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Inside the NBA's plan to make money and engage fans in the Disney 'bubble' – CNBC

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NBA Commissioner Adam Silver speaks to the media after the Board of Governors meetings on July 12, 2016 at the Encore Hotel in Las Vegas, Nevada.

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It’s on to phase two for the National Basketball Association’s reopening after the league finished the first phase by finalizing comeback plans for a season suspended by Covid-19.

The league’s Disney World “bubble” campus will host 22 teams in efforts to crown a champion and will proceed with the season despite the increase in Covid-19 cases throughout Florida. NBA commissioner Adam Silver spoke to media members on Friday and discussed how the league would continue if Covid-19 cases spread inside the bubble. He said if cases reach a certain point, “that ultimately might lead us to stopping” season.

“I think we just want to get down on the ground and start to see how our testing is working and how the protocols are working, and then we’ll make decisions as we go,” Silver said. 

And so, the show goes on. 

The NBA is headed to Orlando to save some of its lost revenue, which is projected to reach $1 billion if remaining games are canceled, with players missing out on more than $600 million in salary. In addition to the pandemic-related revenue losses, the NBA still has an unresolved issues with China, which Silver said in February could cost the league $400 million

So, the NBA will get creative since there is no playbook for games without spectators. 

The NBA’s virtual grandstand

Behind the scenes, the NBA scanned abroad for ideas on ways to engage its fans, looking as far as Denmark’s Aarhus Gymnastikforening (AGF), where the soccer league invited 10,000 fans to watch via a Zoom video broadcast. Fans signed up for tickets and were paired on Zoom calls that featured other fans in sections they would normally sit with during games. NBA deputy commissioner Mark Tatum, who oversees the league’s business affairs, hinted at ideas like AGF’s, which is being called the world’s “first virtual grandstand.”

“We’re going to use this as an opportunity to bring our fans closer to the game,” Tatum said. “And so, what you’ll see in the arena are opportunities for fans to interact, to be seen in the arena, and to have hundreds of fans be able to appear on the video boards surrounding the court.”

Craig Howe, CEO and Founder of Rebel Ventures, advised the NBA on ways to develop its content in Orlando. He said the league is attempting “to gather as much insight as possible to give their teams an idea of what content they will be able to create, so they can start thinking about overcoming the challenges.”

Howe’s firm helps sports organizations transform their media and entertainment businesses. He said the “biggest challenge is going to be capturing the emotion” of fans not in attendance.” But, he added, “I expect the NBA to take that to another level because they’ve had time to see what other leagues were doing.” 

The NBA will also be able to use the lower space of the Arena, the Field House, and Visa Athletic Center at ESPN Wide World of Sports Complex for advertising space. It’s similar to what the National Football League is planning to do by placing tarps with ads over the first few rows of seats around stadiums.

“There will also be corporate advertising and partners, both by the local teams and national partners, as well, which you would see nationally and locally televised games,” said Tatum. “We are working with our corporate partners to ensure that they have the appropriate placements on the court and different marketing and advertising opportunities.”

The underutilized asset 

Tatum said the NBA is “still working through the projected revenue” the league expects to bring in from the resumption of the season. Another way to combat losses is revitalizing under-utilized assets, said Chris Lencheski, Columbia University professor, and CEO of Granite Bridge Partners’ Winning Streak Sports, a marketing, licensing and promotional organization.

The NBA has long tried to monetize its game audio. Former NBA commissioner David Stern advocated for more microphones to be placed around games in 2013, and now could be the time the NBA creates a revenue play with its audio. With Spotify increasing audio’s value after investing over $600 million to acquire various podcast platforms and stars, and Twitter testing audio-only tweets, the NBA could be sitting on a profitable asset as on-the -court chatter could command fans’ interest.

Would fans pay to hear the exclusive commentary of Philadelphia 76ers star Joel Embiid trash-talking Houston Rockets star Russell Westbrook during a game? Would there be interest in the fourth quarter audio of Golden State Warriors star Draymond Green? The offerings could be “especially entertaining and easily monetizing,” said Lencheski, also chairman of Phoenicia, a sports and entertainment management firm.

