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How Industry Leading Presentation Design Can Transform a Sales Pitch

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Presentation

Have you ever been to a presentation that hooked you in from the very first word? A presentation so gripping, so entertaining, that you never once thought to check your watch?

Witnessing this kind of presentation is a memorable experience in part because the vast majority of presentations are dull, functional affairs — little more than a means for communicating information and gathering feedback. Most business people can give a perfectly adequate presentation if called upon to do so, but few have the time to create a presentation that will really stand out.

Sometimes, however, good enough isn’t good enough. When you’re making a sales pitch to a new client, you need to make a visceral case for why they should invest in your business. In situations like this, enlisting the help of an industry-leading presentation design company can be a game-changer.

What Do Presentation Designers Do?

The first question most people have about presentation design agencies is what does a presentation designer do in the first place? As the name suggests, presentation design companies work with corporate clients to translate the raw materials of sales pitches into memorable audio-visual stories that will have a real-world impact on audiences.

Starting with the basic ideas, presentation agencies help to craft a narrative that will intuitively explain your products and services. They then use state-of-the-art technology to translate words and ideas into seamless PowerPoint designs using:

  • Eye-catching images
  • Explainer videos
  • Animations
  • Custom graphics

The best presentation design agencies don’t just offer technical help, but are able to build an emotional story around the information being shared. After all, it isn’t enough that a potential client understands what a product or service does: they must also understand how it will change customers’ lives.

Credit: Product School Via Unsplash

 

Why Hire a Presentation Agency?

Outsourcing presentation design to an industry-leading company like Stinson Design will ensure that your sales pitch is entertaining, coherent, and easy-to-understand, it will demonstrate not only your passion but your professionalism as well.

Most companies spend months and even years researching and developing products that will appeal their specific market niches. And for entrepreneurs and start-ups who are trying to access the capital to reach bigger markets, the success of that work often hinges on a single pitch meeting — so it only makes sense to put the work into making sure that the presentation does justice to your ideas.

If you’ve ever seen a presenter who seemed to effortlessly keep the attention of an entire room for an hour, it’s very likely that a great deal of work was put into the presentation behind the scenes. Companies that want to compete at the highest levels need to be using the same tools their competitors have access to, and that means hiring PowerPoint experts who can translate enthusiasm and innovation into a compelling pitch.

Professional presentation design is essential if you want to take your sales pitches, company meetings, and public outreach initiatives as compelling as possible, so next time you have a major presentation to prepare, don’t go it alone: enlist the experts who can help you take things to the next level.

 

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Toronto Pearson Airport begins separating arrivals based on vaccination status – CP24 Toronto's Breaking News

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International passengers arriving at Toronto Pearson Airport will now be separated by vaccination status before heading through customs, the airport confirmed Saturday.

“Passengers entering Canada from the U.S. or another international destination may be split into vaccinated and non/partially-vaccinated queues prior to reaching Canada Customs,” Beverly MacDonald, Senior Advisor of Communications at Toronto Pearson told CTV News Toronto Saturday,

The airport said the decision was made to help streamline border clearance, as there are different entry requirements for vaccinated and non- or partially-vaccinated travellers.

Currently, fully vaccinated travellers entering Canada may qualify for certain exemptions to quarantine and testing requirements, while non- or partially-vaccinated travellers will not qualify for exemptions to quarantine and testing requirements.

Come Aug. 9, fully vaccinated U.S. citizens will be exempt from quarantine and testing requirements, much like their Canadian counterparts.

“We know that the arrivals experience is different for passengers than it was in pre-pandemic times, and we appreciate passengers’ patience,” MacDonald said.

Pearson isn’t the first Canadian airport to implement this strategy. Vancouver International Airport has also begun separating arrivals by vaccination status, installing signs directing vaccinated and non- or partially- vaccinated travellers into separate customs lines.

Recently, Ontario Premier Doug Ford shut down the idea of “vaccine passports” — proof of vaccination intended to help streamline international travel.

“The answer is no, we’re not gonna do it. We’re not gonna have a split society,” Ford told reporters last week.

However, the Ontario COVID-19 Science Advisory Table issued a 21-page briefing on the potential of a provincial vaccine certification program Wednesday, claiming that one “could be useful in reopening higher-risk settings … sooner.”

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Ottawa's new COVID-19 cases back in double digits – CTV Edmonton

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OTTAWA —
The number of active COVID-19 cases in Ottawa is back above 40 for the first time in two weeks, as the city’s vaccine administration pace slows down.

Ottawa Public Health reported seven new cases of the virus in Ottawa on Friday. There were no new resolved cases for the second straight day, so the number of active cases has climbed to 41.

It’s the most since July 9, when there were 43 active cases in the city.

There are still no COVID-19 patients in hospital in the city, which has been the case for nine days now.

Earlier provincial officials had reported 10 new cases in Ottawa on Friday. Their numbers sometimes differ from Ottawa Public Health’s data due to different reporting times.

