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How To Create Enticing Video Content – Forbes

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The pandemic solidified our need for video entertainment. There’s nothing better than binging a new Netflix series or scrolling the TikTok For You Page for hours – and few disagree with that. Videos pull our attention in a way that blog posts, Instagram photos, or ads simply don’t, and there’s some psychology behind that: according to research from the University of Sydney, your eyes are attracted to movement, and because of that, people are 27 times more likely to click on a video ad as opposed to a banner ad. 

Of course, these videos have to be enticing and entertaining to keep the viewer’s attention after they’ve clicked. But videos are also sharable – and average 1,200% more shares than text and images combined, according to Idea Rocket Animation – meaning that when you create a really great piece of video content, there’s no telling what can be done with it. 

So, it’s no wonder why more brands and individuals are moving to video content as a form of marketing, but not in the way you think. Video-form ads aren’t always the move here. Modern day consumers automatically tune out anything that sounds promotional, or infomercial like, which presents a new opportunity to create a different type of video content than you’ve ever created before. You get to answer the question: what does my target consumer want most? What burning questions do they need answered? Here’s how to create enticing video content for your brand.

Choose A Medium

There is no shortage of options on video content mediums at the moment, due to the recent explosion of TikTok and the closely following introduction of Reels on Instagram. Then, there’s our trusty steed YouTube, which is still going strong. The medium you choose should come down to two factors, and the first is what type of content you want to create. TikTok and Reels are for short form content (60 seconds max and 30 seconds max, respectively), whereas YouTube is for long form content. 

The second factor is visibility. Many are flocking to TikTok and Reels because of the inherent promotion functionality, meaning that both platforms will then show your video to new audiences. However, you can also make a sneak peek, condensed version of your YouTube upload and repurpose for TikTok or reels. 

Create A Robust Content Plan 

The content should both be directly related to and in the same sphere as what it is that you do. Someone who has done an all-star job of this is Houston-based real estate mogul Julia Wang. Wang is changing the game of real estate with the closely knit inclusion of her personal brand in her marketing efforts. 

For example, her YouTube channel features content that is directly related to her work: a video that provides information to home listers about why they should stage their home and how to get home sales ready. Then, she also has content that is related to her work in real estate, but piques interest without being overtly promotional or salesy, such as her video, “What a $20M home in Houston looks like.” 

Follow this same structure in building out your content video plan. Ideally, there will be videos that offer direct educational advice or show off your product or service to the viewer, then other videos that are related. For example, if you own a pet accessory business, maybe you could also compile a montage of funny dog videos from your customers. This type of content will naturally attract other pet owners. 

Prove Why Consumers Can Trust You 

You may have heard the phrase “Know, Like, and Trust” – the three step process to winning a consumer’s purchase. “Know” means they’re aware of you. “Like” means they’re on board with your brand or feel compelled by your product. But “trust” is in a whole new sphere – when a consumer trusts you, you can count on them to be a repeat customer. 

Videos provide an unparalleled opportunity to establish trust with viewers, when done right. So, consider – what will make your consumer trust you most? Usually, it’s when you share something that should be coveted with them, like ‘secrets’ or ‘never before seen access.’

If you’re a personal brand or people know your name and face associated with your business, this may be sharing behind the scenes videos of a day in the life of building your company, or videos in which you share your story. If you’re a product-based business, maybe you take the cameras to the factory where your product is manufactured, or show the initial design prints you sketched. 

Providing pertinent information will also go far. If your company is a digital marketing firm, expose some of the ‘secrets’ of digital marketing, as if you’re teaching the consumer to go and do it on their own. Many companies shy away from this type of marketing, worried that they’re giving away trade secrets and eliminating the need for their service. The opposite is true. In order for consumers to trust you, they have to understand your processes and expertise. This is what will make them follow you and, eventually, hire you.

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Twitch says no passwords were leaked in security breach – Yahoo Canada Finance

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No Twitch passwords were exposed in the livestreaming service’s recent major security breach, according to the company. In an update on the incident, Twitch said it’s confident systems that store hashed login credentials weren’t accessed, nor were ACH/banking details. Twitch previously noted it doesn’t store full credit card numbers.