“The audio on the court, and all of that interface, player-to-player, player-to coach, player and coach, and referee, is one of the most underutilized media assets in sports,” he said. 

And with the NBA’s global reach, “and now the development of platforms like Spotify and TikTok … and the age of those users and their unique usage patterns changing from traditional radio to podcasting or subscription based audio – there is tremendous unlocked value,” Lencheski said. 

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Washington Capitals 3-2 win ends Dallas Stars’ winning streak

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WASHINGTON (AP) — Tom Wilson, Dylan Strome and Taylor Raddysh scored to help the Washington Capitals end the Dallas Stars’ season-opening winning streak at four with a 3-2 victory Thursday night.

Wilson’s goal was his third in three games, Strome his second of the season and Raddysh his first since joining the team in free agency last summer. Charlie Lindgren made 22 saves as the Capitals wrapped up this early homestand with back-to-back wins.

The Stars fell from the ranks of the league’s unbeaten teams despite a short-handed goal by Colin Blackwell and one at even strength from Jason Robertson. Rookie Oskar Bäck set up Blackwell for his first NHL point.

Casey DeSmith was screened on two of the three goals he allowed on 26 shots.

LIGHTNING 4, GOLDEN KNIGHTS 3

TAMPA, Fla. (AP) — Nikita Kucherov scored the winning goal with less than a minute to play just 1:27 after Brandon Hagel had tied it and Tampa Bay rallied to beat Vegas.

Kucherov’s second goal of the game with 55 seconds left was his sixth of the season.

Janis Moser had a goal and two assists for the Lightning, who remain unbeaten. Andrei Vasilevskiy made 22 saves.

Brayden McNabb, Pavel Dorofeyev and Ivan Barbashev had goals for Vegas. Adin Hill turned aside 21 shots.

Jack Eichel, with two assists on Thursday, now has 10 points this season in five games and reached reached double-digit points faster than any other player in Vegas history. He is the 10th U.S.-born player to accomplish the feat.

After Barbashev put Vegas up 3-2 early in the second, Hagel pulled Tampa Bay even at 3 with 2:22 remaining in the third.

BLUE JACKETS 6, SABRES 4

COLUMBUS, Ohio (AP) — Kirill Marchenko and Mathieu Olivier each had a goal and an assist and Daniil Tarasov made 21 saves to help Columbus to a win over Buffalo.

Yegor Chinakhov, Adam Fantilli, Zachary Aston-Reese and Damon Severson also scored for Columbus, and Zach Werenski added two assists.

Ryan McLeod, Owen Power and JJ Peterka scored for Buffalo, and Jiri Kulich added his first NHL goal. Devon Lev stopped 19 shots for the Sabres (1-5-1), who have lost two straight road games and five of their first six overall.

CANUCKS 3, FLORIDA 2, OT

SUNRISE, Fla. (AP) — J.T. Miller scored 2:09 into overtime and Vancouver got their first win of the season, beating Florida.

Teddy Blueger and Quinn Hughes had goals for Vancouver, with Kevin Lankinen stopping 26 shots.

Anton Lundell got his fourth goal in the last three games for Florida and Jesper Boqvist also scored for the Panthers, who got 30 saves from Sergei Bobrovsky.

Florida remained without forwards Aleksander Barkov (lower body) and Matthew Tkachuk (illness).

DEVILS 3, SENATORS 1

OTTAWA, Ontario (AP) — Jacob Markstrom stopped 30 shots and lost his shutout bid in the final minutes as New Jersey beat Ottawa.

Erik Haula, Nathan Bastian and Paul Cotter scored for the Devils, who won for the third time in four games and improved to 5-2-0.

The Senators, who were coming off an 8-7 overtime victory against Los Angeles on Monday, struggled to beat Markstrom.

Brady Tkachuk was the only scorer for the Senators, beating Markstrom, with a power-play goal with 65 seconds remaining in the third period.

Anton Forsberg, making his second straight start and hoping to rebound after getting pulled Monday, made 32 saves in the loss.

Haula opened the scoring early in the second period and Bastian added a short-handed goal, giving New Jersey a 2-0 lead after 40 minutes. Cotter scored midway through the third.

