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How a made-in-Canada distress signal may have helped save the life of a North Carolina teen – CBC.ca

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The Canadian Women’s Foundation and a Toronto advertising agency faced a dilemma last year as they prepared to launch their campaign, Signal for Help, which they developed for women facing domestic abuse.

“It’s a question that we really debated at the very beginning when launching it, which is should it be a secret sign, should it be something that is not actually super well known, so that it’s not known by … perpetrators?” said David Toto, president of the advertising firm Juniper ParkTBWA.

“Or should it be known no matter what because in any case, the more people know, the better.”

They opted for the latter, a decision that may have helped save the life last week of a missing teenage girl from North Carolina who was rescued by police after using the hand gesture. She’s believed to have learned the distress signal after it went viral on the social media platform TikTok.

Hand gesture is simple

“It was really relieving to hear that this young woman was able to do this and that people understood what was going on and that they were able to call for help in that circumstance,” said Andrea Gunraj, the Canadian Women’s Foundation vice-president of public engagement.

The hand gesture is simple: Tuck the thumb into the palm, then cover the thumb with four fingers. It’s a way in which women facing domestic abuse can convey a message of help during a video call without leaving a digital trace, such as a text or email.

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But the gesture was used in another way on Nov. 4. A motorist in Kentucky contacted police after observing a girl in a car who seemed to be in distress and was giving that one-handed gesture that she needed help, Laurel County Sheriff’s Deputy Gilbert Acciardo told CBC News.

“We didn’t know what that meant. We had no idea what the TikTok signal was. But obviously the motorist did,” Acciardo said.

Police caught up with the vehicle and arrested the driver. James Herbert Brick, 61, was charged with unlawful imprisonment — first-degree and possession of matter portraying a sexual performance by a minor over the age of 12 but under age 18. The 16-year-old girl, who had been reported missing from Asheville, N.C., travelled with the suspect into Kentucky, Acciardo said.

“He obviously thought she was waving at individuals and she wasn’t. She was using that signal, the TikTok signal, to signify, ‘I’m in distress,'” the deputy said.

“Thank goodness there was a motorist out there that interpreted that, phoned 911,” he said. “It was just a wonderful resolution.”

Acciardo added, “We don’t know what this guy was going to do, but we felt like we saved the young girl’s life.”

Pandemic led to rise in domestic violence reports

The Signal for Help campaign was launched last year, prompted by increasing reports of domestic violence during the COVID-19 pandemic.

With lockdowns, people were at higher risk of getting trapped at home with their abusers, Gunraj said. But they were also making more use of video calls.

WATCH | Rise in domestic violence could be linked to pandemic isolation, advocates say: 

Increase in domestic violence could be linked to pandemic isolation, advocates say

4 months ago

Suspected homicides linked to domestic violence in Quebec this year have surpassed the total for 2020 and advocates say pandemic restrictions that kept people isolated at home are one factor. The rising cases of violence against women continues across the country. 2:01

“So those two factors together made a simple one-handed gesture that you could use without leaving a digital trace very helpful in a situation where somebody might be stuck in a violent home,” she said.

To come up with the right gesture, research began into different movements, other hand signals and international sign languages, Graham Lang, chief creative officer at Juniper ParkTBWA, wrote in May on the Little Black Book, a website that focuses on advertising news.

“It was critical that whatever it was that we created was unique and different, to not cause confusion across languages and cultures.

‘A metaphor for being trapped’

Lang said the foundation and the agency needed to develop a signal that could be made by a person while holding a phone — and a one-handed gesture was the solution.

“It came to us from the idea of tucking your thumb as a metaphor for being trapped,” he wrote.

Andrea Gunraj, vice-president of public engagement at the Canadian Women’s Foundation, says the goal was to create a one-handed gesture that would signal on a video call that help is needed but wouldn’t leave a digital trace, such as a text or email. (Canadian Women’s Foundation)

They then ran the proposed signal by multiple experts in the fields of sign language, domestic violence and gender equality to ensure that it would adequately convey their message, Lang wrote.

