INTRODUCING CANREADS

Launching Fall/2024 CANREADS is Your Ultimate Go-To site for getting vibrant book blurbs, book reviews, and awards.

We Find the Ideal Reviewer For Your Book’s Target Audience.

“I’m early in my career, but have recently finished the process for my first book. While I was asked for suggestions about who to ask for blurbs, a lot of the people I suggested didn’t answer when the publisher solicited them.” — author

Toronto, ON —  CANREADS, a premier book review, blurb, and award service, is proud to announce its launch, this FALL/2024, across major Canadian cities, including CANREADS Toronto, CANREADS Ottawa, CANREADS Montreal, CANREADS Calgary, CANREADS Halifax, and CANREADS Vancouver. Authors, publishers, agents, and publicists can order blurbs and reviews from multiple cities across Canada, written by those who matter the most: avid book readers, book buyers, employees at major Canadian bookstores, indie bookstores, and librarians. Founded by 10x Bestselling Author and Publisher Rebecca Eckler and Acquisitions Editor Chloe Faith Robinson, CANREADS is set to revolutionize and amplify the Canadian review landscape.

WHY DO PUBLISHERS, AGENTS, PUBLICISTS NEED CANREADS?

“I’d rather hear a book recommendation from an avid reader who works at a Loblaws than just another author whose books I haven’t even read.” —reader

Blurbs by authors often fail to sway book buyers. A blurb from the wrong author can even ruin an author’s reputation, an agent’s reputation, and a publishing house’s reputation. In a poll we conducted on 500 readers nationwide, 82% percent of readers said they would trust a book recommendation from their hairdresser over one from an author.

CANREADS reviewers are efficient and will NOT write reviews or blurbs that include:

*Vague Statements:  Our goal is to capture interest in your books, with in-depth blurbs and reviews. A full review will include at least three blurb-worthy sentences, you can choose and use.

*Relying on opinions of other authors: Studies show readers form their opinions based on the book’s description, and reviews, rather than an author’s blurb. At CANREADS, avid readers are selectively chosen to match your book’s target demographic.

*Repetitiveness: Many blurbs sound similar across all genres, making them less effective at distinguishing one book from another. At CANREADS, reviewers write unique, in-depth reviews and blurbs.

*Misaligned Expectations: CANREADS reviewers have all sorts of tastes across all genres, and demographics, and in every major city, as opposed to getting a blurb from even a household named-author, which doesn’t lead to disappointment, more negative reviews, and less than stellar sale.

*Repetitional Risks: If an endorsing authors falls out of favour, their association with your book could have negative repercussions. At CANREADS, books are read by book buyers and avid readers —leading to other book buyers who will be intrigued by a  CANREAD review.

*Blurber’s Influence: Heavy reliance on blurbs from famous authors overshadow your own voice and originality, which is why a review by CANREADS, as opposed to a handful of names, is much more effective and much less-time consuming.

CANREADS FOR AUTHORS…
At CANREADS, “We’re brave, so you don’t have to be awkward.”  Asking for a blurb requires putting one’s work and oneself in a vulnerable position, which can be daunting for many authors. Let us “be brave” and find the right reviewer from your ideal target audience, saving you from potential rejection and embarrassment of asking authors to blurb or review your book, no matter what process your book is in. It’s never too early to start collecting reviews and blurbs. It’s never too late either. Many authors now refuse to blurb or are not allowed to blurb or review books outside their own publishing houses. This limits the chances for authors.

By using CANREADS book review and blurbs services, you will never feel:

Rejection: Authors worry about the possibility of being turned down when asking for a review or blurb from an author, which feels like a personal rejection.

Imposing on Busy Schedules: Authors are hesitant to ask an author to take time out of their busy lives to read and write a review or blurb.

Professional Reputation: Authors fear asking for a blurb could come across as presumptuous or self-serving, potentially damaging professional relationships.

Insecurity: Authors have self-doubts about their own work and worry that an author might not find it worthy of endorsement.

Reciprocal Pressure: Authors may worry that if they ask for a blurb, they will be obligated to return the favour in the future, creating a sense of reciprocal pressure.

Blurbs and reviews play a crucial role in a book’s success, particularly within the industry. Nowadays, securing a full feature review is increasingly difficult, with a limited number of slots available for the hundreds of thousands of books published each year. In this scarcity of critical coverage, reviews and blurbs become essential. Blurbs and reviews are also vital for booksellers who need to gauge a book’s marketability and for event organizers who consider the relationships and communities an author is connected to through their blurbs and/or reviews. CANREADS  professional blurbs and reviews are easy to obtain, with a few short clicks.

CANREADS believes that by using “city-specific bylines” following blurbs and reviews, instead of specific names — such as CANREADS Toronto Book Reviews or CANREADS Calgary Book Reviews — is the future in book publishing to add “credential,” to a book, help it stand out, no matter how many or how few connections the authors has. We believe authors, publishers, and publicists south of the border, will benefit by having Canadian City-Specific Book Reviews to showcase how their titles are well-received “In The North.”

