Today, Instagram has over 1 billion active monthly users. Can you imagine how your brand would be popular by reaching all those people? As a marketer, you need to explore all tools that expand your reach. With that huge number of followers, Instagram presents you with a big marketing opportunity to reach your potential buyers.
With over 500 million Instagram followers use Instagram stories every day. Besides, the users spend about an average of 28 minutes on the platform daily. To stay relevant to your current Instagram followers, you have to post the right content. Valuable Instagram stories and reels will help attract more followers to your platform.
While it may be hard to determine the posts that work best, you can use the tips below to reach a greater audience on Instagram. The more followers engage with your brand content, the more likely you will convert them into loyal customers. But ensure to post engaging content. You can create brand videos that your Instagram followers can not skip using a video maker.
Easy Ways to Boost Your Instagram Brand Reach
Understand and Use Hashtags
Your brand hashtags can go viral within a short time, which increases engagement. If you want even those, who are not your followers to see your photos and Instagram reels, ensure to use hashtags. That helps expose your content to a larger audience, making your brand popular.
When using Instagram, you do not mind the number of hashtags to use. Hashtag stuffing is allowed on Instagram, unlike other platforms like LinkedIn and Twitter. Therefore, you should be afraid to upload any relevant hashtags that your target audience might follow.
With Instagram, you can add to 30 hashtags per photo. On the other hand, you are free to use about ten hashtags on Instagram stories. Among the benefits you will enjoy using hashtags are strengthened brand image and uniquely reaching your target audience.
Be Consistent in Posting
You will achieve great results with your marketing campaigns through consistent messaging. And that is true even in growing your Instagram audience. Research indicates that Instagram users with huge followers post 3-7 times a week. That shows that you have to increase posting frequency to gain more followers and reach more audiences for your brand.
Instagram allows you to post different content types. Today, even if you want to post videos, you can create them quickly through an online video maker. Whatever content your followers love, make sure you upload it consistently. Many people come online to look for solutions, and you should not keep them waiting for long.
While consistency is vital, do not post low-quality content to maintain consistency. Quality is paramount if you want to attract more followers to watch your Instagram stories and engage with your brand content. Make sure to post what your audience wants to watch and read.
Host Photo Contests
Everyone would love to win a reward. An Instagram contest helps to grow your audience. You only need to plan and implement a photo contest, and you will bring more followers to your site, engage them and expose your brand. However, ensure your reward is good enough to attract participants.
You can begin a contest with specific hashtags dedicated to your contest. That will make it easy for your followers or non-followers to enter a contest. Hashtags make it easier for you to manage the contest. As you conduct the contest, request visitors to comment and tag their friends to join the contest. Doing that will increase your contest’s reach and brand reach, which helps create awareness about your brand.
Use Instagram videos
When using Instagram, you can connect with users beyond static pictures. Every internet user wants to watch something. And through Instagram videos, you can reach a rare audience for your brand. Instagram allows live videos and IGTV, which helps deliver your content to many online viewers. With a good video maker like InVideo, you can easily craft attractive Instagram videos.
While videos are popular, you still have room to grow with increasing demand. You can be sure to be ahead of the curve using video on your Instagram as it becomes mainstream. Videos will help gain website traffic and create brand awareness for millions of people watching online. However, you should ensure to post the most engaging Instagram reels to capture viewers’ attention to click your site.
Find Your Community
Have you begun building your Instagram following? You can improve your brand reach further by exploring the existing communities on social networking platforms. Instagram has groups out there who have an interest in anything. So, you can easily connect with them.
Once you find communities relevant to your brand, you can appeal to them by posting great Instagram reels and images. When looking for the right Instagram community, ensure to pay attention to influencers, tactics used to engage the followers, and hashtags. That helps to reach the right audience for your brand. What is more, joining such online groups widens your brand reach on Instagram.
Cross-Promote Your Posts
After creating engaging Instagram brand content, you can share it on other social platforms. Whether you are engaging on LinkedIn, Facebook, or Twitter, you may encourage your followers to check what you post on Instagram. That way, you have a chance of grabbing more of their attention.
