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How to start investing while you're still in college – CNBC

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Trey Martin started investing before he was old enough to open his own brokerage account.

Now a Florida State University senior, Martin said he was paid for his role as an extra in “Dolphin Tale 2,” which premiered in 2014. His grandfather advised him to put some money in the stock market. That is exactly what Martin did.

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“I took that check that I got from that movie, and I put it into Facebook [now Meta Platforms],” he said. “I had to go through my father’s account because I wasn’t old enough to invest.” 

Trey Martin, a senior at Florida State University
Photo: Jay McPherson

Martin recalled opening his own account around age 18. He has actively invested in companies across a wide range of sectors including communication services, information technology, financials and consumer staples. 

Investing can be daunting — you can make a lot of money but you can also lose a lot. Many college students or recent grads might think investing is something you do when you’re older. The truth is, the earlier you start, the more money you could make.

Here are a few tips to help college students and recent grads start investing — and be smart about it.

Set up a budget

Before acting on investment decisions, young investors should establish goals and create reasonable budgets that account for necessary expenditures, said Kristen Bitterly, head of investments for North America at Citi Global Wealth.

“Rent is probably one of the biggest ones,” she said. “But then understanding ‘After rent, what are my other expenditures? And how much money am I going to have leftover at the end of the day based on the salary that I can expect with the job that I have?'” 

Regardless of whether you are a student or out in the “real world,” you should be keeping track of how much you earn, as well as how much you need to spend on necessities such as rent, utilities and student loans. The amount you have left over after covering those bases can later be divided into savings, miscellaneous spending and investments.

One common formula is the 50-30-20 rule, where you commit 50% of your income to needs, 30% to wants and 20% to savings. There’s also the “60% solution,” in which 60% of your gross income is allocated toward “committed expenses,” like rent. Twenty percent goes to long-term and retirement savings, 10% goes to short-term and emergency fund savings, and the remaining 10% can be classified as “fun money” for additional purchases.

It’s not always easy for college students to save that much — a lot of people figure they don’t make a lot of money so they’d just rather live paycheck to paycheck. Don’t fall into that trap. Start good budgeting and saving habits now — and it will just become automatic. You won’t even miss that money because you’ve gotten used to automatically stashing it away.

Many college-aged students, like Martin, face weighty decisions when there’s money left over after committed expenses and emergency fund contributions. When figuring out your strategy, ask yourself whether you need this money in the near future or if you can afford to invest it. When we talk about investing, we don’t mean gambling with the rent money.

Jackson Walker, a senior at the University of Wisconsin-Madison, finds investments and short-term expenses do not have to be mutually exclusive.

Jackson Walker, a senior at University of Wisconsin-Madison
Photo: Brendan Miller

“I have always been a good saver, so letting go of some extra money here and there helps me feel good that I am helping it grow without depriving me of short-term opportunities like going out to dinner with friends,” he said.

Bitterly notes many budgeting tools can be found on the internet, easily accessible through Google searches. There are a lot of free apps to help you set up a budget such as Mint, Goodbudget and Personal Capital.

It’s important when budgeting to fill “all the buckets,” says Lauryn Williams, certified financial planner, founder of Worth Winning, CNBC Advisor Council member and four-time Olympian. That means whatever formula you are using, make sure you are committing money to every single component — needs, wants, savings, etc.

“I go through my budget, and I found $800. Three hundred of it I’m going to put toward my emergency fund, $200 extra I’m going to put toward my student loans and then $300 extra — the other $300 — I’m going to put toward investing,” Williams explained.

“Now you’re filling up all the buckets. You’re paying down your debt above and beyond the minimum payment. You’re saving money towards your emergency fund, so you’re making sure you have some cash on hand so you’re not going into credit card debt should something happen, and you’re also investing some money,” the Wisconsin senior said.

Assess your risk tolerance

Once you’ve made sure the money you plan to invest is legitimately nonessential (meaning, you have your bills covered), the next thing to ask yourself when it comes to investing is: How comfortable am I if this investment results in a significant gain or loss?

