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How Michael Jordan And the Bulls Inspired the World – Sports Illustrated

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Michael Jordan and the Chicago Bulls offered the world—not just America—a new meaning to the world of sports and superstardom.

The year is 1992.

Here I am, a Peruvian kid in Lima, a city going through economical and internal conflict but also – and just like the rest of South America –welcoming the initial effects of modern American culture.

Saved by the Bell is reaching the heights of its popularity and even though it’s been almost year since its release, Teenage Mutant Ninja Turtles II: The Secret of the Ooze is still playing in movie theaters across the capital.

McDonalds were expanding across the city, right next to cevicherias, and everyone wanted G.I. Joe action figures for Navidad.

Thanks to developments in television streaming and market consumption, American products were placing an imprint all over the world, and Peru was no different.

We also felt the U.S takeover in sports. Sure, soccer was still the absolute dominant national force, but thanks to the introduction of international cable, Peruvians were now also watching NBC and ESPN and their fandom habits were diversifying.

And this is when the NBA entered the party.

Illustration by Alonso Guzman Baroné

If you ask any Peruvian who grew up in the 90s, they will tell you that their memories, in one way or another, always came back to Michael Jordan and the Chicago Bulls. It’s hard to explain this to an American reader, but for South Americans, MJ opened a door that signified more than just basketball. It was as if we realized there was another way you defined an athlete and cultural icon.

So here we are, back in 1992. I remember the moment so vividly.

It’s May, less than a month away from my 11 birthday, and I’m staying over at my close friend Alonso’s house to watch Game 7 of the Eastern Conference semifinals between the Bulls and my New York Knicks (I had already made this decision based on my love for my favorite player John Starks). It’s not official but I am willing to bet my life savings that Alonso was also the biggest NBA fan in Peru at the time. He was obsessed with the game. Obsessed.

Miguelito Jordan, as my dad called him, and his Bulls returning as defending champions, are now doing something quite remarkable outside of the court. And this was being felt everywhere, even in Peru.

I didn’t know it at the time but years later, when I started to work in the sports industry, I realized that specific Game 7 (where Chicago won 110-81) and watching it with my friend essentially proved to me that sports was more than just a game. It was a cultural movement. And that’s what Michael Jordan and the Bulls did for a chubby Peruvian kid in the 90’s.

The 90s, you see, was not just a glorious time for the league in America—it was a pivotal moment for the world of sports because Miguelito was rewriting the way we—the world – looked at superstars.

I reached out to Alonso (Guzman) for this piece because I wanted to make sure my memories were more than just nostalgia.

Without a beat, he concurred.

“Honestly, at the beginning of 1991, my life changed because I discovered basketball and the Bulls embellished my love for the sport,” says Alonso, now an illustrator and writer in Lima. “And even though it’s widely accepted that the Dream Team lifted the game to epic global proportions in ‘92, I’d actually argue it was the 90s Bulls—alongside satellite TV—who were responsible for the start of this phenomena. Especially where we grew up.”

For Alonso, his love for Michael Jordan and the Bulls was also personal. “Watching them became a means of bonding with my dad,” he says. “I remember how he used to talk about their great chemistry, the grace of Scottie Pippen, the strength of Horace Grant and later Dennis Rodman, the clutch play of John Paxson and later Steve Kerr. And as the seasons went by, we became one while watching their games, and even congratulated each other for a good job after every championship clincher. It was as if we were two of ‘the guys’. And whenever I watched Phil Jackson on TV, I saw my dad: a throwback grey-haired man who was strict, but also very kind.”

“The endless summer days in which I saw more hardwood than sun, all the ups and downs of the seasons (including the 93-94 team) and that final Bulls salute after game 6 of the 1998 Finals, when I embraced my dad in the same fashion as Jordan and Phil Jackson. We saw history together, and all those precious moments will remain with me forever.”

After our conversation, he confessed to me that though this team was important to him, he didn’t realize just how much the Bulls meant until he realized they were a connector, a bridge that united a father and son.

