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How CJ Hendry used Instagram to make millions from her art — and sell Kanye to Kanye – CNN

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Written by Nathan Sing, CNN

Cj Hendry is part of a new wave of self-made Instagram artists who have crashed their way into the art world via the internet.

Through Instagram, Hendry’s photorealistic pencil drawings have reached millions online, and she has also made millions selling her work. This is a step outside the customary approach of finding a gallerist to represent you, or accessing a patron or public funds.

“In the past, artists had to wait for a gallery to do your show and people couldn’t just see your work. They had to come to the exhibition when the gallery allowed it to happen. Now you can show people whatever you want at any time you wish,” said Australia-born Hendry over the phone from her home in Brooklyn, New York.

Hendry’s color pencil drawings are so realistic they can be likened to photocopies, and take up to 80 hours to complete. She has drawn everything from Chanel perfume bottles, Louboutin sneakers, crumpled up Hermès shopping bags, and a Zebra with a Louis Vuitton monogram pattern replacing the animal’s stripes. These were done as an homage to luxury goods, which, in a roundabout way, brought Hendry success in the first place.

A photorealistic illustration of a Chanel shopping bag by CJ Hendry Credit: Courtesy of Cj Hendry

While she may have half a million followers on Instagram and a 22,000-square-foot warehouse to work out of today, just a few years ago the Australian artist said her life was at “rock bottom.”

One night in 2014 while out with friends, Hendry reached into her $5,000 purse to pay for a round of drinks only to have her card declined. After years of excessive spending her bank account was dry. “From a young age, I’ve just been obsessed with luxury and spending all my money on things I couldn’t afford,” said Hendry. At that moment she had an epiphany. “I thought, ‘surely I can amount to more than this?'”

Hendry, who had dabbled in art since she was a child, decided to quit her retail job at Chanel, drop out of university where she had been studying architecture and finance for seven years, and pursue a full-time career as an artist. As a way to fund her endeavor she sold her entire collection of handbags, shoes, and clothes on eBay.

A drawing of a Dior scarf by CJ Hendry

A drawing of a Dior scarf by CJ Hendry Credit: Courtesy of Cj Hendry

She started posting images of incomplete drawings that showed her meticulous process, as well as the finished products, on Instagram — which, at the time, was still in its infancy. “I, along with many other people, had a dinky Instagram account and literally that was all there was to it. I just started posting things and it kind of went from there,” said Hendry.

After a couple of months of consistent posting, Hendry’s drawing of a pair of R.M. Williams boots caught the eye of a family friend, who direct messaged her to inquire about the piece and eventually purchased it for $6,500 ($10,000 AUD).

Artist CJ Hendry making a photorealistic drawing of a disco ball

Artist CJ Hendry making a photorealistic drawing of a disco ball Credit: Courtesy of Cj Hendry

This first sale pushed her to keep going, and soon Hendry’s audience began to grow by the thousands. She branched out from luxury items into photorealistic drawings of everything from Andy Warhol’s Polaroids, Rorschach tests, disco balls, and a crumpled $100 bill with Kanye West’s face on it — which was eventually purchased by West himself (for an undisclosed amount). Hendry gradually shifted her online fame to success in the real world and now, her collections sell out in seconds for hundreds of thousands of dollars apiece.

It’s better in real life

Today, over a billion people have an Instagram account, and the photo and video-sharing app has proved to be a hotbed of new creative talent; a place where artists can reach audiences without the need for a middleman. Instead of trying to appeal to a gallerist to put on one of their shows, or pay to rent spaces themselves, artists can easily post and share what they want (within guidelines set by Facebook, who now own Instagram, of course).

Instagram may be the biggest transformative tool for the sale and promotion of art since the advent of art fairs in the late-1960s. Not only has it changed the way art is seen and sold, it has added a digital layer to the work itself. Because it is visually driven, the artist’s that can make their work sparkle on this platform — like Callen Schaub with his pendulum paintings, or French street artist JR’s photo curation — can kickstart their careers.

“The big galleries and mega players in the art world now realize the importance of Instagram. They have all realized that the biggest collectors are all on Instagram and the collectors of tomorrow are on Instagram, so they have to build those relationships now,” said Joe Kennedy, co-founder of contemporary art gallery UNIT London, in a phone interview. He jumped on the Instagram game early, and used to it help build his gallery’s reputation from scratch. Now, UNIT often works with emerging artists that they’ve discovered online.

Aside from some financial successes such as Hendry’s, however, Kennedy says the app is more of a launchpad, and may not be enough to advance an artist to the next stages of their career.