Of course, we’d all love a gain. But how about a loss? Technically, when your investments go down, it’s only a loss on paper — it’s not real unless you cash out of your investment. So, if you’re in your 20s, you can afford to have investments go down and know they have a chance to recover before you need that money. But are you comfortable with even a paper loss, let alone a permanent one? How much are you willing to gamble?

If the idea of any kind of loss makes you nauseous then you want to be more conservative in your investments. It means you will might make less when investments are going up but, importantly, it also means you limit your potential losses.

This is how you determine your risk tolerance — your level of comfort with unknown outcomes that could affect the value of your financial portfolio.

More from College Voices:
Tips for college students: How to rent your first apartment
Are you doing your job search right? How to land your first job after graduation
Setting up a budget right out of college is easy—and smart

Many young adults are not financially independent until they graduate college and obtain stable incomes, or rack up enough paychecks to cover their bills. If you don’t need the money in the near future, you are in a position to take on more risk in the market. (By contrast, older folks close to retirement age usually want to minimize the amount of risk they take — they have less time to recoup investment losses.)

Many financial advisors and investment experts preach the gospel of taking the long view. Take their word for it, as time in the market improves your chances of winning big.

“Time is on your side. It’s really not about trading or market timing. It’s more about time in the market,” said Bitterly, explaining the benefits of starting young. “This idea of having a longer-term plan — the idea that you’re going to have a much longer period of time to build wealth and to grow your investment assets — means that, generally, you can take more risks, so you can afford to take more risk, have more exposures, for example, to the equities part of the market.”

That doesn’t mean every investment you make when you’re young will pay off so it’s good to do some research and learn a little about investing.

“Since I was only in my early twenties in college, I knew I didn’t know too much about the world and market, so I was cautious,” said Rebecca Perla, who graduated from the University of Wisconsin-Madison in the spring. “Now, I have more insight, consume more information, have an investing foundation and paycheck to use to invest. Thus, I’m starting to see myself take a little more risk.”

“I’m young, out of college, don’t have too many responsibilities or crazy expenses and have some money, so I think this is a good time to take some risks,” Perla said.

Don’t panic and cash out when stocks drop

And, it’s important that you don’t cash out just because your investments are falling and making you nervous.

“We have clustering in market volatility where you see those big sell-offs, and then you see the subsequent gains,” Bitterly said, noting how people often pull out of the market on sell-off days when they think they can’t withstand the risks. 

That is another way you could lose a lot of money. If you cash out when stocks or bonds are down, you’ll miss any bounce back. The only time you should be cashing out when the market is down is if it’s an emergency and you absolutely need that money.

Williams finds young investors sometimes misconstrue the meaning of taking on risky investments.

“I find that young investors are sometimes risk adverse but also unaware what it really means to take on risk,” she said.

Rather than put all your financial eggs in one basket by investing in a single stock or a single sector, young adults should consider diversifying their portfolios, Williams the financial planner suggested. Understanding your funds and remembering you have time in the market are essential to minimizing risk.

Now, if ever, is your time to make minor investment mistakes you can learn from.

“I’m not playing the game to lose all my money either, but I think that, at our age, we have the amount of time ahead of us that we can make that money back,” said Martin. “We are in a position where we should take more risks because the payoff for those risks will be huge.”

Do your homework

Before putting your money into a share of an individual company’s stock or a fund that holds many assets, you need to do your research.

“Take the first step by reading Wall Street research, by listening to conference calls and by reading the quarterly 10-Qs that publicly traded companies are required to file by the SEC [Securities and Exchange Commission],” suggested Guy Adami, director of advisor advocacy at Private Advisor Group and a trader who appears on CNBC’s “Fast Money.” “It will seem daunting at first, but over time it will pay dividends.”

Individual investors have a more level playing field than ever before with broad access to exchange-listed companies’ information, Adami believes. Despite being “both empowering and overwhelming,” this access to information is largely beneficial for novice investors looking to take their first steps.

“Educate yourself about what’s out there, and make sure that you’re not investing in something that you don’t understand,” Bitterly advised.

She emphasized the importance of analyzing where you’re putting your money, understanding risks and return potential, and being comfortable with the outcomes you may be presented with.

Read up on investment options to better assess the risks that come with available methods. Ask family members, friends and advisors what they’re investing in, and use charts or graphs available on the internet to see how those stocks and sectors are performing. 

