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Getting attention for public health messages, a tweet at a time – CBC.ca

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The COVID-19 has been long, dreary and stressful for many people, but one social media account is doing what it can to add a little levity to the trying day, while still delivering information about one of the biggest health crises in a century.

Ottawa Public Health’s (OPH) social media account — @ottawahealth — has been full of quips, barbs, and even children’s songs set to new “social-wise” lyrics.

Among the messages to physically distance and wear a mask, the team has sneaked in a few anti-pineapple on pizza tweets here and there. They’ve tweeted double-entendres about masks and safe sex. They even took a jab at Canadian actor Ryan Reynolds, who once lived in Vanier. The amusing tweet elicited a response from a number of readers — including the actor himself.

Kevin Parent is part of what he describes as a small-but-mighty communications team that’s behind the public health agency’s Twitter account.

“We’re never trying to be funny first. We’re always just trying to be engaging,” he said.

“[The Twitter account] also just kind of helps us cut through the noise of, you know, the busy-ness that is Twitter and just kind of get some attention for some little health messages.”

LISTEN | Ottawa Morning: The brain behind Ottawa Public Health’s tweets

Twitter users are praising the health unit’s account for its “brilliant” and “entertaining” messages throughout this pandemic. We talk to one of the social media coordinators behind the posts. 10:10

But just how does one keep things light during a pandemic? Parent acknowledges people are nervous and scared. There’s a lot going on during these trying times where people are being told to get used to living in this new normal.

Since OPH’s own social media “normal” has always including cheeky messages, the team thought, “Why don’t we kind of take a dose of our own medicine on that?” Parent told CBC Radio’s Ottawa Morning on Monday. “It seems to have worked so far.”

The team also enjoys receiving replies and having one-on-one interactions with people in the community.

“I don’t think we can do what we do anywhere else,” he said.

“There’s something about this community that’s just phenomenal and everybody loves engaging with us and taking part and it’s kind of a great part about being in Ottawa.”

While the message can be funny, it also has to be informative. The team relies on empathy, honesty and transparency to communicate messages in a crisis, even when that message may change from one day to another, he said.

“Yes, we know that it’s been difficult. We know that sometimes it seems that this has kind of been the direction that we were going and now we’re kind of going in a different direction and it may seem confusing but we acknowledge that and then here’s why, and we’ll lay out our reasoning.”

As Ottawa has had a recent resurgence of COVID-19 cases, mostly in younger adults and teenagers, part of Ottawa Public Health’s most recent strategy has been trying to get the message out about the importance of physical distancing and wearing masks to that community. Sometimes that means cutting out the humour and laying out the facts.

“It does weigh on you after a while. It’s been a long pandemic.”

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How many Nova Scotians are on the doctor wait-list? Number hit 160,000 in June

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HALIFAX – The Nova Scotia government says it could be months before it reveals how many people are on the wait-list for a family doctor.

The head of the province’s health authority told reporters Wednesday that the government won’t release updated data until the 160,000 people who were on the wait-list in June are contacted to verify whether they still need primary care.

Karen Oldfield said Nova Scotia Health is working on validating the primary care wait-list data before posting new numbers, and that work may take a matter of months. The most recent public wait-list figures are from June 1, when 160,234 people, or about 16 per cent of the population, were on it.

“It’s going to take time to make 160,000 calls,” Oldfield said. “We are not talking weeks, we are talking months.”

The interim CEO and president of Nova Scotia Health said people on the list are being asked where they live, whether they still need a family doctor, and to give an update on their health.

A spokesperson with the province’s Health Department says the government and its health authority are “working hard” to turn the wait-list registry into a useful tool, adding that the data will be shared once it is validated.

Nova Scotia’s NDP are calling on Premier Tim Houston to immediately release statistics on how many people are looking for a family doctor. On Tuesday, the NDP introduced a bill that would require the health minister to make the number public every month.

“It is unacceptable for the list to be more than three months out of date,” NDP Leader Claudia Chender said Tuesday.

Chender said releasing this data regularly is vital so Nova Scotians can track the government’s progress on its main 2021 campaign promise: fixing health care.

The number of people in need of a family doctor has more than doubled between the 2021 summer election campaign and June 2024. Since September 2021 about 300 doctors have been added to the provincial health system, the Health Department said.

“We’ll know if Tim Houston is keeping his 2021 election promise to fix health care when Nova Scotians are attached to primary care,” Chender said.

This report by The Canadian Press was first published Sept. 11, 2024.

The Canadian Press. All rights reserved.

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Newfoundland and Labrador monitoring rise in whooping cough cases: medical officer

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ST. JOHN’S, N.L. – Newfoundland and Labrador‘s chief medical officer is monitoring the rise of whooping cough infections across the province as cases of the highly contagious disease continue to grow across Canada.

Dr. Janice Fitzgerald says that so far this year, the province has recorded 230 confirmed cases of the vaccine-preventable respiratory tract infection, also known as pertussis.

Late last month, Quebec reported more than 11,000 cases during the same time period, while Ontario counted 470 cases, well above the five-year average of 98. In Quebec, the majority of patients are between the ages of 10 and 14.

Meanwhile, New Brunswick has declared a whooping cough outbreak across the province. A total of 141 cases were reported by last month, exceeding the five-year average of 34.

The disease can lead to severe complications among vulnerable populations including infants, who are at the highest risk of suffering from complications like pneumonia and seizures. Symptoms may start with a runny nose, mild fever and cough, then progress to severe coughing accompanied by a distinctive “whooping” sound during inhalation.

“The public, especially pregnant people and those in close contact with infants, are encouraged to be aware of symptoms related to pertussis and to ensure vaccinations are up to date,” Newfoundland and Labrador’s Health Department said in a statement.

Whooping cough can be treated with antibiotics, but vaccination is the most effective way to control the spread of the disease. As a result, the province has expanded immunization efforts this school year. While booster doses are already offered in Grade 9, the vaccine is now being offered to Grade 8 students as well.

Public health officials say whooping cough is a cyclical disease that increases every two to five or six years.

Meanwhile, New Brunswick’s acting chief medical officer of health expects the current case count to get worse before tapering off.

A rise in whooping cough cases has also been reported in the United States and elsewhere. The Pan American Health Organization issued an alert in July encouraging countries to ramp up their surveillance and vaccination coverage.

This report by The Canadian Press was first published Sept. 10, 2024.

The Canadian Press. All rights reserved.

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