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Gaming’s Live-Streaming Audience Will Hit One Billion This Year

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A Revolution in Entertainment: Twitch.tv’s Launch

Live-streamed video content for games began its meteoric rise as an entertainment medium in the early 2010s when Twitch.tv launched as a dedicated platform. This marked the beginning of a revolution that has now culminated in projections that the games live-streaming audience will grow by 13.8% year on year, already crossing one billion in 2023.

A Controversial Game: Twitch Tackles Gambling Streams

In recent years, gambling streams have become a contentious subject in the gaming community. These streams, featuring real-time gambling activities, attracted significant viewership but also raised ethical and legal concerns. Twitch took decisive action, banning gambling streams on its platform in 2022, and that resulted in the migration to a new platform – Kick – of many famous streamers. It is still to prove itself as a trustworthy and responsible streaming platform, which are qualities often ascribed to www.bitcoin.com. However, Twitch’s move showed commitment to maintaining a responsible and lawful entertainment environment, albeit sparking intense debates among users.

The Titans of Streaming: Twitch’s West Dominance

Twitch has established itself as the most popular live-streaming platform for games in the West, boasting almost 20 billion live gaming hours watched in 2021. This marked a 26% increase year on year, reflecting Twitch’s enormous appeal to gaming enthusiasts. This year also arks half a million concurrent Baldur’s Gate 3 players, which surely, will contribute to the growth of the audience of gamer streams.

YouTube’s Rise: A Potential Game Changer

Despite Twitch’s dominance, YouTube’s recent signings of high-ticket English-speaking content creators might shake the status quo. YouTube is poised to become a strong competitor, especially if Twitch’s reported policies, like decreasing the revenue split for top creators, come into effect.

 

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The Power of Emerging Markets: Latin America and MENA

Emerging markets like Latin America and, the Middle East & Northern Africa are set to become key players in the live-streaming market. With an anticipated growth of 24.5% year on year to reach 202.3 million, these regions are leading the charge in global audience expansion.

China’s Giant Stride: Dominance in Live-Streaming

China continues to be the world’s largest market in terms of the live-streaming audience. With a CAGR of 7.6% from 2020, China is projected to reach an impressive 267.5 million audience in 2025, reinforcing its supremacy in the market. Huya is by far the leading eSports broadcasting platform in China, attracting the interest and engagement of the majority of the gaming community in the country.

 

This well-known gaming streaming service had amassed over 30.5 million monthly active users in China by December 2022. This outstanding development underlines Huya’s eminent status in the nation. Platforms like Twitch, YouTube, Facebook, and Mixer, which represent the diverse and competitive nature of international game broadcasting, have solidified their positions as the top eSports viewing destinations in the worldwide market.

Understanding the Viewers

Newzoo’s Consumer Insights have revealed intriguing facts about the live-streaming audience. Approximately 58% of the audience is 30 years old or younger, and a remarkable 79% belong to the middle-to-high income bracket. This young and affluent audience offers a golden opportunity for marketers.

Gender and Diversity: Changing Dynamics

The live-streaming space is predominantly male, with 61% of the audience identifying as such. However, there’s less stigma around gender in younger gaming circles, and more content is now appealing to diverse groups. This hints at a promising shift towards inclusivity in the gaming community.

Brands and Opportunities: A Flourishing Market

The live-streaming audience’s affluence and youth present a thriving market for brands, game publishers, and other sectors. Success in this space requires understanding popular games in different markets, crafting compelling narratives, and partnering with the right influencers.

The Billion Milestone: Future Projections

Just like storing your art, so too, the momentum gaming has gathered needs to be preserved for all the projections to come true. With an audience that’s set to cross the billion mark by 2023 and reach 1.4 billion in 2025, the future of gaming’s live streaming looks bright. The CAGR of 16.3% from 2020 to 2025 signifies not just growth but a massive surge in interest and engagement. J

Conclusion: Seize the Moment in Gaming’s Live-Streaming

All in all, the games live-streaming market has become an essential part of the wider games industry, ripe with opportunities across multiple sectors. From Twitch’s dominance to YouTube’s rise, emerging market growth, and powerful insights into viewer demographics, the stage is set for continued evolution. For brands, game developers, and content creators, the time to seize the moment and become part of this dynamic and evolving field is now. The addition of 600 million new fans by 2025 signals that it’s never too late to enter this exciting market.

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David Lipsky shoots 65 to take 1st-round lead at Silverado in FedEx Cup Fall opener

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NAPA, Calif. (AP) — David Lipsky shot a 7-under 65 on Thursday at Silverado Country Club to take a one-stroke lead after the first round of the Procore Championship.

Winless in 104 events since joining the PGA Tour in 2022, Lipsky went out with the early groups and had eight birdies with one bogey to kick off the FedEx Cup Fall series at the picturesque course in the heart of Napa Valley wine country.