Ask how these people are investing, as well. Do they prefer direct investments, apps or specific investment platforms? Do they choose specific stocks or funds on their own, or do they rely on an app or platform to choose their balances and investment options based on predetermined amounts of risk?

These factors rely heavily on spare time. Researching a stock or other investment isn’t a one and done — you have to keep tracking company news, earnings and other factors that might affect the company’s business — and its stock performance. A good investment yesterday might not still be true today. Young investors attending college or beginning their first full-time jobs post-graduation may not all want to conduct consistent, time-consuming research when there are accessible experts who can. If this applies to you, consider automated investing apps such as Betterment or Acorns.

Benjamin Zhu, a senior at New York University
NYU Stern: Berkley Center for Entrepreneurship

“I’ve heard so many new strategies, but almost always, those involve unrealistic expectations for both my skill and time commitment,” said Ben Zhu, a senior at New York University. “Maintain a realistic, but still cautiously optimistic perspective.” 

Find investment methods that work for you

In doing your homework, you will come to find investment methods rely heavily on personal preferences. An expansive number of available investment options gives new investors the flexibility to identify methods aligned with their interests and levels of risk tolerance.

Apps such as Robinhood, Acorns Invest, Betterment, SoFi Invest and Stash are among many platforms for new investors who can create accounts and develop low-stake investments.

Stephanie Guild, Robinhood’s senior director of investment strategy, explains how these buy-ins work at her company in particular.

“At Robinhood, for example, we have fractional shares, so you can start building a portfolio for as little as a dollar,” Guild said. “You can actually buy a stock for $1, and in markets like the ones that we have, where they’ve been going down more than they’ve been going up, using tools like dollar-cost averaging which allows you to little by little add to positions over time and get some stuff on sale — more on sale than they would have been maybe originally — that can really compound wealth over time.”

Many of these apps allow beginning investors to look at exchange-traded funds, or “ETFs.” These are groups of assets that allow investors to buy exposure to entire markets or types of industries, from technology to real estate, by grouping individual stocks into a fund traded on a stock exchange.

“If you are a new investor, an ETF or exchange-traded fund is the best way to keep your life simple,” said Williams, who advises beginning investors to lower potential risks by seeking out funds, not individual shares. “Be well diversified so that you are not taking on too much risk, and be in a really good position.”

Another way to diversify your portfolio is by buying an index fund, such as one that mirrors the S&P 500. Index funds contain a wide range of companies and are another way to diversify holdings and limit risk. Whether a single stock soars or crashes, it won’t take an entire index with it. 

“Right now, I think, is an excellent opportunity to actually have a diversified portfolio and benefit from some of the dislocations that we’ve seen in the fixed income market,” Bitterly said.

If you care to learn more about individual stocks and bonds or other types of funds, consider using low-cost trading platforms such as Schwab, TD Ameritrade or Fidelity. These platforms have minimal barriers to entry and assist new investors as they gain their footing and begin to track stock performance. 

Here, new investors can look at individual stocks — shares of specific companies. They can play around with bonds, which are essentially borrowings by companies and governments that promise to repay the principle plus interest. And, they can participate in mutual funds — portfolios of stocks or bonds containing the assets of multiple investors. 

“I invest in a number of mutual funds through my financial advisor with Northwestern Mutual,” said Walker, the Wisconsin senior, explaining his investment strategy. “Outside of that, I own no individual stocks.”

New investors should also consider high-yield savings and other accounts that earn interest — they offer less reward than stocks, bonds or mutual funds, but a lot less risk too.

These are a good idea for, say, emergency savings or for those investors who want to slowly grow their money but with a low tolerance for risk. Savings accounts help individuals earn interest while simultaneously setting aside capital. High-yield savings accounts pay a higher rate than typical savings accounts. Right now, for example, many of these accounts are yielding interest of 1.3% to 2%, compared with less than 0.5% for most standard savings accounts. Certificates of deposit, or “CDs,” are similar to savings accounts but they supply an even higher interest rate. The only catch is that you have to keep your money locked up for a certain period of time (often one year or more) or incur a penalty for early withdrawal.

High-yield savings accounts or CDs issued by banks are also backed by the Federal Deposit Insurance Corp.