“You will struggle to find any artists out there that have got serious museum shows or have a serious legacy who don’t have gallery relationships or aren’t represented formally,” Kennedy said.

"Red Poppy" by CJ Hendry.

“Red Poppy” by CJ Hendry. Credit: CJ Hendry

These days, even Hendry is focused more on her big-budget shows. “So much of art, not just mine but everyone’s art, is viewed online and through your iPhone. I think it’s more important now than ever for people to have the energy and capacity to take it offline and to showcase ideas in a physical setting,” she said.

For her seventh solo exhibition “Epilogue,” (which was originally scheduled to show in London in April but has been moved to later this year due to Covid-19 restrictions), Hendry and her team renovated a derelict east London church. They drilled holes in the ceiling to install four industrial confetti machines filled with 10 tons of custom-made white confetti in the shape of flower petals, which will slowly fall over guests over the course of each day, gradually gathering on the ground.

These kinds of ways of engaging with the public, and the experiential potential of art, is now at the heart of what Hendry does. “We can sell the art without the exhibition, but that’s just being an Instagrammer. I can just sell art, but that is no interest to me,” she said. “It’s about, for me, building a bigger narrative, something more conceptual.”

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Kootenay Gallery of Art virtual store project well underway – Castlegar News

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The Kootenay Gallery of Art in Castlegar is in the process of creating a new virtual gift store.

Art curator Maggie Shirley said the virtual store is slated to go online in July and will feature up to 300 pottery, jewellery and woodworking items created by West Kootenay artists.

The gallery started the project to help make up for lost revenue since it has been shut down since mid-March due to the ongoing COVID-19 crisis.

The new website will have an accessible layout for everyone, according to Shirley.

“We’ve been categorizing each art piece as we put it onto the virtual store,” said Shirley.

“One category will let customers search for different objects on the site while another category will let people search for individual artists.”

The art gallery is setting up a completely new website for the virtual store and will have debit and credit card payment options. Links will also be put on the art gallery’s existing website and social media pages to direct people to the virtual store.

Shirley said the project has been time consuming, especially since it takes staff up to 30 minutes to photograph, weigh, measure and put each object online.

Customers will either be able to pick up their items at the art gallery or have them delivered or shipped to their door.

While the items will be able to be shipped across Canada and the United States, Shirley said the high shipping costs could deter some customers away.

Despite the difficulties, Shirley said now has never been a better time to launch the store.

“This is a really important transition time for us and a lot of local businesses. We really want to survive these difficult times and grow,” said Shirley.

“This is a big risk were taking, especially since we don’t know if we’re going to get enough traffic to the virtual store to make it worthwhile. However, this is the future of how people will buy things and its a perfect time to get on the bandwagon.”

Shirley hopes that the art gallery will be able to open its physical store again in September.

READ MORE: Kootenay Gallery of Art offers hand-made gifts

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@connortrembley
connor.trembley@castlegarnews.com

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Levi Nelson art on display in downtown Pemberton – Pique Newsmagazine

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Hydro boxes in Pemberton just got a lot more exciting.

Pieces by Levi Nelson, a Lil’wat Nation artist in his last year at Emily Carr University of Art and Design, are now installed on hydro boxes along Portage Road and on the utility box at the Downtown Community Barn.

“We are incredibly grateful and honoured that Levi shared his artwork with us,” the Village of Pemberton said on a Facebook post on Friday, June 5.

Nelson’s work has been exhibited at the Talking Stick Festival, the Museum of Anthropology, North Vancouver City Art Scape, and the Emily Carr University of Art & Design Aboriginal Student Art Show. He also recently became the first Lil’wat Nation artist to have a piece in the Audain Art Museum’s permanent collection.

The recent hydro box wraps were made possible thanks to a contribution from BC Hydro’s beautification fund.

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Applications being accepted for public art funding – paNOW

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Macleod Campbell explained they are also happy to support public art projects as they help to improve the overall quality of life for people in the city.

“It’s nice to have public art for viewing at this time as well as of course supporting the artist,” she said.

Eligible groups can include a range of organizations from local art groups to private businesses. In order to be eligible, the group has to be working with a professional artist and the piece must be displayed publicly.

There is not a hard deadline for people to apply for funding. Macleod Campbell said applications are subject to approval from the art working committee and city council.

Macleod Campbell explained the city is also working to make people aware of the art which is on display in public spaces around the city, as they have created a public art tour brochure. The document is currently available on the city website and they are looking to get physical copies out into the public.

“That’ll be something as well,” said Macleod Campbell.

MichaelJoel.Hansen@jpbg.ca

On Twitter: @mjhskcdn

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