I Love That Respawn Is Willing To Take Risks With Apex Legends' Storytelling - GameSpot | Canada News Media
Connect with us

Tech

I Love That Respawn Is Willing To Take Risks With Apex Legends' Storytelling – GameSpot

Published

 on


Unlike most other triple-A games that launch after weeks or months of preview events and trailers, Apex Legends was announced and released on the same day. It was a bold strategy on Respawn’s part–a move that could have doomed the Titanfall spin-off from the beginning, especially since fans were clamoring for Titanfall 3, not another battle royale game. But the game didn’t die out, and Respawn’s willingness to continually advertise Apex Legends with unorthodox methods has allowed the battle royale to thrive in an industry that is, now more than ever, always battling for your time.

In preparation for Season 4: Assimilation and the one-year anniversary of Apex Legends, Respawn utilized another risky strategy: killing off a character before he even had a chance to appear in the game. The move concludes a months-long cat-and-mouse game between Respawn and the Apex Legends’ community, one that has ultimately done a stellar job at selling the story behind the game.

If you haven’t been keeping up with Apex Legends over the past few months, here’s a refresher. Revenant has been a name that’s been circulating in the community since 2019 when dataminers discovered the name in the game’s files. It’s been theorized for a while that the character would be added as a playable legend–something that seemed all but confirmed when an Apex Legends developer released, seemingly on accident, an image that featured the character in an early concept of Octane’s Gauntlet on Kings Canyon. When pressed by news outlets for further details or confirmation on Revenant’s existence, Respawn remained coy on the matter.

Revenant’s inclusion in the game seemed even more certain during Season 3: Meltdown, though, specifically during the Halloween-themed Fight or Fright event, which saw Pathfinder accidentally wandering into a different dimension, the setting of the Shadowfall mode. The announcer and host of the mode was a robotic entity whose overall shape and voice lines matched that of the datamined Revenant files. Given Respawn’s track record of teasing legends ahead of their release through in-game hints, it seemed likely Revenant would be Season 4’s new character.

Then Respawn dropped a bombshell during its Season 4 Reveal Devstream: the season would add ex-MMA fighter Forge to Apex Legends, not Revenant. To lend credence to the reveal, dataminers found files for Forge in Apex Legends long before the announcement–some dating back nearly as far as the ones for Revenant. For all intents and purposes, it seemed like fans had just gotten the prediction wrong. Several members of the community then assumed that Forge would come to Apex Legends first, to be followed by Revenant later–maybe within the same season or perhaps at the start of Season 5. The game itself seemed to further support this theory, with in-game assets changing to reflect the arrival of Forge and only minor details hinting at Revenant’s further involvement. Respawn followed-up these map changes with the announcement that an interview featuring Forge would debut on January 27. The interview would be held in the Sorting Factory on World’s Edge, and a news station set even appeared in the in-game location ahead of the video.

This was all revealed to be a smokescreen, however. During the interview, Revenant appeared and stabbed Forge in the back. In the game, the interview set was trashed and Forge’s chair was replaced by a death box that contains his medallion (which is unlocked as a gun charm if you loot it). After promoting Forge for nearly a week, Respawn just killed the character off–his reveal and inclusion in Apex Legends designed for a plot twist and shocking reveal of a completely different character.

Telling their dedicated playerbase that they’re going to do one thing when they actually plan on flipping the script is not a normal strategy for video game developers to take. Blizzard and Ubisoft do not announce new Overwatch Heroes or Rainbow Six Siege Operators only to then turn around and kill said characters before players even have a chance to try them. Tricking your playerbase and getting them hyped for something that never actually arrives in hopes the surprise twist will draw even greater interest can backfire if players think that you’re now delivering something that’s less than what you originally announced.

