In the battle of sports media giants, DAZN blinks, lets Bianca out of its cage - The Globe and Mail | Canada News Media
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In the battle of sports media giants, DAZN blinks, lets Bianca out of its cage – The Globe and Mail

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Bianca Andreescu, of Canada, reacts after defeating Serena Williams, of the United States, in the women’s singles final of the U.S. Open tennis championships in New York on Sept. 7, 2019.

Adam Hunger/The Associated Press

In the world of sports, it’s always a riveting moment when a cocky rookie who’s never known defeat suddenly looks vulnerable.

The same holds true for sports media. Over the past couple of years, one of the most interesting stories in that world has been the rise of DAZN, a global streaming service dubbed “the Netflix of sports.” Bankrolled by the businessman Len Blavatnik, who is estimated to be worth US$19-billion, DAZN (pronounced da-zone) aims to disrupt the way we watch sports as much as the introduction of cable TV blew up the cozy broadcast landscape in the 1980s.

But DAZN just blinked.

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Canadian sports fans have viewed the rise of the service, which launched here in the summer of 2017 with a massive package of NFL games and select European soccer matches, with a mix of excitement and dread.

Excitement, because after DAZN picked up a bunch of other marquee rights, including the English Premier League, some viewers chose to cut their cable cord. But dread, too: for casual fans of, say, women’s tennis, DAZN’s appearance on the scene meant they couldn’t tune in to TSN or Sportsnet whenever a women’s tennis tournament was on. Not only would they have to pay more – DAZN retails for $20 a month or $150 a year – they would also have to navigate the world of apps, which is frankly too much of a hurdle for some techno-challenged TV viewers.

That erupted into something of a national crisis last March during the BNP Paribas Open at Indian Wells, Calif., when Canadian tennis fans had to figure out two things simultaneously: 1) how to pronounce “Andreescu”; and 2) which sports channel was showing the 18-year-old unseeded newcomer destroying anyone in her path.

What they discovered to their chagrin, through a lot of frantic Googling and tweeting, was that Bianca Andreescu was nowhere to be found on their cable dial. DAZN had the rights to the WTA tournaments, which comprises all of the important matches in the women’s calendar outside of the four Grand Slam events and the Rogers Cup.

Up that point, it’s fair to say that most Canadians had barely heard of DAZN, or how to watch (or pronounce) it. And even though, when Andreescu made the Indian Wells final, DAZN said it would stream the match free on its Twitter and Facebook accounts, as well as its app, many fans missed out.

And so they blasted TSN, which owns the rights to the men’s tennis tour, for its perceived sexism in apparently ignoring the women. (For what it’s worth, the last time the WTA tournaments had been on TV, it was Rogers Sportsnet that had the rights. But that was some years ago and nobody much complained until Bianca came along.)

On Friday afternoon, TSN said it had secured the rights to nine of this year’s biggest WTA tournaments, including the Miami Open, the China Open and the Qatar Total Open, which begins airing Sunday morning at 6 a.m. ET. TSN will also air the triumphant return of Andreescu to Indian Wells next month, if she has recovered from her nagging knee injury by then.

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DAZN will continue to stream those tournaments on its own platforms, though no longer on an exclusive basis.

That’s a sharp comedown for a company whose business model is based on securing exclusive rights to sports events and making viewers pay for them. Just last month, John Skipper, the former ESPN president who joined DAZN Group as executive chairman in 2018, told an industry gathering that “we want exclusive content. … When we bought the Serie A rights in Italy, or the Japanese baseball rights, we bought them exclusively.” He added: “We want to move people over. We want a transformation. We don’t want to be a complementary service.”

But even goliaths backed by billionaires sometimes have to compromise. Because last year, as Bianca shot up the rankings, the tennis powers-that-be in this country and at the WTA began to chafe at the situation. For the first time in recent memory – or, perhaps, ever – one of the biggest tennis stars in the world was from Canada. And most Canadians were missing out. DAZN got the message: Set Bianca free.

“At the end of the day, the average tennis fan in this country still looks towards conventional TV to see tennis,” Michael Downey, the president and CEO of Tennis Canada, said in an interview on Friday afternoon. “This is going to be great news for Canadian tennis fans who want to watch Bianca, because she’ll be playing in all those major tournaments that TSN has.”

He declined to comment on whether the WTA or Tennis Canada pushed DAZN to make nice and share its rights with TSN.

For DAZN, which is still trying to build awareness of its brand in Canada, it’s probably a smart strategy, even if it makes the company look weak. NFL football and EPL are its big subscriptions drivers; tennis is a nice add-on, but few people are going to sign on to the service just to watch the second-tier WTA tournaments. DAZN will continue to try to build its brand while flying in the promotional slipstream of TSN, as that network – which has a much higher profile, as well as a bigger marketing budget – raises awareness of the tournaments through its news coverage, advertising and the matches themselves.