Following the campaign launch, the signal was adopted and promoted by the U.S.-based Women’s Funding Network. But it went viral after a TikTok user filmed the campaign video that recreates a situation in which the hand gesture would be used and posted it on her account.

In the case of the missing North Carolina girl, a motorist who recognized the signal immediately called 911. But that’s not necessarily the intention of the campaign, Toto said.

“The purpose was for responders or people that would recognize the signs to ask directly: ‘What do you need, what’s the best course of action,'” he said.

WATCH | U.S. teen rescued after using viral TikTok sign: 

Teenager rescued after using viral TikTok hand gesture

10 hours ago

An abducted 16-year-old was rescued in Kentucky after another motorist saw the girl use a viral TikTok hand gesture signalling the need for help. The sign was introduced by a Canadian on the social media platform last year. 2:03

Gunraj said they have received a few calls of other situations where people saw the signal and were able to respond, follow up and make sure that the individual was getting the support they needed.

“But I’m really mindful of the fact that these things rarely come out in public conversation,” she said. “So I can imagine it being used far more commonly than ever would come back to us, ever would be spoken about and certainly ever would make the news.”

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Man charged with first-degree murder in death of wife in Oshawa, Ont.: police

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OSHAWA, Ont. – Police in Durham Region say a 41-year-old man has been charged with murder after his wife was found injured Sunday in an Oshawa, Ont., home and later pronounced dead.

Police say officers were called to the home around 12:30 a.m. where they found a 48-year-old woman suffering from “obvious signs of trauma.”

They say emergency officials performed life-saving measures on the woman and she was taken to a Toronto-area trauma centre where she was pronounced dead.

They say her husband is in police custody and faces a first-degree murder charge.

Police say the couple’s two children, both five years old, as well as another woman, were on the scene at the time, but all were uninjured.

They say the incident is being investigated as a case of intimate partner violence.

Acting Staff Sgt. Joanne Bortoluss said at a press conference Sunday that police urge anyone with information on the case to come forward.

“Anytime there’s any sort of incident like this I think it affects the community a great deal,” she said.

She said there are community resources available to those affected by intimate partner violence, adding that accessing Victim Services of Durham Region does not require police involvement.

“When it comes down to intimate partner violence, there’s no geographical location, it really affects everywhere and anywhere,” she said. “If you do need us, if you do need victim services, then all of us are here to provide help.”

This report by The Canadian Press was first published Nov. 17, 2024.

The Canadian Press. All rights reserved.



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Acadian journalist appointed lieutenant-governor of New Brunswick

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FREDERICTON – Prime Minister Justin Trudeau today announced the appointment of a former journalist and women’s rights advocate as the next lieutenant-governor of New Brunswick.

Louise Imbeault was a reporter for Radio-Canada Acadie, where Trudeau says she “promoted” Acadian culture across the world.

Her work earned her numerous honours, including being named to the Order of New Brunswick and the Order of Canada.

Premier Susan Holt congratulated Imbeault on her appointment as the province’s 33rd lieutenant-governor, saying her background in journalism, la Francophonie, culture and social justice will help her bring experience and understanding to her new role.

Trudeau and Holt thanked outgoing Lt.-Gov. Brenda Murphy for her service over the past five years.

The lieutenant-governor is charged with granting royal assent to provincial laws as a representative of the Crown, and is appointed by the Governor General on the recommendation of the prime minister.

This report by The Canadian Press was first published Nov. 15, 2024.

The Canadian Press. All rights reserved.



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Eby says new B.C. cabinet built around ‘kitchen table’ issues: affordability, homes

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VICTORIA – Premier David Eby says the British Columbia cabinet he introduces Monday will be tasked with focusing on issues voters strongly told the government they are most concerned about: affordability, health care, community safety, housing and the economy.

Eby’s New Democrats won a slim, one-seat majority in last month’s election, taking 47 seats in B.C.’s 93-seat legislature.

John Rustad’s upstart B.C. Conservatives emerged from winning no seats in the 2020 election to capturing 44 seats, while the Greens elected two members.

