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How to Market Your YouTube Channel

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YouTube is not merely an online platform for entertaining videos any longer. YouTube is an important marketing platform that allows your company to showcase your content visually and engagingly.

You are using inbound marketing methods to gain free YouTube likes, views, and subscribers. Make content that shares an engaging story and provides viewers with helpful details. Promote your content across social media, email, and even your company’s website. Optimize your content by using cards and the end screens with clearly written CTAs.

YouTube can be overwhelming initially; however, it makes it easy to share and consume content. Your target audience is eager to be entertained, learn and connect with your brand via video; make sure you follow this step-by-step guide to get the most benefits of YouTube.

Once you’ve made videos and optimized them to be search-friendly, let’s chat about how you can market the appeal of your YouTube channel and its videos. While getting high rankings in search results and having many subscribers are desirable, they can be challenging to achieve in the beginning. It’s the reason it’s so important to constantly promote the YouTube channel and your videos on other platforms. Luckily, YouTube and other platforms allow you to quickly upload videos and other content. Here are some suggestions on advertising your YouTube content across different channels.

What is the best way to Market Your YouTube Channel?

Social Media

Sharing your videos on social networks is an excellent method to add more information to your video and engage with your viewers. YouTube allows you and other users to promote your content on other social media. If you want to share your video, simply select the “Share” tab underneath the video. You can choose where you want to promote the video. YouTube also provides a shorter URL for your video for easy posting.

Consider the best marketing strategy when you promote the content on your YouTube channel or social media accounts. Promoting videos on your feed or timeline might not be the best method. Consider the reason you created the video. Perhaps you made a tutorial to answer questions about using your product.

If that’s the scenario, it’s better to answer those queries by providing a link to your video. If you made the video in conjunction with an ongoing campaign or trend, ensure you include relevant hashtags in the right places to ensure that your video gets part of the discussion. If you made an online video to increase the brand’s visibility, it is good to post the link in your bios on your profile.

Blog Articles, Website, and Blog

Promote your YouTube channel and its videos through your website and blog. First, include the YouTube follow button on your blog and website so your viewers can easily access your channel. Third, add pertinent videos to your site or blog posts. You might consider making your own YouTube video to go along with an article on your blog post or to share reviews of customers or case studies on your site. This will not only aid in promoting the value of your YouTube channel and videos it will also bring visitors to your site.

To embed a YouTube video to your website or blog, copy the embed code underneath the video you would like to display. Read step-by-step embed instructions for how to achieve this without slowing your site.

Email

Do not forget those you already have when you’re trying to attract and find new leads and customers. Make sure to share the video content and your channel with appropriate email addresses. Invite your subscribers to visit a video that you’ve embedded in a blog post to boost both the web traffic and the video, or point them to a playlist you’ve put together. Sending out an email newsletter containing valuable details and video content is another way to keep your customers active.

Q&A Websites

Do your videos help solve a problem or answer a question? If yes, engaging with the most popular Q&A websites like Quota could be a fantastic marketing strategy. Keep track of questions and share videos content that users find helpful.

Collaboration with Others

Does your business have a partnership with a business that has a strong YouTube presence? Get them to join forces! Collaboration with other channels is an excellent method for reaching out to an additional public. Create a playlist or video with the other channel. There are plenty of ways to collaborate creatively with other brands. You just need to ensure that their target objectives and audience are identical to yours. The partnership should match the marketing strategy.

Engage with Viewers

Be sure to interact with your viewers. Respond to comments or questions, request feedback, and thank your viewers for their feedback. It is easy to neglect or fall off the radar, so make sure to set aside a moment to look over videos and then respond to viewers.

8 YouTube Marketing Strategies for Your YouTube Channel and Videos

We’ve already discussed the various elements that make up effective marketing strategies for YouTube videos. In this article, we’ll discuss some suggestions on market YouTube content.

  • Make sure your channel’s branding aligns with other social media profiles.
  • Make sure your title and description are optimized to be SEO friendly and arouse searchers.
  • Use real faces or people within your films, rather than only text or B-roll.
  • Select a thumbnail for your video that accurately matches the video content.
  • Incorporate calls to action (CTAs) in each video.
  • It is easy for other people to upload your video.
  • Create playlists with your videos and those of other videos.
  • Create videos regularly, and you might also consider creating an entire video series.

