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How Long Will Biden’s Low-Profile Media Strategy Work? – Vanity Fair

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Coming off of a president who was everywhere all the time, Biden is maintaining a limited media presence and instead relying on capable officials to communicate policy and messaging. Can it last?

Right out of the gate, President Joe Biden’s press strategy has been a stark departure from his predecessor’s, a shift characterized by his deliberate effort to keep a low profile. Donald Trump defied historical standards throughout his presidency, particularly with his media presence. Before the former president was permanently suspended from Twitter, he used the medium to fire top officials and attack others; spread conspiracy-laden misinformation; contradict his own administration’s pandemic messaging; and foment violence, among other things. “Trump didn’t so much love the spotlight as he sought to totally consume it,” Politico notes, and he used television to do so, regularly calling into Fox News and Fox Business programs and, early on in his presidency, welcoming cameras into meetings, from union leaders and workers one day to America’s biggest automakers the next. According to Politico, Trump had done three TV interviews at this point in his presidency, while Biden hasn’t done one.

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Biden’s media approach, rather, seems designed to keep him in the background. Veteran Democratic strategist Paul Begala told Politico that Biden is “not threatened by someone else being in the spotlight” and posited he may in fact enjoy it, as the strategy allows Biden to display the capable team he has assembled. “In just over a week, the White House has booked 80 TV and radio interviews with 20 senior administration officials, members of the Covid-19 response team and Cabinet secretary designates,” Politico reports. Biden campaigned on a promise to restore trust and rely on experts, priorities reflected in the new press shop’s initial media blitz: his team booked officials on every major network’s Sunday show in the first week and organized a CNN town hall with three doctors on the White House COVID-19 team to answer questions from the public.

White House aides say the move is less delegation than a “concerted effort to restore confidence with a public battered by the contradictory messaging and scorched-earth politics of the Trump years,” according to Politico. The question is how long the strategy will hold, and where the divide lies between relief at not having a president who’s everywhere all the time, and desire for regular access to him. Biden aides and staffers flooding the zone and promising to turn the page from the lies of the Trump administration might only be effective for so long if Biden continues to stay off air himself. Biden’s press team may soon face pressure from reporters for more access to the president, CNN’s Brian Stelter notes. According to Begala, Biden’s people “seem to be enormously aware of the fact that simply not being Trump is no longer enough.” 

Still, his predecessor’s gross abuse of the megaphone provided by his office seems to have bought Biden some time. So far, his limited media presence has been somewhat welcome, especially in allowing doctors and health experts to communicate more information about the pandemic. “It is hard to overstate the magnitude of change that has taken place from the rampant disinformation and unhinged, politicized briefings of the last administration to the sober, professional communications we now see,” the Washington Post’s Jennifer Rubin writes of the three-times-a-week briefings held by members of Biden’s COVID-19 response team.

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— Not a subscriber? Join Vanity Fair to receive full access to VF.com and the complete online archive now.

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B.C. online harms bill on hold after deal with social media firms

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The British Columbia government is putting its proposed online harms legislation on hold after reaching an agreement with some of the largest social media platforms to increase safety online.

Premier David Eby says in a joint statement with representatives of the firms Meta, TikTok, X and Snapchat that they will form an online safety action table, where they’ll discuss “tangible steps” toward protecting people from online harms.

Eby added the proposed legislation remains, and the province will reactivate it into law if necessary.

“The agreement that we’ve struck with these companies is that we’re going to move quickly and effectively, and that we need meaningful results before the end of the term of this government, so that if it’s necessary for us to bring the bill back then we will,” Eby said Tuesday.

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The province says the social media companies have agreed to work collaboratively with the province on preventing harm, while Meta will also commit to working with B.C.’s emergency management officials to help amplify official information during natural disasters and other events.

The announcement to put the Bill 12, also known as the Public Health Accountability and Cost Recovery Act, on hold is a sharp turn for the government, after Eby announced in March that social media companies were among the “wrongdoers” that would pay for health-related costs linked to their platforms.

