People love visual marketing. In today’s social media-centric world, great visual content can make a huge difference in your marketing campaign. If you’re not doing video yet, it’s time to start.
A simple way to jump into video is to make screen recorded videos. These are short, simple videos that follow what you’re doing on your phone or computer screen with a voiceover in the background. Videos like these are a good way to get your feet wet while improving engagement and testing the format on your social accounts.
Are Screen Recordings Good for Social Media?
There are only a few places that screen recorded videos immediately make sense. They could be educational content on YouTube, supplemental materials for a course or blog tutorial, or independent social media posts.
Social media is actually an ideal place for screen recorded videos. They’re short, simple, and helpful. You can get a lot of engagement from this type of content, especially if you’re using it to answer common questions, make commentary, or give demonstrations.
One feature of a screen recording that makes it uniquely suited for social media is the format of the video itself. If you’re recording your phone screen, it will automatically be a vertical video, which will end up looking better on mobile phones as people scroll through their feeds. Since so many people are using mobile devices today, especially for social media access, it’s a useful way to make content that fits into the format naturally.
Benefits of Screen Recordings
This video format isn’t perfect, but it has its benefits. Videos made from recording your screen are:
- Evergreen or Topical
With screen recordings, you have a lot of simple options for making evergreen content. Simple instructional videos tend to be evergreen when they’re instructing people how to use certain apps, phone features, or online services. As long as the process stays basically the same, the content will be highly relevant.
On the other end of the pendulum, you can also make videos that are highly topical and will lose relevance within a short time. Because screen recorded videos can be made quickly, you won’t necessarily be wasting much of your own time making them, so the temporary engagement you gain from a topical video might be worth it.
Examples of evergreen content might be a tutorial on how to make a purchase using your company app, while topical content could be a quick look at how your home screen is organized or highlighting something that popped up on your feed.
- Low Budget, Low Effort
You don’t need expensive sound equipment, cameras, and professional staff members to produce simple screen recorded videos. All you need a computer or phone, the right apps, and a little bit of time.
- Educational Content
Screen recordings can be very useful educational content. You can give a visual demonstration of how to do something or how to use a specific feature of an app. This format is easy to digest because it gives people a simple visual aid with an explanatory voiceover. Educational videos and demonstrations are the most common types of screen recorded videos, and for good reason.
While these videos don’t have the high production value or the personal touch of regular video content, they’re an excellent way to start incorporating video. Social media works perfectly with video, even simpler screen videos.
How to Start Making Recorded Screen Videos
Arguably the best thing about screen recording is how quickly anyone can jump into it! If you’ve got a smart phone, you can make this type of video. Using the built-in mic on the phone and the right app, you can start making videos from your screen.
The best way to begin is to establish a workable process. You can do your first screen recorded video in just a few steps:
- Come up with your video idea
- Plan your screen motions
- Write a simple script
- Practice recording the motions & script together
- Capture the final video with a good screen recorder app
You can record yourself while practicing to see how it looks and sounds and make adjustments as needed. On the final capture, you don’t have to do it all in one take. You can re-do any parts that look or sound a bit off and edit the video with a basic video editing program to cut out awkward pauses and use only the best takes.
Even if you’re knowledgeable and charismatic, having a plan is vital to staying on track and presenting a unified message. Once the camera starts recording, it’s easy to lose track of where you’re going and to get scatter-brained. Having a loose script and planning your motions on the screen helps you make something that’s easy to watch, fully coherent, and simple to follow.
Social media and video are a natural combination. If you’ve been looking for an easy way to get into video content, this is a simple option that works well for many businesses and individuals.
Social media: Do parental controls actually help? – CTV News
As concerns about social media’s harmful effects on teens continue to rise, platforms from Snapchat to TikTok to Instagram are bolting on new features they say will make their services safer and more age appropriate. But the changes rarely address the elephant in the the room — the algorithms pushing endless content that can drag anyone, not just teens, into harmful rabbit holes.
The tools do offer some help, such as blocking strangers from messaging kids. But they also share some deeper flaws, starting with the fact that teenagers can get around limits if they lie about their age. The platforms also place the burden of enforcement on parents. And they do little or nothing to screen for inappropriate and harmful material served up by algorithms that can affect teens’ mental and physical well-being.
“These platforms know that their algorithms can sometimes be amplifying harmful content, and they’re not taking steps to stop that,” said Irene Ly, privacy counsel at the nonprofit Common Sense Media. The more teens keep scrolling, the more engaged they get — and the more engaged they are, the more profitable they are to the platforms, she said. “I don’t think they have too much incentive to be changing that.”
Take, for instance, Snapchat, which on Tuesday introduced new parental controls in what it calls the “Family Center” — a tool that lets parents see who their teens are messaging, though not the content of the messages themselves. One catch: both parents and their children have to opt into to the service.
Nona Farahnik Yadegar, Snap’s director of platform policy and social impact, likens it to parents wanting to know who their kids are going out with.
If kids are headed out to a friend’s house or are meeting up at the mall, she said, parents will typically ask, “Hey, who are you going to meet up with? How do you know them?” The new tool, she said, aims to give parents “the insight they really want to have in order to have these conversations with their teen while preserving teen privacy and autonomy.”
These conversations, experts agree, are important. In an ideal world, parents would regularly sit down with their kids and have honest talks about social media and the dangers and pitfalls of the online world.
But many kids use a bewildering variety of platforms, all of which are constantly evolving — and that stacks the odds against parents expected to master and monitor the controls on multiple platforms, said Josh Golin, executive director of children’s digital advocacy group Fairplay.
“Far better to require platforms to make their platforms safer by design and default instead of increasing the workload on already overburdened parents,” he said.