YouTube Marketing Tips

1. Establish a publishing schedule and adhere to it.

YouTube users have a solid loyalty to channels they follow and are conditioned to expect that the channels they subscribe to create content frequently. Unpredictability is among the biggest mistakes that new YouTubers make when they start their YouTube channel. A single video each month can aid in staying constant than publishing a new video every week and then having a break of two weeks unexpectedly.

2. Spend the money upfront for the publication of the video.

Have you decided on whether you’ll be on camera or another member of your team? Maybe you’ll hire talent externally to create videos content? Are you in the process of hiring an editor within your company in place, or do you contract production out to an outside company? Whichever method you select for your channel for business, ensure that you have an investment upfront before you make your first YouTube video. Digital information estimates the price associated with DIY YouTube production can cost between $1300 and $10,000.

3. Make sure your expectations for revenue are reasonable for the initial year.

If you’re looking to earn money from the revenue generated by your YouTube channel, knowing the method by which AdSense revenues are distributed can assist you in managing your expectations and goals. It’s well known that YouTube channels earn 68 percent of AdSense revenues from Google after they’ve accumulated enough traffic to generate views regularly. This is the primary factor in building an effective YouTube channel. You might not profit from the first few videos you upload; However, being consistent could make you money in the long run.

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What to stream this weekend: ‘Civil War,’ Snow Patrol, ‘How to Die Alone,’ ‘Tulsa King’ and ‘Uglies’

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Hallmark launching a streaming service with two new original series, and Bill Skarsgård out for revenge in “Boy Kills World” are some of the new television, films, music and games headed to a device near you.

Also among the streaming offerings worth your time as selected by The Associated Press’ entertainment journalists: Alex Garland’s “Civil War” starring Kirsten Dunst, Natasha Rothwell’s heartfelt comedy for Hulu called “How to Die Alone” and Sylvester Stallone’s second season of “Tulsa King” debuts.

NEW MOVIES TO STREAM SEPT. 9-15

Alex Garland’s “Civil War” is finally making its debut on MAX on Friday. The film stars Kirsten Dunst as a veteran photojournalist covering a violent war that’s divided America; She reluctantly allows an aspiring photographer, played by Cailee Spaeny, to tag along as she, an editor (Stephen McKinley Henderson) and a reporter (Wagner Moura) make the dangerous journey to Washington, D.C., to interview the president (Nick Offerman), a blustery, rising despot who has given himself a third term, taken to attacking his citizens and shut himself off from the press. In my review, I called it a bellowing and haunting experience; Smart and thought-provoking with great performances. It’s well worth a watch.

— Joey King stars in Netflix’s adaptation of Scott Westerfeld’s “Uglies,” about a future society in which everyone is required to have beautifying cosmetic surgery at age 16. Streaming on Friday, McG directed the film, in which King’s character inadvertently finds herself in the midst of an uprising against the status quo. “Outer Banks” star Chase Stokes plays King’s best friend.

— Bill Skarsgård is out for revenge against the woman (Famke Janssen) who killed his family in “Boy Kills World,” coming to Hulu on Friday. Moritz Mohr directed the ultra-violent film, of which Variety critic Owen Gleiberman wrote: “It’s a depraved vision, yet I got caught up in its kick-ass revenge-horror pizzazz, its disreputable commitment to what it was doing.”

AP Film Writer Lindsey Bahr

NEW MUSIC TO STREAM SEPT. 9-15

— The year was 2006. Snow Patrol, the Northern Irish-Scottish alternative rock band, released an album, “Eyes Open,” producing the biggest hit of their career: “Chasing Cars.” A lot has happened in the time since — three, soon to be four quality full-length albums, to be exact. On Friday, the band will release “The Forest Is the Path,” their first new album in seven years. Anthemic pop-rock is the name of the game across songs of love and loss, like “All,”“The Beginning” and “This Is the Sound Of Your Voice.”