Though you do not copy and paste all your Facebook followers into your Instagram, it can help boost your Instagram following. Remember, many online users incline towards social media groups with a huge following. And posting your Facebook followers into an Instagram account gives you an initial boost that acts as social proof.
You may also share your popular Instagram reels and photos with your followers on other social platforms. That increases exposure to your brand content. However, you should share every post. Only use it as a way to draw attention to vital posts that convince more followers who see your brand to be part of your fan base.
Importance of Timing
When do you post on your Instagram? That matters a lot as you seek to enhance greater audience reach for your brand. The number of comments and likes your Instagram stories or pictures get right after posting will determine if Instagram pushes your post higher in the feed for your followers to see.
So, you need to spot the right time to post on your Instagram. Even if you do not have a business account, Instagram insights enable you to know when your followers are more active. Then, you can upload your content for the audience to engage with.
Conclusion
Instagram provides a fantastic way to interact with your audience and enhance brand reach. Ensure to create the right posts that engage your followers and influence them. The tips outlined above will help promote your brand and enhance your marketing efforts. That way, you will win more followers and convert them into customers.
TORONTO – Cineplex Inc. reported a loss in its latest quarter compared with a profit a year ago as it was hit by a fine for deceptive marketing practices imposed by the Competition Tribunal.
The movie theatre company says it lost $24.7 million or 39 cents per diluted share for the quarter ended Sept. 30 compared with a profit of $29.7 million or 40 cents per diluted share a year earlier.
The results in the most recent quarter included a $39.2-million provision related to the Competition Tribunal decision, which Cineplex is appealing.
The Competition Bureau accused the company of misleading theatregoers by not immediately presenting them with the full price of a movie ticket when they purchased seats online, a view the company has rejected.
Revenue for the quarter totalled $395.6 million, down from $414.5 million in the same quarter last year, while theatre attendance totalled 13.3 million for the quarter compared with nearly 15.7 million a year earlier.
Box office revenue per patron in the quarter climbed to $13.19 compared with $12 in the same quarter last year, while concession revenue per patron amounted to $9.85, up from $8.44 a year ago.
This report by The Canadian Press was first published Nov. 6, 2024.
TORONTO – Restaurant Brands International Inc. reported net income of US$357 million for its third quarter, down from US$364 million in the same quarter last year.
The company, which keeps its books in U.S. dollars, says its profit amounted to 79 cents US per diluted share for the quarter ended Sept. 30 compared with 79 cents US per diluted share a year earlier.
Revenue for the parent company of Tim Hortons, Burger King, Popeyes and Firehouse Subs, totalled US$2.29 billion, up from US$1.84 billion in the same quarter last year.
Consolidated comparable sales were up 0.3 per cent.
On an adjusted basis, Restaurant Brands says it earned 93 cents US per diluted share in its latest quarter, up from an adjusted profit of 90 cents US per diluted share a year earlier.
The average analyst estimate had been for a profit of 95 cents US per share, according to LSEG Data & Analytics.
This report by The Canadian Press was first published Nov. 5, 2024.
ST. JOHN’S, N.L. – Fortis Inc. reported a third-quarter profit of $420 million, up from $394 million in the same quarter last year.
The electric and gas utility says the profit amounted to 85 cents per share for the quarter ended Sept. 30, up from 81 cents per share a year earlier.
Fortis says the increase was driven by rate base growth across its utilities, and strong earnings in Arizona largely reflecting new customer rates at Tucson Electric Power.
Revenue in the quarter totalled $2.77 billion, up from $2.72 billion in the same quarter last year.
On an adjusted basis, Fortis says it earned 85 cents per share in its latest quarter, up from an adjusted profit of 84 cents per share in the third quarter of 2023.
The average analyst estimate had been for a profit of 82 cents per share, according to LSEG Data & Analytics.
This report by The Canadian Press was first published Nov. 5, 2024.