Illustration by Alonso Guzman Baroné

Illustration by Alonso Guzman Baroné

The 1993-94 season—as any NBA fan remembers—came with change like no other for many reasons. The Bulls were without MJ and due to the fragility of the nation, my family and I left Peru for England.

It’s not a surprise to say the culture shock changed me and life in the United Kingdom transformed almost everything about me. Here I was, no longer a Peruvian, but now also an immigrant, having to acclimate myself to a new world, a new society and a distinctively different way of life.

At first, due to my basic knowledge of English, making friends was difficult. But one of the saving graces were my Air Jordan VII sneakers, my knowledge of U.S. pop culture and most importantly, Michael Jordan. This immediately became a conversation starter and slowly, piece by piece, I felt more comfortable in my new home.

Have you ever seen Fresh Off the Boat? That was my life—the Lima-to-London version. I was a foreigner in a new land using pop culture and sports as my Get Out of Jail passes.

Again, just like in Peru, soccer was still the ultimate sport in the country and my personal first love, but the NBA, Michael Jordan and the Chicago Bulls were once again the major influencers in 90s England, especially for young people.

Channel Four in England was the vehicle that introduced U.S. sports to British audiences. In the 80’s, the network broadcasted the NFL and achieved success in viewership so the mid 90s was naturally a move for the NBA. Showing the 96-97 season was a major step for the network as the deal to broadcast the league became the biggest move since making a similar agreement with Serie A soccer (also, an incredibly popular league at the time). The show would be called NBA 24/7 and almost every single British teenager watched it religiously.

Illustration by Alonso Guzman Baroné

The year is now 1998. I am a junior in high school and fully accustomed to English life. Jordan the Bulls were still iconic and heading to their sixth title but most importantly from a personal standpoint, his poster was still hanging on my wall, right next to my other sports hero Dwight Yorke (who would come down eventually the same year after leaving Aston Villa for Manchester United).

In England, the NBA didn’t just attract the attention of young British fans, but he also represented minorities, especially the black British community. The NBA, therefore, appealed to people of color in England because, as mentioned earlier, it was more than just a sport, it was a symbol of cultural representation.

“Like many teenagers growing up in London, a love of the NBA came from watching rap stars on MTV and all I wanted to do was emulate their style, while rapping into a hairbrush in the mirror,” says James Chinery, now an English teacher and educator in Greater London. He is also a good friend from my college years. Like Alonso, James was influenced by U.S. culture—especially Jordan and the Bulls. “First, it was the Raiders cap and jacket, which were almost like school uniform growing up in North London. Then quickly, the legend that was Michael Jordan took over the consciousness. Jordan trainers, t-shirts, hoodies, caps, posters on walls – you name it, we all wanted it.”

James’s love for MJ and the Bulls elevated after subscribing to Slam Magazine and staying up until midnight to watch the  NBA 24/7 on Channel Four, and his overall view of the world changed because of this team. “My daily cartoon drawings changed from black superheroes to street ball players, but whatever I drew, they were wearing Jordans and a Bulls cap. To this day, I still religiously wear my AJ3’S when I’m not at work.”

My immigrant story is a testament to this very notion: Michael Jordan and the 90s Chicago Bulls offered the world—not just America—a new meaning to the world of sports and superstardom. Their success sparked an international spectacle, idolized and adulated.

And this Peruvian kid will never forget it.  

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FIFA urged to put more human rights scrutiny into 2034 World Cup deal with Saudi Arabia

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ZURICH (AP) — Two months before FIFA is set to confirm Saudi Arabia as the 2034 World Cup host, the soccer body was urged again Friday to allow independent scrutiny of the kingdom’s human rights obligations for the tournament.

A group of law and human rights experts plus Saudi activists abroad want FIFA to mandate ongoing reviews — and a potential termination clause — into the 2034 World Cup hosting contract.

The advisers who came to Zurich on Friday want FIFA president Gianni Infantino, who is closely tied to Saudi political and soccer leaders, to learn from how Qatar was picked to host the 2022 World Cup. Qatar won in 2010 with little thought from FIFA’s then-leaders about legal safeguards and reputational challenges.