<div class="js-video-player-new av-video-player av-desktop-player av-video-on-demand is-vid-loading is-vid-noseek is-vid-show-controls " tabindex="0" data-id="2106661831" data-promo-id="0" data-video=""adCall":"host":"http://pubads.g.doubleclick.net/gampad/ads?","params":"iu":"/8264/vasia-gamespot/desktop/gamespot.com","impl":"s","gdfp_req":1,"env":"vp","output":"xml_vmap1","unviewed_position_start":1,"url":"[referrer_url]","correlator":"[timestamp]","cmsid":11409,"vid":6452059,"pp":"vpaid_js","custParams":"ptype":"feature_article","cid":"gs-1100-6473157","game":"apex-legends","genre":"action,first-person,shooter,tactical","con":"xbox-one,playstation-4,pc","publisher":"electronic-arts","embed":"autoplay","category":"games","partner":"desktop/gamespot.com","vid":6452059,"soundBasedSize":"normal":"640×480","muted":"640×483","none":"640×480","daiSsbUrl":"https://dai.google.com/ondemand/hls/content/2459129/vid/6452059/master.m3u8","daiMidRollHost":2500176,"adPartner":"desktop/gamespot.com","ageGateCookieName":"videoAgeGateBirthday","autoplay":false,"cms":"pi","contentRating":13,"countdownTime":0,"cuePoints":null,"datePublished":1580160960,"desktopAdPartner":"desktop%2Fgamespot.com","device":"other","guid":"gs-2300-6452059","id":6452059,"isDevice":false,"isLiveStream":false,"lengthSeconds":129,"mapp":"gamespot","mobileAdPartner":"mobile_web%2Fgamespot.com_mobile","partner":"gamespot","postPlayMax":100,"premium":false,"screenMediumThumb":"https://gamespot1.cbsistatic.com/uploads/screen_medium/368/3687506/3629510-gameplay_apexforgedeathboxlocation_20200127_aaron-sampson_gameplay.jpg","seekablePlaybacks":["html5","uvpjs"],"share":"linkUrl":"https://www.gamespot.com/videos/how-to-get-forges-gun-charm-now-in-apex-legends-ga/2300-6452059/","embedUrl":"https://www.gamespot.com/videos/embed/6452059/","embedHtml":"640":"","480":"","siteType":"responsive web","startMuted":false,"startTime":0,"title":"How%20To%20Get%20Forge%27s%20Gun%20Charm%20Now%20In%20Apex%20Legends%20-%20Gameplay","tracking":["name":"SiteCatalyst","category":"qos","enabled":true,"params":["name":"charSet","value":"UTF-8","name":"currencyCode","value":"USD","name":"siteType","value":"responsive web","name":"trackingServer","value":"om.cbsi.com","name":"visitorNamespace","value":"cbsinteractive","name":"heartbeatTrackingServer","value":"cbsinteractive.hb.omtrdc.net","name":"heartbeatVisitorMarketingCloudOrgId","value":"10D31225525FF5790A490D4D@AdobeOrg","name":"partnerID","value":"gamespot","name":"siteCode","value":"gamespot","name":"brand","value":"gamespot","name":"account","value":"cbsigamespotsite","name":"edition","value":"asia"],"name":"CNetTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://dw.cbsi.com/levt/video/e.gif?","name":"siteid","value":"6","name":"adastid","value":"597","name":"medastid","value":"599"],"name":"ComScore_ss","category":"qos","enabled":true,"params":["name":"c2","value":"3005086","name":"publishersSecret","value":"2cb08ca4d095dd734a374dff8422c2e5","name":"c3","value":"","name":"partnerID","value":"gamespot","name":"c4","value":"gamespot"],"name":"NielsenTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://secure-us.imrworldwide.com/cgi-bin/m?","name":"scCI","value":"us-200330","name":"scC6","value":"vc,c01"],"name":"MuxQOSPluginJS","category":"qos","enabled":true,"params":["name":"propertyKey","value":"b7d6e48b7461a61cb6e863a62"]],"trackingAccount":"cbsigamespotsite","trackingCookie":"XCLGFbrowser","trackingPrimaryId":"cbsigamespotsite","trackingSiteCode":"gs","userId":0,"uvpHi5Ima":"https://s0.2mdn.net/instream/html5/ima3.js","uvpc":"","videoAdMobilePartner":"mobile_web%2Fgamespot.com_mobile","videoAdPartner":"desktop%2Fgamespot.com","videoAssetSource":"GameSpot","videoStreams":"adaptive_stream":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,1000,1800,2500,3200,4000,8000,master.m3u8","adaptive_dash":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,1000,1800,2500,3200,4000,8000,master.mpd","adaptive_hd":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_8000,master.m3u8","adaptive_high":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_2500,master.m3u8","adaptive_low":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,master.m3u8","adaptive_restricted":"https://gamespotvideo.cbsistatic.com/vr/2020/01/27/Gameplay_ApexForgeCharmHowtoGet_01272019v2_700,1000,1800,2500,master.m3u8","videoType":"video-on-demand","watchedCookieDays":1,"watchedCookieName":"watchedVideoIds"” data-non-iframe-embed=”1″ readability=”8.267429760666″>

You need a javascript enabled browser to watch videos.