Provincewide, officials reported 192 new cases as the seven-day average crept up slightly.

The city administered an average of about 5,500 second shots on Wednesday and Thursday, down from more than 13,000 second doses per day last week.

Eighty-three per cent of eligible residents have received at least one shot. Sixty-nine per cent are now fully vaccinated.

Earlier this week, the city closed several vaccination clinics due to decreasing demand.

OTTAWA’S KEY COVID-19 STATISTICS

Ottawa is now in Step 3 of Ontario’s Roadmap to Reopen plan.

Ottawa Public Health data:

  • COVID-19 cases per 100,000 (July 15 to July 21): 3.9 (up from 2.7)
  • Positivity rate in Ottawa (July 16 to July 22): 0.5 per cent (up from 0.2 per cent July 14-20)
  • Reproduction number (seven day average): 1.28 (up from 1.18)  

Reproduction values greater than 1 indicate the virus is spreading and each case infects more than one contact. If it is less than 1, it means spread is slowing.

ACTIVE CASES OF COVID-19 IN OTTAWA

There are 41 active cases of COVID-19 in Ottawa on Friday, up from 24 on Wednesday. It’s the most active cases in the city in nearly two weeks.

For the second straight day, no more people have recovered after testing positive for COVID-19. The total number of resolved cases of coronavirus in Ottawa is 27,134.

The number of active cases is the number of total laboratory-confirmed cases of COVID-19 minus the numbers of resolved cases and deaths. A case is considered resolved 14 days after known symptom onset or positive test result.

HOSPITALIZATIONS IN OTTAWA

Ottawa Public Health is reporting zero people in Ottawa hospitals with COVID-19 related illnesses for a ninth straight day.

There are no patients in the intensive care unit.

These data are based on figures from Ottawa Public Health’s COVID-19 dashboard, which refer to residents of Ottawa and do not include patient transfers from other regions.

COVID-19 VACCINES IN OTTAWA

Ottawa Public Health updates vaccine numbers on Mondays, Wednesdays and Fridays. As of Friday:

  • Ottawa residents with 1 dose (12+): 765,350 (+2,089)
  • Ottawa residents with 2 doses (12+): 624,143 (+10,919)
  • Share of population 12 and older with at least one dose: 83 per cent
  • Share of population 12 and older fully vaccinated: 69 per cent
  • Total doses received in Ottawa: 1,237,860 (+8,008) 

*Total doses received does not include doses shipped to pharmacies and primary care clinics, but statistics on Ottawa residents with one or two doses includes anyone with an Ottawa postal code who was vaccinated anywhere in Ontario.

VARIANTS OF CONCERN

Ottawa Public Health data*:

  • Total Alpha (B.1.1.7) cases: 6,830 (+7)
  • Total Beta (B.1.351) cases: 405
  • Total Gamma (P.1) cases: 35 (+1)
  • Total Delta (B.1.617.2) cases: 43 (+5)
  • Percent of new cases with variant/mutation in last 30 days: 45 per cent
  • Total variants of concern/mutation cases: 9,117 (+8)
  • Deaths linked to variants/mutations: 101

*OPH notes that that VOC and mutation trends must be treated with caution due to the varying time required to complete VOC testing and/or genomic analysis following the initial positive test for SARS-CoV-2. Test results may be completed in batches and data corrections or updates can result in changes to case counts that may differ from past reports.

COVID-19 CASES IN OTTAWA BY AGE CATEGORY

  • 0-9 years old: Zero new cases (2,299 total cases)
  • 10-19 years-old: One new case (3,572 total cases)
  • 20-29 years-old: One new case (6,234 total cases)
  • 30-39 years-old: Three new cases (4,246 total cases)
  • 40-49 years-old: Zero new cases (3,649 total cases)
  • 50-59 years-old: One new case (3,332 total cases)
  • 60-69-years-old: One new case (1,962 total cases)
  • 70-79 years-old: Zero new cases (1,095 total cases)
  • 80-89 years-old: Zero new cases (856 total cases)
  • 90+ years old: Zero new cases (520 total cases)
  • Unknown: Zero new cases (3 cases total)  

CASES OF COVID-19 AROUND THE REGION

  • Eastern Ontario Health Unit: Zero new cases
  • Hastings Prince Edward Public Health: Two new cases
  • Kingston, Frontenac, Lennox & Addington Public Health: Zero new cases
  • Leeds, Grenville & Lanark District Health Unit: Zero new cases
  • Renfrew County and District Health Unit: Three new cases

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Jeff Bezos' very negative rocket launch: One minuscule fix could have avoided it – Inverse

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A tsunami of dunks arrived in the wake of Jeff Bezos’ 11-minute rocket ride in a questionably shaped New Shepard launch vehicle earlier this week.

It seemed that large percentages of highly-online people were of the opinion that the world’s wealthiest man had just squandered enormous amounts of cash on a pointless joyride and that the reportedly $10 billion he’s invested so far in Blue Origin, his aerospace company, could have been better spent elsewhere.