After missing the cut in his three previous tournaments, Lipsky flew from Las Vegas to Arizona to reunite with his college coach at Northwestern to get his focus back. He also spent time playing with some of the Northwestern players, which helped him relax.

“Just being around those guys and seeing how carefree they are, not knowing what’s coming for them yet, it’s sort of nice to see that,” Lipsky said. “I was almost energized by their youthfulness.”

Patton Kizzire and Mark Hubbard were a stroke back. Kizzire started on the back nine and made a late run with three consecutive birdies to move into a tie for first. A bogey on No. 8 dropped him back.

“There was a lot of good stuff out there today,” Kizzire said. “I stayed patient and just went through my routines and played well, one shot at a time. I’ve really bee working hard on my mental game and I think that allowed me to rinse and repeat and reset and keep playing.”

Mark Hubbard was at 67. He had nine birdies but fell off the pace with a bogey and triple bogey on back-to-back holes.

Kevin Dougherty also was in the group at 67. He had two eagles and ended his afternoon by holing out from 41 yards on the 383-yard, par-4 18th.

Defending champion Sahith Theegala had to scramble for much of his round of 69.

Wyndham Clark, who won the U.S. Open in 2023 and the AT&T at Pebble Beach in February, had a 70.

Max Homa shot 71. The two-time tournament champion and a captain’s pick for the President’s Cup in two weeks had two birdies and overcame a bogey on the par-4 first.

Stewart Cink, the 2020 winner, also opened with a 71. He won The Ally Challenge last month for his first PGA Tour Champions title.

Three players from the Presidents Cup International team had mix results. Min Woo Lee shot 68, Mackenzie Hughes of Dundas, Ont., 69 and Corey Conners of Listowel, Ont., 73. International team captain Mike Weir of Brights Grove, Ont., also had a 69.

Ben Silverman of Thornhill, Ont., had a 68, Nick Taylor of Abbotsford, B.C., and Roger Sloan of Merritt, B.C., shot 70 and Adam Svensson of Surrey, B.C., had a 71.

Lipsky was a little shaky off the tee for much of the afternoon but made up for it with steady iron play that left him in great shape on the greens. He had one-putts on 11 holes and was in position for a bigger day but left five putts short.

Lipsky’s only real problem came on the par-4 ninth when his approach sailed into a bunker just shy of the green. He bounced back nicely with five birdies on his back nine. After missing a 19-foot putt for birdie on No. 17, Lipsky ended his day with a 12-foot par putt.

That was a big change from last year when Lipsky tied for 30th at Silverado when he drove the ball well but had uneven success on the greens.

“Sometimes you have to realize golf can be fun, and I think I sort of forgot that along the way as I’m grinding it out,” Lipsky said. “You’ve got to put things in perspective, take a step back. Sort of did that and it seems like it’s working out.”

Laird stayed close after beginning his day with a bogey on the par-4 10th. The Scot got out of the sand nicely but pushed his par putt past the hole.

Homa continued to have issues off the tee and missed birdie putts on his final four holes.

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AP golf:

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Canada’s Marina Stakusic advances to quarterfinals at Guadalajara Open

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GUADALAJARA, Mexico – Canada’s Marina Stakusic is moving on to the quarterfinals of the Guadalajara Open.

The Mississauga, Ont., native defeated the tournament top seed, Jelena Ostapenko of Latvia, 6-3, 5-7, 7-6 (0) in the round of 16 on Thursday.

Stakusic faced a 0-4 deficit in the third and final set before marching back into the match.

The 19-year-old won five of the next six games to even it up before exchanging games to force a tiebreaker, where Stakusic took complete control to win the match.

Stakusic had five aces with 17 double faults in the three-hour, four-minute match.

However, she converted eight of her 18 break-point opportunities.

This report by The Canadian Press was first published Sept. 13, 2024.

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France investigating disappearances of 2 Congolese Paralympic athletes

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PARIS (AP) — French judicial authorities are investigating the disappearance of two Paralympic athletes from Congo who recently competed in the Paris Games, the prosecutor’s office in the Paris suburb of Bobigny confirmed on Thursday.

Prosecutors opened the investigation on Sept. 7, after members of the athletes’ delegation warned authorities of their disappearance two days before.

Le Parisien newspaper reported that shot putter Mireille Nganga and Emmanuel Grace Mouambako, a visually impaired sprinter who was accompanied by a guide, went missing on Sept. 5, along with a third person.

The athletes’ suitcases were also gone but their passports remained with the Congolese delegation, according to an official with knowledge of the investigation, who asked to remain anonymous as they were not allowed to speak publicly about the case.

The Paralympic Committee of the Democratic Republic of Congo did not respond to requests for information from The Associated Press.

Nganga — who recorded no mark in the seated javelin and shot put competitions — and Mouambako were Congo’s flag bearers at the opening ceremony of the Paralympic Games, organizers said.

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AP Paralympics:

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