Connect with us


Harnessing the Power of Retail Media – ExchangeWire




In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences?

Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, with hugely profitable ad business from commerce behemoths such as Amazon and Alibaba, nimble local entrants such as Boots, as well as the surge in e-commerce over the pandemic highlighting exactly why retailers should be taking an interest in the sector.

So how do we make the most of the opportunities presented by retail media? What is the roadmap for capitalising on retail media on a regional and national basis? To answer the latter, ExchangeWire’s “Where the Action is: Harnessing the Power of Retail Media” panel at ATS Madrid 2022 investigated how retail media has become established, the potential of the channel, and how market participants in Spain are viewing the medium.

The panel started by discussing the state of retail media as it is, and what’s driving it. Data was at the heart of the discussion, with Rafael Martinez, director of business development, addressability Spain, LiveRamp, describing data as a key factor in the growth of retail media. “Data is the engine that launched retail media. It’s been the facilitator and enabler.” He continued: “There’s a clear upward trend here – brands need to start redefining their strategies.”

Juan Sancho Cubino, head of Carrefour Links, Carrefour Spain, agreed, seeing the mutual benefits of retail media for both brands and their customers: “It makes a lot of sense for shoppers, and allows brands a deeper analysis of consumer needs.”

So where does retail media fit in with current strategies? Martinez sees it as part of a wider outlook: “When we talk about solutions, I think omnichannel is everything.” A key strength of retail media is the demonstrable value exchange for consumers in terms of loyalty card deals and shopper discounts. Therefore customers are more open to sharing their data here than they are in “traditional” display channels, giving it a haven status among the mire of identifier deprecation and privacy legislation. However, the market must maintain robust standards in how this data is applied on an omnichannel basis, to avoid denigrating the trust consumers hold in retail media.

While discussing the growing trend in retail media. Fernando Siles, head of online marketing, Worten, covered some interesting aspects of global ad spend: “In China, 25% of all advertising is consumed on Alibaba, Amazon has USD$31bn (£25bn) in digital advertising sales.” To bring Amazon’s figures into stark contrast, that represents a larger percentage of their revenue than their subscription services, including Prime.

However, it is important to caveat Amazon’s growth with the notion that market fragmentation across Europe, increasing distrust towards big tech platforms, and the establishment of vertical and regional powerhouses akin to the Shopees and Lazada Groups of APAC, are all indicators that the strongest growth in retail media lies outside of the incumbent behemoths. Few offer the scale to match big tech operators, hence partnerships between retailers and independent technology providers will be the kindling to the future growth blaze. Carrefour for instance has linked arms with Criteo, Google, and LiveRamp for its Carrefour Links platform, while technology e-commerce site PcComponentes has joined forces with CitrusAd.

Continuing to discuss Jeff Bezos’s company’s ad sales, Siles estimated the retail monolith to account for 10% of Spain’s ad spend. When discussing Amazon’s ad sales, he continued “Amazon don’t want us to know the extent of the ‘iceberg’ – they report them in a category called ‘others’!”.

While Amazon’s ad sales figures may be hidden, communication is a key tenet to the future of retail media. Cubino sees the industry’s ability to highlight the benefits of retail media to brands as one of the key issues in the coming months: “We need to organise ourselves as an industry to improve visibility.”

Commenting subsequently to the panel, Babs Kehinde, senior director of publisher development at PubMatic, echoes the need for cross-industry collaboration, “We know that retail media is a complex area and one that will continue to evolve. It is vital that the industry comes together as a whole and defines what success looks like and how to get there in a standardised way. If every retailer builds their own solution, there will be no standardisation and media planners will be swamped with disparate data which we know is a recipe for disaster. Retail media also needs to be integrated within today’s supply-side platforms (SSPs) and demand-side platforms (DSPs) to enable media buyers to orchestrate optimal ad spending across all channels.”