Even reporter Soledad O’Brien got in on the pessimistic hot takes:

The question is, did Bezos and Blue Origin miss an opportunity to better shape the narrative around their media event? And, if so, what could they have done?

Revelations that Bezos might only pay a true tax rate of 0.98 percent — far less than the average American — and his moves to squash unionizing efforts at his company Amazon, certainly didn’t help the matter. The cowboy-hat-wearing CEO’s own comments thanking “every Amazon employee and every Amazon customer, because you guys paid for all of this,” were similarly tone-deaf, drawing condemnation from U.S. Representative Alexandria Ocasio-Cortez, among others.

But in some ways, those issues are orthogonal to the matter of what kind of value a suborbital flight like Bezos’ can bring to the world.

To put it another way, there is one tweak that Bezos could have made to improve the public’s perception of space travel and science, which undoubtedly took a severe beating because of his clumsy approach.

It’s something that Elon Musk — who is, no doubt just as big a huckster as Bezos — does with ease, and claims an army of space-loving fans because of it: Musk merely often explains there’s a larger purpose at play than just a rich boomer going to space.

The technology developed for the dick-shaped rocket can be used for good here, and the scientific discovery and research that tech may enable is potentially good for all humanity.

“People didn’t understand why it was important that commercial companies replicate something government did decades ago,” Laura Forczyk, owner of the space consulting firm Astralytical, tells Inverse.

“I like to talk about how money spent in space isn’t really spent in space; it’s spent on Earth. All the technologies created in spaceflight are useful to society.”

Forczyk saw the jaunt in terms of its potential for scientific discovery. New Shepard has already carried experiments for universities, NASA, and private companies on previous uncrewed flights and intends to continue to do so. Along with Richard Branson’s Virgin Galactic, which has also started taking experimental payloads into suborbital space, a larger market could develop for research opportunities in this region, Forczyk says.

Yet Blue Origin’s ham-handed attempts at self-promotion haven’t always been the finest. The company, which did not respond to a request for comment from Inverse, sent what appeared to be an extremely petty tweet aimed at their competitor, Virgin Galactic, shortly before the latter’s launch a week earlier:

“They were perhaps trying to point out, from a marketing standpoint, that their product and service had superior features,” Chris Lewicki, an engineer and space entrepreneur, tells Inverse. “In retrospect that was clearly a bad idea.”

Lewicki thinks that the misstep was relatively minor and likely to be soon forgotten. “But it creates a bit of a predisposition for people to be less receptive to the message that follows,” he said.

Perhaps Blue Origin won’t ultimately pay much of a price for such lapses in judgment. Research has shown that even negative word-of-mouth can increase public awareness of a brand and help sell goods, Jessie Liu, a marketing professor at Johns Hopkins University, tells Inverse.

“Compared to [Elon Musk’s] SpaceX, Blue Origin was born with far less hype and publicity in the game of space travel,” she writes via email. “So even criticism about Jeff Bezos that gets people to talk about Blue Origin and create awareness is not necessarily a bad thing for the company.”

There might be an opportunity for the aerospace company to identify and covert the most engaged consumers through negative word-of-mouth, Liu added, since such comments tend to stem from people’s emotional investment, and passion can lead to activity.

Though he understood where some of it was coming from, the negative commentary frustrates Lewicki: “There seems to be a lot of attention on two or three individuals, and a wish that they shouldn’t be that wealthy or that they should be using their wealth in some different way.”

Both he and Forczyk point out that the fact that Bezos and other billionaires aren’t paying as much as they might to the U.S. government in taxes is more a matter for legislators to try to solve, and that Bezos is taking active steps to donate parts of his vast wealth to causes he deems valuable.

“For me, it’s an opportunity for self-reflection,” says Lewicki. “If I’m complaining that Bezos isn’t using his resources to charitably solve problems, then how do I rank up with using my time?”

For us standing at this moment in history, it can be hard to know what future results will come from something like this first passenger launch of New Shepard. Comparing Blue Origin to Amazon, Lewicki says that Bezos seems particularly adept at creating never-before-seen kinds of infrastructure to, say, routinely deliver packages quicker than anyone thought possible.

In the end, the haters are going to say whatever they want about Bezos and his pursuits. It’s possible (probable, even) that even if Bezos was clear about the loftier ambitions of Blue Origin — “millions of people living and working space” is the tag line — the launch would still be received poorly.

But the billionaire’s passion for space travel is deep-seated, and Lewicki says Bezos has personally told him he’s never planning to give up on that dream.

“Right now, the message he’s talking about is building the road to space,” he said. “That’s the theme he’s employing.”

Advocates for space exploration and the advancement of science and technology can hope that the road to space is a well-thought-out one, with the no-good optics and naked commercialism of this past week’s 11-minute flight quickly replaced with efforts that more clearly serve the greater good.

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