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How social media is influencing the romance novel genre — and wider trends in fiction – CBC.ca

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A new generation of romance novel consumers has moved a long-standing three-way conversation between reader, writer and publisher onto social media, industry insiders say, speeding up an already fast-moving segment of the publishing world.

Those involved in romance publishing say the genre has long been nimble, adapting to societal shifts and consumer demand at a comparatively breakneck pace. The changing social views reflected in romance novels — from stories that centre queer joy to books written by and about members of diverse communities — can serve as a bellwether for the direction of general fiction.

Social media’s influence

Conversations once relegated to private spheres are now visible to large online audiences.

“This younger reader coming into the category is so loud and proud about romance and is sharing such interesting perspectives and details around what they like, what they don’t like, why they’re recommending this book, why they’re not recommending that book,” says Farah Mullick, the Toronto-based vice-president, associate publisher of Harlequin.

“To me, that voraciousness and passion — particularly in terms of what they like and what they don’t like — is a hallmark of who a romance reader is.”

When Harlequin got its start 75 years ago — in Winnipeg, she notes — readers sent letters to the publisher with feedback. Over the decades, some would also write reviews for trade publications and newsletters, and later blogs.

But social media — most notably TikTok — has invited a broader audience into that conversation, Mullick says.

Not only are more people talking about romance — more people are buying it, said Rania Husseini, senior vice-president of print at Indigo.

“We’ve seen sales double in the last year alone,” she says. “The buying team here at Indigo, we’re constantly telling publishers: there’s room (for more).”

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Seeing more diverse stories

The romance novelist Opal Wei, who was born in Vancouver and raised in Winnipeg, has had a front-row seat to that change.

Her first book, written under the name Ruby Lang, was published in 2015. But before that she wrote about romance novels for an online publication and became steeped in the discourse.

“When you have such a giant group of people in all sorts of age groups and orientations, when you have that, if people are glomming onto something, it’s time to take notice,” she says. “That’s how trends are made.”

For Wei, that’s meant centring the stories of characters who look like her. She was one of the authors who started writing best-selling romance novels about Asian characters about a decade ago.

Now, those books are everywhere.

“I love the fact that I can find books where there are, frankly, main characters of East Asian descent,” she says. “I am not saying that they did not exist before, but it was just harder to find. It was harder to know where to look for them.”

Romance novels by Zoe York, a pen name of Canadian writer Rebecca Young. (CBC)

That’s true of other groups, too, Wei says.

She recalls an article in The Walrus by the novelist Casey Plett, published nearly a decade ago, lamenting how transgender characters in “literary” novels were portrayed as one-dimensional, tragic figures. Where was the nuance, Plett asked in the piece.

“I remember thinking, ‘That, my friend, is romance. Those are romance novels. You could read romance novels,'” Wei says.

Nuanced trans stories have since become more common in literary fiction, thanks in part to Plett herself, but Wei notes romance led the way.

The genre has long focused on “own voices” stories — books about diverse communities written by members of those communities. Queer authors write romance novels about queer characters, autistic authors about autistic characters, and so on.

That sort of progressiveness is at least in part because of the widespread acceptance of independent publishing in romance, Wei says. A self-published romance novel is not automatically written off by readers, and can rake in a huge audience.

Those self-published works can serve as a sort of proof of concept for traditional publishers, says Mullick.

“A lot of our authors will dabble both in traditional publishing and self-published works, so we’ve definitely embraced that,” she says. “We often look, in the self-pub space, for things that are bubbling up.”

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Romance publishing is a volume game

When it comes time to publish, Harlequin and its ilk move quickly.

Romance writing and editing isn’t any faster than other genres, but the publishing process can be, Mullick says.

Harlequin operates what Mullick describes as a series model, publishing books every 30 days under different brands. There’s Harlequin Presents, which publishes eight books per month; Harlequin Intrigue, with romantic suspense; and Love Inspired, whose stories are faith-driven, among others.

All together, Harlequin publishes 110 books per month — more than any of parent company HarperCollins’s other divisions.

But because they operate at such a volume, they’ve streamlined the process and don’t need to worry about whether bookstores will buy what they’re offering because they secured those deals long ago.

“We’ve enabled ourselves to sort of get around that and so we can bring a book to market faster once it gets through the acquisition, editing and printing process.”

Some writers are also focused on volume.

Stacey Kennedy, who’s based in southern Ontario, has published more than 50 books since 2013, some of them self-published and some through traditional publishers.

Her characters now are more nuanced than they were when she started, with deeper backstories, because that’s what reviewers connected with, she says.

“Before, I could write a story and not really get into the nitty gritty of what (the characters have) been through. You could kind of touch on your past and say, this was something that happened, but the focus was more on the plot.”

Now, she says, she can continue to write out-there plots and put her characters in wild situations, but the relationship at the centre of the story has to be grounded in an emotional truth.

“In this job you have to continue to learn,” she says. “You’re learning all the time.”

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Now there’s even romance on Canada Reads

Romance is influencing every part of the publishing industry, including CBC’s own Canada Reads. When the 2024 contenders were announced in January, the shortlist featured Meet Me at the Lake by Carley Fortune — the first romance to ever be featured on the battle of the books, which has been around since 2002.

Championing Meet Me at the Lake is fashion influencer and TikTok creator Mirian Njoh.

 Meet Me at the Lake, a charming story about a first encounter, a magical day spent together in Toronto, doesn’t live up to its initial promise. When the star-crossed couple gets a chance to finish what they started 10 years later, things get complicated — and it’s these complications that shed light of all sorts into the human experience. 

Mirian Njoh champions Meet Me at the Lake by Carley Fortune on Canada Reads 2024. (CBC)

“I really am so honoured to get that possibility and that opportunity to introduce some genre that maybe people don’t look at as much when they think about something that is such an honour and is such a platform like Canada Reads,” Njoh said in an interview on The Next Chapter.

Fortune, who is a Toronto-based journalist turned romance writer, is excited that Canada Reads has the potential to introduce new readers to romance, and believes that the genre has universal appeal.

“Romance is about people. It’s about relationships. It’s about learning to love ourselves and love others,” she said. It’s about the challenges we have with our emotions and with our friendships and I think a good romance is about how we live and how we empathize with others.”

Canada Reads takes place March 4-7 on CBC TV, CBC Radio, CBC Listen, CBC Gem and CBC Books.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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