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Home Service Category Remains Resilient as Economy Slows

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Category shows positive revenue growth that outpaces inflation and outperforms other major categories

TORONTO, Nov. 9, 2022 /CNW/ – Jobber, the leading provider of operations management software for home service businesses, today released its latest Home Service Economic Report: Q3 2022 Edition. The report features expert insights and proprietary data aggregated from more than 200,000 residential cleaners, landscapers, HVAC technicians, electricians, plumbers, and more, who use Jobber.

“The Home Service category has shown an incredible ability over the last few years to navigate tough challenges impacting every sector across the globe, from supply chain disruptions to labor shortages and rising material costs,” said Sam Pillar, CEO & co-founder of Jobber. “While these challenges are expected to linger, Home Service is once again showing strong stability and good revenue growth compared to other categories. The future looks bright in this category.”

Resilient Growth

Although the economy has slowed down across many categories in Q3 2022, the impact on Home Service has not been as significant. There are numerous positive signals that demonstrate resilience in the category.

  • An Appetite for Home Service: Consumer spending on Home Service has been strong and was second only to Restaurants in Q3 2022, outperforming other major categories, including Automotive, Grocery, Clothing, and more.
  • Growth Rates Show Stability: Although 2022 isn’t seeing the same ultra-high growth rates as last year, most of 2022 has still had healthy median revenue growth rates of 7-10% year-over-year.

Let’s Get Digital (Payments)

The ability to pay for services digitally has become an expectation among consumers. The pandemic and the need for social distancing boosted digital payment adoption in Home Service over the past couple of years—a trend that continues to grow.

  • Digital Adoption: Digital payments represented 40% of total payments collected in Q3 2022.
  • Cleaning Leads the Pack: Cleaning businesses experienced the highest adoption of digital payments.
  • Contracting Catching Up: Historically, Contracting has been the slowest segment to adopt digital payments but now shows a similar trend as Green businesses, which collected more digital payments in peak season.

Segments Stay Steady

While continued supply chain issues and a slight slowdown in demand contributed to declines in new work being scheduled in Q3 2022, revenue growth in the Cleaning, Green, and Contracting segments continued to be positive.

  • Cleaning: Cleaning businesses, which include industries such as residential cleaning and pressure washing, experienced positive revenue growth through the first three quarters of 2022.
  • Green: The Green segment, consisting of lawn care, landscaping, and other related outdoor services, experienced a decline in new work scheduled in Q3 2022 – while median revenue growth was around 7-8% the same quarter.
  • Contracting: Contracting, made up of construction contractors, plumbers, and electricians, experienced the biggest impact to new work being scheduled in Q3, but median revenue still grew 6–8% compared to last year.

“Year-over-year growth in 2022 is relatively lower than in 2021, which was boosted by pandemic-related home improvement trends. Even with this slowdown, the category continues to grow at a very healthy rate of around 10%,” explained Abheek Dhawan, VP, Business Operations at Jobber. “What we’re seeing is the Home Service category normalizing after pandemic-related volatility. Home Service remains a priority for consumers compared to other categories like Clothing Stores and Automotive. Even with macroeconomic uncertainty, we see a positive outlook for Home Service.”

To download the Jobber Home Service Economic Report: Q3 2022 Edition, visit: https://getjobber.com/home-service-reports/november-2022/

About Jobber

Jobber is an award-winning operations management platform for small home service businesses. Unlike spreadsheets or pen and paper, Jobber keeps track of everything in one place and automates day-to-day operations, so small businesses can provide 5-star service at scale. Jobber’s 200,000 home service professionals have served over 27 million households in more than 60 countries. The company continually ranks as one of Canada’s fastest-growing and most innovative companies by Canadian Business and Macleans, The Globe and Mail, Fast Company, and Deloitte. For more information, visit: https://jobber.com/.

Media contacts

Sean Welch
PAN Communications for Jobber
[email protected]
+1 407-734-7330

Elana Ziluk
Senior Public Relations Manager, Jobber
[email protected]
+1 416-317-2633

SOURCE Jobber

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Economy

Canada’s unemployment rate holds steady at 6.5% in October, economy adds 15,000 jobs

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OTTAWA – Canada’s unemployment rate held steady at 6.5 per cent last month as hiring remained weak across the economy.

Statistics Canada’s labour force survey on Friday said employment rose by a modest 15,000 jobs in October.

Business, building and support services saw the largest gain in employment.

Meanwhile, finance, insurance, real estate, rental and leasing experienced the largest decline.

Many economists see weakness in the job market continuing in the short term, before the Bank of Canada’s interest rate cuts spark a rebound in economic growth next year.

Despite ongoing softness in the labour market, however, strong wage growth has raged on in Canada. Average hourly wages in October grew 4.9 per cent from a year ago, reaching $35.76.