Steer clear of the herd

Online influence and the rise of digital communities are sneaky – and may skew your investment goals if you get wrapped up in them. So, take what you learn into consideration but at the end of the day, make your own decisions – don’t just follow the herd.

A good example of this was GameStop during the Reddit “rebellion” of January 2021. Rapidly rising stock seemed attractive, but the underlying business and the valuation of shares didn’t justify the runup.

The result? Dramatic losses.

“It is imperative that one understands the inherent risk in any investment, let alone the risks associated with the trendy meme stock of the day,” Adami explained.

Meme stocks — company shares experiencing increased popularity through social media — are quick to develop large followings, which may appear persuasive. This is the herd, and you want to stay away from it unless it’s chasing a single-stock name you support after doing your own research.

Adami likes single-stock investments as they allow individuals to “invest in what they know,” a mantra made popular by famous investors like Warren Buffett and Peter Lynch.

“It is remarkable how many publicly traded companies we encounter, know, visit [and] frequent in our everyday lives,” Adami said. “The information we can glean from ‘just paying attention’ to what is happening at these stores, restaurants, websites, malls, etc. provides a treasure trove of investable information if one is open to observation through that lens.”

Maintain a schedule

Establishing a routine is necessary after making your first investments. Schedule a time to regularly check in on your investments, be that every week, biweekly or once a month.

Assess how well – or not so well – you’re doing in the market. While experts recommend time in the market, you are not obligated to stick with a stock or fund that pushes the financial boundaries of your risk tolerance. Consistent underperformance may be a good excuse for you to cash out of an investment and put that money toward a new share – and maybe take advantage of a loss that can help reduce income taxes. Or, you might decide to ride it out and invest for the long term, especially if the company or investment shows growth potential.

“Other than buying the occasional dip, I have a much more long-term strategy in mind,” said Walker of his portfolio. “I try to keep this in mind instead of pulling all my funds when the market drops. I have time on my side as a young person in the market and want to use it to my advantage.”

Martin has a similar approach, calling his recent decision to “drop some shares” uncharacteristic of his long-run market mentality.

“I don’t just throw money into anything,” he said. “I really sit on it, watch it for a while, and then if I feel like it’s just going to continuously trend upwards over time, I usually tend to invest in that. So, there’s not a lot of ‘dropping my stock’ going on.”

The senior’s initial investment in Meta was bought around $30 per share back when the company was still known as Facebook. Today, Meta is trading around $170 per share.

Success with technology stocks helped Martin decide which investments he is attracted to, as well as which investments he would like to avoid. Now he says he is trying to invest in materials, such as copper, used within technology.

Whatever your strategy, remember that nothing is guaranteed. So, you should only invest money if you are prepared to lose it. But, if you do your homework like Walker and Martin and invest while you’re young, you have the potential to profit.

“The key to both investing and trading is to have a well thought out plan ahead of time and sticking to that plan regardless of what is happening around you,” Adami said. “Ben Franklin said it first, and many have taken ownership since, the adage ‘If you fail to plan, you are planning to fail’ is true in investing, and it is true in every other facet of life.” 

College Voices″ is a guide written by college students to help the class of 2022 learn about big money issues they will face in life — from student loans to budgeting and getting their first apartment — and make smart money decisions. And, even if you’re still in school, you can start using this guide right now so you are financially savvy when you graduate and start your adult life on a great financial track. Jessica Sonkin is a student at the University of Wisconsin-Madison pursuing a degree in journalism. She is a production intern at CNBC for the shows “Fast Money,” “Options Action” and “ETF Edge.” The guide is edited by Cindy Perman.

SIGN UP: Money 101 is an eight-week learning course to financial freedom, delivered weekly to your inbox. For the Spanish version Dinero 101, click here.

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Investment Statistics (10 Investment Statistics Investors Need To Know) – Forbes

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Understanding investment markets can be difficult, as there’s so much information to sort through. Fortunately, you don’t need to understand every single concept or piece of data to have success as an investor.

A few important, simple and often surprising investment statistics can guide your choices and make you a better investor in the long term. Here are a few worth considering.