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A few months ago, I spoke with Norm Lem, the senior vice-president of revenue for DAZN Canada, who outlined the unique challenge of disrupting the sports landscape in Canada, which is dominated by two enormous telecom companies. “If you’re looking at a very duopolistic – ‘control’ may be a strong word, but – controlled sports-media market in Canada, it’s kind of hard to get your brand out there to the masses,” he said in an interview at the time. Given that, he suggested, DAZN would have to get creative to spread its message.

On Friday, I asked DAZN about its decision to sublicense its WTA rights. It declined to comment.

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Trump could cash out his DJT stock within weeks. Here’s what happens if he sells

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Former President Donald Trump is on the brink of a significant financial decision that could have far-reaching implications for both his personal wealth and the future of his fledgling social media company, Trump Media & Technology Group (TMTG). As the lockup period on his shares in TMTG, which owns Truth Social, nears its end, Trump could soon be free to sell his substantial stake in the company. However, the potential payday, which makes up a large portion of his net worth, comes with considerable risks for Trump and his supporters.

Trump’s stake in TMTG comprises nearly 59% of the company, amounting to 114,750,000 shares. As of now, this holding is valued at approximately $2.6 billion. These shares are currently under a lockup agreement, a common feature of initial public offerings (IPOs), designed to prevent company insiders from immediately selling their shares and potentially destabilizing the stock. The lockup, which began after TMTG’s merger with a special purpose acquisition company (SPAC), is set to expire on September 25, though it could end earlier if certain conditions are met.

Should Trump decide to sell his shares after the lockup expires, the market could respond in unpredictable ways. The sale of a substantial number of shares by a major stakeholder like Trump could flood the market, potentially driving down the stock price. Daniel Bradley, a finance professor at the University of South Florida, suggests that the market might react negatively to such a large sale, particularly if there aren’t enough buyers to absorb the supply. This could lead to a sharp decline in the stock’s value, impacting both Trump’s personal wealth and the company’s market standing.

Moreover, Trump’s involvement in Truth Social has been a key driver of investor interest. The platform, marketed as a free speech alternative to mainstream social media, has attracted a loyal user base largely due to Trump’s presence. If Trump were to sell his stake, it might signal a lack of confidence in the company, potentially shaking investor confidence and further depressing the stock price.

Trump’s decision is also influenced by his ongoing legal battles, which have already cost him over $100 million in legal fees. Selling his shares could provide a significant financial boost, helping him cover these mounting expenses. However, this move could also have political ramifications, especially as he continues his bid for the Republican nomination in the 2024 presidential race.

Trump Media’s success is closely tied to Trump’s political fortunes. The company’s stock has shown volatility in response to developments in the presidential race, with Trump’s chances of winning having a direct impact on the stock’s value. If Trump sells his stake, it could be interpreted as a lack of confidence in his own political future, potentially undermining both his campaign and the company’s prospects.

Truth Social, the flagship product of TMTG, has faced challenges in generating traffic and advertising revenue, especially compared to established social media giants like X (formerly Twitter) and Facebook. Despite this, the company’s valuation has remained high, fueled by investor speculation on Trump’s political future. If Trump remains in the race and manages to secure the presidency, the value of his shares could increase. Conversely, any missteps on the campaign trail could have the opposite effect, further destabilizing the stock.

As the lockup period comes to an end, Trump faces a critical decision that could shape the future of both his personal finances and Truth Social. Whether he chooses to hold onto his shares or cash out, the outcome will likely have significant consequences for the company, its investors, and Trump’s political aspirations.

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Arizona man accused of social media threats to Trump is arrested

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Cochise County, AZ — Law enforcement officials in Arizona have apprehended Ronald Lee Syvrud, a 66-year-old resident of Cochise County, after a manhunt was launched following alleged death threats he made against former President Donald Trump. The threats reportedly surfaced in social media posts over the past two weeks, as Trump visited the US-Mexico border in Cochise County on Thursday.

Syvrud, who hails from Benson, Arizona, located about 50 miles southeast of Tucson, was captured by the Cochise County Sheriff’s Office on Thursday afternoon. The Sheriff’s Office confirmed his arrest, stating, “This subject has been taken into custody without incident.”

In addition to the alleged threats against Trump, Syvrud is wanted for multiple offences, including failure to register as a sex offender. He also faces several warrants in both Wisconsin and Arizona, including charges for driving under the influence and a felony hit-and-run.

The timing of the arrest coincided with Trump’s visit to Cochise County, where he toured the US-Mexico border. During his visit, Trump addressed the ongoing border issues and criticized his political rival, Democratic presidential nominee Kamala Harris, for what he described as lax immigration policies. When asked by reporters about the ongoing manhunt for Syvrud, Trump responded, “No, I have not heard that, but I am not that surprised and the reason is because I want to do things that are very bad for the bad guys.”

This incident marks the latest in a series of threats against political figures during the current election cycle. Just earlier this month, a 66-year-old Virginia man was arrested on suspicion of making death threats against Vice President Kamala Harris and other public officials.