Click To Unmute

How To Get Forge’s Gun Charm Now In Apex Legends – Gameplay

Want us to remember this setting for all your devices?

Sign up or Sign in now!

Please use a html5 video capable browser to watch videos.

This video has an invalid file format.

Sorry, but you can’t access this content!

Please enter your date of birth to view this video

By clicking ‘enter’, you agree to GameSpot’s

Terms of Use and
Privacy Policy

But this unorthodox strategy works for the story that Respawn is telling. Even without a single-player campaign, Apex Legends does indeed have an overarching plot, and Respawn is willing to subvert the expectations of how to market a games-as-a-service title in order to stick to its narrative vision.

In a traditional single-player game, Forge’s story would likely transpire over several cutscenes and in-game conversations, only for his murder to catch players by surprise. Respawn has managed to capture this shock value by selling this narrative through a Twitter account that acts as a news station for events that occur in the Titanfall and Apex Legends universe. So, of course, Forge would be announced as the new character with no tease to Revenant’s involvement–reporters don’t know how events will transpire ahead of time, they talk about the news as it happens. This means Respawn (which, again, is roleplaying as a news station entity) is as surprised as the rest of us when it comes to the narrative Apex Legends is building. Respawn is acting as if it’s not an all-knowing overseer of its world, which allows the developer to have a bit more fun with us, its audience, by leading us in one direction before surprising us with something else entirely. It’s a nice bit of meta storytelling in a genre that traditionally hasn’t told stories outside of cinematic trailers.

And all that being said, it’s still not a foregone conclusion that Respawn has finished tricking us yet and that Forge is definitely out for good. The gun charm in Forge’s death box describes the man as “often imitated but never defeated,” and the Forge in the interview has a scar on his eyebrow while all previous images have had no scar–which could imply that the Forge that Revenant killed is just a body double. There is still no definitive proof that Forge is dead and that Revenant will be the new playable legend. With the style of storytelling it’s using for Apex Legends, Respawn has put its fans into a position where we’ll be guessing right up until Season 4 begins to see which character actually gets added.

And ya know what? That’s kind of exciting.