At the time, Eby compared social media harms to those caused by tobacco and opioids, saying the legislation was similar to previous laws that allowed the province to sue companies selling those products.

A white man and woman weep at a podium, while a white man behind them holds a picture of a young boy.
Premier David Eby is pictured with Ryan Cleland and Nicola Smith, parents of Carson Cleland, during a news conference announcing Bill 12. (Ben Nelms/CBC)

Eby said one of the key drivers for legislation targeting online harm was the death of Carson Cleland, the 12-year-old Prince George, B.C., boy who died by suicide last October after falling victim to online sextortion.

“In the real world we would never allow a company to set up a space for kids where grown adults could be invited in to contact them, encourage them to share photographs and then threaten to distribute those photographs to their family and friends,” Eby said when announcing the legislation.

The premier said previously that companies would be shut down and their owners would face jail terms if their products were connected to harms to young people.

In announcing the pause, the province says that bringing social media companies to the table for discussion achieves the same purpose of protecting youth from online harm.

“Our commitment to every parent is that we will do everything we can to keep their families safe online and in our communities,” said Eby.

Ryan Cleland, Carson’s father, said in a statement on Tuesday that he “has faith” in Eby and the decision to suspend the legislation.

“I don’t think he is looking at it from a political standpoint as much as he is looking at it as a dad,” he said of Eby. “I think getting the social media giants together to come up with a solution is a step in the right direction.”

Business groups were opposed

On Monday, the opposition B.C. United called for a pause to Bill 12, citing potential “serious legal and economic consequences for local businesses.”

Opposition Leader Kevin Falcon said in a statement that his party pushed Eby’s government to change course, noting the legislation’s vague language on who the province can sue “would have had severe unintended consequences” for local businesses and the economy.

“The government’s latest retreat is not only a win for the business community but for every British Columbian who values fairness and clarity in the law,” Falcon said.

A white man wearing a blue tie speaks in a legislature building.
B.C. United Leader Kevin Falcon says that Bill 12 could have had unintended consequences. (Chad Hipolito/The Canadian Press)

The Greater Vancouver Board of Trade said they are pleased to see the legislation put on hold, given the “potential ramifications” of the proposal’s “expansive interpretation.”

“We hope that the government chooses not to pursue Bill 12 in the future,” said board president and CEO Bridgitte Anderson in a statement. “Instead, we would welcome the opportunity to work with the government to develop measures that are well-targeted and effective, ensuring they protect British Columbians without causing unintended consequences.”

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Trump poised to clinch US$1.3-billion social media company stock award

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Donald Trump is set to secure on Tuesday a stock bonus worth US$1.3-billion from the company that operates his social media app Truth Social (DJT-Q), equivalent to about half the majority stake he already owns in it, thanks to the wild rally in its shares.

The award will take the former U.S. president’s overall stake in the company, Trump Media & Technology Group (TMTG), to US$4.1-billion.

While Mr. Trump has agreed not to sell any of his TMTG shares before September, the windfall represents a significant boost to his wealth, which Forbes pegs at US$4.7-billion.

Unlike much of his real estate empire, shares are easy to divest in the stock market and could come in handy as Mr. Trump’s legal fees and fines pile up, including a US$454.2-million judgment in his New York civil fraud case he is appealing.

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The bonus also reflects the exuberant trading in TMTG’s shares, which have been on a roller coaster ride since the company listed on Nasdaq last month through a merger with a special purpose acquisition company (SPAC) and was snapped up by Trump supporters and speculators.

Mr. Trump will be entitled to the stock bonus under the terms of the SPAC deal once TMTG’s shares stay above US$17.50 for 20 trading days after the company’s March 26 listing. They ended trading on Monday at US$35.50, and they would have to lose more than half their value on Tuesday for Mr. Trump to miss out.