Saudi Arabia, like Qatar, is a traditionally conservative society and needs a huge construction project relying on migrant workers to build stadiums and other infrastructure for global soccer’s biggest event.

“There are really no excuses now,” British lawyer Rodney Dixon told The Associated Press. “If it means that they therefore have to come to a different kind of agreement in December, that is what they should do.”

World Cup hosting contracts will be signed after the Dec. 11 decision by more than 200 FIFA member federations at an online meeting. Saudi Arabia is the only candidate for 2034.

Promising not to be confrontational with FIFA, Dixon said: “We are not naive. It is not FIFA’s role to change the world. They are not the UN.”

The briefing in FIFA’s home city came two days after the UN General Assembly in New York rejected a Saudi bid to get a seat on the 47-nation Human Rights Council for the next three years.

On Friday, the would-be FIFA advisers cited Saudi Arabia’s record on freedom of speech and assembly, and laws on labor and male guardianship that limit women’s freedoms.

After Infantino was first elected in 2016, when scrutiny was intense on Qatar and its treatment of migrant workers, FIFA demanded a human rights strategy from future World Cup hosts.

Bid rules for the 2030 and 2034 men’s tournaments refer to “activities in connection with the bidding for and hosting” rather than rights in wider society.

In May, FIFA got an offer from the law and human rights experts to create an independent process for monitoring progress in Saudi Arabia.

Swiss law professor Mark Pieth, an anti-corruption advisor to FIFA from 2011-14, said they had been ignored and “we are here in Zurich to try again.”

In July, Saudi plans for the World Cup were published including a review of its human rights strategy by lawyers it chose, and 15 stadium projects.

Human Rights Watch researcher Joey Shea said Friday it documented “grave labor violations” against migrant workers who number more than 13 million, or about 40% of the kingdom’s population.

The scale of construction required for the World Cup and potential for labor abuses “is really, really chilling,” Shea said in a live link from London.

She cautioned that while rights groups had limited access to operate in Qatar ahead of the 2022 World Cup, there is “zero access” to Saudi Arabia.

Saudi soccer officials have consistently said the kingdom is making progress on social reforms as part of the Vision 2030 drive by Crown Prince Mohammed bin Salman to modernize and create a post-oil economy.

The 2034 bid campaign was contacted for comment Friday.

In a video message from Washington D.C., Abdullah Alaoudh of the Middle East Democracy Center insisted “the human rights situation in Saudi Arabia has worsened under Mohamed bin Salman’s leadership.”

Saudi Arabia was ranked No. 131 of 146 nations on gender issues by the World Economic Forum, Dixon noted.

“(There are) so many laws that prejudice women,” he said. “None of them are addressed by the Saudi bid.”

FIFA is evaluating World Cup bidders with reports likely in early December. It also must assess the human rights strategy of the sole candidate for the 2030 World Cup: co-hosts Spain, Portugal and Morocco with single games in Argentina, Paraguay and Uruguay.

“All relevant reports, including the independent human rights context assessments and the human rights strategies of all bidders for the 2030 and 2034 editions, are available on our website,” FIFA said Friday.

FIFA and Infantino have not held a news conference to take any questions on World Cup bids since the 2034 edition was fast-tracked toward Saudi Arabia one year ago.

Any protest among FIFA voters on Dec. 11 has been made less likely.

FIFA said last week both 2030 and 2034 awards will be combined in a single vote. Any European opposition to the Saudi bid also would count against Spain and Portugal. Victory by acclamation without an itemized vote is possible.

“If FIFA is desperate to give Saudi Arabia the World Cup,” Pieth said, “the least would be to see to it that the minimum of these (human rights) requirements is actually upheld.”

___

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Minnesota Lynx stun New York Liberty with 95-93 overtime win in Game 1 of the WNBA Finals

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NEW YORK (AP) — Minnesota coach Cheryl Reeve has seen a lot in her incredible career that’s included four WNBA championships.