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1. The Annual Return of the S&P 500 (10% Per Year)

The stock market has been a consistent way to build wealth over the past 100 years. Likewise, from April 1, 1936 through March 31, 2024, the S&P 500 Index–a widely followed barometer for the broad U.S. stock market–averaged an annual return of 10.75%.

To put that return into perspective, if you earn 10% per year on your savings, and your gains compound quarterly, you’ll double your money roughly every seven years. Put $20,000 in an S&P 500 fund today, and if you earn the historical return of 10% per year, you’ll have $40,000 in about seven years.

Of course, the stock market is unpredictable and goes through swings. Your portfolio might go down some years and up by more than 10% in others. The key takeaway is that the stock market posts a substantial average annual return over time.

2. The Average Annual Inflation Rate (3.8% Per Year)

Inflation is another reason why it’s essential to invest. When prices go up, the purchasing power of each of your dollars goes down. On average, U.S. inflation has been 3.8% percent per year from 1960 to 2022. If you aren’t earning at least that much on your money, it’s losing value. Your balance might stay the same in a bank account, but it buys less and less, making you poorer.

Investments like stocks historically outperform inflation. By investing some of your money in stocks and stock funds, your savings and spending power can keep up with rising prices.

3. The Number of Active Day Traders Who Lose Money (80%)

Using an index fund, you can often match the performance of the entire S&P 500 and various major stock markets. This is different from buying and selling–or trading–individual stocks. Trading individual stocks can be exciting when it succeeds, leading sometimes to sharp short-term gains, but profiting consistently is very hard.

In fact, 75% of day traders trying to invest professionally quit within two years, and 80% of their trades are unprofitable, according to a University of Berkeley study. And individual stock day traders working through a taxable account often generate short-term capital gains, which are taxed at higher ordinary income rates than long-term capital gains. Day traders can also trigger a lot of investment fees. Also, as a day trader you’re competing against the best professional investors on Wall Street, many backed by big research teams.

Most regular investors are better off using mutual funds and exchange-traded funds, or ETFs, that aim to match the stock market instead. It’s less exciting but still lucrative in the long term.

4. The Cost of an Index Fund vs. an Active Fund for a $1 Million Portfolio ($1,200 vs. $6,000 Per Year)

If you’re trying to pick an investment fund, consider the cost. An index fund keeps costs low by simply trying to mimic the performance of a specific segment of the market. The S&P 500 is one. It consists of 500 of the largest companies listed on U.S. stock exchanges. The Nasdaq 100 consists of stocks issued by 100 of the largest nonfinancial businesses listed on the Nasdaq stock exchange.

Many index funds track each of those groups. Generally, their costs are kept low because they don’t have to pay for lots of investors, analysts and software wizards to find stocks. In contrast, actively managed funds do pay for talented people who can pick stocks that outperform. Those costs get passed on to shareholders like you.

Index funds, on average, charge 0.12% per year versus the 0.60% charged by active investment funds. That means on a $1 million portfolio, you’d pay $1,200 per year for an index fund versus $6,000 a year for an active fund.

Despite charging much more, 79% of active funds, trying to earn higher returns, underperformed the S&P 500 in 2021. Often, you’re paying extra fees for actively managed funds without getting any additional return in exchange.

5. The Average Length of a Bear Market (14 Months)

One drawback to investing is that your returns are not guaranteed. In some years you’ll earn a lot. In others, your portfolio could lose money. It’s not fun to lose money, but during this stretch, remind yourself that the market will turn around eventually.

The average historical bear market, a period when stocks are losing value, has lasted 14 months. On the other hand, the average historical bull market, when stocks go up in value, has lasted five years.

The market will go through cycles of gains and losses. Remember that the positive stretches last longer than the negative ones.

6. The Number of ‘Best Investing Days’ That Can Turn a Positive Portfolio Negative If Missed (20 Days Over Two Decades)

When the market crashes, you might feel tempted to cash out and wait until things start picking up again. This is one of the most expensive mistakes investors make.

Why is that? Because so much of the stock market’s long-term returns come from single-day gains. The market sometimes shoots up by 5%, 7% or even 10% in a single day. Those days are impossible to predict. And they often occur at the start of a rally.

Individual retail investors often miss those explosive, unexpected upturns because they cashed out or moved to bonds amid the market’s earlier downturn.