By Ordering Reviews and Blurbs from CANREADS, you’ll see that our biggest strength is our ability to find a reviewer from your ideal target market: This ensures the feedback is relevant and resonates with potential readers, enhancing credibility and marketing effectiveness. In contrast, reviews from those outside your target market often miss the mark, failing to highlight aspects that matter most to your intended audience. By aligning reviews with your target market, you create a more authentic and engaging promotion for your book.

HOW CANREADS BOOK REVIEWS WORK
At CANREADS, you simply make your purchase on our website—prior to publication, before your book goes off to the printer, as you’re promoting a book, after your book has been out for months, or even years, to keep the momentum  going as long as possible . Upon purchase, you send a digital galley or electronic manuscript to info@canreads.ca or upload it to our submissions form on the website, with your order number specified. Standard blurbs and reviews will take 2-4 weeks to be delivered, but we also offer expedited delivery times for publishers, editors, agents, and authors to “up the number” of blurbs, and if needed, last minute blurbs or reviews. Often, requests for blurbs are made author-to-author or otherwise put into motion through their editors or agents ahead of publication, basically as soon as the manuscript is ready to send out— CANREADS can get you that blurb or review sooner than later.

At CANREADS, authors, publicists, and agents, are able to request a specific city, and they can choose their target demographic’s age range of reviewer, request a male or female reviewer, and request a reviewer or blurb from an avid reader well-versed in a specific genre. We will not, for example, get a middle-age white male to review a beach read meant for young females, and we will not have your book reviewed or blurbed from someone who does not understand or love the genre you submit your book in for review, thus upping an author’s chances of getting a great AND honest review.
CANREADS reviewers are vetted so you can ensure you are getting a quality, professional review—avid book lovers, former or current indigo employees, and even publishing instructors. Each reviewer rates the title using a five-star award system. Five-star reviews are automatically entered for free into our annual CANREADS Awards!

“As someone who has been doing book publicity for almost 30 years, I can attest to how grateful we publicists are when we have blurbs to work with when pitching the media.” — publicist

“I think you can probably trace most blurbs back to a connection—the author and blurb writer are friends, or they have the same editor or the same agent – so I tend to take them with a grain of salt.” —bookseller

With a mission to support all authors — from small independent publishers to large publishing houses, CANREADS offer:

• Sponsored Blurbs: Concise, impactful summaries ideal for front and back covers or other promotional purposes. (starting at $150)
• Sponsored Reviews: Comprehensive analyses that delve into the strengths of the book, offering valuable insights and the option for a sensitivity read. (starting at $350)
• Sensitivity Readers/Reviews: In addition to expert reviews and blurbs, CANREADS provides sensitivity readers/reviewers, ensuring that authors accurately and sensitively represent diverse perspectives in their work. This reflects CANREADS’ dedication to promoting authentic and respectful storytelling.
• Annual CANREADS Awards: Award for outstanding titles submitted for review, spanning 36 diverse genre categories ($100 entry, or free with a 5-star review). Award winners receive eye-catching stickers (which drive sales), as well as a medal.

• The inspiration behind founding CANREADS and the vision for the company’s future
• The common pitfalls of Blurbs and Reviewers
• unique approach to book reviews and its impact on authors and publishers
• The importance of promoting Canadian literature and supporting all publishers
• The role of expert reviewers in the literary industry and the significance of CANREADS premium pricing model
• The significance of the CANREADS Award and its impact on recognizing outstanding literary achievements
• Rebecca’s journey as a bestselling author, journalist, columnist, and now publisher, and how her experience shapes CANREADS offerings
• Chloe’s background in editorial, design, and publishing, and her role in shaping CANREADS services and operations
• Future plans for CANREADS, including potential expansion and additional services
• The importance of fostering a vibrant literary community in all major Canadian cities
• The broader trends and challenges facing the publishing industry, and how CANREADS aims to address them

JOIN US IN CELEBRATING CANADIAN LITERATURE
At CANREADS, we believe in the power of promoting Canadian voices. Join us in our mission to elevate Canadian literature and the incredible talent that our country has to offer. For more information about our services, the CANREAD Book Awards, or to order a review or blurb, please visit https://canreads.ca/ or follow us on Instagram at @canreadsbookreview
Together, let’s make a space on the shelves for Canadian books and let the world see the unique and wonderful talent that Canada has to offer. If you’re a self-published author or traditional publisher and you want your Fall titles to get reviewed or blurbed, reach out now!

For more information, visit https://canreads.ca/ or contact us at info@canreads.ca

FOR INTERVIEWS OR MORE INFORMATION, PLEASE REACH OUT TO SASHA STOLTZ:
(+1) 416-579-4804
sasha@sashastoltzpublicity.com