All the panelists agreed on the importance of retail media going forward. Martinez discussed the incredible growth in retail media: “The evolution has been unparalleled…brands are betting on retail media”. Cubino echoed that sentiment: “There’s a huge opportunity here. It’s going to become compulsory for e-commerce.”

While wrapping up the panel, moderator Salvatore Cospito, partner, Programmatic Spain, asked the contributors to describe the challenges facing retail media. As the panel discussed, Siles summarised nicely, defining “measurement, inventory and communication” as the steps that retail media companies need to consider to take advantage of the obvious demand in the marketplace.

ATS Madrid panel discussions took place in Spanish – quotes reported via translation.

Adblock test (Why?)

Source link

Continue Reading


S.Korean leader's informal media events are a break with tradition – SaltWire Halifax powered by The Chronicle Herald



By Soo-hyang Choi

SEOUL (Reuters) – South Korean leader Yoon Suk-yeol has departed from years of tradition by holding informal daily media events to field questions on topics ranging from inflation and ties with neighbouring North Korea to the first lady and even boyband BTS.

Such wide-ranging access to the president was previously unheard of. It stems from Yoon’s decision to move his office out of the official Blue House, whose previous occupants largely steered clear of such interactions over more than seven decades.

“It’s apparently helping Yoon dispel worries about his lack of political experience and giving him a sense of where public opinion is at,” said Eom Kyeong-young, a political commentator based in the capital, Seoul.

Yoon, a former prosecutor-general, entered politics just a year ago, before winning the presidency in March by a margin of just 0.7%, the narrowest in South Korea’s history.

Upon his inauguration in May, Yoon moved the presidential office to the compound of South Korea’s defence ministry, describing the official residence as the symbol of an “imperial presidency”, and vowing not to “hide behind” his aides.

His liberal predecessor, Moon Jae-in, had rarely held news conferences, and almost always filtered his communication with the media, and the public, through layers of secretaries.

Analysts see Yoon’s daily freewheeling sessions as part of a broader communications strategy that lets him drive policy initiatives and present himself as a confident, approachable leader.

The campaign has also allayed public suspicions about the newcomer to politics, they say.

Polls show the new strategy helping to win support and much-needed political capital for Yoon in his effort to hasten recovery from the COVID-19 pandemic, in a parliament dominated by the opposition Democratic Party.

Although Yoon’s approval rating dipped to 47.6% in a recent survey, slightly lower than the disapproval figure of 47.9%, another June poll showed communication was the reason most frequently cited by those who favoured him.

“The sweeping victory of Yoon’s conservative party in June local elections shows the public is not so much against the new administration,” said Eom.

Incumbents from Yoon’s People Power Party (PPP) defeated challengers for the posts of mayor in the two biggest cities of Seoul and the port city of Busan in that contest, while its candidates won five of seven parliamentary seats.

Eom attributed Yoon’s low approval rating from the beginning of his term to inflation risks that threaten to undermine an economic recovery and his lack of a support base as a new politician.

But some critics say Yoon’s sessions raise the chances that he could make mistakes.

“He could make one mistake a day,” Yun Kun-young of the opposition party wrote on Facebook last week, saying the new practice could be “the biggest risk factor” for the government.

The presidential office could not immediately be reached for comment.

Yoon has already faced criticism for controversial remarks made during the morning briefings, such as one in defence of his nominee for education minister, who has a record of driving under the influence of alcohol years ago.

But the daily meetings and public reaction would ultimately help the government to shape policy better, said Shin Yul, a professor of political science at Myongji University in Seoul.

“It might be burdensome for his aides for now, but will be an advantage in the long term,” Shin said. “A slip of the tongue cannot be a bigger problem than a policy failure.”

(Reporting by Soo-hyang Choi; Editing by Clarence Fernandez)

Adblock test (Why?)

Source link

Continue Reading


Angolan ex-leader dos Santos in intensive care: Portuguese media – Al Jazeera English



Dos Santos, 79, has been receiving medical treatment since 2019. He was president of Angola between 1979 and 2017.

