Forbes Social Media Awards 2020: 16-Year-Old TikTok Star Charli D'Amelio Snags Person Of The Year - Forbes | Canada News Media
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Forbes Social Media Awards 2020: 16-Year-Old TikTok Star Charli D'Amelio Snags Person Of The Year – Forbes

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With most of us stuck at home on the sofa in 2020, it was a boom time for social media. Some people used it to connect with friends, family and coworkers during the long, forced seclusion. Many others saw it as a safe haven, a place to turn to for entertainment and diversion—giving rise to a new generation of young celebrities, who climbed to fame as TikTok demanded more and more of our screen time.

Here are our picks for the people, companies and trends that defined social media in the last year.


Best Product: Cameo

What do Floyd Mayweather, Tiger King star Carole Baskin and YouTuber LA Beast have in common? They’re all for hire on Cameo, the web-based business that allows you to commission videos from celebrities—perhaps to wish someone a happy birthday or to congratulate them on a promotion. Over the last 12 months, users bought 1.2 million Cameos, triple the amount commissioned in all of the company’s prior four-year history, while the average price of a video rose 60%, to $80. For customers, Cameos are an opportunity to send a personalized gift without leaving home. For celebrities, they’re a new revenue stream, an opportunity to stave off their own lockdown boredom and a chance to stay relevant with fans—especially since well-made Cameos often go viral on social media. “My mom loves Kenny G more than any artist, and he made her a birthday Cameo,” says company cofounder Steven Galanis. When Mama Galanis received the video, she posted it on Facebook. “It’s the most engaged post she’s ever had,” Steven Galanis says.


Most Intriguing Newcomer: Clubhouse

Shortly after bars, professional clubs and conference centers went dark, Clubhouse launched in April. The invite-only, audio-based social network seemed to offer a dream version of a cocktail party: hop between different group conversations in which anyone could participate while the guest list stayed ultra-exclusive. To accomplish the latter, Clubhouse at first limited its user base to celebrities (Oprah, Chris Rock, Ashton Kutcher) and the corporate elite (Jeffrey Katzenberg, Mark Cuban, Marc Andreessen). Its overnight popularity sparked a bidding war among VC firms ready to finance it, and it snagged a $100 million valuation in an Andreessen Horowitz-led round in May. Clubhouse remains invite only—and dogged by criticism that it should do more to moderate its users and heed complaints about racist and sexist comments made on its app.


Disruptive Innovator: TikTok 

Yeah, this one’s not really much of a competition. The video social network has ballooned from 55 million users worldwide in 2018 to 690 million this year. As a result, the app has become the center of internet culture, where video-based memes featuring snippets of songs, physical stunts and choreographed dances are endlessly remixed. TikTok’s short clips are often shot casually in a living room or bedroom, far different from Instagram’s glossy, curated photos and YouTube’s much-lengthier videos. “It’s really lowered the bar for creation,” further fueling TikTok’s popularity, explains Brianne Kimmel, a venture capitalist focused on consumer tech and social media. There’s no greater sign of profound disruption than the race to copy it: In the past year, Instagram rolled out its short-form Reels videos, and Snap is paying $1 million a day to encourage its users to publish content to a public feed similar to the one TikTok has.


Outstanding Firm: Discord

“You’re going to make mistakes,” Discord cofounder Jason Citron admitted in a Forbes interview in June. “As long as it doesn’t kill you, you learn from it.” He and cofounder Stan Vishnevskiy certainly seem to have learned from theirs. Their chat app was once most famous as the tool used by white supremacists to plan the deadly 2017 Charlottesville protests. It’s since become a widely popular voice- and video-chat platform used by everyone from students and teachers contending with remote learning to Black Lives Matter protesters. In June, Discord raised $100 million in funding that placed a $3.5 billion price tag on the firm. With its popularity continuing to climb in lockdown, the company raised another $100 million in December that roughly doubled its valuation in a year.


Annus Horribilis: President Trump 

In 2020, President Trump declared war on social media. He probably would’ve had better luck maneuvering elephants over the Alps. 

Most prominently, the president tried—unsuccessfully—to get Chinese-owned TikTok to sell itself to a U.S. company in a matter of weeks. And then there was his equally unsuccessful campaign to get Congress to repeal Section 230, the key federal legislation offering broad legal protection to social media firms and other internet companies. While there is significant bipartisan support for altering the law, most lawmakers disagree with Trump’s sledgehammer approach, and as with many things, President-elect Biden seems more likely to accomplish meaningful reform. “With a more clear and coherent approach from the executive branch, I think it will give more space for the consensus in Congress to grow,” says Graham Brookie, director of the Atlantic Council’s Digital Forensic Research Lab.


Forbes Forecast: Some of the TikTokers will grow up

They may be newly famous online, but many TikTok stars need a dose of reality.  “Influencers think pretty short term,” says Tiffany Zhong, 24, publisher of a widely read annual report on social media trends and cofounder of Zebra IQ, an app that helps influencers build their online fanbases. “A lot of them need to learn to think longer term.” The savviest TikTokers will begin to focus less on fee-based brand deals than on equity stakes—either in businesses they start themselves or in established brands—following the same route to riches that older, traditional stars have blazed for them.

Some TikTokers are already thinking along these lines. In December, Charli D’Amelio, 16, signed on as both a public face of and an investor in fintech startup Step. And fellow star Josh Richards, 18, has made similar deals—in companies like LendTable, another fintech startup—plus embraced a new role as a full-fledged venture partner at Boston-based Remus Capital. The gig at Remus “was a way for me to get a lot of experience in the world of venture funds. And as a Gen Z myself, it allows them to get a lot of insight into what the next generation wants,” Richards says. “I just want to be able to learn and take in as much as I can—before I start my own fund.”


And drumroll, please …

The Forbes Person Of The Year In Social Media: Charli D’Amelio

No one better personifies the explosion of TikTok than Charli. Eighteen months ago, she was an anonymous Connecticut teenager. Today, she’s the most-followed person on TikTok, recently surpassing 100 million followers, a threshold few celebrities have crossed on any app. “Charli hitting 100 million—it’s insane,” says Jacob Pace, a fellow influencer who runs a popular TikTok channel, @FlightHouse, featuring interviews and music videos with top celebs like Charli. Her following is a pretty telling sign that “TikTok got a lot more attention this year and got a lot more mainstream,” Pace says. Those fans can’t get enough of Charli’s dance moves—or her chronicles of life with her family and fellow TikTok star sister Dixie. She’s appeared on The Tonight Show Starring Jimmy Fallon, documented Paris Fashion Week as an official Prada guest and struck several lucrative corporate sponsorships with brands such as Morphe cosmetics, Sabra hummus and Hollister clothing. Next up: a Kardashian-esque reality show on Hulu due out next year about the D’Amelio clan.

We handed out these 2020 Forbes Social Media Awards after spending way too much time on TikTok and Twitter—and after some important consultations with venture capitalist Brianne Kimmel, founder of Work Life Ventures; Tiffany Zhong, a former Under 30 honoree and cofounder of Zebra IQ, an app that influencers use to build out their online fanbases; and Jacob Pace, the founder of FlightHouse, which runs both a popular TikTok account and a digital marketing consultancy.


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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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