidence motion against the government as early as this week but would likely need both the Bloc and NDP to support it.

Gould said she has no “crystal ball” over when or how often Poilievre might try to bring down the government

“I know that the end of the supply and confidence agreement makes things a bit different, but really all it does is returns us to a normal minority parliament,” she said. “And that means that we will work case-by-case, legislation-by-legislation with whichever party wants to work with us. I have already been in touch with all of the House leaders in the opposition parties and my job now is to make Parliament work for Canadians.”

She also insisted the government has listened to the concerns raised by Canadians, and received the message when the Liberals lost a Toronto byelection in June in seat the party had held since 1997.

“We certainly got the message from Toronto-St. Paul’s and have spent the summer reflecting on what that means and are coming back to Parliament, I think, very clearly focused on ensuring that Canadians are at the centre of everything that we do moving forward,” she said.

The Liberals are bracing, however, for the possibility of another blow Monday night, in a tight race to hold a Montreal seat in a byelection there. Voters in LaSalle—Émard—Verdun are casting ballots today to replace former justice minister David Lametti, who was removed from cabinet in 2023 and resigned as an MP in January.

The Conservatives and NDP are also in a tight race in Elmwood-Transcona, a Winnipeg seat that has mostly been held by the NDP over the last several decades.

There are several key bills making their way through the legislative process, including the online harms act and the NDP-endorsed pharmacare bill, which is currently in the Senate.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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Voters head to the polls for byelections in Montreal and Winnipeg

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OTTAWA – Canadians in two federal ridings are choosing their next member of Parliament today, and political parties are closely watching the results.

Winnipeg’s Elmwood —Transcona seat has been vacant since the NDP’s Daniel Blaikie left federal politics.

The New Democrats are hoping to hold onto the riding and polls suggest the Conservatives are in the running.

The Montreal seat of LaSalle—Émard—Verdun opened up when former justice minister David Lametti left politics.

Polls suggest the race is tight between the Liberal candidate and the Bloc Québécois, but the NDP is also hopeful it can win.

The Conservatives took over a Liberal stronghold seat in another byelection in Toronto earlier this summer, a loss that sent shock waves through the governing party and intensified calls for Prime Minister Justin Trudeau to step down as leader.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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Next phase of federal foreign interference inquiry to begin today in Ottawa

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OTTAWA – The latest phase of a federal inquiry into foreign interference is set to kick off today with remarks from commissioner Marie-Josée Hogue.

Several weeks of public hearings will focus on the capacity of federal agencies to detect, deter and counter foreign interference.

Prime Minister Justin Trudeau and key government officials took part in hearings earlier this year as the inquiry explored allegations that Beijing tried to meddle in the 2019 and 2021 federal elections.

Hogue’s interim report, released in early May, said Beijing’s actions did not affect the overall results of the two general elections.

The report said while outcomes in a small number of ridings may have been affected by interference, this cannot be said with certainty.

Trudeau, members of his inner circle and senior security officials are slated to return to the inquiry in coming weeks.

This report by The Canadian Press was first published Sept. 16, 2024.

The Canadian Press. All rights reserved.

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