<div class="js-video-player-new av-video-player av-desktop-player av-video-on-demand is-vid-loading is-vid-noseek is-vid-show-controls " tabindex="0" data-id="599877354" data-promo-id="0" data-video=""adCall":"host":"http://pubads.g.doubleclick.net/gampad/ads?","params":"iu":"/8264/vuk-gamespot/desktop/gamespot.com","impl":"s","gdfp_req":1,"env":"vp","output":"xml_vmap1","unviewed_position_start":1,"url":"[referrer_url]","correlator":"[timestamp]","cmsid":11409,"vid":6452094,"pp":"vpaid_js","custParams":"ptype":"feature_article","cid":"gs-1100-6473157","game":"apex-legends","genre":"action,first-person,shooter,tactical","con":"xbox-one,playstation-4,pc","publisher":"electronic-arts","embed":"autoplay","category":"games","partner":"desktop/gamespot.com","vid":6452094,"soundBasedSize":"normal":"640×480","muted":"640×483","none":"640×480","daiSsbUrl":"https://dai.google.com/ondemand/hls/content/2459129/vid/6452094/master.m3u8","daiMidRollHost":2500176,"adPartner":"desktop/gamespot.com","ageGateCookieName":"videoAgeGateBirthday","autoplay":true,"cms":"pi","countdownTime":0,"cuePoints":null,"datePublished":1580408100,"desktopAdPartner":"desktop%2Fgamespot.com","device":"other","guid":"gs-2300-6452094","id":6452094,"isDevice":false,"isLiveStream":false,"lengthSeconds":174,"mapp":"gamespot","mobileAdPartner":"mobile_web%2Fgamespot.com_mobile","partner":"gamespot","postPlayMax":100,"premium":false,"screenMediumThumb":"https://gamespot1.cbsistatic.com/uploads/screen_medium/1563/15636435/3630633-apexs4trailer_01302020.jpg","seekablePlaybacks":["html5","uvpjs"],"share":"linkUrl":"https://www.gamespot.com/videos/apex-legends-season-4-assimilation-launch-trailer/2300-6452094/","embedUrl":"https://www.gamespot.com/videos/embed/6452094/","embedHtml":"640":"","480":"","siteType":"responsive web","startMuted":false,"startTime":0,"title":"Apex%20Legends%20Season%204%3A%20Assimilation%20Launch%20Trailer","tracking":["name":"SiteCatalyst","category":"qos","enabled":true,"params":["name":"charSet","value":"UTF-8","name":"currencyCode","value":"USD","name":"siteType","value":"responsive web","name":"trackingServer","value":"om.cbsi.com","name":"visitorNamespace","value":"cbsinteractive","name":"heartbeatTrackingServer","value":"cbsinteractive.hb.omtrdc.net","name":"heartbeatVisitorMarketingCloudOrgId","value":"10D31225525FF5790A490D4D@AdobeOrg","name":"partnerID","value":"gamespot","name":"siteCode","value":"gamespot","name":"brand","value":"gamespot","name":"account","value":"cbsigamespotsite","name":"edition","value":"uk"],"name":"CNetTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://dw.cbsi.com/levt/video/e.gif?","name":"siteid","value":"93","name":"adastid","value":"","name":"medastid","value":"599"],"name":"ComScore_ss","category":"qos","enabled":true,"params":["name":"c2","value":"3005086","name":"publishersSecret","value":"2cb08ca4d095dd734a374dff8422c2e5","name":"c3","value":"","name":"partnerID","value":"gamespot","name":"c4","value":"gamespot"],"name":"NielsenTracking","category":"tracking","enabled":true,"params":["name":"host","value":"https://secure-us.imrworldwide.com/cgi-bin/m?","name":"scCI","value":"us-200330","name":"scC6","value":"vc,c01"],"name":"MuxQOSPluginJS","category":"qos","enabled":true,"params":["name":"propertyKey","value":"b7d6e48b7461a61cb6e863a62"]],"trackingAccount":"cbsigamespotsite","trackingCookie":"XCLGFbrowser","trackingPrimaryId":"cbsigamespotsite","trackingSiteCode":"gs","userId":0,"uvpHi5Ima":"https://s0.2mdn.net/instream/html5/ima3.js","uvpc":"","videoAdMobilePartner":"mobile_web%2Fgamespot.com_mobile","videoAdPartner":"desktop%2Fgamespot.com","videoAssetSource":"Publisher Asset","videoStreams":"adaptive_stream":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,1000,1800,2500,3200,4000,master.m3u8","adaptive_dash":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,1000,1800,2500,3200,4000,master.mpd","adaptive_hd":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_4000,master.m3u8","adaptive_high":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_2500,master.m3u8","adaptive_low":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,master.m3u8","adaptive_restricted":"https://gamespotvideo.cbsistatic.com/vr/2020/01/30/ApexS4Trailer_01302020_700,1000,1800,2500,master.m3u8","videoType":"video-on-demand","watchedCookieDays":1,"watchedCookieName":"watchedVideoIds"” data-non-iframe-embed=”1″ readability=”7.3659820958399″>

You need a javascript enabled browser to watch videos.

Click To Unmute

Want us to remember this setting for all your devices?

Sign up or Sign in now!

Please use a html5 video capable browser to watch videos.

This video has an invalid file format.

Sorry, but you can’t access this content!

Please enter your date of birth to view this video

By clicking ‘enter’, you agree to GameSpot’s

Terms of Use and
Privacy Policy

Now Playing: Apex Legends Season 4: Assimilation Launch Trailer

Let’s block ads! (Why?)



Source link

Continue Reading

Tech

Slack researcher discusses the fear, loathing and excitement surrounding AI in the workplace

Published

 on

 

SAN FRANCISCO (AP) — Artificial intelligence‘s recent rise to the forefront of business has left most office workers wondering how often they should use the technology and whether a computer will eventually replace them.

Those were among the highlights of a recent study conducted by the workplace communications platform Slack. After conducting in-depth interviews with 5,000 desktop workers, Slack concluded there are five types of AI personalities in the workplace: “The Maximalist” who regularly uses AI on their jobs; “The Underground” who covertly uses AI; “The Rebel,” who abhors AI; “The Superfan” who is excited about AI but still hasn’t used it; and “The Observer” who is taking a wait-and-see approach.

Only 50% of the respondents fell under the Maximalist or Underground categories, posing a challenge for businesses that want their workers to embrace AI technology. The Associated Press recently discussed the excitement and tension surrounding AI at work with Christina Janzer, Slack’s senior vice president of research and analytics.

Q: What do you make about the wide range of perceptions about AI at work?

