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How Verizon Media Became A Growth Company – Forbes

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In fourth quarter 2020, Verizon Media reported revenue growth for the first time since they acquired Yahoo three years ago. The global tech and media company with a wide variety of assets. To find out what their core businesses are, how they reported revenue growth during the pandemic and where Verizon Media sees growth in 2021, we asked a few questions. Markman is the Chief Business Officer of Verizon Media, who is furthering the company’s business strategy and operations globally.

Previously, Markham had been Senior Advisor at Abundant Venture Partners and a Special Advisor to the CEO and Board of Directors of comScore, Inc.

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Markham’s career includes serving as General Manager of Marketing Services at Neustar, a real-time provider of cloud-based information services, following its acquisition of MarketShare where he served as Chief Operating Officer. Before joining MarketShare Iván was with Yahoo! as Global Head of Corporate Strategy.

What are Verizon Media’s core businesses?

Markman: We are a technology and media company with a focus on content, experiences, commerce and advertising.

Our business includes globally recognized brands, like Yahoo, TechCrunch and Engadget. Today, more than 900 million people visit these premium sites every month. We also provide Yahoo Search and Yahoo Mail, which are two of the most popular services in their categories. Commerce

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is integrated throughout our brands and products, giving consumers the ability to shop on Yahoo Life, place bets through Yahoo Sports and even buy groceries through Yahoo Mail.

For advertisers and publishers, we are the only independent omnichannel ad platform with a unified tech stack, enabling marketing and monetization across all ad formats and channels, both traditional and emerging. A unified stack means we have a demand-side platform, supply-side platform, and ad exchange — all of which are tightly integrated to work better together, from features and processes, to data and service layers. With our solutions suite, we help advertisers and publishers unlock the full value of their marketing and content. Top brands use us to monetize their content and best reach their audiences.

We also offer a Media Platform that facilitates streaming on mobile phones, tablets, smart TVs, Rokus and other connected devices for over 10,000 brands like Disney

DIS
, Fox and Discovery. We’re essentially the technology layer that makes streaming work. Right now, our Media Platform powers over 10% of the world’s internet streaming.

Lastly, through 25 years of search experience, we are able to offer supply partners the same demand, and operational and cost efficiencies that power our search O&O business, from hosting, serving, and maintenance.

In fourth quarter 2020, Verizon Media had its best quarter since 2017, with revenues of $2.3 billion, up 11.4% year-over-year, what were the reasons for the strong revenue growth?

Markman: It’s exciting to say that, yes, we are a growth company — and the diverse, connected nature of our business is key to the growth.

With the pandemic keeping everyone indoors and online, we saw a huge jump in shopping across our sites and services. Yahoo Mail-based commerce grew seven times what it was last year and our overall commerce revenue spiked 187%. Black Friday, Cyber Monday, Singles Day in China — we were prepared for all of those key shopping moments.

Paid subscriptions for properties like TechCrunch and Yahoo also surged as more people sought out trusted content during the pandemic. In the quarter, our overall premium subscriptions grew by nearly 20%, carried by triple digit growth for Yahoo Finance Premium and Extra Crunch Premium.

Our properties saw upticks in usage which delivered more ad and commerce revenue. Digital active users increased by over 4%. More active users mean more eyeballs on and engagement with ads. And more users mean more shopping across our portfolio.

Digital advertising was a major revenue driver for us, as well. Our Ad Platform advertiser revenue grew 41% compared to the prior year, powered by political, holiday campaigns and CTV advertising.

CTV is a particular focus area for Verizon Media. Ad spend for the medium grew by 25% last year due to the sharp increase in usage amid lockdowns. There are also a growing number of ad-supported streaming services which are attracting viewers and ad dollars. We help advertisers connect with audiences across a premium CTV environment. Our business in that area grew by 260% in the quarter and we expect even more growth moving forward. 

Why did Verizon Media sell the Huffington Post to Buzzfeed last November? How are legacy digital media brands Yahoo and AOL, formerly known as Oath, been faring in today’s media/tech landscape?

