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From the Best in the Legacy Market to the best in the Legal Market, Ghost Drops is On the Way

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How do you go from underground champion to legal market darling? The transition isn’t for the faint of heart, but iconic legacy market cannabis brand Ghost Drops is making its play.

Holding nothing back, the brand is putting all of its considerable resources into the effort. That means trotting out a genetics catalogue that’s not only an exclusive resource, but one that’s easily among the best around. There are also the partnerships that the brand has established with some of the most creative geneticists and cultivators to be found. Add in the sheer energy that the brand is known for and you have a potent recipe for success.

It’s not all business as usual while entering a different market. Ghost Drops is also making changes that position the company to make a successful leap. One of them involves hiring  Gene Bernaudo as the new CEO. He’ll also be functioning as the interim COO. Known for his former work as President of Ignite, Bernaudo is a double threat. Along with an impressive history of  global market experience, he also knows what it takes to build cannabis brands in Canada. His excitement about what Ghost Drops can become is infectious.

His outlook for the endeavour is bright, even while acknowledging the strategy has caught some off guard. “The news we’re transitioning to the legal market might come as a shock to some of our fan base, but we actually believe the news will be received well,” says Bernaudo. “Ultimately, everything we do, we do for our ‘Ghostfam’ community.” He adds the move will be a good thing for the current base, since the products will be easier to obtain.

The Ghost Drops fan base – its Ghostfam – is nothing to take lightly. It includes over 80,000 site subscribers as well as a healthy 78% recurring customer rate. Social media is also something that indicates the brand’s community is a solid one; there are more than 20,000 Ghost Drops followers on Instagram alone.

What’s the plan? As Bernaudo outlines it, Ghost Drops aims to engage in a mass conversion of its loyal legacy base to the legal market. Up to now, that’s something no other company has been able to accomplish. While some things will change, Bernaudo emphasizes that the core values of the company and the focus on innovation and quality will remain in the forefront.

Bernaudo does see the effort as a means of shifting away from the current status quo and working toward something bigger and better. He also sees it as a battle that must be won, given the current state of the legal market..

“This play is part of our fight for the people – for our customers and future customers, our geneticists and cultivators, our industry, and for everyone who wants to see a different future for cannabis,” says Bernaudo. “We’re fighting to change the system: to dismantle stigmas and stereotypes, to elevate cannabis culture and give voice to our community.”

The timeline for the launch is a short one. Currently, the goal is to have Ghost Drops firmly active in the legal market before the end of 2021. To do that, the company will lead off with a product that’s already proven to be a fan favourite: First Class Funk. Bernaudo sees this move as confirmation the brand isn’t going to compromise on quality in order to enter the legal market. Instead, it will put its best foot forward from the very beginning.

Other products are being prepared as well and will appear in the market according to the new strategy. Those releases will continue to exhibit the same energy and drive that long-time fans have come to know.

Bernaudo has made it clear that Ghost Drops will continue crafting the best cannabis products, creating new communities, and taking on the naysayers with the same passion and verve as in the past. He assures past customers that what they’re used to will still be there even as the company looks to expand its reach.

In short, the legal market isn’t going to change Ghost Drops. The plans being launched by  Gene Bernaudo and his team indicate that Ghost Drops will be the instrument for changing the legal market for the better. The Ghost Drops plan, he says, is to finally make the legal market what it was supposed to be in the first place.

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Canada boosts capacity of key supply hub for weapons to Ukraine – CBC News

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Defence Minister Anita Anand says Canada is boosting its capacity at a key transportation hub in Scotland, so weapons and other supplies can more easily be shipped to Ukraine and other countries in eastern Europe.

Canadian forces have been responsible for delivering four million pounds of cargo since March, and the Prestwick, Scotland hub will now be expanded into an air mobility detachment with a third CC-130 aircraft and 55 Canadian Armed Forces members present.

“We are expanding the ways in which we are assisting Ukraine and getting military aid to Ukraine by delivering even more aid,” Anand told CBC chief political correspondent Rosemary Barton in an interview airing Sunday.

CBC News reported earlier this week Ukraine has written to the Canadian government to request armoured vehicles, howitzers and winter clothing.

Canada has promised to deliver 39 armoured troop carriers, and Anand said she’d be meeting with industry partners in Canada to talk about the issue of supply.

Anand said NATO countries are all trying to strike a balance between arms shipments to Ukraine and maintaining supplies to their own armed forces.

“This is front and centre in my mind,” she said.

Canada must say yes to Ukraine: Rae

Canada has committed or delivered $626 million in military aid to Ukraine since February.

Asked about Ukraine’s list of weapons requests in an interview on CBC Radio’s The House that aired Saturday, UN Ambassador Bob Rae said Canada would be hard pressed to deny the asks.

“It may be a career-limiting move for me to say this, but I don’t believe we could say anything less than yes,” Rae said.

“That’s been my consistent advice to whoever, whoever, whoever is listening. Obviously, governments have to decide the pace at which they can do it.”

LISTEN | UN Ambassador Bob Rae discusses latest developments in Ukraine war:

Some NATO countries have struggled to strike the balance Anand described Sunday, due in part to a lack of robust inventory.

“Since the end of the Cold War, not only have allies considerably restructured their armed forces, they also don’t hold the stockpiles anymore that they used to have,” Christian Leuprecht, a political science professor at the Royal Military College of Canada, told CBC News earlier this week.