“Our focus in government will be very consistent with the message British Columbians sent us back to the legislature with,” Eby said at a news conference following a ceremony to swear in his New Democrat colleagues.

“They want us to be focused on the basics,” he said. “They want us to be focused on the issues that they are thinking about around the kitchen table: affordability, the cost of daily life, whether or not they can find a place to afford. That our health-care system is strong and supporting them and that we are growing our economy.”

Eby said the cabinet will be focused “on those issues and delivering for British Columbians on those priorities they have for us.”

The premier could be looking to fill up to a dozen new positions, depending on the size of his new cabinet, including for ministers in finance, transportation, labour, Indigenous relations, education, environment and agriculture.

Eby lost several current cabinet ministers in last month’s election, including Rachna Singh in education, Nathan Cullen in land, water and resources, and Pam Alexis at agriculture.

Veteran cabinet ministers George Heyman, Harry Bains, Katrine Conroy and Rob Fleming did not run again for election.

Of the NDP’s new caucus, 29 are returning members to the legislature and 18 are newly elected.

Mike Bernier, a former B.C. Liberal cabinet minister who ran in the election as an Independent following the suspension of the Opposition BC United campaign, said Eby will lean on several remaining veteran ministers in the new cabinet, but there are large holes to fill, especially in northern B.C.

“This is going to be an interesting scenario for Premier Eby on Monday putting a cabinet together, because it’s just not with the new people but it’s also the lack of diversity from around the province with the outcome of the election,” said Bernier, who was defeated by the B.C. Conservative candidate after representing his Peace River-South riding for three terms.

Among the new members from outside of Metro Vancouver and Vancouver Island are: Tamara Davidson, of North Coast-Haida Gwaii; Steve Morissette, of Kootenay-Monashee; and Randene Neill, of Powell River-Sunshine Coast.

Brittny Anderson of Kootenay Central and Harwinder Sandhu of Vernon-Lumby were re-elected.

“He’s definitely going to have to hand an olive branch to rural B.C. in some way,” said Bernier. “We will definitely see a few of those rural people, I feel, in cabinet. That is going to be one of the challenges government is going to be with, there is no true rural experience and representation there.”

But Eby will have the opportunity to lean on several experienced New Democrats for his cabinet, said Bernier, suggesting veteran ministers Mike Farnworth and Ravi Kahlon will take on top positions.

He said longtime Health Minister Adrian Dix could be moved to another senior post.

“Let’s just say Adrian is already the longest serving health minister in B.C. history,” Bernier said. “That ministry is a very tough one to run. He has been the face of that through one of the most difficult times in history when it comes to the pandemic here in Canada. He rode through that I think the best he could. He’s done his job.”

Eby said he has heard the message from voters that the NDP must strive to be a government that represents the entire province.

Bernier said Eby appears to have also accepted that he may have to alter his style of governing, which has previously been one of concentrating power in the premier’s office.

In recent days, there have been several staffing departures in Eby’s office, including Matt Smith, who served as chief of staff for two years.

“Premier Eby is a smart guy and I think he recognized some of the criticism he was getting of being a bit of a top-down or centralized kind of approach that he had in the later part of his first term,” Bernier said.

The recent death of former premier John Horgan, who succumbed to cancer on Tuesday, could have given Eby a deeper opportunity to reflect on his style of governing compared to his predecessor’s, he said.

“John Horgan, who was one of those amazing leaders, who if you wanted to go see him about housing, he would turn around and say, ‘go talk to the minister,'” said Bernier. “I think you are going to see Eby loosening the reins a little bit.”

Rustad said he and his large B.C. Conservative cabinet are preparing to battle Eby’s NDP in the legislature on issues of natural resources, education, public safety, housing and the economy.

“All I know is right now our resource sector is in shambles,” he said. “Nobody’s getting permits.”

Rustad said Eby is creating an image of doing something, “but he doesn’t actually do it. We are going to be very aggressive on David Eby, calling out his faults.”

Eby said earlier that he plans to recall the legislature for a short sitting after his cabinet appointments to elect a Speaker.

This report by The Canadian Press was first published Nov. 17, 2024.



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