The historic rally by the Lynx to beat New York 95-93 in a wild Game 1 of the WNBA Finals ranks right up there as one of the best moments.

“We’re the first team in WNBA playoff history to be down 15 (in the final 5 minutes) and come back and win the game,” Reeve said. “So that ranks really high. I think it defines our team. Getting through difficult times. That’s what we’ve been talking about. You have to be mentally tough, resilient. … Thrilled that we could hang in there.”

Minnesota rallied from 18 points down in the first half and Napheesa Collier’s turnaround jumper with 8.8 seconds left in overtime lifted the team to the win over the New York Liberty on Thursday night.

With the game tied, Collier faked in the lane and scored. New York had a chance to tie it but Breanna Stewart’s layup at the buzzer was off.

“The basketball gods were on our side tonight,” said Courtney Williams, who had 23 points, including a four-point play with 5.5 seconds left in regulation, to lead Minnesota.

Collier finished with 21 points, eight rebounds, six blocks and three steals.

Game 2 of the best-of-five series is Sunday in New York. Before the game, WNBA Commissioner Cathy Engelbert announced that the league is expanding the Finals to best-of-seven starting next year.

The OT got off to a slow start before Minnesota built an 88-84 advantage as New York missed its first six shots. Jonquel Jones finally got the Liberty on the board with a corner 3-pointer with 1:38 left. Williams answered with her own 3-pointer and the teams traded baskets over the next minute. Sabrina Ionescu’s steal in the backcourt and layup got New York within 93-91 with 32.9 left.

Jones then stole the ball at midcourt and scored to tie it four seconds later. Minnesota worked the clock down before Collier’s basket broke the tie.

The Liberty blew an 11-point lead in the final 3:23 of regulation when Minnesota scored 12 straight points, capped by Williams’ four-point play.

The Liberty made the most of the last few seconds in regulation. After Stewart’s first shot was blocked with a second left and went out of bounds, Ionescu inbounded the ball to her under the basket and she was fouled. The officials reviewed the play to see if the foul occurred before the buzzer sounded and deemed that it did awarding Stewart two free throws with 0.8 seconds left.

She hit the first of two free throws with the second one rolling off the rim. Williams’ shot on the other end was off and the game headed to OT.

“We just take it on the chin, you know. We were up a lot and then we had a wild kind of sequence to end the fourth,” Stewart said. “Didn’t start overtime great. I had a great look at the end and I didn’t make it. But I think that this is a series. We wanted to really win, obviously, for home court. But the beauty is, we have another game on Sunday and we’ll be ready.”

Jones led New York with 24 points and 10 rebounds. Ionescu finished with 19 and Stewart had 18.

New York came right at Minnesota, which was playing just two days after beating Connecticut in the semifinals. The Liberty built an 18-point lead in the first half before the Lynx rallied.

The 18-point rally tied the New York Liberty’s record they set in 1999 in Game 2 of the Finals that ended with Teresa Weatherspoon’s historic halfcourt shot.

Both teams are looking to make history in this series. The Liberty are looking for the franchise’s first championship while the Lynx are vying for a league-record fifth. They were the best teams during the regular season, finishing in the top two spots in the standings.

New York is in the finals for the second consecutive year and is hoping to erase the scar of losing to the Las Vegas Aces in 2023. Minnesota is making its first appearance in the championship round since 2017, when the team won its fourth title in a seven-year span.

The Liberty had lost two of the three regular-season meetings to Minnesota and the Commissioner’s Cup championship, but both teams have said that those games didn’t really matter heading into the championship.

The Lynx were able to hold Jones in check in all three of the wins with the Liberty’s star center scoring in single digits each time. She reached double figures by the end of the first quarter on Thursday.

Minnesota held New York to 38% shooting and improved to 181-11 since 2011 when the team holds an opponent under 40% shooting.

The star-studded New York crowd of 17,732 was loud and spirited as it has been all season. Spike Lee, Jason Sudeikis, Meek Mill and New York Mets third baseman Mark Vientos were all in attendance. Lee was wearing an Ionescu jersey.