“And so, effectively, most of what you ended up giving away today comes out of your current stockpile. So this is equipment that you’re actually going to be actively short.”

The calls for more aid from Ukraine come as offensives in both the country’s east and south continue, but also as Russia announced a partial mobilization to bring hundreds of thousands more soldiers into its ranks. Russian President Vladimir Putin also threatened this week that Russia was prepared to use nuclear weapons to defend itself.

Russia also announced and rapidly began referendums in occupied Ukrainian territories.

Anand said Putin’s decision to raise the threat of nuclear war and mobilization were “acts of desperation.”

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Atlantic Canada begins assessing, cleaning up damage from Fiona – CBC.ca

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People across Atlantic Canada are beginning to assess the damage and clean up after post-tropical storm Fiona swept through the region Saturday.

As of 9 a.m., remnants of Fiona are over southeastern Labrador and have merged with a trough — a long region of low atmospheric pressure.

Fiona spent early Sunday morning moving inland in southeastern Quebec as a post-tropical storm, according to Environment Canada. It’s expected to dissipate over the Labrador Sea.

The agency said winds were at 80 km/h and all wind warnings associated with the storm have ended.

In Newfoundland, some homes were washed away or flattened, others were flooded, roads were washed out and people were evacuated. The damage was most striking in Port aux Basques, where boulders and debris were scattered across the community.

On Sunday morning, CBC meteorologist Ashley Brauweiler said the bulk of the damage in Port aux Basques was caused by storm surge.

The Salvation Army has co-ordinated an emergency shelter for people displaced from their homes in the Port aux Basques area at the local school.

In Nova Scotia, hundreds of thousands of customers were without power on Sunday, and the Canadian Armed Forces has been called in to help restore electricity.

Nova Scotia Power president Peter Gregg said in a statement Sunday that the utility knows “there will be customers who face outages for multiple days” given the damage created by the storm.

Two municipalities in Cape Breton declared a state of emergency. The fastest winds clocked in at 171 km/h in Arisaig, just north of Antigonish.

The devastation of a day: Scenes of Fiona’s damage across Atlantic Canada

6 hours ago

Duration 3:05

Within hours, post-tropical storm Fiona caused destruction and upheaval in all four Atlantic provinces, as well as in eastern Quebec. See some of the impact as gathered by CBC News crews.

Ottawa has also approved Nova Scotia’s request for funding for disaster assistance to help municipalities repair damaged infrastructure, and to assist individuals and small businesses pay for uninsured losses

On Prince Edward Island, winds hit 150 km/h and almost 100 millimetres of rain fell, homes and businesses were damaged and flooded, and at one point about 95 per cent of Maritime Electric customers had lost electricity.

Premier Dennis King said Sunday that his province’s road to recovery “will be weeks or longer” since the damage may have been “the worst we’ve ever seen” from a tropical storm. 

Residents in Charlottetown are now being asked to stay off the roads and shelter in place after the storm rushed over the Island. 

In New Brunswick, roads were flooded, a bridge was destroyed and tens of thousands were without electricity. Residents there are also being asked to stay away from dangerous, storm-ravaged areas.

Bill Hogan, the province’s public safety minister, said it will take time to fully calculate the damage caused by post-tropical storm Fiona, but he expects help will be made available to affected residents.

Power outages are still widespread on Sunday morning, with more than 365,000 customers in the dark across the four Atlantic provinces, including more than 260,000 in Nova Scotia.

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Officials across Eastern Canada set to begin assessing full scope of storm damage

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After hammering Atlantic Canada, post-tropical storm Fiona has moved inland in southeastern Quebec, with Environment Canada saying the storm will continue to weaken as it tracks across southeastern Labrador and over the Labrador Sea.

As of 6 a.m. local time, nearly 267,000 Nova Scotia Power customers were still affected by outages, 82,414 Maritime Electric customers remained in the dark and more than 20,600 homes and businesses in New Brunswick were without power, with some provincial utility companies warning it could be days before the lights are back on for everyone.

Newfoundland Power reported outages affecting more than 3,600 customers, as high-end tropical storm force winds knocked down trees and power lines, although Environment Canada said winds would diminish in the morning.

In an early Sunday morning update, Environment Canada said strong winds continued over the northern Newfoundland, southeastern Labrador and parts of southeastern Quebec.

A wind warning remained in effect for the western part of the Northern Peninsula of Newfoundland, while storm warnings are in place for parts of the Northeast Gulf and Strait of Belle Isle marine areas.

As Fiona continued to weaken, government officials across Eastern Canada prepared to survey the full scope of the damage left behind.

Nova Scotia Premier Tim Houston, along with several members of his cabinet, were scheduled to tour some of the hardest hit areas of Cape Breton by helicopter Sunday morning.

Prime Minister Justin Trudeau, who cancelled his planned visit to Japan for the state funeral of former prime minister Shinzo Abe, said he will visit as soon as possible, while noting he doesn’t want to displace any emergency teams who are focused on important work on the ground.

Defence Minister Anita Anand said Saturday members of the Canadian Armed Forces had begun preparing to respond before receiving the request for assistance from Nova Scotia, and troops will be deployed to other provinces that ask for help.

No details were provided on the number of troops being deployed, but Anand said reconnaissance was underway to ensure they go where and when they are needed most.

This report by The Canadian Press was first published Sept. 25, 2022.

 

The Canadian Press

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