TMTG’s current valuation of approximately US$5-billion is equivalent to about 1,220 times the loss-making company’s revenue in 2023 of US$4.1-million.

No other U.S. company of similar market capitalization has such a high valuation multiple, LSEG data shows. This is despite TMTG warning investors in regulatory filings that its operational losses raise “substantial doubt” about its ability to remain in business.

A TMTG spokesperson declined to comment on the stock award to Mr. Trump. “With more than $200 million in the bank and zero debt, Trump Media is fulfilling all its obligations related to the merger and rapidly moving forward with its business plan,” the spokesperson said.

While Mr. Trump’s windfall is rich for a small, loss-making company like TMTG, the earnout structure that allows it is common. According to a report from law firm Freshfields Bruckhaus Deringer, stock earnouts for management were seen in more than half the SPAC mergers completed in 2022.

However, few executives clinch these earnout bonuses because many SPAC deals end up performing poorly in the stock market, said Freshfields securities lawyer Michael Levitt. TMTG’s case is rare because its shares are trading decoupled from its business prospects.

“Many earnouts in SPACs are never satisfied because many SPAC prices fall significantly after the merger is completed,” Mr. Levitt said.

To be sure, TMTG made it easier for Mr. Trump to meet the earnout threshold. When TMTG agreed to merge with the SPAC in October, 2021, the deal envisioned that TMTG shares had to trade above US$30 for Mr. Trump to get the full earnout bonus. The two sides amended the deal in August, 2023 to lower that threshold to US$17.50, regulatory filings show.

Had that not happened, Mr. Trump would not have yet earned the full bonus because TMTG’s shares traded below US$30 last week. The terms of the deal, however, give Mr. Trump three years from the listing to win the full earnout, so he could have still earned it if the shares traded above the threshold for 20 days in any 30-day period during this time.

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B.C. puts online harms bill on hold after agreement with social media companies

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The B.C. government is putting its proposed online harms legislation on hold after reaching an agreement with some of the largest social media platforms to make people safer online.

Premier David Eby says in a joint statement with representatives of the firms Meta, TikTok, X and Snap that they will form an online safety action table, where they’ll discuss “tangible steps” towards protecting people from online harms.

Eby says the social media companies have “agreed to work collaboratively” with the province on preventing harm, while Meta will also commit to working with B.C’s emergency management officials to help amplify official information during natural disasters and other events.

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“We have had assurance from Facebook on a couple of things. First, that they will work with us to deliver emergency information to British Columbia in this wildfire season that (people) can rely on, they can find easily, and that will link into official government channels to distribute information quickly and effectively,” Eby said at a Tuesday press conference.

“This is a major step and I’m very appreciative that we are in this place now.”


Click to play video: 'B.C. takes steps to protect people from online harms'
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B.C. takes steps to protect people from online harms

 


The announcement to put the bill on hold is a sharp turn for the government, after Eby announced in March that social media companies were among the “wrongdoers” that would pay for health-related costs linked to their platforms.


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At the time, Eby compared social media harms to those caused by tobacco and opioids, saying the legislation was similar to previous laws that allowed the province to sue companies selling those products.


Click to play video: 'Carol Todd on taking action against online harms'
5:46
Carol Todd on taking action against online harms

 


Last August, Eby criticized Meta over its continued blackout of Canadian news outlets as wildfires forced thousands from their homes.  Eby said it was “unacceptable” for the tech giant to cut off access to news on its platforms at a time when people needed timely, potentially life-saving information.

“I think it’s fair to say that I was very skeptical, following the initial contact (with Meta),” Eby said Tuesday.

Eby said one of the key drivers for legislation targetting online harm was the death of Carson Cleland, the 12-year-old Prince George, B.C., boy who died by suicide last October after falling victim to online sextortion.

The premier says in announcing the pause that bringing social media companies to the table for discussion achieves the same purpose of protecting youth from online harm.

“Our commitment to every parent is that we will do everything we can to keep their families safe online and in our communities,” the premier said in his statement.

 

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