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How is Artificial Intelligence Disrupting the Media and Entertainment Sector? | Head to Quantzig's Recent Article for Comprehensive Insights – Business Wire

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LONDON–(BUSINESS WIRE)–Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article that explains how artificial intelligence is transforming the media and entertainment industry.

AI and analytics is crucial from a business perspective and plays a pivotal role in driving outcomes in the media and entertainment industry. Request a FREE proposal to learn more about the business benefits of predictive analytics.

Amid the rising demand for OTT and online streaming services, media and entertainment companies face multiple challenges that can be attributed to factors such as demand fluctuations, unpredictable traffic, and personalization of services. Companies in the media and entertainment sector are investing a significant portion of their budget to improve bandwidth for streaming content seamlessly, unaware of the benefits they can obtain by using artificial intelligence to personalize user experience and search optimization while improving content-creation and production processes. Additionally, media companies can leverage artificial intelligence to automate operations and drive decision-making. In this article, we have highlighted a few benefits of artificial intelligence in the media and entertainment industry that can help companies to gather data at scale and improve the consumer experience.

Talk to our analytics experts for comprehensive insights on how our analytics can help you navigate the crisis by making better, well-informed business decisions.

According to Quantzig’s advanced analytics experts, “Artificial intelligence enables media and entertainment companies to precisely target audiences based on their media consumption patterns, increasing the chance of a conversion.”

Benefits of Leveraging Artificial Intelligence in the Media and Entertainment Sector

At Quantzig, we understand the challenges faced by media service providers amid the crisis. To help them emerge successfully, our advanced analytics experts analyze the role of AI and analytics in driving better outcomes by shedding light on its benefits:

  1. Facilitates real-time streaming
  2. Boosts user experience
  3. Improves content management and delivery

Book a FREE solution demo to gain limited-time complimentary access to our AI-driven analytics platforms and learn how we can help you find high-impact opportunities to differentiate yourself.

Why choose Quantzig as your advanced analytics solution provider?

With business needs changing dynamically and customer demands evolving rapidly, media service providers must focus on improving business efficiency to stay afloat. But it’s crucial to note that transformation is an ongoing process that deserves more profound perception and widespread adoption of advanced technology and analytics. At Quantzig, we understand the business needs of our clients which is why curated a comprehensive portfolio of AI-backed advanced analytics solutions for the media and entertainment sector to help transform business processes & ensure business continuity amid the crisis. Learn more.

We now offer a customized portfolio of business support solutions to help businesses like you navigate the COVID-19 crisis. Here’s more: https://bit.ly/3b6C46P

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

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The Media Kitchen wins Pillway, launches first campaign – Media In Canada

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The Media Kitchen wins Pillway, launches first campaign

A primarily digital campaign will target older adults and caregivers as the online pharmacy looks to grow its base.

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A primarily digital campaign will target older adults and caregivers as the online pharmacy looks to grow its base.

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#BlackOutTuesday spreads across social media in protest against George Floyd killing – CBC.ca

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Major broadcasters, music streaming companies and more are joining with celebrities and music labels in halting or altering their regular operations Tuesday to express solidarity with U.S. and international protests against the killing of George Floyd in police custody.

ViacomCBS Inc. said it would be on “on pause” for #BlackOutTuesday to reflect on recent events and to shift focus from “building business to building community.”

On Monday, the company had its channels — including CBS News, MTV and Comedy Central — transmit eight minutes and 46 seconds of breathing sounds with the words “I can’t breathe,” denouncing the incident last week that sparked mass protests across United States and abroad, including in Canada, the U.K. and Australia.

A Minneapolis police officer was arrested last week on third-degree murder and manslaughter charges for his role in the death of the 46-year-old Floyd.

Streaming giant Spotify Technology said it would feature an eight minute and 46 second track of silence in select podcasts and playlists on Tuesday, while also halting social media publications. Apple Music said it would use the day to reflect and plan actions to support black artists, creators and communities.

Hitting pause on music industry 

On Monday, a host of record labels announced they would mark Tuesday by suspending business, delaying new music releases, and pledging support for racial justice organizations fighting inequality.

The initiative originated with #TheShowMustBePaused, an effort led by record industry executives Jamila Thomas and Brianna Agyemang calling for an intentional disruption of the work week to protest against the deaths of black people in police custody.

They also issued a call to action, with suggestions that ranged from supporting the family of Floyd to learning about racial justice to joining grassroots anti-racism campaigns and protests.

“Our mission is to hold the industry at large — including major corporations and their partners who benefit from the efforts, struggles and successes of Black people — accountable,” the organizers said in a statement.

“This is not just a 24-hour initiative. We are and will be in this fight for the long haul.”

Social media participation

Dozens of artists and sports stars have spoken out against Floyd’s death and the racism they say lay behind it as the protests spread. Multiple musicians, including Beyoncé, Taylor Swift, Billie Eilish, Ariana Grande and Jay-Z have spoken out in response to the death and subsequent demonstrations, some of which have turned violent.

On Tuesday, celebrities such as Rihanna, Katy Perry, Britney Spears and Kylie Jenner all went dark on social media to acknowledge Floyd’s death. 

NBA stars including LeBron James and Steph Curry posted an empty black photo on their Instagram pages. The league’s official page posted the same photo with the hashtag “#NBATogether.”

Pushback on social posts

However, there has been pushback against some of these attempts at solidarity via social media.

Many people have been posting dark squares with the hashtags #BLM and #BlackLivesMatter.

Black activists have pointed out that including those tags drown out the existing posts, which share information about current protests, important resources and documentation of violence. 

In other cases, social media commenters are challenging the sincerity of both companies and individuals who have created “in solidarity” posts, questioning whether their real-life actions, choices and decisions reflect the same anti-racist sentiment they are currently expressing online.

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Media firms, celebrities join #BlackOutTuesday protests – The Globe and Mail

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A #BlackOutTuesday Instagram post displayed on a phone on June 2, 2020 in Wallington, England.

Mark Trowbridge/Getty Images

Major broadcasters, celebrities and music streaming companies including Apple Music and Spotify turned off or made changes to their services on Tuesday to mark their solidarity with protests against the killing of George Floyd.

ViacomCBS Inc said it will be on “on pause” for #BlackOutTuesday to reflect on recent events and to shift focus from “building business to building community.”

The company on Monday had its channels, including CBS News, MTV and Comedy Central, transmit 8 minutes and 46 seconds of breathing sounds with the words “I can’t breathe,” denouncing the incident last week that sparked protests across America.

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A Minneapolis police officer was arrested last week on third-degree murder and manslaughter charges for his role in the death of the 46-year-old Floyd.

Celebrities including Rihanna, Katy Perry, Britney Spears and Kylie Jenner all went dark on social media to acknowledge Floyd’s death.

NBA stars including LeBron James and Steph Curry posted an empty black photo on their Instagram pages. The league’s official page posted the same photo with the hashtag “#NBATogether.”

Streaming giant Spotify Technology said it would feature an 8 minute and 46 second long track of silence in select podcasts and playlists on Tuesday, while also halting social media publications.

Apple Music said it would use the day to reflect and plan actions to support black artists, creators and communities.

Dozens of artists and sports stars have spoken out against Floyd’s death and the racism they say lay behind it as the protests spread through U.S. cities.

Leading record labels said they would mark Tuesday by suspending business and working with communities to fight racial inequality.

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“Watching my people get murdered and lynched day after day pushed me to a heavy place in my heart!,” Rihanna wrote on Instagram.

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