Gen Z investing app Alinea raises $3.4M, plans to launch an ‘AI copilot’ | Canada News Media
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Gen Z investing app Alinea raises $3.4M, plans to launch an ‘AI copilot’

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Alinea Invest, a fintech app offering AI-powered wealth management aimed at Gen Z women, has $3.4 million in seed funding ahead of the launch of a virtual AI assistant that will help users with their investing needs. The fundraising comes on the heels of 225,000 downloads of Alinea’s app, leading to a revenue run rate of $1.8 million, allowing the New York area startup’s six-person team to operate profitably.

Founded amid the COVID-19 pandemic, Alinea was created by co-founders Anam Lakhani and Eve Halimi, as well as CTO Daniel Nissenbaum who met at Barnard College and Columbia University. Lakhani and Halimi, now co-CEOs, had interned on Wall Street but faced a similar pain point when it came to money: They didn’t know how to best invest. This idea led to the creation of a business plan for an app while taking an entrepreneurship class at school. Later, the founders headed into full-time jobs in investment banking and at a growth-stage startup when COVID hit.

The pandemic ultimately freed up more time for the team to work on their app, so they applied to startup accelerator Y Combinator in 2021 and got in.

“The pain point we saw is that people like us who are young women, Gen Zs, children of immigrants, they have no idea where to start. Financial literacy is a massive pain point across the United States,” notes Lakhani. “We wanted to build an alternate platform that was really personalized, taught you how to build your wealth, and did it for you.”

Eve Halimi in orange and Anam Lakhani. Image Credits:: Alinea Invest

The app, which is described as a “Wealthfront meets Robinhood,” is built with a Gen Z audience in mind. That includes a heavy focus on an approachable design to make investing seem less intimidating. The goal is to attract users as they’re just leaving college and entering the workforce or getting their first paychecks, then helping them to automate their portfolio. This differentiates Alinea from other female-focused fintechs, like Ellevest.

Many users start with Alinea’s automated investing model, but later take advantage of the option to buy and sell stocks as they become more sophisticated investors.

However, unlike Robinhood and some others, Alinea operates on a subscription business model that costs a flat $120 per year.

Another differentiator for Alinea are its “playlists.” These let users build their own direct indexes — in a way that’s somewhat akin to curating music on Spotify. Today, Alinea investors have customized their own ETFs around themes like climate change, female leadership, AI, fashion, and even abortion rights. Daily, users create thousands of playlists, and these can also be shared with others.

Image Credits: Alinea Invest

The company so far has been successful at acquiring users through content marketing, particularly on TikTok, where the founders talk about investing and their startup journey. To date, their following has led to over 100 million views across their hashtags on the short video platform, the founders told TechCrunch.

With the seed round of $3.4 million, Alinea wants to move farther into the AI market with the launch of an AI financial adviser. While the app is already leveraging a combination of AI and expert advisers to make stock recommendations, the new feature, due out later this year, will offer an interactive way to ask for investing help.

The AI helper will be tacked onto a new subscription.

“There will be an additional upscale tier, essentially, where it will be like a sort of AI copilot — an AI financial adviser that will answer all your questions . . . that are very personalized to you,” notes Halimi.

The AI will consider a variety of factors when answering questions, including the user’s age, risk tolerance, past track record, and more. The team expects to launch the feature around Q2 or Q3 this year, they said.

Though competition is rife in the fintech space, Alinea believes they can capture a particular demographic — the younger, Gen Z investor, and largely women (80% of the app’s users are women). The average Alinea investor makes $80,000 per year and is around 22 to 24 years old.

The new funding was led by F7 Ventures and GFR and included Worklife Ventures (Bri Kimmel), FoundersX FundGaingels, and Dropbox co-founder Arash Ferdowsi. Alinea had previously raised a $2.3 million pre-seed round from Goodwater, Kima Ventures, Harvard, Diaspora, and ex-Robinhood employees. The founders have not added to the board with the new capital, but rather plan to invest in further product development, including the AI copilot, personalization, and other educational initiatives.

“Financial literacy and investing is a crucial path to wealth and financial stability for women and Gen Z,” said Kelly Graziadei, F7 general partner. “We are proud to invest in Eve and Anam as they build AI-powered investing with Alinea — making it easier and more accessible than ever for people to invest according to their interests and values. We can’t think of a better team to open up the path to a new generation of wealth creation,” she added.