Markman: The acquisition aligns the brands to bring new and differentiated content to consumers.

Now, more than ever, people want trusted and premium content. This past year has increased the importance of that content and its where legacy media brands, with an established, and trusted identity, can thrive and deliver value. You see that in our own numbers, with DAUs up 4% year-over-year.

But it’s also important for these brands to evolve and diversify, as we’ve done, unifying trusted content with unique commerce and advertising experiences.

Verizon Media recently joined the DPAA, a digital out-of-home media (DOOH) trade group. What role does Verizon Media play in DOOH?

Markman: We make it possible for the world’s largest brands to place ads wherever their audiences are — and that includes outside of the home. We were one of the first to make DOOH ad inventory available in an automated way through our Ad Platform. Buying those ads used to be a lot more manual, with less data for targeting. We’ve totally changed that and have made it easier than ever to serve and target relevant ads on digital screens in public spaces.

We’re really excited about the promise for this sector. Pre-pandemic, DOOH had been one of the fastest-growing ad channels. When COVID-19 hit, of course, there was certainly less traffic surrounding major billboards, on the roads and subways. However, there is significantly more foot traffic in essential businesses like grocery stores, pharmacies and patient out-care centers. DOOH has evolved during this crisis to cater to those screens. We recognized this early on and launched a number of unique DOOH partnerships to meet the moment. We partnered with Cooler Screens, for example, to bring targeted DOOH experiences to essential retail locations via internet-connected cooler screen doors. The partnership enhances the in-store experience for shoppers while opening up omni-channel ad opportunities for brands.

With openings on the horizon, DOOH is set to grow this year due to pent-up demand from both consumers and advertisers. People will be traveling and outside of their homes more than ever while advertisers will be looking to connect with them on-the-go. It’s a watershed moment for this category and I expect investments to skyrocket.

What strategic partnerships are Verizon Media looking at?

Markman: One of the areas we’re focusing on right now is supporting advertisers and publishers as cookies go away. We launched an alternative to cookie-based ad tracking called ConnectID and are working on and seeing strong adoption.

ConnectID is a solution to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and reach audiences online. It helps advertisers buy, measure and optimize ads while enabling publishers to manage, monetize and navigate audiences—all without third-party cookies. It can do that by leveraging our company’s strength in direct consumer relationships through our hundreds of millions of users, our diverse ID graph built around billions of daily, consent-based signals across our sites and services, and our full-stack Ad Platform.

We’re uniquely positioned to help advertisers and publishers navigate this moment and will be announcing a number of great ConnectID partners throughout the year.

From Verizon Media’s perspective, what was media consumption like during the pandemic and what do you expect in 2021?

Markman: The appetite for trusted content in 2020 was record breaking and will only continue to grow in 2021. But I also think content will need to offer more value than just being trusted. It will need to become more personalized and more actionable.

We’re working on bringing the best of our ecosystem to consumers through a highly personalized experience that’s unique to each individual’s interests and daily needs. Imagine logging on to any of our Yahoo homepages and seeing content, offers and videos that are specific to your passion points – it’s curation and customization on a whole different level. And experiences that you can trust.

Media brands should also focus on delivering personalized commerce alongside their content. You’re making content more actionable and useful for consumers by doing that. We’ll definitely be deepening our investment in commerce across our brands and products and launching several commerce experiences that will provide new opportunities for consumers and businesses.

Take betting, for example. If you’re checking sports scores on Yahoo Sports, you should also be able to place bets in the same content ecosystem. For sports betting, we’re currently live in six states and expect to be in three more states very soon (Virginia, Michigan, and Pennsylvania). This is an area we believe can drive enormous growth for our company.

The bottom line is that consumer behavior and expectations are evolving. Media companies need to innovate to better serve these multifaceted users and the advertisers and publishers that want to reach them. At Verizon Media, we’ve created a unique and fully connected ecosystem that pairs consumers with their passions, while driving revenue and engagement for our partners.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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