A: It shows people are experiencing AI in very different ways, so they have very different emotions about it. Understanding those emotions will help understand what is going to drive usage of AI. If people are feeling guilty or nervous about it, they are not going to use it. So we have to understand where people are, then point them toward learning to value this new technology.

Q: The Maximalist and The Underground both seem to be early adopters of AI at work, but what is different about their attitudes?

A: Maximalists are all in on AI. They are getting value out of it, they are excited about it, and they are actively sharing that they are using it, which is a really big driver for usage among others.

The Underground is the one that is really interesting to me because they are using it, but they are hiding it. There are different reasons for that. They are worried they are going to be seen as incompetent. They are worried that AI is going to be seen as cheating. And so with them, we have an opportunity to provide clear guidelines to help them know that AI usage is celebrated and encouraged. But right now they don’t have guidelines from their companies and they don’t feel particularly encouraged to use it.

Overall, there is more excitement about AI than not, so I think that’s great We just need to figure out how to harness that.

Q: What about the 19% of workers who fell under the Rebel description in Slack’s study?

A: Rebels tend to be women, which is really interesting. Three out of five rebels are women, which I obviously don’t like to see. Also, rebels tend to be older. At a high level, men are adopting the technology at higher rates than women.

Q: Why do you think more women than men are resisting AI?

A: Women are more likely to see AI as a threat, more likely to worry that AI is going to take over their jobs. To me, that points to women not feeling as trusted in the workplace as men do. If you feel trusted by your manager, you are more likely to experiment with AI. Women are reluctant to adopt a technology that might be seen as a replacement for them whereas men may have more confidence that isn’t going to happen because they feel more trusted.

Q: What are some of the things employers should be doing if they want their workers to embrace AI on the job?

A: We are seeing three out of five desk workers don’t even have clear guidelines with AI, because their companies just aren’t telling them anything, so that’s a huge opportunity.

Another opportunity to encourage AI usage in the open. If we can create a culture where it’s celebrated, where people can see the way people are using it, then they can know that it’s accepted and celebrated. Then they can be inspired.

The third thing is we have to create a culture of experimentation where people feel comfortable trying it out, testing it, getting comfortable with it because a lot of people just don’t know where to start. The reality is you can start small, you don’t have to completely change your job. Having AI write an email or summarize content is a great place to start so you can start to understand what this technology can do.

Q: Do you think the fears about people losing their jobs because of AI are warranted?

A: People with AI are going to replace people without AI.

The Canadian Press. All rights reserved.

Source link

Continue Reading

Tech

Biden administration to provide $325 million for new Michigan semiconductor factory

Published

 on

 

WASHINGTON (AP) — The Biden administration said Tuesday that it would provide up to $325 million to Hemlock Semiconductor for a new factory, a move that could help give Democrats a political edge in the swing state of Michigan ahead of election day.

The funding would support 180 manufacturing jobs in Saginaw County, where Republicans and Democrats were neck-in-neck for the past two presidential elections. There would also be construction jobs tied to the factory that would produce hyper-pure polysilicon, a building block for electronics and solar panels, among other technologies.

Commerce Secretary Gina Raimondo said on a call with reporters that the funding came from the CHIPS and Science Act, which President Joe Biden signed into law in 2022. It’s part of a broader industrial strategy that the campaign of Vice President Kamala Harris, the Democratic nominee, supports, while Republican nominee Donald Trump, the former president, sees tariff hikes and income tax cuts as better to support manufacturing.

“What we’ve been able to do with the CHIPS Act is not just build a few new factories, but fundamentally revitalize the semiconductor ecosystem in our country with American workers,” Raimondo said. “All of this is because of the vision of the Biden-Harris administration.”

A senior administration official said the timing of the announcement reflected the negotiating process for reaching terms on the grant, rather than any political considerations. The official insisted on anonymity to discuss the process.

After site work, Hemlock Semiconductor plans to begin construction in 2026 and then start production in 2028, the official said.

Running in 2016, Trump narrowly won Saginaw County and Michigan as a whole. But in 2020 against Biden, both Saginaw County and Michigan flipped to the Democrats.

The Canadian Press. All rights reserved.

Source link

Continue Reading

News

The Internet is Littered in ‘Educated Guesses’ Without the ‘Education’

Published

 on

Although no one likes a know-it-all, they dominate the Internet.

The Internet began as a vast repository of information. It quickly became a breeding ground for self-proclaimed experts seeking what most people desire: recognition and money.