The new controls, Golin said, also fail to address a myriad of existing problems with Snapchat. These range from kids misrepresenting their ages to “compulsive use” encouraged by the app’s Snapstreak feature to cyberbullying made easier by the disappearing messages that still serve as Snapchat’s claim to fame.
Farahnik Yadegar said Snapchat has “strong measures” to deter kids from falsely claiming to be over 13. Those caught lying about their age have their account immediately deleted, she said. Teens who are over 13 but pretend to be even older get one chance to correct their age.
Detecting such lies isn’t foolproof, but the platforms have several ways to get at the truth. For instance, if a user’s friends are mostly in their early teens, it’s likely that the user is also a teenager, even if they said they were born in 1968 when they signed up. Companies use artificial intelligence to look for age mismatches. A person’s interests might also reveal their real age. And, Farahnik Yadegar pointed out, parents might also find out their kids were fibbing about their birth date if they try to turn on parental controls but find their teens ineligible.
Child safety and teen mental health are front and center in both Democratic and Republicans critiques of tech companies. States, which have been much more aggressive about regulating technology companies than the federal government, are also turning their attention to the matter. In March, several state attorneys general launched a nationwide investigation into TikTok and its possible harmful effects on young users’ mental health.
TikTok is the most popular social app U.S. teenagers use, according to a new report out Wednesday from the Pew Research Center, which found that 67% say they use the Chinese-owned video sharing platform. The company has said that it focuses on age-appropriate experiences, noting that some features, such as direct messaging, are not available to younger users. It says features such as a screen-time management tool help young people and parents moderate how long children spend on the app and what they see. But critics note such controls are leaky at best.
“It’s really easy for kids to try to get past these these features and just go off on their own,” said Ly of Common Sense Media.
Instagram, which is owned by Facebook parent Meta, is the second most popular app with teens, Pew found, with 62% saying they use it, followed by Snapchat with 59%. Not surprisingly, only 32% of teens reported ever having used Facebook, down from 71% in 2014 and 2015, according to the report.
Last fall, former Facebook employee-turned whistleblower Frances Haugen exposed internal research from the company concluding that the social network’s attention-seeking algorithms contributed to mental health and emotional problems among Instagram-using teens, especially girls. That revelation led to some changes; Meta, for instance, scrapped plans for an Instagram version aimed at kids under 13. The company has also introduced new parental control and teen well-being features, such as nudging teens to take a break if they scroll for too long.
Such solutions, Ly said, are “sort of getting at the problem, but basically going around it and not getting to the root cause of it.”
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Medical Matters Weekly welcomes Director of Institute of Digital Media and Child Development Kris Perry – Vermont Biz
Vermont Business Magazine Kris Perry is a social worker, a child advocate, the director of the Institute of Digital Media and Child Development, and the next guest on Medical Matters Weekly at 12 p.m. on Wednesday, August 17.
The show is produced by Southwestern Vermont Health Care (SVHC) with cooperation from Catamount Access Television (CAT-TV). Viewers can view on facebook.com/svmedicalcenter and facebook.com/CATTVBennington. The show is also available to view or download as a podcast on svhealthcare.org/medicalmatters.
Perry holds a bachelor’s in sociology and psychology from the University of California, Santa Cruz, and a master’s in social work from San Francisco State University. She made her career as a child advocate within several organizations starting with the Alameda County Social Services Agency, where she worked in child protective services. She pivoted to leading systems change as executive director of First Five San Mateo and later as executive director of First Five in California and nationally in Washington, D.C. She served as president of Save the Children Action Network.
Perry returned to California to serve as senior advisor to Governor Gavin Newsom and as Deputy Secretary of California Health and Human Services Agency. There she led the development of the California Master Plan for Early Learning and Care and was instrumental in the expansion of access to high-quality early childhood programs. In her current role as director of the Institute of Digital Media and Child Development, she works to fund and disseminate scientific research focused on the impact of digital media on child development and the translation of those findings into programs and policies that promote child wellness.
Medical Matters Weekly features the innovative personalities who drive positive change within health care and related professions. The show addresses all aspects of creating and maintaining a healthy lifestyle for all, including food and nutrition, housing, diversity and inclusion, groundbreaking medical care, exercise, mental health, the environment, research, and government. The show is broadcast on Facebook Live, YouTube, and all podcast platforms.
After the program, the video is available on area public access television stations CAT-TV (Comcast channel 1075) and GNAT-TV’s (Comcast channel 1074), as well as on public access stations throughout the United States.
Southwestern Vermont Health Care (SVHC) is a comprehensive, preeminent, healthcare system providing exceptional, convenient, and affordable care to the communities of Bennington and Windham Counties of Vermont, eastern Rensselaer and Washington Counties of New York, and northern Berkshire County in Massachusetts. SVHC includes Southwestern Vermont Medical Center (SVMC), Southwestern Vermont Regional Cancer Center, the Centers for Living and Rehabilitation, and the SVHC Foundation. SVMC includes 25 primary and specialty care practices.
Southwestern Vermont Health Care is among the most lauded small rural health systems in the nation. It is the recipient of the American Hospital Association’s 2020 Rural Hospital Leadership Award. In addition, SVMC ranked fourth nationwide for the value of care it provides by the Lown Institute Hospital Index in 2020 and is a five-time recipient of the American Nurses Credentialing Center’s Magnet® recognition for nursing excellence. The health system is fortunate to have the support of platinum-level corporate sponsor Mack, a leading supplier of contract manufacturing services and injection molded plastic parts based in Arlington, VT.
BENNINGTON, VT—August 9, 2022—Southwestern Vermont Medical Center
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