RANGERS 5, RED WING 2

DETROIT (AP) — Artemi Panarin had his eighth career hat trick and New York rolled to a victory over Detroit.

Panarin became the first Rangers player to have multiple points in the first four games of a season. He scored twice on the power play. Vincent Trocheck also had a power- play goal and assisted on all of Panarin’s goals.

Jonathan Quick made 29 saves in his season debut. Victor Mancini also scored.

The Rangers have won the last five meetings, including twice this week. New York had a 4-1 home victory over Detroit on Monday night.

Moritz Seider and J.T. Compher scored for Detroit. Red Wings goalie Cam Talbot was pulled in the second period after allowing five goals.

KINGS 4, CANADIENS 1

MONTREAL (AP) — David Rittich made 26 saves a night after being benched in the second period in Toronto, helping road-weary Los Angeles snap a three-game losing streak with a victory over Montreal.

Los Angeles improved to 2-1-2 on a season-opening, seven-game trip necessitated by arena renovations.

Rittich rebounded after allowing four goals on 14 shots in a 6-2 loss to the Maple Leafs. Alex Laferriere, Mikey Anderson, Andreas Englund and Adrian Kempe scored.

Justin Barron scored for Montreal (2-3-0). Sam Montembeault stopped 28 shots. He made a save on Kevin Fiala on a penalty shot.

BLUES 1, ISLANDERS 0, OT

ST. LOUIS (AP) — Joel Hofer made 34 saves and assisted on Jake Neighbours’ goal at 2:04 of overtime in St. Louis victory over New York.

Hofer had his second career shutout in his and the team’s second overtime victory of the season.

Philip Broberg carried the puck into the New York zone and made a centering pass to Neighbours for the winner.

Islanders goalie Ilya Sorkin made 29 saves.

Blues defenseman Nick Leddy sat out because of a lower-body injury, the first game he has missed this season. Leddy played in all 82 games last season.

OILERS 4, PREDATORS 2

NASHVILLE, Tenn. (AP) — Brett Kulak scored twice and Connor McDavid added his first goal of the season to lead Edmonton to a victory over reeling Nashville.

Jeff Skinner also scored and Calvin Pickard made 25 saves for the defending Western Conference champion Oilers, who have won consecutive games after beginning the season with a three-game skid.

Filip Forsberg and Jonathan Marchessault scored and Juuse Saros made 32 saves for Nashville (0-4).

Forsberg’s goal midway through the first period gave Nashville its first lead of the season. That lasted less than six minutes before Kulak tied it.

Kulak sealed it with an empty-netter in the final minute for the defenseman’s first career two-goal game.

BLACKHAWKS 4, SHARKS 2

CHICAGO (AP) — Tyler Bertuzzi and Nick Foligno each scored a power-play goal, and Chicago beat San Jose.

Taylor Hall and Jason Dickinson also scored for Chicago. Connor Bedard and Teuvo Teravainen each had two assists.

Hall, who missed most of last season because of right knee surgery, put the Blackhawks in front 4:20 into the first period. It was Hall’s first goal since Nov. 5 and No. 267 for his career.

Tyler Toffoli and Fabian Zetterlund scored for San Jose, which trailed 3-0 early in the second. William Eklund and Mikael Granlund had two assists each.

The Sharks dropped to 0-2-2 under Ryan Warsofsky, who was promoted to head coach in June.

Petr Mrazek had 20 saves for Chicago, and Vitek Vanecek made 23 stops for San Jose.

KRAKEN 6, FLYERS 4

SEATTLE (AP) — Eeli Tolvanen, Jordan Eberle, and Shane Wright scored three goals in less than three minutes in the second period and Seattle held off a Philadelphia rally in a victory.

Tolvanen’s goal broke a 2-2 tie at the 14:57 mark. Eberle made it a two-goal game with a goal at 17:44. Eight seconds later, Wright scored to give Seattle a three-goal lead.

Jared McCann tied the game at 2-2 with the first of Seattle’s four second-period goals.

Cam York and Jamie Drysdale scored to pull Philadelphia within 5-4 in the third period, but Oliver Bjorkstrand responded with a goal to push Seattle’s lead to two with just over five minutes left in the game.