Today, anyone with an Internet connection and some typing skills can position themselves, regardless of their education or experience, as a subject matter expert (SME). From relationship advice, career coaching, and health and nutrition tips to citizen journalists practicing pseudo-journalism, the Internet is awash with individuals—Internet talking heads—sharing their “insights,” which are, in large part, essentially educated guesses without the education or experience.

The Internet has become a 24/7/365 sitcom where armchair experts think they’re the star.

Not long ago, years, sometimes decades, of dedicated work and acquiring education in one’s field was once required to be recognized as an expert. The knowledge and opinions of doctors, scientists, historians, et al. were respected due to their education and experience. Today, a social media account and a knack for hyperbole are all it takes to present oneself as an “expert” to achieve Internet fame that can be monetized.

On the Internet, nearly every piece of content is self-serving in some way.

The line between actual expertise and self-professed knowledge has become blurry as an out-of-focus selfie. Inadvertently, social media platforms have created an informal degree program where likes and shares are equivalent to degrees. After reading selective articles, they’ve found via and watching some TikTok videos, a person can post a video claiming they’re an herbal medicine expert. Their new “knowledge,” which their followers will absorb, claims that Panda dung tea—one of the most expensive teas in the world and isn’t what its name implies—cures everything from hypertension to existential crisis. Meanwhile, registered dietitians are shaking their heads, wondering how to compete against all the misinformation their clients are exposed to.

More disturbing are individuals obsessed with evangelizing their beliefs or conspiracy theories. These people write in-depth blog posts, such as Elvis Is Alive and the Moon Landings Were Staged, with links to obscure YouTube videos, websites, social media accounts, and blogs. Regardless of your beliefs, someone or a group on the Internet shares them, thus confirming your beliefs.

Misinformation is the Internet’s currency used to get likes, shares, and engagement; thus, it often spreads like a cosmic joke. Consider the prevalence of clickbait headlines:

  • You Won’t Believe What Taylor Swift Says About Climate Change!
  • This Bedtime Drink Melts Belly Fat While You Sleep!
  • In One Week, I Turned $10 Into $1 Million!

Titles that make outrageous claims are how the content creator gets reads and views, which generates revenue via affiliate marketing, product placement, and pay-per-click (PPC) ads. Clickbait headlines are how you end up watching a TikTok video by a purported nutrition expert adamantly asserting you can lose belly fat while you sleep by drinking, for 14 consecutive days, a concoction of raw eggs, cinnamon, and apple cider vinegar 15 minutes before going to bed.

Our constant search for answers that’ll explain our convoluted world and our desire for shortcuts to success is how Internet talking heads achieve influencer status. Because we tend to seek low-hanging fruits, we listen to those with little experience or knowledge of the topics they discuss yet are astute enough to know what most people want to hear.

There’s a trend, more disturbing than spreading misinformation, that needs to be called out: individuals who’ve never achieved significant wealth or traded stocks giving how-to-make-easy-money advice, the appeal of which is undeniable. Several people I know have lost substantial money by following the “advice” of Internet talking heads.

Anyone on social media claiming to have a foolproof money-making strategy is lying. They wouldn’t be peddling their money-making strategy if they could make easy money.

Successful people tend to be secretive.

Social media companies design their respective algorithms to serve their advertisers—their source of revenue—interest; hence, content from Internet talking heads appears most prominent in your feeds. When a video of a self-professed expert goes viral, likely because it pressed an emotional button, the more people see it, the more engagement it receives, such as likes, shares and comments, creating a cycle akin to a tornado.

Imagine scrolling through your TikTok feed and stumbling upon a “scientist” who claims they can predict the weather using only aluminum foil, copper wire, sea salt and baking soda. You chuckle, but you notice his video got over 7,000 likes, has been shared over 600 times and received over 400 comments. You think to yourself, “Maybe this guy is onto something.” What started as a quest to achieve Internet fame evolved into an Internet-wide belief that weather forecasting can be as easy as DIY crafts.

Since anyone can call themselves “an expert,” you must cultivate critical thinking skills to distinguish genuine expertise from self-professed experts’ self-promoting nonsense. While the absurdity of the Internet can be entertaining, misinformation has serious consequences. The next time you read a headline that sounds too good to be true, it’s probably an Internet talking head making an educated guess; without the education seeking Internet fame, they can monetize.

______________________________________________________________

 

Nick Kossovan, a self-described connoisseur of human psychology, writes about what’s

on his mind from Toronto. You can follow Nick on Twitter and Instagram @NKossovan.

 

Continue Reading

Trending

Exit mobile version