A JPMorgan report found that if investors missed the top 10 best days of investing over a two-decade period from January 1999 to December 2018, it cut their portfolio return in half. If investors missed the top 20 best investing days, their return turned negative, meaning that they lost money over that two-decade period. Don’t try to time the market. Stay invested for the long term for the best results.

7. The Monthly Investment Needed to Reach $1 Million If You Start at Age 25 vs. Age 45 ($350 vs. $1,650)

The earlier you start investing, the more time you have to build wealth. This makes it easier to hit your long-term financial goals.

Let’s say you want $1 million in your nest egg for retirement at age 67. You expect to earn 7% a year, a reasonable return for a portfolio of stocks and bonds. If you start at age 25, you would need to save about $350 per month. If you start at age 45, you must save around $1,650 a month.

If you’re still early in your career, consider ways to save more money. Even a little extra today will make reaching your future financial goals easier. Don’t get discouraged if you are later in your career. You may wish you had started earlier, but anything you put aside now will help you once you retire. As the saying goes, perhaps the best time to start was years ago, but the second-best is now.

8. The Number of People With a Workplace Retirement Plan (44%)

A workplace retirement plan, like a 401(k), can help you invest. Those plans let you save money and defer yearly tax on growth in your investments inside your account. With a traditional 401(k), you also get a tax deduction for the money you kick into your account. In most cases, your employer also contributes to your account.

Only 44% of American workers have access to a workplace retirement plan. If you have one, study how it works to take full advantage.

The majority of workers, 56%, do not have a retirement plan at their job. Consider an individual retirement account, or IRA, if you are in that situation. It offers similar tax advantages for your retirement savings and investment goals.

9. The Expected Life Expectancy of Males and Females Turning 65 (82 and 85 Years)

The top reason most people invest is to save for retirement. And retirement might last a lot longer than you expect. The typical male turning 65 today is expected to live until 82, while females are expected to live until 85, according to the Social Security Administration.

That is a retirement lasting an average of nearly two decades. Some people will live even longer, reaching 90, 100 or even older. This is why saving and investing regularly is important—to build extra savings to fund your retirement lifestyle.

10. The Average Baby Boomer 401(k) Balance ($230,900)

Fidelity measured the average 401(k) balance by age of its customers. This can give you an idea of where your savings stack up against your peers:

  • Gen Z: $9,800
  • Millennials: $54,000
  • Gen X: $165,300
  • Baby Boomers: $230,900

This represents investments in a 401(k). People may have more money in an IRA or other investment account. Still, those figures show that the typical person does not retire with $1 million. Therefore, you shouldn’t feel behind if you’re just starting to save for retirement. Do what you can to beat these averages and grow your portfolio.

Hopefully, these statistics help shed some light on the importance of investing and investing wisely. Consider meeting with a financial advisor to discuss your portfolio for more advice.

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Deutsche Bank's Investment Bankers Step Up as Rate Boost Fades – Yahoo Canada Finance

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(Bloomberg) — Deutsche Bank AG relied on its traders and investment bankers to make up for a slowdown in income from lending, as Chief Executive Officer Christian Sewing seeks to deliver on an ambitious revenue goal.

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Fixed income trading rose 7% in the first quarter, more than analysts had expected and better than most of the biggest US investment banks. Income from advising on deals and stock and bond sales jumped 54%.

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Revenue for the group rose about 1% as the prospect of falling interest rates hurt the corporate bank and the private bank that houses the retail business.

Sewing has vowed to improve profitability and lift revenue to €30 billion this year, a goal some analysts view with skepticism as the end of the rapid rate increases weighs on revenue from lending. In the role for six years, the CEO is cutting thousands of jobs in the back office to curb costs while building out the advisory business with last year’s purchase of Numis Corp. to boost fee income.

“We are very pleased” with the investment bank, Chief Financial Officer James von Moltke said in an interview with Bloomberg TV. The trends of the first quarter “have continued into April,” he said, including “a slower macro environment” that’s being offset by “momentum in credit” and emerging markets.

