How You Can Invest In The Real Estate Market Through Fractional Investing - Forbes | Canada News Media
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How You Can Invest In The Real Estate Market Through Fractional Investing – Forbes

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Many finance professionals say that investing in real estate can offer some great returns, and it certainly has for many investors over the years. But getting into real estate these days is unaffordable for the masses. And if you could afford to purchase a rental property, it still requires a significant commitment of landlord responsibilities.

Meet Khushboo Jha, BuyProperly’s Founder and CEO. BuyProperly is a female-founded and Toronto-based platform that allows Canadians to get started in the real estate market through fractional investing in less than 7 minutes.

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BuyProperly’s mission is simple—they are committed to making real estate investing easy, more accessible, and hassle-free for Canadians struggling to invest in the market. By disrupting the market, they are providing a low-cost, easy-to-use system using technology. BuyProperly’s platform uses AI in two ways: to identify real estate trends and to help discover undervalued properties in the market, allowing investors to earn high returns.

Since its launch in 2019, BuyProperly has seen its customer base grow by 5x, with 30% of customers investing in more than one property. BuyProperly has plans to expand its offerings into the U.S. market in late 2021.

This approach to real estate investing has made it accessible for the average investor. BuyProperly offers complete transparency on your investment and is offered in affordable increments.

Building this company from the ground up wasn’t easy, and Khushboo faced challenges along the way. But she knew she was building an important offer to investors and persevered through the tougher times. 

For women who are considering their startup venture, Khushboo leaves you with these tips:

Don’t follow the masses blindly

Just because someone has built their business in a certain way with success doesn’t mean that is the right path for your business. Don’t be afraid to think differently and try new ways of doing things.

Get support from other leaders in marginalized communities

When you feel as though you need support or mentorship, get advice from others in marginalized communities who have gone before you. They will have good advice and will speak from experience rather than guesswork. 

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Tell your story

Don’t hold back from telling your story to people and potential clients. Word of mouth is a very strong, and economical marketing strategy. The more people aware of your business, the more curiosity will arise and lead to potential clients.  Often self-promotion can feel a little uncomfortable for people, but remember, you are offering a valuable product or service that is designed to solve a problem for people.

Talk to your future customers

You may think you know what people want, but what resonates with your target market and what doesn’t is always surprising. The earlier you get into a habit of listening to your customer base, the faster you’ll be able to land your first customers and pivot quickly if needed.

Be self-aware

Being self-aware, knowing your strengths and weaknesses and playing up your strengths and using them as your best asset is essential. Play on what you are good at and outsource the tasks that are not your forte and have others do them for you.

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The bottom line is that starting a new business in the tech space, especially as a woman, can have challenges, but you need to remember that you are stronger than those challenges. Resiliency is a crucial characteristic for entrepreneurs.

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Greater Toronto home sales jump in October after Bank of Canada rate cuts: board

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TORONTO – The Toronto Regional Real Estate Board says home sales in October surged as buyers continued moving off the sidelines amid lower interest rates.

The board said 6,658 homes changed hands last month in the Greater Toronto Area, up 44.4 per cent compared with 4,611 in the same month last year. Sales were up 14 per cent from September on a seasonally adjusted basis.

The average selling price was up 1.1 per cent compared with a year earlier at $1,135,215. The composite benchmark price, meant to represent the typical home, was down 3.3 per cent year-over-year.

“While we are still early in the Bank of Canada’s rate cutting cycle, it definitely does appear that an increasing number of buyers moved off the sidelines and back into the marketplace in October,” said TRREB president Jennifer Pearce in a news release.

“The positive affordability picture brought about by lower borrowing costs and relatively flat home prices prompted this improvement in market activity.”

The Bank of Canada has slashed its key interest rate four times since June, including a half-percentage point cut on Oct. 23. The rate now stands at 3.75 per cent, down from the high of five per cent that deterred many would-be buyers from the housing market.

New listings last month totalled 15,328, up 4.3 per cent from a year earlier.

In the City of Toronto, there were 2,509 sales last month, a 37.6 per cent jump from October 2023. Throughout the rest of the GTA, home sales rose 48.9 per cent to 4,149.

The sales uptick is encouraging, said Cameron Forbes, general manager and broker for Re/Max Realtron Realty Inc., who added the figures for October were stronger than he anticipated.

“I thought they’d be up for sure, but not necessarily that much,” said Forbes.

“Obviously, the 50 basis points was certainly a great move in the right direction. I just thought it would take more to get things going.”

He said it shows confidence in the market is returning faster than expected, especially among existing homeowners looking for a new property.

“The average consumer who’s employed and may have been able to get some increases in their wages over the last little bit to make up some ground with inflation, I think they’re confident, so they’re looking in the market.

“The conditions are nice because you’ve got a little more time, you’ve got more choice, you’ve got fewer other buyers to compete against.”

All property types saw more sales in October compared with a year ago throughout the GTA.

Townhouses led the surge with 56.8 per cent more sales, followed by detached homes at 46.6 per cent and semi-detached homes at 44 per cent. There were 33.4 per cent more condos that changed hands year-over-year.

“Market conditions did tighten in October, but there is still a lot of inventory and therefore choice for homebuyers,” said TRREB chief market analyst Jason Mercer.

“This choice will keep home price growth moderate over the next few months. However, as inventory is absorbed and home construction continues to lag population growth, selling price growth will accelerate, likely as we move through the spring of 2025.”

This report by The Canadian Press was first published Nov. 6, 2024.

The Canadian Press. All rights reserved.

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Homelessness: Tiny home village to open next week in Halifax suburb

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HALIFAX – A village of tiny homes is set to open next month in a Halifax suburb, the latest project by the provincial government to address homelessness.

Located in Lower Sackville, N.S., the tiny home community will house up to 34 people when the first 26 units open Nov. 4.

Another 35 people are scheduled to move in when construction on another 29 units should be complete in December, under a partnership between the province, the Halifax Regional Municipality, United Way Halifax, The Shaw Group and Dexter Construction.

The province invested $9.4 million to build the village and will contribute $935,000 annually for operating costs.

Residents have been chosen from a list of people experiencing homelessness maintained by the Affordable Housing Association of Nova Scotia.

They will pay rent that is tied to their income for a unit that is fully furnished with a private bathroom, shower and a kitchen equipped with a cooktop, small fridge and microwave.

The Atlantic Community Shelters Society will also provide support to residents, ranging from counselling and mental health supports to employment and educational services.

This report by The Canadian Press was first published Oct. 24, 2024.

The Canadian Press. All rights reserved.

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Here are some facts about British Columbia’s housing market

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Housing affordability is a key issue in the provincial election campaign in British Columbia, particularly in major centres.

Here are some statistics about housing in B.C. from the Canada Mortgage and Housing Corporation’s 2024 Rental Market Report, issued in January, and the B.C. Real Estate Association’s August 2024 report.

Average residential home price in B.C.: $938,500

Average price in greater Vancouver (2024 year to date): $1,304,438

Average price in greater Victoria (2024 year to date): $979,103

Average price in the Okanagan (2024 year to date): $748,015

Average two-bedroom purpose-built rental in Vancouver: $2,181

Average two-bedroom purpose-built rental in Victoria: $1,839

Average two-bedroom purpose-built rental in Canada: $1,359

Rental vacancy rate in Vancouver: 0.9 per cent

How much more do new renters in Vancouver pay compared with renters who have occupied their home for at least a year: 27 per cent

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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