Friday’s report also shed some light on the financial health of households.

According to the agency, 28.8 per cent of Canadians aged 15 or older were living in a household that had difficulty meeting financial needs – like food and housing – in the previous four weeks.

That was down from 33.1 per cent in October 2023 and 35.5 per cent in October 2022, but still above the 20.4 per cent figure recorded in October 2020.

People living in a rented home were more likely to report difficulty meeting financial needs, with nearly four in 10 reporting that was the case.

That compares with just under a quarter of those living in an owned home by a household member.

Immigrants were also more likely to report facing financial strain last month, with about four out of 10 immigrants who landed in the last year doing so.

That compares with about three in 10 more established immigrants and one in four of people born in Canada.

This report by The Canadian Press was first published Nov. 8, 2024.

The Canadian Press. All rights reserved.

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Health-care spending expected to outpace economy and reach $372 billion in 2024: CIHI

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The Canadian Institute for Health Information says health-care spending in Canada is projected to reach a new high in 2024.

The annual report released Thursday says total health spending is expected to hit $372 billion, or $9,054 per Canadian.

CIHI’s national analysis predicts expenditures will rise by 5.7 per cent in 2024, compared to 4.5 per cent in 2023 and 1.7 per cent in 2022.

This year’s health spending is estimated to represent 12.4 per cent of Canada’s gross domestic product. Excluding two years of the pandemic, it would be the highest ratio in the country’s history.

While it’s not unusual for health expenditures to outpace economic growth, the report says this could be the case for the next several years due to Canada’s growing population and its aging demographic.

Canada’s per capita spending on health care in 2022 was among the highest in the world, but still less than countries such as the United States and Sweden.

The report notes that the Canadian dental and pharmacare plans could push health-care spending even further as more people who previously couldn’t afford these services start using them.

This report by The Canadian Press was first published Nov. 7, 2024.

Canadian Press health coverage receives support through a partnership with the Canadian Medical Association. CP is solely responsible for this content.

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Trump’s victory sparks concerns over ripple effect on Canadian economy

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As Canadians wake up to news that Donald Trump will return to the White House, the president-elect’s protectionist stance is casting a spotlight on what effect his second term will have on Canada-U.S. economic ties.

Some Canadian business leaders have expressed worry over Trump’s promise to introduce a universal 10 per cent tariff on all American imports.

A Canadian Chamber of Commerce report released last month suggested those tariffs would shrink the Canadian economy, resulting in around $30 billion per year in economic costs.

More than 77 per cent of Canadian exports go to the U.S.

Canada’s manufacturing sector faces the biggest risk should Trump push forward on imposing broad tariffs, said Canadian Manufacturers and Exporters president and CEO Dennis Darby. He said the sector is the “most trade-exposed” within Canada.

“It’s in the U.S.’s best interest, it’s in our best interest, but most importantly for consumers across North America, that we’re able to trade goods, materials, ingredients, as we have under the trade agreements,” Darby said in an interview.

“It’s a more complex or complicated outcome than it would have been with the Democrats, but we’ve had to deal with this before and we’re going to do our best to deal with it again.”

American economists have also warned Trump’s plan could cause inflation and possibly a recession, which could have ripple effects in Canada.

It’s consumers who will ultimately feel the burden of any inflationary effect caused by broad tariffs, said Darby.

“A tariff tends to raise costs, and it ultimately raises prices, so that’s something that we have to be prepared for,” he said.

“It could tilt production mandates. A tariff makes goods more expensive, but on the same token, it also will make inputs for the U.S. more expensive.”

A report last month by TD economist Marc Ercolao said research shows a full-scale implementation of Trump’s tariff plan could lead to a near-five per cent reduction in Canadian export volumes to the U.S. by early-2027, relative to current baseline forecasts.

Retaliation by Canada would also increase costs for domestic producers, and push import volumes lower in the process.

“Slowing import activity mitigates some of the negative net trade impact on total GDP enough to avoid a technical recession, but still produces a period of extended stagnation through 2025 and 2026,” Ercolao said.

Since the Canada-United States-Mexico Agreement came into effect in 2020, trade between Canada and the U.S. has surged by 46 per cent, according to the Toronto Region Board of Trade.

With that deal is up for review in 2026, Canadian Chamber of Commerce president and CEO Candace Laing said the Canadian government “must collaborate effectively with the Trump administration to preserve and strengthen our bilateral economic partnership.”

“With an impressive $3.6 billion in daily trade, Canada and the United States are each other’s closest international partners. The secure and efficient flow of goods and people across our border … remains essential for the economies of both countries,” she said in a statement.

“By resisting tariffs and trade barriers that will only raise prices and hurt consumers in both countries, Canada and the United States can strengthen resilient cross-border supply chains that enhance our shared economic security.”

This report by The Canadian Press was first published Nov. 6, 2024.

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