While traders and investment bankers did well, revenue at the corporate bank declined 5% on lower net interest income. Private bank revenue fell about 2%. Both units benefited when central banks raised interest rates over the past two years, allowing them to charge more for loans while still paying relatively little for deposits.

With inflation slowing and interest rates set to fall again, that effect is reversing, though markets have scaled back expectations for how quickly and how deep central banks are likely to cut. That’s lifted shares of Europe’s lenders recently, with Deutsche Bank gaining 25% this year.

“Deutsche Bank reported a reasonable set of results,” analysts Thomas Hallett and Andrew Stimpson at KBW wrote in a note. “The investment bank performed well while the corporate bank and asset management underperformed.”

–With assistance from Macarena Muñoz and Oliver Crook.

(Updates with CFO comments in fifth paragraph.)

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How Can I Invest in Eco-friendly Companies? – CB – CanadianBusiness.com

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Welcome to CB’s personal-finance advice column, Make It Make Sense, where each month experts answer reader questions on complex investment and personal-finance topics and break them down in terms we can all understand. This month, Damir Alnsour, a lead advisor and portfolio manager at money-management platform Wealthsimple, tackles eco-friendly investments. Have a question about your finances? Send it to [email protected].


Q: It’s Earth Month! And… there’s a climate crisis. How can I invest in companies and portfolios funding causes I believe in?

Earth Day may have been introduced in 1970, but today it’s more relevant than ever: In a 2023 survey, 72 per cent of Canadians said they were worried about climate change. Along with carpooling, ditching single-use plastics and composting, you can celebrate Earth Month this year by greening your investment portfolio.

Green investing, or buying shares in projects, companies, or funds that are committed to environmental sustainability, is an excellent way to support projects and businesses that reflect your passions and lifestyle choices. It’s growing in favour among Canadian investors, but there are some considerations investors should be mindful of. Let’s review some green investing options and what to look out for.

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Green Bonds

Green bonds are a fixed-income instrument where the proceeds are put toward climate-related purposes. In 2022, the Canadian government launched its first Green Bond Framework, which saw strong demand from domestic and global investors. This resulted in a record $11 billion green bonds being sold. One warning: Because it’s a smaller market, green bonds tend to be less liquid than many other investments.

It’s also important to note that a “green” designation can mean a lot of different things. And they’re not always all that environmentally-guided. Some companies use broad, vague terms to explain how the funds will be used, and they end up using the money they raised with the bond sale to pay for other corporate needs that aren’t necessarily eco-friendly. There’s also the practice of “greenwashing,” labelling investments as “green” for marketing campaigns without actually doing the hard work required to improve their environmental footprint.

To make things more challenging, funds and asset managers themselves can partake in greenwashing. Many funds that purport to be socially responsible still hold oil and gas stocks, just fewer of them than other funds. Or they own shares of the “least problematic” of the oil and gas companies, thereby touting emission reductions without clearly disclosing the extent of those improvements. As with any type of investing, it’s important to do your research and understand exactly what you’re investing in.

Socially Responsible Investing (SRI) and Impact Investing

SRI and impact investing portfolios hold a mix of stocks and bonds that are intended to put your money towards projects and companies that work to advance progressive social outcomes or address a social issue—i.e., investing in companies that don’t wreak havoc on society. They can include companies promoting sustainable growth, diverse workforces and equitable hiring practices.

The main difference between the two approaches is that SRI uses a measurable criteria to qualify or disqualify companies as socially responsible, while impact investing typically aims to help an enterprise produce some social or environmental benefit.

Related: Climate Change Is Influencing How Young People Invest Their Money

Some financial institutions use the two approaches to build well-diversified, low-cost, socially responsible portfolios that align with most clients’ environmental and societal preferences. That said, not all portfolios are constructed with the same care. As with evaluating green bonds, it’s important to remember that a company or fund having an SRI designation or saying it partakes in impact investing is subjective. There’s always a risk of not knowing exactly where and with whom the money is being invested.

All three of these options are good reminders that, even though you may feel helpless to enact environmental or social change in the face of larger systemic issues, your choices can still support the well-being of society and the planet. So, if you have extra funds this April (maybe from your tax return?), green or social investing are solid options. As long as you do thorough research and understand some of the limitations, you’re sure to find investments that are both good for the world and your finances.

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