Former Angolan President Jose Eduardo dos Santos, who ruled Africa’s second-biggest oil producer for nearly four decades, is in intensive care at a clinic in Barcelona, Portuguese news agency Lusa has reported, citing a source close to him.

Dos Santos, 79, has been receiving medical treatment since 2019, but his health deteriorated and he was admitted to an intensive care unit, Lusa reported, without saying when it happened.

After a 38-year stint in office that made him one of Africa’s longest-serving leaders, dos Santos stepped down in 2017. His rule was marked by a brutal civil war lasting nearly three decades against the United States-backed UNITA rebels – which he won in 2002 – and a subsequent oil-fuelled boom that enriched elites but did little to alleviate widespread poverty.

He was replaced by Joao Lourenco, who despite being from dos Santos’s People’s Movement for the Liberation of Angola (MPLA), swiftly moved to investigate the allegations of multibillion-dollar corruption during the latter’s stint, targeting the former leader’s children.

The assets of his daughter Isabel dos Santos, often feted as Africa’s richest woman with an estimated worth of $3.5bn as of 2013, have also been frozen by the Angolan government.

Last year, the elder dos Santos returned home for the first time since he went into exile in Barcelona in April 2019.

Adblock test (Why?)

Source link

Continue Reading


Media Release – June 24, 2022 – Guelph Police –



Males arrested, drugs and stolen property seized

A large quantity of suspected stolen property and drugs were seized following the arrests Thursday of three Guelph males.

The males were arrested as a result of an ongoing investigation by members of the Guelph Police Service Break Enter Auto Theft (BEAT) Unit. Two of the males were arrested following a vehicle stop, during which police seized quantities of crack cocaine, methamphetamines and hydromorphone, as well as drug packaging and digital scales. Also located in the vehicle was suspected stolen property including power tools and gym equipment and break-in tools including pry bars.

A search of the males’ Waterloo Avenue residence revealed more suspected stolen property including high-end bicycles and several toolboxes or bags full of tools.

Three Guelph males — aged 33, 35 and 55 – face charges including possession for the purpose of trafficking, break and enter, possession of stolen property over $5,000, possessing break and enter tools and possessing identity documents. All three were held for bail hearings Friday.

recovered stolen property

Cash stolen during business break-in

The Guelph Police Service is investigating after cash was stolen from the office of a local business early Friday.

Approximately 3:20 a.m. police were called to a business on Woolwich Street near Speedvale Avenue West. The owner was reporting a break-in two hours earlier.

Video surveillance showed a male arriving at the business approximately 1:15 a.m. and using a tool to pry open a door. He attended an office where he pried open a second door and emptied the safe. He was described as wearing a black hoodie with the hood up, blue jeans, white and grey shoes, black gloves and a black backpack.

Anyone with information about the incident is asked to call Constable Mallory Woeller at 519-824-1212, ext. 7462, email her at, leave an anonymous message for Crime Stoppers at 1-800-222-8477 (TIPS) or leave an anonymous tip online at

Toronto-area males arrested on drug charges

Three Toronto-area males, including one youth, were arrested on drug charges Thursday in Guelph.

Approximately 2:15 p.m., a Guelph Police Service officer observed a silver BMW cutting off other vehicles in the area of Wellington Street West and Wyndham Street South. A traffic stop was conducted and officers could detect a strong smell of cannabis coming from within the vehicle.

A search of the vehicle uncovered an open package of cannabis in the glovebox and a grinder contaminated with cannabis residue in the cupholder, as well as 85 Percocet tablets in the console and more than $1,700 cash inside a lunch bag.

A 22-year-old Toronto male, a 22-year-old Mississauga male and a 17-year-old Mississauga male are all charged with possessing controlled substances for the purpose of trafficking. They were all released with August court dates. The BMW, which had been rented through a car-sharing app, was towed by police.

Total calls for service in the last 24 hours – 256

Adblock test (Why?)

Source link

Continue Reading