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Growing an art business: The legacy that is Scottsdale's Celebration of Fine Art – Your Valley

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Posted

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March 4, 2020
4:11 pm

By Breanne Krager

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Growing and sustaining a 30-year-old business is not an undertaking for the faint of heart.

And when you take into account that this business has cultivated a loyal following that spans multiple generations spread across several continents, you have to wonder — what’s the secret?

For Susan Morrow Potje, the co-owner (along with her husband Jake) and show director of the Celebration of Fine Art — a 10-week-long juried, invitational art show located in north Scottsdale that gathers 100 artists from throughout the country — it’s a matter of remaining tenaciously optimistic and steadfastly committed to creating a culture of connectivity.

This has been imperative to the show’s success over the past three decades and how it has forever changed the way artists and art lovers connect.

“When the concept for Celebration of Fine Art was introduced in the early ‘90s, it was considered avant garde,” said Mrs. Potje. “A lot of people didn’t think it would work, but we knew if we created a positive, inviting atmosphere that was centered on building connections, it would take root. All these years later, that magical culture is still very much alive.”

About the show

In 1990, Tom and Ann Morrow, Mrs. Potje’s father and stepmother, put out a call to artists to gauge their interest in participating in a new kind of art show in Scottsdale.

It would be equal parts working art studio and show, spread over the course of eight weeks. Artists could simultaneously create their work while connecting directly with art lovers in a purposefully informal, yet professional, atmosphere.

To their delight, hundreds of artists responded — wanting to be a part of this new endeavor. The Morrows set up a jurying event to select the final 100 who would appear in the debut show and with support of city officials and the community, opened the doors to the now iconic “big white tents” in 1991. The inaugural year was met with rave reviews and throngs of visitors captivated by the new approach to showing art.

Today, the tradition, passion and dedication surrounding the show is carried on by Mrs. and Mr. Potje, who took the helm in 2004 with a focus on upholding the Celebration of Fine Art’s culture and elevating the experience it provides year after year— goals that don’t come without their fair share of challenges.

Navigating the obstacles

As any business owner can attest, there is no shortage of obstacles that can cloud your vision and cause you to veer off course. For Mrs. Potje, learning early on to expect the unexpected has been crucial to her ability to adapt and grow as a leader, which has ultimately helped Celebration of Fine Art remain relevant in a growing competitive landscape.

Early on in her career as the show’s director, Mrs. Potje was tasked with handling the logistics that came with moving the show’s location for the third time (in total, the show has relocated four times). This move was particularly challenging as it was Mrs. Potje’s first time going through the multi-layered permitting process as well as managing the costs associated with securing the infrastructure required for the permits.

Staying true to her belief that having a positive attitude and taking positive action is the only way to solve problems, she pushed on. By tenaciously navigating the multiple logistical challenges associated with the project — all while continuing to build strong community relations — the show opened on time in that location and remained there for 11 years.

Since then, Mrs. Potje has relocated the show once more to its current location at Hayden Road and the Loop 101, and she says it won’t be the last time.

“With each move, we know it takes an ample investment of time and money –– that won’t ever change,” said Mrs. Potje. “What has changed is my preparedness, which has opened me up to thinking of the things we can do differently to enhance the experience we provide year after year and ways we can contribute to our surrounding community.”

Community and economic impact

As Arizona’s longest-running art show, an average of 50,000 people attend the Celebration of Fine Art annually over the last three decades, which has contributed a significant boost to Scottsdale’s economy.

Mrs. Potje wanted to find out just what kind of impact the show had on the surrounding community, so she surveyed more than 800 visitors and found they spent, on average, $14.5 million shopping and more than $14.4 million dining out in Scottsdale.

Visitors stayed an average of 16 days and spent more than $8.5 million on entertainment within the area. And these visitors didn’t limit their visit to the Celebration, though that was one reason for their trip.

They also took advantage of other local-area events like Barrett-Jackson auto auction, the Scottsdale Arabian Horse Show, and Russo and Steele.

Additionally, the show has contributed significant sales tax revenues to both the City of Scottsdale and state of Arizona. Celebration of Fine Art’s headquarters and storage facilities are located in the Scottsdale Airpark and the business employs five year-round staff and up to 30 team members during the show season.

“From the beginning, the Celebration of Fine Art has always made a point to curate top-performing artists in each genre, and in doing so, we’ve been able to continue attracting coveted visitors to the area,” said Mrs. Potje.

“Just as the show’s goal is to connect artists and art lovers, this spirit of camaraderie extends far beyond our tents. We do our best to work with as many Scottsdale businesses as possible to fulfill and supply not only our business needs, allowing us to create a sense of connection that keeps people coming back. We couldn’t be more proud of the relationships we’ve helped foster over the decades.”

The Celebration of Fine Art is open every day from 10 a.m. to 6 p.m. through March 29. During this time, guests can catch artist demonstrations of their process, attend an Art Discovery Series, which is held each Friday from 4 p.m. to 5 p.m., walk the outdoor sculpture garden, which features nearly 100 pieces of life-sized and monumental sculpture, and enjoy lunch or wine in the cafe.