___

AP WNBA:

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Struggling Whitecaps take on heavyweight LAFC with playoff positioning on the line

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VANCOUVER – The Vancouver Whitecaps need a win — badly.

Points have been tough to come by for the ‘Caps in recent weeks and, with just two games left in their regular-season schedule, Vancouver is in danger of having to play its way into a Major League Soccer post-season series.

The club has a chance to make up ground Sunday when it hosts Los Angeles FC.

“Huge importance,” Whitecaps midfielder Stuart Armstrong said of the match. “We want to try and climb the table so every point is very valuable.”

The two sides have been on opposite trajectories in recent weeks.

Vancouver (13-11-8) comes into Sunday’s matchup winless in its last five MLS appearances (0-3-2) after falling 1-0 to Minnesota United at B.C. Place last Saturday.

LAFC (17-8-7) heads north on a four-game win streak. The squad hasn’t lost since Sept. 21 when L.A. dropped a 3-1 road decision to Dallas FC.

“One thing I’ve learned in this league is that any game is a new opportunity to win. And any game, if you come in the right mindset, you can win it,” said ‘Caps defender Ranko Veselinovic.

“We are a good team, we are good players. And if we come with the right attitude in the game, we can do good.”

LAFC is an opponent the Whitecaps are all too familiar with, having faced the club twice already this year and six times last season. The most-recent rendezvous came during the Leagues Cup competition back in July, when Vancouver edged L.A. on penalties.

This time around is likely to look a little different because both sides will be missing key pieces due to international call-ups.

Vancouver will be without the creative offence of captain Ryan Gauld (Scotland), the scoring prowess of Fafa Picault (Haiti) and the defensive talents of Andres Cubas (Paraguay), as well as three other important players.

LAFC will miss sniper Denis Bouanga (Gabon), who has the second most goals in MLS (19), and leads the league in both shots (148) and shots on target.

The absences will undoubtedly change the game, said ‘Caps head coach Vanni Sartini.

“I think we need to be very open to understand how they’re going to come and play. Because maybe they’re not going to play like they usually play, in terms of system, in terms of positioning of the players. But they still have a lot of quality players,” he said.

With so many of his regular starters away, Sartini will be looking for other players to step up while maintaining Vancouver’s identity.

“The last couple of games, especially the (3-0 loss) against Seattle, we didn’t give what we can do,” the coach said. “I think we need to reset and be really focused on us.

“Because when we focus on us, we can beat any team.”

While a victory Sunday could help Vancouver avoid a play-in game, the club knows L.A. is still trying to lock up first spot in the West.

“They’re obviously at the top end of the table so we know they’re going to be a good team. They’re fighting it out with the (L.A.) Galaxy. We’re in a slightly different battle at the moment,” Armstrong said.

“It’s going to be a tough challenge. But these are the type of games you want to play in. And you always enjoy the big matches.”

LOS ANGELES FC (17-8-7) AT VANCOUVER WHITECAPS (13-11-8)

Sunday, B.C. Place

INS AND OUTS: Both sides will be missing some major players due to international call-ups. Vancouver’s Ali Ahmed (Canada), Sam Adekugbe (Canada), Cubas (Paraguay), Gauld (Scotland), Picault (Haiti) and Pedro Vite (Ecuador) are all with their national teams, while L.A. will be without Bouanga (Gabon), Cristian Olivera (Uruguay) and Maxime Chanot (Luxembourg). LAFC’s Lorenzo Dellavalle and Jesus Murillo are also out with knee injuries.

HISTORY BOOKS: Sunday’s game will mark the 20th all-time meeting between the two clubs. LAFC has fared better and holds a 9-5-4 edge in the matchups, but the clubs have split their two previous games in 2024.

WE ARE THE CHAMPIONS: Vancouver won its third-straight Canadian Championship title in September, while L.A. is the reigning U.S. Open Cup champion.

This report by The Canadian Press was first published Oct. 11, 2024.

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