 

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Economy

S&P/TSX gains almost 100 points, U.S. markets also higher ahead of rate decision

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TORONTO – Strength in the base metal and technology sectors helped Canada’s main stock index gain almost 100 points on Friday, while U.S. stock markets climbed to their best week of the year.

“It’s been almost a complete opposite or retracement of what we saw last week,” said Philip Petursson, chief investment strategist at IG Wealth Management.

In New York, the Dow Jones industrial average was up 297.01 points at 41,393.78. The S&P 500 index was up 30.26 points at 5,626.02, while the Nasdaq composite was up 114.30 points at 17,683.98.

The S&P/TSX composite index closed up 93.51 points at 23,568.65.

While last week saw a “healthy” pullback on weaker economic data, this week investors appeared to be buying the dip and hoping the central bank “comes to the rescue,” said Petursson.

Next week, the U.S. Federal Reserve is widely expected to cut its key interest rate for the first time in several years after it significantly hiked it to fight inflation.

But the magnitude of that first cut has been the subject of debate, and the market appears split on whether the cut will be a quarter of a percentage point or a larger half-point reduction.

Petursson thinks it’s clear the smaller cut is coming. Economic data recently hasn’t been great, but it hasn’t been that bad either, he said — and inflation may have come down significantly, but it’s not defeated just yet.

“I think they’re going to be very steady,” he said, with one small cut at each of their three decisions scheduled for the rest of 2024, and more into 2025.

“I don’t think there’s a sense of urgency on the part of the Fed that they have to do something immediately.

A larger cut could also send the wrong message to the markets, added Petursson: that the Fed made a mistake in waiting this long to cut, or that it’s seeing concerning signs in the economy.

It would also be “counter to what they’ve signaled,” he said.

More important than the cut — other than the new tone it sets — will be what Fed chair Jerome Powell has to say, according to Petursson.

“That’s going to be more important than the size of the cut itself,” he said.

In Canada, where the central bank has already cut three times, Petursson expects two more before the year is through.

“Here, the labour situation is worse than what we see in the United States,” he said.

The Canadian dollar traded for 73.61 cents US compared with 73.58 cents US on Thursday.

The October crude oil contract was down 32 cents at US$68.65 per barrel and the October natural gas contract was down five cents at US$2.31 per mmBTU.

The December gold contract was up US$30.10 at US$2,610.70 an ounce and the December copper contract was up four cents US$4.24 a pound.

— With files from The Associated Press

This report by The Canadian Press was first published Sept. 13, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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Economy

S&P/TSX composite down more than 200 points, U.S. stock markets also fall

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TORONTO – Canada’s main stock index was down more than 200 points in late-morning trading, weighed down by losses in the technology, base metal and energy sectors, while U.S. stock markets also fell.

The S&P/TSX composite index was down 239.24 points at 22,749.04.

In New York, the Dow Jones industrial average was down 312.36 points at 40,443.39. The S&P 500 index was down 80.94 points at 5,422.47, while the Nasdaq composite was down 380.17 points at 16,747.49.

The Canadian dollar traded for 73.80 cents US compared with 74.00 cents US on Thursday.

The October crude oil contract was down US$1.07 at US$68.08 per barrel and the October natural gas contract was up less than a penny at US$2.26 per mmBTU.

The December gold contract was down US$2.10 at US$2,541.00 an ounce and the December copper contract was down four cents at US$4.10 a pound.

This report by The Canadian Press was first published Sept. 6, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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S&P/TSX composite up more than 150 points, U.S. stock markets also higher

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TORONTO – Canada’s main stock index was up more than 150 points in late-morning trading, helped by strength in technology, financial and energy stocks, while U.S. stock markets also pushed higher.

The S&P/TSX composite index was up 171.41 points at 23,298.39.

In New York, the Dow Jones industrial average was up 278.37 points at 41,369.79. The S&P 500 index was up 38.17 points at 5,630.35, while the Nasdaq composite was up 177.15 points at 17,733.18.

The Canadian dollar traded for 74.19 cents US compared with 74.23 cents US on Wednesday.

The October crude oil contract was up US$1.75 at US$76.27 per barrel and the October natural gas contract was up less than a penny at US$2.10 per mmBTU.

The December gold contract was up US$18.70 at US$2,556.50 an ounce and the December copper contract was down less than a penny at US$4.22 a pound.

This report by The Canadian Press was first published Aug. 29, 2024.

Companies in this story: (TSX:GSPTSE, TSX:CADUSD)

The Canadian Press. All rights reserved.

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