After reviewing information in the exposed files, Twitch says the breach “only affected a small fraction of users and the customer impact is minimal.” The leaked information mostly contained source code repository documents and a subset of payout details for streamers.

Twitch previously disclosed that someone was able to gain access to its servers due to a configuration change error. It fixed the issue and took measures to shore up its systems. “We take our responsibility to protect your data very seriously,” Twitch wrote. “We have taken steps to further secure our service, and we apologize to our community.”

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Canadian carrier pricing and availability for the Apple Watch Series 7 – MobileSyrup

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If you’re looking to buy Apple’s new Apple Watch Series 7 in Canada, here’s what you need to know.

The new Apple Watch will be available directly from Apple as well as from multiple carriers. Let’s start with Apple’s pricing and availability for the Series 7:

If you order from Apple directly, the smartwatch will be delivered to you in late November to early December. However, enter your postal code on the website to check the accurate delivery timeframe.

Canadian carriers

Rogers

Rogers has the Apple Watch available in the aluminum case only in ‘Midnight,’ Starlight’ and ‘Blue’ colourways. The carrier also offers a $10/10GB plan for the LTE version of the smartwatch.

Telus

Telus says that financing for the Series 7 is available online, in-store and over the phone.

Telus has the watches available in all colourways.

Bell

Bell’s website currently doesn’t offer pricing information for other Series 7 models, and according to a customer service representative at the carrier, “Watches and its plans are offered only at Bell Stores.”

Freedom Mobile

Freedom has the 41mm model available in ‘Midnight’ and ‘Starlight’ colourways, whereas the 45mm model is available in ‘Midnight,’ ‘Starlight’ and ‘Green’ colours. Freedom Mobile offers a $10/1GB plan for the Apple Watch Series 7.

Sasktel

Additionally, Sasktel offers a ‘Smart Data 3’ watch plan with unlimited Canada-wide data for $10 per month. It’s worth noting that the first 3GB of usage will offer LTE speeds, after which, speed will be reduced to 512 Kbps.

While Sasktel’s website offers the Apple Watch Series 7 with the pricing listed in ‘Green,’ ‘Midnight,’ Starlight,’ and ‘Blue’ colourways, the smartwatch is currently out of stock. “Try visiting a SaskTel Store or Authorized Dealer,” reads the carrier’s website.

For more on the Apple Watch Series 7, check out our review of the smartwatch.

Note: MobileSyrup has reached out to Bell and Telus for Apple Watch Series 7 data plan pricing. This story will be updated when we receive a response. 

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Okay Villagers, Get Ready For the Animal Crossing: New Horizons Update – Vulture

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Photo: Chona Kasinger/Bloomberg via Getty Images

Can we time skip to next month? Nintendo has revealed a whole host of features is coming to its quarantine hit Animal Crossing: New Horizons on November 5. A 23-minute video streamed on October 15 unpacks all the new content that will be available through the game’s last major free update, as well as its first paid DLC expansion. In Version 2.0, Brewster will run his Roost café, Kapp’n will give tours, Katrina will tell fortunes, and Harriet will teach us some of the 11 new hairstyles available. We’re also getting nine fence options, new lighting and ceiling decor, permanent ladder placement, an increase on the bridge and incline cap, more storage, and new furniture items (yes, including the beloved Froggy Chair). Players will have a range of new activities to enjoy. For example, we’ll now be able to grow crops that can be used in cooking recipes, lead group stretches, hang out with popular NPCs at Harv’s Plaza, collect and plant Gyroids, and take selfies with villagers (who will finally be able to invite us to their homes).

Meanwhile, Happy Home Paradise, the game’s paid DLC, will allow players to design dream homes for NPC customers you can select via Amiibo. If you’ve played the Animal Crossing spin-off Happy Home Designer, the concept should feel very familiar. The expansion naturally comes with a ton of interior design capabilities, and is available as a standalone purchase for $24.99. Nintendo Switch Online + Expansion Pack memberships will also include access to the DLC. The premium subscriptions, which launch on October 25, offer annual plans that cost $49.99 for an individual and $79.99 for a family.

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