Scott Laughton scored twice for the Flyers in the first period, while Brandon Montour scored one in for the Kraken.

Chandler Stephenson had an assist in his 500th NHL game. Seattle’s Philipp Grubauer had 21 saves.

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Canada’s Dabrowski, New Zealand’s Routliffe out of Japan Women’s Open after walkover

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OSAKA, Japan – Canada’s Gabriela Dabrowski and New Zealand’s Erin Routliffe are out of the Japan Women’s Open tennis tournament.

Spain’s Cristina Bucsa and Romania’s Monica Niculescu advanced to the final on Thursday by way of walkover.

The fourth seeds were supposed to play the top-seeded Dabrowski and Routliffe in the semifinals.

Bucsa and Niculescu will next face third-seeded Ena Shibahara of Japan and Laura Siegemund of Germany in the final.

Dabrowski and Routliffe defeated Japan’s Shuko Aoyama and Eri Hozumi in the quarterfinals 6-2, 6-4 on Wednesday to advance.

This report by The Canadian Press was first published Oct. 17, 2024.

The Canadian Press. All rights reserved.

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Mountain West commissioner says she’s heartbroken over turmoil surrounding San Jose State volleyball

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LAS VEGAS (AP) — Mountain West Conference Commissioner Gloria Nevarez said Thursday the forfeitures that volleyball teams are willing to take to avoid playing San Jose State is “not what we celebrate in college athletics” and that she is heartbroken over what has transpired this season surrounding the Spartans and their opponents.

Four teams have canceled games against San Jose State: Boise State, Southern Utah, Utah State and Wyoming, with none of the schools explicitly saying why they were forfeiting.

A group of Nevada players issued a statement saying they will not take the floor when the Wolf Pack are scheduled to host the Spartans on Oct. 26. They cited their “right to safety and fair competition,” though their school reaffirmed Thursday that the match is still planned and that state law bars forfeiture “for reasons related to gender identity or expression.”

All those schools, except Southern Utah, are in the Mountain West. New Mexico, also in the MWC, went ahead with its home match on Thursday night, which was won by the Spartans, 3-1, the team’s first victory since Sept. 24.

“It breaks my heart because they’re human beings, young people, student-athletes on both sides of this issue that are getting a lot of national negative attention,” Nevarez said in an interview with The Associated Press at Mountain West basketball media days. “It just doesn’t feel right to me.”

Republican governors of Idaho, Nevada, Utah and Wyoming have made public statements in support of the cancellations, citing a need for fairness in women’s sports. Former President Donald Trump, the GOP nominee in this year’s presidential race, this week referenced an unidentified volleyball match when he was asked during a Fox News town hall about transgender athletes in women’s sports.

“I saw the slam, it was a slam. I never saw a ball hit so hard, hit the girl in the head,” Trump replied before he was asked what can be done. “You just ban it. The president bans it. You just don’t let it happen.”

After Trump’s comment, San Diego State issued a statement that said “it has been incorrectly reported that an San Diego State University student-athlete was hit in the face with a volleyball during match play with San Jose State University. The ball bounced off the shoulder of the student-athlete, and the athlete was uninjured and did not miss a play.”

San Jose State has not made any direct comments about the politicians’ “fairness” references, and Nevarez did not go into details.

“I’m learning a lot about the issue,” Nevarez said. “I don’t know a lot of the language yet or the science or the understanding nationally of how this issue plays out. The external influences are so far on either side. We have an election year. It’s political, so, yeah, it feels like a no-win based on all the external pressure.”

The cancellations could mean some teams will not qualify for the conference tournament Nov. 27-30 in Las Vegas, where the top six schools are slated to compete for the league championship.

“The student-athlete (in question) meets the eligibility standard, so if a team does not play them, it’s a forfeit, meaning they take a loss,” Nevarez said.

Ahead of the Oct. 26 match in Reno. Nevada released a statement acknowledging that “a majority of the Wolf Pack women’s volleyball team” had decided to forfeit against San Jose State. The school said only the university can take that step but any player who decides not to play would face no punishment.

___

AP college sports:

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