In the outdoor sculpture garden guests can also see woodturning, welding, kiln firings, and bronze pouring demonstrations weekly.

The show is located on Hayden Road just south of the Loop 101 at exit 35 and is open to guests of all ages. Tickets are $10 for adults, $8 for seniors and military, and children under 12 are admitted for free. Tickets are all-event passes, good for the entire 10-week show during which attendees will have the opportunity to see art transform and meet the artists.

For more information about the Celebration of Fine Art, visit celebrateart.com.

Editor’s Note: Breanne Krager is a public relations professional. 

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Penetang couple 'saddened' after complaint forces folk art removal – MidlandToday

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A Penetanguishene couple is saddened that someone has complained to the town about the folk art displayed on their lawn.

“We’re not happy,” says Jim Duguay, who along with his wife Elizabeth, sells and gives away pieces of repurposed painted furniture and wood that would likely otherwise end up in the landfill under their hobby business Dragonfly Unlimited.

Duguay tells MidlandToday that they’re actually recycling old furniture and pieces of board that people no longer want so it’s good for the environment by ensuring fewer things end up being thrown away as garbage.

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“I barely cover my costs and a lot of what I do goes to charity,” Duguay says, noting local organizations will often ask for one of his pieces to feature in raffles and as auction items.

Besides art and repurposed furniture, Duguay also creates murals and barn quilts and also paints bureaus and other furniture with specific themes such as sports or in the case of one child, who loved Volkswagens and was in Sick Kids, a dresser and side table featuring car themes.

“Before COVID, we had our stuff out and there was not a problem,” says Duguay.

But that changed a few years ago as Duguay recalls how the town sent a “young lad” who told them there had been a couple of complaints about their lawn display.

“He told us, ‘you have to get this shit off the lawn,’” Duguay says. “It just sucks. We’re keeping a lot of stuff from going to the dump.”

According to the recent notice sent from municipal law enforcement officer Chris Smith, the Duguays are violating zoning bylaw 2022-17.

“Where a home occupation is permitted, the following provisions shall apply: No outdoor storage or display of materials, equipment, wares or merchandise is permitted,” the letter signed by Smith reads, adding that the Duguays have until May 3 to comply with the order.

After MidlandToday contacted the town for a further explanation, Penetanguishene communications and technology coordinator Sarah Marshall​​​​ provided a response from the bylaw department that further reiterated what was written in Smith’s letter to the Duguays.

“We will not comment on how many complaints were received for a specific property,” the email from the town to MidlandToday reads.

“However, it only takes one to prompt action should an infraction be found.”

The house is actually zoned commercial-residential, according to Duguay, who notes its close proximity to the Main Street and the fact it housed other businesses in the past.

He also adds that other apparent ‘eyesores’ can be found throughout the town, something he notices while taking walks with his dog.

“I’m not picking on anyone, but there’s a ‘72 pickup truck sitting on blocks and three Ski-Doos that are not ever going to run again,” he says.

As well, he notes that their business draws people from out-of-town, who might stick around the area after picking up an item or two to have a meal at one of the local restaurants or shop at one of the town’s stores.

“We’ve had people come up all the way from St. Catharines,” he points out.

Duguay, who is 60 and on the Ontario Disability Support Program due to serious leg issues, says he’s always operated above-board and declares any income he receives from their venture to the government.

“We appreciate those who have supported us,” Duguay notes. “We had a good run for a non-business/hobby. Any future sales will have to be done online as we are no longer displaying our art.

“It saddens us deeply to have to change in this way. Unfortunately, we will no longer be in a position to donate any furniture, or signs to the local charities. This was never a business, just a glorified hobby. We did the best we could.”

And the couple has found support on their social media account.

“It was always a pleasure to see your art and what was new. So sad that it affected some Karen and felt the need to complain,” Sarah Deanne Tizzard writes.

“Eyesore… really? I can think of many other things that are eyesore way more than the beautiful colours of your beautiful creations.”

Adds Carol Pollock: “It’s disgusting what the town is doing to you guys. It’s infuriating actually. So sorry to hear about this.”

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An exhibition with a cause: Montreal's 'Art by the Water' celebrates 15 years – CityNews Montreal

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The Art by the Water exhibition is set to celebrate its 15th year over the weekend.

For this edition, the event’s proceeds will go towards The Simon Chang Foundation for Change, where Canadian fashion icon, Simon Chang, will then donate the funds to help create “The Sensory Bin Project.”  

“We’re very, very thrilled,” said Audrey Riley, Founder and artist of the vernissage. “We have an amazing amount of artwork to show.”

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The Art By The Water exhibition is celebrating 15 years and will take place the weekend of April 26, 2024. (Credit: Pamela Pagano/CityNews)

What started with six friends who painted together, now expanded to this yearly charity event.