— For fans of raucous guitar music, Jordan Peele’s 2022 sci-fi thriller, “NOPE,” provided a surprising, if tiny, thrill. One of the leads, Emerald “Em” Haywood portrayed by Keke Palmer, rocks a Jesus Lizard shirt. (Also featured through the film: Rage Against the Machine, Wipers, Mr Bungle, Butthole Surfers and Earth band shirts.) The Austin noise rock band are a less than obvious pick, having been signed to the legendary Touch and Go Records and having stopped releasing new albums in 1998. That changes on Friday the 13th, when “Rack” arrives. And for those curious: The Jesus Lizard’s intensity never went away.

AP Music Writer Maria Sherman

NEW SHOWS TO STREAM SEPT. 9-15

— Hallmark launched a streaming service called Hallmark+ on Tuesday with two new original series, the scripted drama “The Chicken Sisters” and unscripted series “Celebrations with Lacey Chabert.” If you’re a Hallmark holiday movies fan, you know Chabert. She’s starred in more than 30 of their films and many are holiday themed. Off camera, Chabert has a passion for throwing parties and entertaining. In “Celebrations,” deserving people are surprised with a bash in their honor — planned with Chabert’s help. “The Chicken Sisters” stars Schuyler Fisk, Wendie Malick and Lea Thompson in a show about employees at rival chicken restaurants in a small town. The eight-episode series is based on a novel of the same name.

Natasha Rothwell of “Insecure” and “The White Lotus” fame created and stars in a new heartfelt comedy for Hulu called “How to Die Alone.” She plays Mel, a broke, go-along-to-get-along, single, airport employee who, after a near-death experience, makes the conscious decision to take risks and pursue her dreams. Rothwell has been working on the series for the past eight years and described it to The AP as “the most vulnerable piece of art I’ve ever put into the world.” Like Mel, Rothwell had to learn to bet on herself to make the show she wanted to make. “In the Venn diagram of me and Mel, there’s significant overlap,” said Rothwell. It premieres Friday on Hulu.

— Shailene Woodley, DeWanda Wise and Betty Gilpin star in a new drama for Starz called “Three Women,” about entrepreneur Sloane, homemaker Lina and student Maggie who are each stepping into their power and making life-changing decisions. They’re interviewed by a writer named Gia (Woodley.) The series is based on a 2019 best-selling book of the same name by Lisa Taddeo. “Three Women” premieres Friday on Starz.

— Sylvester Stallone’s second season of “Tulsa King” debuts Sunday on Paramount+. Stallone plays Dwight Manfredi, a mafia boss who was recently released from prison after serving 25 years. He’s sent to Tulsa to set up a new crime syndicate. The series is created by Taylor Sheridan of “Yellowstone” fame.

Alicia Rancilio

NEW VIDEO GAMES TO PLAY

— One thing about the title of Focus Entertainment’s Warhammer 40,000: Space Marine 2 — you know exactly what you’re in for. You are Demetrian Titus, a genetically enhanced brute sent into battle against the Tyranids, an insectoid species with an insatiable craving for human flesh. You have a rocket-powered suit of armor and an arsenal of ridiculous weapons like the “Chainsword,” the “Thunderhammer” and the “Melta Rifle,” so what could go wrong? Besides the squishy single-player mode, there are cooperative missions and six-vs.-six free-for-alls. You can suit up now on PlayStation 5, Xbox X/S or PC.

— Likewise, Wild Bastards isn’t exactly the kind of title that’s going to attract fans of, say, Animal Crossing. It’s another sci-fi shooter, but the protagonists are a gang of 13 varmints — aliens and androids included — who are on the run from the law. Each outlaw has a distinctive set of weapons and special powers: Sarge, for example, is a robot with horse genes, while Billy the Squid is … well, you get the idea. Australian studio Blue Manchu developed the 2019 cult hit Void Bastards, and this Wild-West-in-space spinoff has the same snarky humor and vibrant, neon-drenched cartoon look. Saddle up on PlayStation 5, Xbox X/S, Nintendo Switch or PC.

Lou Kesten

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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