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Trump Media & Technology Group Faces Declining Stock Amid Financial Struggles and Increased Competition

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Trump Media & Technology Group’s stock has taken a significant hit, dropping more than 11% this week following a disappointing earnings report and the return of former U.S. President Donald Trump to the rival social media platform X, formerly known as Twitter. This decline is part of a broader downward trend for the parent company of Truth Social, with the stock plummeting nearly 43% since mid-July. Despite the sharp decline, some investors remain unfazed, expressing continued optimism for the company’s financial future or standing by their investment as a show of political support for Trump.

One such investor, Todd Schlanger, an interior designer from West Palm Beach, explained his commitment to the stock, stating, “I’m a Republican, so I supported him. When I found out about the stock, I got involved because I support the company and believe in free speech.” Schlanger, who owns around 1,000 shares, is a regular user of Truth Social and is excited about the company’s future, particularly its plans to expand its streaming services. He believes Truth Social has the potential to be as strong as Facebook or X, despite the stock’s recent struggles.

However, Truth Social’s stock performance is deeply tied to Trump’s political influence and the company’s ability to generate sustainable revenue, which has proven challenging. An earnings report released last Friday showed the company lost over $16 million in the three-month period ending in June. Revenue dropped by 30%, down to approximately $836,000 compared to $1.2 million during the same period last year.

In response to the earnings report, Truth Social CEO Devin Nunes emphasized the company’s strong cash position, highlighting $344 million in cash reserves and no debt. He also reiterated the company’s commitment to free speech, stating, “From the beginning, it was our intention to make Truth Social an impenetrable beachhead of free speech, and by taking extraordinary steps to minimize our reliance on Big Tech, that is exactly what we are doing.”

Despite these assurances, investors reacted negatively to the quarterly report, leading to a steep drop in stock price. The situation was further complicated by Trump’s return to X, where he posted for the first time in a year. Trump’s exclusivity agreement with Trump Media & Technology Group mandates that he posts personal content first on Truth Social. However, he is allowed to make politically related posts on other social media platforms, which he did earlier this week, potentially drawing users away from Truth Social.

For investors like Teri Lynn Roberson, who purchased shares near the company’s peak after it went public in March, the decline in stock value has been disheartening. However, Roberson remains unbothered by the poor performance, saying her investment was more about supporting Trump than making money. “I’m way at a loss, but I am OK with that. I am just watching it for fun,” Roberson said, adding that she sees Trump’s return to X as a positive move that could expand his reach beyond Truth Social’s “echo chamber.”

The stock’s performance holds significant financial implications for Trump himself, as he owns a 65% stake in Trump Media & Technology Group. According to Fortune, this stake represents a substantial portion of his net worth, which could be vulnerable if the company continues to struggle financially.

Analysts have described Truth Social as a “meme stock,” similar to companies like GameStop and AMC that saw their stock prices driven by ideological investments rather than business fundamentals. Tyler Richey, an analyst at Sevens Report Research, noted that the stock has ebbed and flowed based on sentiment toward Trump. He pointed out that the recent decline coincided with the rise of U.S. Vice President Kamala Harris as the Democratic presidential nominee, which may have dampened perceptions of Trump’s 2024 election prospects.

Jay Ritter, a finance professor at the University of Florida, offered a grim long-term outlook for Truth Social, suggesting that the stock would likely remain volatile, but with an overall downward trend. “What’s lacking for the true believer in the company story is, ‘OK, where is the business strategy that will be generating revenue?'” Ritter said, highlighting the company’s struggle to produce a sustainable business model.

Still, for some investors, like Michael Rogers, a masonry company owner in North Carolina, their support for Trump Media & Technology Group is unwavering. Rogers, who owns over 10,000 shares, said he invested in the company both as a show of support for Trump and because of his belief in the company’s financial future. Despite concerns about the company’s revenue challenges, Rogers expressed confidence in the business, stating, “I’m in it for the long haul.”

Not all investors are as confident. Mitchell Standley, who made a significant return on his investment earlier this year by capitalizing on the hype surrounding Trump Media’s planned merger with Digital World Acquisition Corporation, has since moved on. “It was basically just a pump and dump,” Standley told ABC News. “I knew that once they merged, all of his supporters were going to dump a bunch of money into it and buy it up.” Now, Standley is staying away from the company, citing the lack of business fundamentals as the reason for his exit.

Truth Social’s future remains uncertain as it continues to struggle with financial losses and faces stiff competition from established social media platforms. While its user base and investor sentiment are bolstered by Trump’s political following, the company’s long-term viability will depend on its ability to create a sustainable revenue stream and maintain relevance in a crowded digital landscape.

As the company seeks to stabilize, the question remains whether its appeal to Trump’s supporters can translate into financial success or whether it will remain a volatile stock driven more by ideology than business fundamentals.

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