“Our first show was extremely successful,” said Riley. “Beyond our wildest dreams and hopes.”

“I love Art by the Water,” explained Valeria Szabo, organizer and artist at Art by the Water. “It helps me, it gives me the opportunity to meet people, artists and the people who come to visit.”

“It also gives me a chance to exhibit my art.”

The Art By The Water co-organizers Valeria Szabo (left) and Audrey Riley (right) at Simon Chang’s office in Montreal on April 18, 2024. (Credit: Pamela Pagano/CityNews)

This year, about 200 paintings will be displayed and available for sale inside the historic 200-year-old Beaconsfield Yacht Club from local and guest artists.

“What we’ve accomplished in 15 years, it’s been quite amazing,” said Riley. “So proud that we’re partnering with Simon Chang this year.”

“And for such a good cause,” she added. “Such a worthy charity.”

Canadian fashion icon, Simon Chang, at his studio in Montreal on April 18, 2024. (Credit: Pamela Pagano/CityNews)

“I have a foundation, and I love children, I love to inspire people,” said Chang. “This is why I think this is the perfect collaboration.”

A collaboration that will make these bins possible.

The Sensory Bin Project will be created by students at the Wagar Adult Education Centre. (Credit: Pamela Pagano/CityNews)

The bins will be created by students at Côte Saint-Luc’s Wager Adult Education Centre — then given to other students within the English Montreal School Board (EMSB).

“These are things that (…) children, adults use to help self-regulate their emotions,” said Louise Panet-Raymond, teacher at the Wagar Adult Education Centre.

“This is something that they could go to the back of the class, where the bin will be, with the teacher’s permission, and be able to take out an object and just help them self-regulate, bring them back to a comfortable place emotionally,” she added.

“Some (objects) are squishy, some are very just tactile for different feelings, some are more visual in nature.”

“We all have different needs,” explained Panet-Raymond. “For students, it’s all about self-regulating those emotions and bringing them back to a calmer space.”

An object from “The Sensory Bin Project” seen at Simon Chang’s office in Montreal on April 18, 2024. (Credit: Pamela Pagano/CityNews)

The three day ‘art gallery’ happening from April 26 to 28 is open to all, and free to attend.

Donations of any amount are encouraged –- while the artists will give a percentage of their sales to Chang’s foundation — whose philanthropic efforts began in 1986 — and his fashion career this year, celebrating five decades.

“Let’s inspire the young children,” said Chang. “They are our future.”

“I want to collaborate with things that we can inspire them to become better citizens.”

A poster hanging on Simon Chang’s office wall in Montreal on April 18, 2024. (Credit: Pamela Pagano/CityNews)

From traditional to mixed media and abstract art –- all Art by the Water visitors will automatically be entered to win one of three paintings, and have a chance to meet Chang, while contributing to the cause.

“Please come and visit us,” said Riley. “And see the wonderful art.”


Art by the Water at the Beaconsfield Yatch Club:

April 26 from 6:00 p.m. to 9:00 p.m.

April 27 & 28 from 10:00 a.m. to 5:00 p.m.

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Mayor's youth advisory council seeks submissions for art gala – SooToday

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The Sault Ste. Marie Mayor’s Youth Advisory Council (MYAC) is seeking submissions and potential performers for the MYAC Art Gala, titled Pastel Palette: a Picnic of Creativity to be held May 11.

MYAC is looking for submissions of visual art and photography by local artists between the ages of 13 and 25, along with potential performers interested in participating in the event, the city said in a release.

Inquires and submissions can be directed to [email protected]. The deadline is May 8.

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“I encourage local youth to get involved with the gala and to considering participating or attending,” said Mayor Matthew Shoemaker. “It is a fantastic opportunity for artists and performers in our community to showcase their talents and gain valuable experience, and I want to recognize MYAC for their continued advocacy for young members of our community.”

The theme for the gala is pastel colours. The event will be held May 11 at the Ermatinger Clergue National Historic Site from 1 to 4 p.m.

Tickets are $20 per person (includes appetizers and signature mocktails) with proceeds going to SOYA (Save Our Young Adults) From Drug Abuse.

“I am thrilled to announce the upcoming Youth Art Gala, a celebration that not only showcases the vibrant artistic talent of Sault Ste. Marie but also serves as a powerful platform to engage and empower our youth,” said Jordan Barone, MYAC co-chair.

“This gala is a testament to our community’s commitment to nurturing creativity and providing meaningful opportunities for young artists to shine. I invite everyone to submit art of all forms and join us in celebrating the immense potential of our youth at this inspiring event.”

“Attention all young and talented artists. We’re thrilled to announce an incredible opportunity designed specifically for you,” added Erin Swan, MYAC co-chair. “I am excited to see the amazing art from the community. Get ready to unleash your creativity and make your mark in the art world.

“Don’t miss out on this exciting chance to showcase your unique talent and connect with fellow young artists. Join us on this artistic journey and let your creativity shine.”

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